Digimarc

Portland, United States Founded: 1994 • Age: 32 yrs
Anti-counterfeiting barcode solutions are supplied to brands and retailers.
Annual revenue $38.4M Latest available
Total funding $60.0M 2 rounds
Employees 215 Tracked headcount
Investors 2 Known backers
Products 4 Services tracked
Competitors 10 Brand Intelligence

About Digimarc

Digimarc is a company based in Portland (United States) founded in 1994. Digimarc has raised $60 million across 2 funding rounds from investors including Philips and Rovi Corporation. The company has 215 employees as of December 31, 2024. Digimarc has completed 2 acquisitions, including Attributor and EVRYTHNG. Digimarc offers products and services including Illuminate™ Platform, Digital Watermarks, Digimarc Automate, and Digimarc Engage. Digimarc operates in a competitive market with competitors including ScanTrust, Marqvision, TruTag Technologies, VerifyMe and Nexite, among others.

  • Headquarter Portland, United States
  • Employees 215 as on 31 Dec, 2024
  • Stage Public
  • Sectors
    Retail
    Technology Transportation, Automotive & Logistics
  • Phone
    Locked
  • Website
    Locked
  • Social
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  • Legal Name Digimarc Corporation
Operational Areas
Retail → Retail Technology & Automation Unlock Sub-Sector Unlock Segment
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Transportation, Automotive & Logistics → Supply Chain, Freight & Logistics Unlock Sub-Sector Unlock Segment
Retail → E-Commerce Technology & Services Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    $38.42 M (USD)
    10.24
    as on Dec 31, 2024
  • Net Profit
    -$39.01 M (USD)
    15.12
    as on Dec 31, 2024
  • EBITDA
    -$34.26 M (USD)
    14.82
    as on Dec 31, 2024
  • Total Equity Funding
    $60 M (USD)

    in 2 rounds

  • Latest Funding Round
    $53.5 M (USD), Post-IPO

    Sep 30, 2020

  • Investors
    Philips

    & 1 more

  • Employee Count
    215

    as on Dec 31, 2024

  • Investments & Acquisitions
    Attributor

    & 1 more

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IPO & Listings of Digimarc

Digimarc is a publicly listed company on the NASDAQ with ticker symbol DMRC in USA, operating in the Technology services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.

Exchange: NASDAQ · Ticker: DMRC · Sector: Technology services · USA

Products & Services of Digimarc

Digimarc offers a comprehensive portfolio of products and services, including Illuminate™ Platform, Digital Watermarks, Digimarc Automate, and Digimarc Engage.

Product name locked
Category locked
Primary

Cloud-based system for identifying and authenticating items securely.

Product name locked
Category locked
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Technology for embedding invisible markers in items for verification.

Product name locked
Category locked
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Platform for automating digital watermark processes in businesses.

Product name locked
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Solution for dynamic loyalty programs and consumer interactions.

People of Digimarc

Headcount 50-200
Employee Profiles 49
Board Members and Advisors 4
Employee Profiles
People
Tony Rodriguez
EVP & CTO
People
Riley McCormack
President & CEO
People
Eric C Hudson
Senior Manager Document Security
People
Callie Loser
Staff Program Manager

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Board Members and Advisors
people
Sandeep Dadlani
Director
people
LaShonda Anderson-Williams
Director
people
Sheila Cheston
Director
people
Dana Mcilwain
Director

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Funding Insights of Digimarc

Digimarc has successfully raised a total of $60M across 2 strategic funding rounds. The most recent funding activity was a Post-IPO round of $53.5 million completed in September 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Digimarc

Digimarc has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include Philips and Rovi Corporation.

All
Institutional
Investor Description Founded Year Domain Location
Diversified products are provided across health, lighting, and consumer sectors.
Locked Locked Locked
Digital entertainment technologies and metadata are licensed for consumer electronics.
Locked Locked Locked
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Investor details for Digimarc

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Investments & Acquisitions by Digimarc

Digimarc has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Attributor and EVRYTHNG.

Investments
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Investment portfolio details for Digimarc

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  • Transaction dates
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Acquisitions
Company Name Description Domain Location Founded Year Amount
An IoT platform is provided for industrial applications.
Locked Locked 2011 Locked
Digital content protection solutions provider
Locked Locked 2005 Locked
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Complete acquisition details for Digimarc

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Financial Statements - Digimarc

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Detailed financials for Digimarc

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Digimarc Comparisons

Digimarc Primary company
Description
Anti-counterfeiting barcode solutions are supplied to brands...
Location
Portland, United States
Founded Year
1994
Annual Revenue
$38.42 M (USD)
Net Profit
-$39.01 M (USD)
EBITDA
-$34.26 M (USD)
Employees
215
As of 2024
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Peer comparison for Digimarc

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Competitors of Digimarc

Digimarc operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as ScanTrust, Marqvision, TruTag Technologies, VerifyMe and Nexite, among others.

Company Name Domain Founded year HQ Location Description
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Copy-proof QR codes are provided for counterfeiting protection.
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Provider of counterfeiting solutions for e-commerce businesses
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Anti-counterfeiting solutions are offered via microscopic edible barcodes for authentication.
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Solutions for brand protection and precision logistics are provided.
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Provider of product authentication counterfeit labels for offline retailers
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Detailed competitors of Digimarc

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Latest news on Digimarc

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Complete news archive for Digimarc

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Frequently Asked Questions about Digimarc

Digimarc was founded in 1994 and raised its 1st funding round 6 years after it was founded.

Digimarc is headquartered in Portland, United States. It is registered at Portland, Oregon, United States.

Digimarc is a funded company, having raised a total of $60M across 2 funding rounds to date.

As of Dec 31, 2024, the latest employee count at Digimarc is 215.

Annual revenue of Digimarc is $38.42M as on Dec 31, 2024.

Digimarc was founded in 1994 in Portland, United States, and operates within the anti-counterfeiting technology sector. Solutions are delivered to brands and retailers, featuring invisible and inaudible barcodes embedded in packaging and media content. These barcodes enable detection via smartphones, industrial scanners, and computer interfaces for automatic identification without visible markers. Brand protection and product traceability are additionally supported through these offerings.

Digimarc's top competitors include VerifyMe, Marqvision and TruTag Technologies.

Digimarc offers Illuminate™ Platform, Digital Watermarks, Digimarc Automate, and Digimarc Engage.

Yes, Digimarc is publicly traded on NASDAQ under the ticker symbol DMRC.

Digimarc has made 2 acquisitions, including Attributor, and EVRYTHNG.

Digimarc has 2 investors. Key investors include Philips, and Rovi Corporation.

The ticker symbol of Digimarc is DMRC on NASDAQ.

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