TruTag Technologies

Honolulu, United States Founded: 2011 • Age: 15 yrs
Anti-counterfeiting solutions are offered via microscopic edible barcodes for authentication.
Annual revenue - Latest available
Total funding $64.4M 5 rounds
Employees - Tracked headcount
Investors 4 Known backers
Products 3 Services tracked
Competitors 11 Brand Intelligence

About TruTag Technologies

TruTag Technologies is a company based in Honolulu (United States) founded in 2011 by Michael O'Neill. TruTag Technologies has raised $64.44 million across 5 funding rounds from investors including Happiness Capital, Pangaea Ventures and Presidio Ventures. TruTag Technologies offers products and services including TruTags, Tamper-Proof Labels, and SoteriaRx. TruTag Technologies operates in a competitive market with competitors including Digimarc, Shippo, ShipBob, Deliverr and BILT, among others.

  • Headquarter Honolulu, United States
  • Founders Michael O'Neill
  • Sectors
    Technology
    Retail Healthcare Transportation, Automotive & Logistics
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  • Phone
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  • Website
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Operational Areas
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Retail → Retail Technology & Automation Unlock Sub-Sector Unlock Segment
Retail → E-Commerce Platforms & Marketplaces Unlock Sub-Sector Unlock Segment
Retail → E-Commerce Technology & Services Unlock Sub-Sector Unlock Segment
Healthcare → Biotechnology, Genomics & Life Sciences Research Unlock Sub-Sector Unlock Segment
Transportation, Automotive & Logistics → Supply Chain, Freight & Logistics Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $64.44 M (USD)

    in 5 rounds

  • Latest Funding Round
    $14.69 M (USD), Series D

    Nov 24, 2021

  • Investors
  • Employee Count
    Not available
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Products & Services of TruTag Technologies

TruTag Technologies offers a comprehensive portfolio of products and services, including TruTags, Tamper-Proof Labels, and SoteriaRx.

Product name locked
Category locked
Primary

Microscopic barcodes for tracking and verifying product authenticity

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Labels that prevent counterfeiting in electronics and batteries

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System for pharmaceutical tracking from production to patient

People of TruTag Technologies

Headcount 10-50
Employee Profiles 11
Board Members and Advisors 12
Employee Profiles
People
Barbara Falco
VP of Quality
People
Peter Wong
President & Co-Founder
People
David S. Brown
Facility Manager
People
Jeannette Tighe
VP Smart Medicines

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Board Members and Advisors
people
Gregory Leong
Board Director
people
Gregory S. Leong
Director
people
Jennifer McFarlane
Director
people
Ebony Dashiell-Aje
Advisor

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Funding Insights of TruTag Technologies

TruTag Technologies has successfully raised a total of $64.44M across 5 strategic funding rounds. The most recent funding activity was a Series D round of $14.69 million completed in November 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in TruTag Technologies

TruTag Technologies has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Happiness Capital, Pangaea Ventures and Presidio Ventures.

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Venture Fund
Investor Description Founded Year Domain Location
Early-stage investments are targeted globally by this VC fund.
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Investment in hard tech for planetary health, focusing on materials science, chemistry, and biology.
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Venture capital is provided to multiple sectors by Presidio Ventures.
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Investor details for TruTag Technologies

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Investments & Acquisitions by TruTag Technologies

Investments
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Investment portfolio details for TruTag Technologies

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Financial Statements - TruTag Technologies

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Detailed financials for TruTag Technologies

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Trutag Technologies Comparisons

TruTag Technologies Primary company
Description
Anti-counterfeiting solutions are offered via microscopic ed...
Location
Honolulu, United States
Founded Year
2011
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for TruTag Technologies

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Competitors of TruTag Technologies

TruTag Technologies operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Digimarc, Shippo, ShipBob, Deliverr and BILT, among others.

Company Name Domain Founded year HQ Location Description
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Anti-counterfeiting barcode solutions are supplied to brands and retailers.
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Web-based shipping solutions are provided for e-commerce businesses.
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E-commerce fulfillment solutions are provided for direct-to-consumer brands.
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Tech-enabled fulfillment services are provided to e-commerce businesses.
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Developer of an app providing 3D assembly instructions for consumer goods
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Shipping and e-commerce solutions are delivered through SaaS for businesses.
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Detailed competitors of TruTag Technologies

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Latest news on Trutag Technologies

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Complete news archive for TruTag Technologies

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Frequently Asked Questions about TruTag Technologies

TruTag Technologies was founded in 2011 and raised its 1st funding round 3 years after it was founded.

TruTag Technologies is headquartered in Honolulu, United States. It is registered at Honolulu, Hawaii, United States.

Michael Bartholomeusz is the current CEO of TruTag Technologies.

TruTag Technologies is a funded company, having raised a total of $64.44M across 5 funding rounds to date.

Founded in 2011 and based in Honolulu, United States, TruTag Technologies develops invisible, heat-resistant, and edible micro tags using spectrally coded silica for product authentication and traceability. These tags are scanned with proprietary scanners to protect against counterfeiting in pharmaceuticals, nutritional products, food and beverages, electronics, and luxury goods. Operations focus on manufacturing and providing these solutions to businesses across multiple sectors.

TruTag Technologies's top competitors include Shippo, ShipBob and BILT.

TruTag Technologies offers TruTags, Tamper-Proof Labels, and SoteriaRx.

TruTag Technologies has 4 investors. Key investors include Happiness Capital, Pangaea Ventures, Presidio Ventures, and 6 Dimensions Capital.

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