About TruTag Technologies
TruTag Technologies is a Technology company based in Honolulu (United States) founded in 2011 by Michael O'Neill. Anti-counterfeiting solutions are offered via microscopic edible barcodes for authentication. It operates in the Technology, Retail, and Healthcare sectors. TruTag Technologies has raised $64.44 million across 5 funding rounds from investors including Happiness Capital, Pangaea Ventures and Presidio Ventures. Its chief executive, as recorded, is Michael Bartholomeusz. TruTag Technologies offers products and services including TruTags, Tamper-Proof Labels, and SoteriaRx. Its focus areas include In Store Retail Tech, Store Operations Management, Product Authentication and Counterfeit Labels. Its competitors include Digimarc, Shippo and ShipBob; 3 of its 3 listed competitors have raised funding.
Company details
Founded in 2011 and based in Honolulu, United States, TruTag Technologies develops invisible, heat-resistant, and edible micro tags using spectrally coded silica for product authentication and traceability. These tags are scanned with proprietary scanners to protect against counterfeiting in pharmaceuticals, nutritional products, food and beverages, electronics, and luxury goods. Operations focus on manufacturing and providing these solutions to businesses across multiple sectors.
- Headquarters Honolulu, United States
- Founders Michael O'Neill
- SectorsTechnologyRetail Healthcare Transportation, Automotive & Logistics
- Email••••••••
- Website trutags.com
- Social LinkedIn X Facebook YouTube
- Total Equity Funding$64.44M (USD)
in 5 rounds
- Latest Funding Round$14.69M (USD), Series D
Nov 2021
- InvestorsHappiness Capital
& 3 more
Products & Services of TruTag Technologies
TruTag Technologies offers a comprehensive portfolio of products and services, including TruTags, Tamper-Proof Labels, and SoteriaRx.
Microscopic barcodes for tracking and verifying product authenticity
Labels that prevent counterfeiting in electronics and batteries
System for pharmaceutical tracking from production to patient
Apps and channels of TruTag Technologies
its YouTube channel TruTag Technologies has 88 subscribers and 14 videos.
Videos from TruTag Technologies
The most watched videos on TruTag Technologies's YouTube channel, TruTag Technologies (88 subscribers). Click a video to play it here.
More on TruTag Technologies.
Funding Insights of TruTag Technologies
TruTag Technologies has successfully raised a total of $64.44M across 5 strategic funding rounds. The most recent funding activity was a Series D round of $14.69 million completed in November 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $64.44M
- Total Rounds 5
- Last Round Series D — $14.69M
- First Round $16.78M
(Jun 2014)
- Investors Count 4
All 5 funding rounds of TruTag Technologies with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2021 | $14.69M | Series D | – | – | – |
| Oct 2019 | $7.5M | Series C | – | Happiness Capital, Pangaea Ventures | – |
| Aug 2019 | $25.47M | Series B | – | – | – |
| Dec 2017 | Series A | – | Presidio Ventures | – | |
| Jun 2014 | $16.78M | Series A | – | – |
4 investors in total: 4 institutional.
Investors in TruTag Technologies
TruTag Technologies has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Happiness Capital, Pangaea Ventures and Presidio Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage investments are targeted globally by this VC fund. | happinesscapital.com | Hong Kong, China | ||
Investment in hard tech for planetary health, focusing on materials science, chemistry, and biology. | pangaeaventures.com | |||
Venture capital is provided to multiple sectors by Presidio Ventures. | presidio-ventures.com | Santa Clara, United States | ||
Life-Sciences focused early and growth stage VC firm funding companies in China & the US | 6dimensionscapital.com | Pudong, China |
Investor details for TruTag Technologies
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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People of TruTag Technologies
24 people are tracked at TruTag Technologies (11 in leadership, 12 in board & advisors, 1 in team).
