Eyeota

Sydney, Australia Founded: 2010 • Age: 16 yrs Acquired By Dun & Bradstreet
Audience targeting data is aggregated from global publishers.
Annual revenue $2.1M Latest available
Total funding $19.5M 4 rounds
Employees 33 Tracked headcount
Investors 6 Known backers
Products 4 Services tracked
Competitors 11 Brand Intelligence

About Eyeota

Eyeota is a company based in Sydney (Australia) founded in 2010 was acquired by Dun & Bradstreet in November 2021. Eyeota has raised $19.5 million across 4 funding rounds from investors including Dun & Bradstreet, Jolt Capital and Project A. The company has 33 employees as of April 02, 2024. Eyeota offers products and services including Audience Marketplace, Omnichannel Advertising, Data Enrichment, and Data Onboarding. Eyeota operates in a competitive market with competitors including mParticle, Alliance Data, Choozle, Ubermedia and Zefr, among others.

  • Headquarter Sydney, Australia
  • Employees 33 as on 02 Apr, 2024
  • Sectors
    Media & Entertainment
    Technology
  • Email
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  • Phone
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  • Website
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  • Social
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  • Legal Name Eyeota India Private Limited
  • Date of Incorporation 26 Oct, 2020
  • Jurisdiction Pune, Maharashtra, India
Operational Areas
Media & Entertainment → Marketing, Advertising & Adtech Unlock Sub-Sector Unlock Segment
Technology → Cloud, Data & Analytics Infrastructure Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    $2.08 M (USD)
    1202.12
    as on Mar 31, 2023
  • Net Profit
    $194.17 K (USD)
    1168.53
    as on Mar 31, 2023
  • EBITDA
    $303.49 K (USD)
    1138.89
    as on Mar 31, 2023
  • Total Equity Funding
    $19.5 M (USD)

    in 4 rounds

  • Latest Funding Round
    $12.5 M (USD), Series B

    Jan 18, 2018

  • Investors
  • Employee Count
    33

    as on Apr 02, 2024

  • Acquired by
    Dun & Bradstreet

    (Nov 04, 2021)

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Products & Services of Eyeota

Eyeota offers a comprehensive portfolio of products and services, including Audience Marketplace, Omnichannel Advertising, Data Enrichment, and Data Onboarding.

Product name locked
Category locked
Primary

Platform for audience data segments and targeting solutions.

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Tools for multi-channel audience engagement and performance.

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Enhances first-party data for better marketing insights.

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Facilitates data integration for advertising campaigns.

People of Eyeota

Headcount 5000-10000
Employee Profiles 586
Board Members and Advisors 10
Employee Profiles
People
Tara McOmber
Head Of North America Sales Enablement
People
Anthony Pietrontone
Chief Accounting Officer & Corporate Controller
People
Julian Prower
Chief Operations Officer, International
People
Leo Atkinson
Senior Manager, Tools & Technology Operations

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Board Members and Advisors
people
Ellen R. Alemany
Director
people
William P. Foley II
Chairman

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Funding Insights of Eyeota

Eyeota has successfully raised a total of $19.5M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $12.5 million completed in January 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Eyeota

Eyeota has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include Dun & Bradstreet, Jolt Capital and Project A.

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Venture Fund
Institutional
Investor Description Founded Year Domain Location
Private equity firm focused on buyouts of tech-driven companies
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Project A is recognized as an early-stage venture capital firm focused on European startups.
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Investments in early-stage tech startups are managed by Qualgro.
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Investor details for Eyeota

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  • Investor locations
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Investments & Acquisitions by Eyeota

Investments
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Investment portfolio details for Eyeota

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  • Transaction dates
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Financial Statements - Eyeota

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Detailed financials for Eyeota

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Eyeota Comparisons

Eyeota Primary company
Description
Audience targeting data is aggregated from global publishers...
Location
Sydney, Australia
Founded Year
2010
Annual Revenue
$2.08 M (USD)
Net Profit
$194.17 K (USD)
EBITDA
$303.49 K (USD)
Employees
33
As of 2024
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Peer comparison for Eyeota

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

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Competitors of Eyeota

Eyeota operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as mParticle, Alliance Data, Choozle, Ubermedia and Zefr, among others.

Company Name Domain Founded year HQ Location Description
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Customer data is collected and connected via API-based platform.
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Data-driven marketing, loyalty, and credit solutions are provided.
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Real-time insights are captured for targeted visual media campaigns.
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Cross-screen mobile audiences are targeted using location and social signals.
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Cloud based video right management solution provider
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Ad data management platform is provided to advertisers and publishers.
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Detailed competitors of Eyeota

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Latest news on Eyeota

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Complete news archive for Eyeota

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  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about Eyeota

Eyeota was founded in 2010 and raised its 1st funding round 3 years after it was founded.

Eyeota is headquartered in Sydney, Australia. It is registered at Sydney, New South Wales, Australia.

Eyeota is a funded company, having raised a total of $19.5M across 4 funding rounds to date.

As of Apr 02, 2024, the latest employee count at Eyeota is 33.

Annual revenue of Eyeota is $2.08M as on Mar 31, 2023.

Eyeota was founded in 2010 and is headquartered in Sydney, Australia. Audience targeting data is aggregated from over 1.3 billion unique users sourced from publishers in Asia-Pacific, Australia, Europe, and the Americas. This data is supplied to major global and regional ad buying platforms, trading desks, DSPs, DMPs, and ad networks. The company is backed by Project A Ventures and operates within the advertising technology sector.

Eyeota's top competitors include mParticle, Choozle and Zefr.

Eyeota offers Audience Marketplace, Omnichannel Advertising, Data Enrichment, and Data Onboarding.

Eyeota has 6 investors. Key investors include Dun & Bradstreet, Jolt Capital, Project A, Qualgro, and Global Brain.

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