About TELUS Agriculture & Consumer Goods
TELUS Agriculture & Consumer Goods is a Consumer company based in Tampa (United States) founded in 1985, and was acquired by Telus in November 2020. Cloud and AI-based logistics software is provided by AFS. It operates on a SaaS (Software-as-a-Service), Managed Services, and AgriTech Models model in Consumer, Technology, and Retail sectors. TELUS Agriculture & Consumer Goods has raised $31.2 million across 4 funding rounds from investors including TELUS, Goldman Sachs and STG. The company has 473 employees. TELUS Agriculture & Consumer Goods has completed 13 acquisitions, including Answers Systems, Astra Information Systems and Becton Shantz. Its chief executive, as recorded, is Richard Nicholas. Its website afsi.com draws about 12 thousand monthly visits. TELUS Agriculture & Consumer Goods offers products and services including TELUS Agronomy, TELUS Trade Promotion Management, TELUS Retail Execution, TELUS Food Safety & Quality, and TELUS Sales Enablement. Its focus areas include Agritech, Agricultural Data Solutions, Consumer Goods and Retail Technology. Its legal entity is TELUS. Its competitors include Digimarc, Shippo and ShipBob; 3 of its 3 listed competitors have raised funding.
Company details
TELUS Agriculture Consumer Goods is focused on delivering digital solutions and data insights to connect global supply chains. Operations span agriculture, consumer goods, and animal agriculture sectors. Solutions are designed to enhance efficiency, sustainability, and profitability for farmers, manufacturers, retailers, and distributors. Challenges in agronomy, food safety, retail execution, and trade promotion are addressed through technology and analytics. A unified and sustainable value chain is enabled, supporting producer-to-consumer outcomes across multiple industries.
- Total Equity Funding$31.2M (USD)
in 4 rounds
- Latest Funding Round$26M (USD), Series B
Nov 2012
- InvestorsTELUS
& 7 more
- Employee Count473
- Investments & AcquisitionsAnswers Systems
& 12 more
- Acquired by
Products & Services of TELUS Agriculture & Consumer Goods
TELUS Agriculture & Consumer Goods offers a comprehensive portfolio of products and services, including TELUS Agronomy, TELUS Trade Promotion Management, TELUS Retail Execution, TELUS Food Safety & Quality, and TELUS Sales Enablement.
Data enhancement and risk mitigation are provided for agribusinesses.
ROI maximization is achieved for consumer packaged goods businesses.
AI-powered recommendations are offered for effective sales and compliance.
Supply chain alignment and compliance are managed for safety.
Sales processes are streamlined with end-to-end foodservice acceleration.
Funding Insights of TELUS Agriculture & Consumer Goods
TELUS Agriculture & Consumer Goods has successfully raised a total of $31.2M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $26 million completed in November 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $31.2M
- Total Rounds 4
- Last Round Series B — $26M
- First Round $5.2M
(Sep 2007)
- Investors Count 5
All 4 funding rounds of TELUS Agriculture Consumer Goods with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2012 | $26M | Series B | – | – | – |
| Sep 2011 | Debt – Conventional | – | – | ||
| Sep 2011 | Series B | – | Goldman Sachs | – | |
| Sep 2007 | $5.2M | Series A | – | – |
8 investors in total: 8 institutional.
Investors in TELUS Agriculture & Consumer Goods
TELUS Agriculture & Consumer Goods has secured backing from 8 investors, including institutional and venture fund investors. Prominent investors backing the company include TELUS, Goldman Sachs and STG.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment banking services are delivered across multiple financial sectors. | 1869 | goldmansachs.com | New York, United States | |
Merion is engaged in providing mezzanine debt for businesses. | 2003 | merionpartners.com | Wayne, USA | |
Private equity investments are made in profitable software companies. | ticonderogacap.com | Boulder, United States | ||
A private equity firm focused on mid-market software leaders. | 1990 | stg.com | Menlo Park, United States | |
Private equity buyouts are conducted in North American middle-market firms. | courtsquare.com | New York, United States | ||
| tpgspecialtylending.com | ||||
| wellsfargocapitalfinance.com | ||||
Integrated telecom and IPTV services are provided to Canadian customers. | 1874 | telus.com | Vancouver, Canada |
Investor details for TELUS Agriculture Consumer Goods
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People of TELUS Agriculture & Consumer Goods
1 people are tracked at TELUS Agriculture & Consumer Goods (1 in leadership); the tracked headcount is 473.
| Name | Role | Group |
|---|---|---|
Richard Nicholas | CEO | Leadership |
Complete people profiles for TELUS Agriculture & Consumer Goods
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Investments & Acquisitions by TELUS Agriculture & Consumer Goods
TELUS Agriculture & Consumer Goods has strategically engaged in corporate development activities, having acquired 13 companies. Notable acquisitions include Answers Systems, Astra Information Systems and Becton Shantz.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Business planning and trade promotion optimization for CPG companies | exceedra.com | London, United Kingdom | 1986 | Mar 2019 | •••• | |
SaaS tools for retail point-of-sale management are provided. | thepopcompany.com | Shanghai, China | 2006 | Dec 2014 | •••• | |
Mobile Sales Software | visicom.com | Bratislava, Slovakia | 2006 | Jan 2014 | •••• | |
Trade promotion management and sales solution | tradeinsight.com | Montreal, Canada | 1983 | Oct 2012 | •••• | |
Field sales automation software is provided to consumer goods manufacturers. | quofore.com | Atlanta, United States | 1998 | Oct 2012 | •••• | |
Computer systems and related services are provided for business use. | rossusa.com | New York, United States | 1967 | Sep 2011 | •••• | |
Trade promotion management software is offered for consumer goods manufacturers. | synecticsgroup.com | Houston, United States | 2015 | Sep 2011 | •••• | |
Outdoor apparel and footwear are designed and manufactured for families. | answerssystems.com | Oldsmar, United States | 1986 | Sep 2011 | •••• | |
A limited amount of information is available about the company. | bectonschantz.com | Duluth, United States | 1984 | Oct 2009 | •••• | |
Hardware and software solutions are supplied for food distribution. | imsfoodsoft.com | Morgan Hill, United States | 1981 | Mar 2009 | •••• |
Complete acquisition details for TELUS Agriculture Consumer Goods
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Timeline of TELUS Agriculture & Consumer Goods
16 dated milestones of TELUS Agriculture & Consumer Goods across 35 years, from founding to its latest funding, stage changes and deals.