| Name | Role | Group |
|---|---|---|
Michael O'Neill | Co-Founder & CTO | Leadership |
Michael Bartholomeusz | CEO | Leadership |
Barbara Falco | VP of Quality | Leadership |
Peter Wong | President & Co-Founder | Leadership |
Ellary Kim | Vice President Finance | Leadership |
Jeannette Tighe | VP Smart Medicines | Leadership |
Kevin Chinn | Director of Pharmaceutical R&D | Leadership |
Stacey Higa | Human Resources Director | Leadership |
Jeremy Leff | Director of Operations at Hinalea Imaging | Leadership |
Philip Kwong | Cto/coo | Leadership |
Datuk Seri Paul | Chief Representative - Asia | Leadership |
Sean Karamchandani | Director | Board & advisors |
Gregory Leong | Board Director | Board & advisors |
Albert H. Pleus | Director | Board & advisors |
Gregory S. Leong | Director | Board & advisors |
Les Leff | Chairman | Board & advisors |
Jennifer McFarlane | Director | Board & advisors |
Andrew Haughian | Director | Board & advisors |
Ebony Dashiell-Aje | Advisor | Board & advisors |
Graham Jones | Advisor | Board & advisors |
4 more people are available in the full profile.
Complete people profiles for TruTag Technologies
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
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Timeline of TruTag Technologies
3 dated milestones of TruTag Technologies across 10 years, from founding to its latest funding, stage changes and deals.
- Founded TruTag Technologies is founded.
- Funding First funding round of $16.8M.
- Funding Latest funding round, Series D, of $14.7M.
Competitors of TruTag Technologies
TruTag Technologies has 3 listed competitors in our database, 3 of them funded. They include Digimarc, Shippo and ShipBob.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| digimarc.com | 1994 | Portland, United States | $60M | 215 | Anti-counterfeiting barcode solutions are supplied to brands and retailers. | |
| goshippo.com | 2013 | San Francisco, United States | $154M | 127 | Web-based shipping solutions are provided for e-commerce businesses. | |
| shipbob.com | 2014 | Chicago, United States | $332.7M | 1,338 | E-commerce fulfillment solutions are provided for direct-to-consumer brands. |
Detailed competitors of TruTag Technologies
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Verified entity values are shown only after access is granted.
Web traffic of TruTag Technologies
Websites that share an audience with TruTag Technologies (trutags.com).
Websites whose visitors overlap most with TruTag Technologies. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| opsecsecurity.com | 100% | 56.5K | #434,822 | View details | |
| adnas.com | 70% | 6.5K | #3,056,092 | View details | |
graphics.kodak.com | graphics.kodak.com | 57% | – |
Top companies in Brand & Marketing Technology
3 companies that operate in the same segment as TruTag Technologies (Brand & Marketing Technology) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 3,008 | |
Platform acquiring Amazon FBA brands | 2018 | Walpole, Massachusetts, United States | USD 3.4 B | 233 | ||
SaaS-based collaborative commerce solutions are provided for brands and retailers. | 2000 | New York, New York, United States | USD 365 M | USD 240.52 M | 2,144 |
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Related news about Trutag Technologies
Complete news archive for TruTag Technologies
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Frequently Asked Questions about TruTag Technologies
TruTag Technologies was founded in 2011 and raised its 1st funding round 3 years after it was founded.
TruTag Technologies is headquartered in Honolulu, United States. It is registered at Honolulu, Hawaii, United States.
Michael Bartholomeusz is the CEO of TruTag Technologies, as recorded in our data.
TruTag Technologies is a funded company, having raised a total of $64.44M across 5 funding rounds to date. The company's 1st funding round was a Series A of $16.78M, raised on Jun 2014.
Founded in 2011 and based in Honolulu, United States, TruTag Technologies develops invisible, heat-resistant, and edible micro tags using spectrally coded silica for product authentication and traceability. These tags are scanned with proprietary scanners to protect against counterfeiting in pharmaceuticals, nutritional products, food and beverages, electronics, and luxury goods. Operations focus on manufacturing and providing these solutions to businesses across multiple sectors.
TruTag Technologies offers TruTags, Tamper-Proof Labels, and SoteriaRx.
TruTag Technologies has 4 investors. Key investors include Happiness Capital, Pangaea Ventures, Presidio Ventures, and 6 Dimensions Capital.