TruTag Technologies

Honolulu, United States Founded: 2011 • Age: 15 yrs
Anti-counterfeiting solutions are offered via microscopic edible barcodes for authentication.
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About TruTag Technologies

TruTag Technologies is a company based in Honolulu (United States) founded in 2011 by Michael O'Neill.. TruTag Technologies has raised $64.44 million across 5 funding rounds from investors including Happiness Capital, Pangaea Ventures and Presidio Ventures. TruTag Technologies offers products and services including TruTags, Tamper-Proof Labels, and SoteriaRx. TruTag Technologies operates in a competitive market with competitors including Digimarc, Shippo, ShipBob, Deliverr and BILT, among others.

  • Headquarter Honolulu, United States
  • Founders Michael O'Neill
  • Sectors
    Technology
    Retail Healthcare Transportation, Automotive & Logistics
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Technology → Marketing, Adtech & Commerce Technology
Retail → Retail Technology & Automation
Retail → E-Commerce Platforms & Marketplaces
Retail → E-Commerce Technology & Services
Healthcare → Biotechnology, Genomics & Life Sciences Research
Transportation, Automotive & Logistics → Supply Chain, Freight & Logistics
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $64.44 M (USD)

    in 5 rounds

  • Latest Funding Round
    $14.69 M (USD), Series D

    Nov 24, 2021

  • Investors
  • Employee Count
    Employee Count
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Products & Services of TruTag Technologies

TruTag Technologies offers a comprehensive portfolio of products and services, including TruTags, Tamper-Proof Labels, and SoteriaRx. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Microscopic barcodes for tracking and verifying product authenticity

Labels that prevent counterfeiting in electronics and batteries

System for pharmaceutical tracking from production to patient

People of TruTag Technologies
Headcount 10-50
Employee Profiles 11
Board Members and Advisors 12
Employee Profiles
People
Barbara Falco
VP of Quality
People
Peter Wong
President & Co-Founder
People
David S. Brown
Facility Manager
People
Jeannette Tighe
VP Smart Medicines

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Board Members and Advisors
people
Gregory Leong
Board Director
people
Gregory S. Leong
Director
people
Jennifer McFarlane
Director
people
Ebony Dashiell-Aje
Advisor

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Funding Insights of TruTag Technologies

TruTag Technologies has successfully raised a total of $64.44M across 5 strategic funding rounds. The most recent funding activity was a Series D round of $14.69 million completed in November 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 5
  • Last Round Series D — $14.7M
  • First Round

    (11 Jun 2014)

  • Investors Count 4
Date Amount Transaction Name Valuation Lead Investors Investors
Nov, 2021 Amount Series D - TruTag Technologies Valuation

investors

Oct, 2019 Amount Series C - TruTag Technologies Valuation Happiness Capital , Pangaea Ventures
Aug, 2019 Amount Series B - TruTag Technologies Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in TruTag Technologies

TruTag Technologies has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Happiness Capital, Pangaea Ventures and Presidio Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Early-stage investments are targeted globally by this VC fund.
Founded Year Domain Location
Investment in hard tech for planetary health, focusing on materials science, chemistry, and biology.
Founded Year Domain Location
Venture capital is provided to multiple sectors by Presidio Ventures.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by TruTag Technologies

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - TruTag Technologies

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Trutag Technologies Comparisons

Employees
+
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Competitors of TruTag Technologies

TruTag Technologies operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Digimarc, Shippo, ShipBob, Deliverr and BILT, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Anti-counterfeiting barcode solutions are supplied to brands and retailers.
domain founded_year HQ Location
Web-based shipping solutions are provided for e-commerce businesses.
domain founded_year HQ Location
E-commerce fulfillment solutions are provided for direct-to-consumer brands.
domain founded_year HQ Location
Tech-enabled fulfillment services are provided to e-commerce businesses.
domain founded_year HQ Location
Developer of an app providing 3D assembly instructions for consumer goods
domain founded_year HQ Location
Shipping and e-commerce solutions are delivered through SaaS for businesses.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Frequently Asked Questions about TruTag Technologies

When was TruTag Technologies founded?

TruTag Technologies was founded in 2011 and raised its 1st funding round 3 years after it was founded.

Where is TruTag Technologies located?

TruTag Technologies is headquartered in Honolulu, United States. It is registered at Honolulu, Hawaii, United States.

Who is the current CEO of TruTag Technologies?

Michael Bartholomeusz is the current CEO of TruTag Technologies.

Is TruTag Technologies a funded company?

TruTag Technologies is a funded company, having raised a total of $64.44M across 5 funding rounds to date. The company's 1st funding round was a Series B of $25.47M, raised on Jun 11, 2014.

What does TruTag Technologies do?

Founded in 2011 and based in Honolulu, United States, TruTag Technologies develops invisible, heat-resistant, and edible micro tags using spectrally coded silica for product authentication and traceability. These tags are scanned with proprietary scanners to protect against counterfeiting in pharmaceuticals, nutritional products, food and beverages, electronics, and luxury goods. Operations focus on manufacturing and providing these solutions to businesses across multiple sectors.

Who are the top competitors of TruTag Technologies?

TruTag Technologies's top competitors include Shippo, ShipBob and BILT.

What products or services does TruTag Technologies offer?

TruTag Technologies offers TruTags, Tamper-Proof Labels, and SoteriaRx.

Who are TruTag Technologies's investors?

TruTag Technologies has 4 investors. Key investors include Happiness Capital, Pangaea Ventures, Presidio Ventures, and 6 Dimensions Capital.

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