- Founded TELUS Agriculture & Consumer Goods is founded.
- Funding First funding round of $5.2M.
- Acquisition Acquires Interactive Management Systems.
- Acquisition Acquires Becton Shantz.
- Acquisition Acquires Synectics Group.
- Acquisition Acquires Answers Systems.
- Acquisition Acquires Ross Computer Systems.
- Acquisition Acquires Quofore.
- Acquisition Acquires TradeInsight.
- Funding Latest funding round, Series B, of $26.0M.
- Acquisition Acquires Visicom.
- Exit Acquired by Court Square.
- Acquisition Acquires The POP Company.
- Exit Acquired by STG.
- Acquisition Acquires Exceedra.
- Exit Acquired by Telus.
Competitors of TELUS Agriculture & Consumer Goods
TELUS Agriculture & Consumer Goods has 3 listed competitors in our database, 3 of them funded. They include Digimarc, Shippo and ShipBob.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| digimarc.com | 1994 | Portland, United States | $60M | 215 | Anti-counterfeiting barcode solutions are supplied to brands and retailers. | |
| goshippo.com | 2013 | San Francisco, United States | $154M | 127 | Web-based shipping solutions are provided for e-commerce businesses. | |
| shipbob.com | 2014 | Chicago, United States | $332.7M | 1,338 | E-commerce fulfillment solutions are provided for direct-to-consumer brands. |
Detailed competitors of TELUS Agriculture Consumer Goods
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Web traffic of TELUS Agriculture & Consumer Goods
The website of TELUS Agriculture & Consumer Goods (afsi.com) receives about 12.2K visits a month.
- Monthly visits12.2K
▲ 94.9% vs previous month
Websites whose visitors overlap most with TELUS Agriculture & Consumer Goods. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| highjump.com | 100% | View details | |||
| bcpsoftware.com | 80% | 2.9K | #6,586,368 | View details | |
| distone.com | 49% | #4,774,644 | View details | ||
| vdcresearch.com | 48% | #4,401,192 | View details | ||
| cabinetm.com | 43% | 55.3K | #714,482 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 9 similar websites and full traffic analytics for TELUS Agriculture & Consumer Goods
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Top companies in Food & Beverage Platforms
3 companies that operate in the same segment as TELUS Agriculture & Consumer Goods (Food & Beverage Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Food and grocery deliveries are facilitated through an app-based platform. | 2013 | San Francisco, California, United States | USD 2.5 B | USD 10.72 B | 80,579 | |
Platform for discovering and sharing local businesses | 2004 | San Francisco, California, United States | USD 56 M | USD 1.46 B | 5,120 | |
Restaurant operations are managed via a cloud-based platform. | 2011 | Boston, Massachusetts, United States | USD 900 M | USD 6.15 B | 8,021 |
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Related news about Telus Agriculture & Consumer Goods
Complete news archive for TELUS Agriculture Consumer Goods
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Frequently Asked Questions about TELUS Agriculture & Consumer Goods
TELUS Agriculture & Consumer Goods was founded in 1985 and raised its 1st funding round 22 years after it was founded.
TELUS Agriculture & Consumer Goods is headquartered in Tampa, United States. It is registered at Tampa, Florida, United States.
Richard Nicholas is the CEO of TELUS Agriculture & Consumer Goods, as recorded in our data.
TELUS Agriculture & Consumer Goods is a funded company, having raised a total of $31.2M across 4 funding rounds to date. The company's 1st funding round was a Series A of $5.2M, raised on Sep 2007.
TELUS Agriculture & Consumer Goods has 473 employees.
TELUS Agriculture Consumer Goods is focused on delivering digital solutions and data insights to connect global supply chains. Operations span agriculture, consumer goods, and animal agriculture sectors. Solutions are designed to enhance efficiency, sustainability, and profitability for farmers, manufacturers, retailers, and distributors. Challenges in agronomy, food safety, retail execution, and trade promotion are addressed through technology and analytics. A unified and sustainable value chain is enabled, supporting producer-to-consumer outcomes across multiple industries.
TELUS Agriculture & Consumer Goods offers TELUS Agronomy, TELUS Trade Promotion Management, TELUS Retail Execution, TELUS Food Safety & Quality, and TELUS Sales Enablement.
TELUS Agriculture & Consumer Goods has made 13 acquisitions, including Answers Systems, Astra Information Systems, and Becton Shantz.
TELUS Agriculture & Consumer Goods has 8 investors. Key investors include TELUS, Goldman Sachs, STG, TPGSpecialtyLending, and Wellsfargocapitalfinance.
TELUS Agriculture & Consumer Goods operates through Telus.
Yes. TELUS Agriculture & Consumer Goods was acquired by Telus in November 2020.