About Eyeota
Eyeota is a company based in Sydney (Australia) founded in 2010 was acquired by Dun & Bradstreet in November 2021.. Eyeota has raised $19.5 million across 4 funding rounds from investors including Dun & Bradstreet, Jolt Capital and Project A. The company has 33 employees as of April 02, 2024. Eyeota offers products and services including Audience Marketplace, Omnichannel Advertising, Data Enrichment, and Data Onboarding. Eyeota operates in a competitive market with competitors including mParticle, Alliance Data, Choozle, Ubermedia and Zefr, among others.
- Headquarter Sydney, Australia
- Employees 33 as on 02 Apr, 2024
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Sectors
Media & EntertainmentTechnology
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Email
***********
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Phone
*********
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Website
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Social
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- Legal Name Eyeota India Private Limited
- Date of Incorporation 26 Oct, 2020
- Jurisdiction Pune, Maharashtra, India
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Annual Revenue
$2.08 M (USD)1202.12as on Mar 31, 2023
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Net Profit
$194.17 K (USD)1168.53as on Mar 31, 2023
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EBITDA
$303.49 K (USD)1138.89as on Mar 31, 2023
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Total Equity Funding
$19.5 M (USD)
in 4 rounds
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Latest Funding Round
$12.5 M (USD), Series B
Jan 18, 2018
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Investors
Dun & Bradstreet
& 5 more
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Employee Count
33
as on Apr 02, 2024
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Acquired by
Dun & Bradstreet
(Nov 04, 2021)
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Products & Services of Eyeota
Eyeota offers a comprehensive portfolio of products and services, including Audience Marketplace, Omnichannel Advertising, Data Enrichment, and Data Onboarding. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platform for audience data segments and targeting solutions.
Tools for multi-channel audience engagement and performance.
Enhances first-party data for better marketing insights.
Facilitates data integration for advertising campaigns.
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Software Development Team
129 people
Leadership Team
71 people
Data Analysis and Operations Team
62 people
Sales and Marketing
54 people
Product Management Team
52 people
Finance and Accounting
35 people
Operations Team
34 people
Senior Team
24 people
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Funding Insights of Eyeota
Eyeota has successfully raised a total of $19.5M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $12.5 million completed in January 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 4
- Last Round Series B — $12.5M
- First Round First Round
- Investors Count 5
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jan, 2018 | Amount | Series B - Eyeota | Valuation | Jolt Capital , Project A |
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| Jan, 2016 | Amount | Series A - Eyeota | Valuation | Global Brain | |
| May, 2013 | Amount | Series A - Eyeota | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Eyeota
Eyeota has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include Dun & Bradstreet, Jolt Capital and Project A. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Private equity firm focused on buyouts of tech-driven companies
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Founded Year | Domain | Location | |
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Project A is recognized as an early-stage venture capital firm focused on European startups.
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Founded Year | Domain | Location | |
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Investments in early-stage tech startups are managed by Qualgro.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Eyeota
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Eyeota
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Eyeota Comparisons
Competitors of Eyeota
Eyeota operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as mParticle, Alliance Data, Choozle, Ubermedia and Zefr, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Customer data is collected and connected via API-based platform.
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| domain | founded_year | HQ Location |
Data-driven marketing, loyalty, and credit solutions are provided.
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| domain | founded_year | HQ Location |
Real-time insights are captured for targeted visual media campaigns.
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| domain | founded_year | HQ Location |
Cross-screen mobile audiences are targeted using location and social signals.
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| domain | founded_year | HQ Location |
Cloud based video right management solution provider
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| domain | founded_year | HQ Location |
Ad data management platform is provided to advertisers and publishers.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Eyeota
Frequently Asked Questions about Eyeota
When was Eyeota founded?
Eyeota was founded in 2010 and raised its 1st funding round 3 years after it was founded.
Where is Eyeota located?
Eyeota is headquartered in Sydney, Australia. It is registered at Sydney, New South Wales, Australia.
Is Eyeota a funded company?
Eyeota is a funded company, having raised a total of $19.5M across 4 funding rounds to date.
How many employees does Eyeota have?
As of Apr 02, 2024, the latest employee count at Eyeota is 33.
What is the annual revenue of Eyeota?
Annual revenue of Eyeota is $2.08M as on Mar 31, 2023.
What does Eyeota do?
Eyeota was founded in 2010 and is headquartered in Sydney, Australia. Audience targeting data is aggregated from over 1.3 billion unique users sourced from publishers in Asia-Pacific, Australia, Europe, and the Americas. This data is supplied to major global and regional ad buying platforms, trading desks, DSPs, DMPs, and ad networks. The company is backed by Project A Ventures and operates within the advertising technology sector.
Who are the top competitors of Eyeota?
What products or services does Eyeota offer?
Eyeota offers Audience Marketplace, Omnichannel Advertising, Data Enrichment, and Data Onboarding.
Who are Eyeota's investors?
Eyeota has 6 investors. Key investors include Dun & Bradstreet, Jolt Capital, Project A, Qualgro, and Global Brain.