About Exceedra
Exceedra is a Technology company based in London (United Kingdom) founded in 1986 by David Griffiths, and was acquired by AFS in March 2019. Business planning and trade promotion optimization for CPG companies. Exceedra offers products and services including Trade Promotion Management, Sales Enablement, Retail Execution, Revenue Growth Management Analytics, and Shopper Insights. Its focus areas include Enterprise Applications, Vertical Business Intelligence, Industry Specific and Heavy Industries. Its legal entity is EXCEEDRA SOFTWARE LIMITED.
Company details
Exceedra offers business planning, optimization analysis to CPG manufacturing companies. Features include sales and operations planning, demand planning, supply planning, trade promotion optimization, and customer business planning etc. Enables businesses to allocate, budget trade funds, predict future promotions through scenario planning tools and analyze results based on past promotions. A few of its customers include Bayer, Dysen, and Panasonic among others.
- Headquarters London, United Kingdom
- Founders David Griffiths
- Stage Acquired
- SectorsTechnology
- Email••••••••
- Phone•••• ••••
- Website exceedra.com
- Social LinkedIn X
- Acquired by AFS (Mar 2019)
- Legal Name Exceedra Software Limited
- Date of Incorporation 06 Apr, 1987
- Jurisdiction LONDON
- Investors
- Acquired byAFS
(Mar 2019)
Products & Services of Exceedra
Exceedra offers a comprehensive portfolio of products and services, including Trade Promotion Management, Sales Enablement, Retail Execution, Revenue Growth Management Analytics, and Shopper Insights.
Software to maximize ROI for consumer goods promotions.
Tools for actionable insights and sales process automation.
AI-powered platform for store compliance and sales recommendations.
Analytics for harmonized data to boost CPG business performance.
Research tools for go-to-market strategies in retail.
Apps and channels of Exceedra
Exceedra publishes 3 mobile apps with over 20K+ downloads.
Investors in Exceedra
Exceedra has secured backing from 1 investor. Prominent investors backing the company include TELUS Agriculture & Consumer Goods.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Cloud and AI-based logistics software is provided by AFS. | 1985 | afsi.com | Tampa, United States |
Investor details for Exceedra
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People of Exceedra
1 people are tracked at Exceedra (1 in leadership).
| Name | Role | Group |
|---|---|---|
David Griffiths | Founder | Leadership |
Complete people profiles for Exceedra
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Timeline of Exceedra
2 dated milestones of Exceedra across 33 years, from founding to its latest funding, stage changes and deals.
- Founded Exceedra is founded.
- Exit Acquired by AFS.
Web traffic of Exceedra
The website of Exceedra (exceedra.com) receives about 1.9K visits a month.
- Monthly visits1.9K
▼ 9.1% vs previous month
Websites whose visitors overlap most with Exceedra. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
retail-systems.com | retail-systems.com | 100% | #1,346,488 | – | |
inpublishing.co.uk | inpublishing.co.uk | 99% | #926,611 | – |
Top companies in SME & Vertical Software
2 companies that operate in the same segment as Exceedra (SME & Vertical Software) in United Kingdom, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud-based ERP software is offered for multiple industries. | 1991 | Loughborough, England, United Kingdom | USD 1.49 B | 7,356 | ||
AI-powered data and decision intelligence solutions are provided for businesses. | 2016 | London, England, United Kingdom | USD 545.02 M | USD 161.29 M | 886 |
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Related news about Exceedra
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Frequently Asked Questions about Exceedra
Exceedra was founded in 1986.
Exceedra is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Exceedra offers business planning, optimization analysis to CPG manufacturing companies. Features include sales and operations planning, demand planning, supply planning, trade promotion optimization, and customer business planning etc. Enables businesses to allocate, budget trade funds, predict future promotions through scenario planning tools and analyze results based on past promotions. A few of its customers include Bayer, Dysen, and Panasonic among others.
Exceedra offers Trade Promotion Management, Sales Enablement, Retail Execution, Revenue Growth Management Analytics, and Shopper Insights.
Exceedra has 1 investor. Key investors include TELUS Agriculture & Consumer Goods.
Exceedra operates through Exceedra Software Limited.
Yes. Exceedra was acquired by AFS in March 2019.
Yes. Exceedra publishes Exceedra RE Services RC and 2 more apps, with over 20,000 downloads.