About FabFurnish
FabFurnish is a Consumer company based in Gurugram (India) founded in 2012, and was acquired by Future Group in April 2016. OnlineOffline Furniture Shopping. The company has 38 employees. Its Indian entity Bluerock Eservices Private Limited reported revenue of βΉ15.1 Lakh. The company was acqui-hired. Its focus areas include Retail, Home Improvements, B2C Commerce and Horizontal. Its competitors include Vaaree, Home Centre and Dusaan; 2 of its 3 listed competitors have raised funding.
Company details
FabFurnish, a venture of Rocket Internet, is an online store for furniture, home furnishings, decor and kitchenware. Works on a hybrid model with both online and offline stores. Reportedly shifted from an inventory-led model to a full-fledged marketplace model, thus becoming more cost-effective. Has also launched its own logistics network, Fabone, in 6-7 cities. Has one lakh products on its platform and does close to 1,00,000 orders a month with an average transaction size of Rs 14,000 as of May 2015. Launched FabDesigns, content-driven look-based products discovery tied with FabFurnishs catalogue in Sept 2015. Acquired by Future Group for INR 20 Cr on April 2016.
- Headquarters Gurugram, India
- Employees 38
- Stage Acquired
- SectorsConsumer
- Phoneβ’β’β’β’ β’β’β’β’
- Website fabfurnish.com
- Social LinkedIn X Facebook
- Acquired by Future Group (Apr 2016)
- Legal Name Bluerock Eservices Private Limited
- Date of Incorporation 17 Jan, 2012
- Jurisdiction Mumbai, Maharashtra, India
- Annual Revenue₹15.1 Lakh
FY 2022 · +74% YoY
- Net Loss-₹54.4 Lakh
FY 2022 · -361% margin
- EBITDA-₹54.4 Lakh
FY 2022 · -361% margin
- Investors
- Employee Count38
- Acquired byFuture Group
(Apr 2016)
Associated legal entities of FabFurnish
FabFurnish operates through Bluerock Eservices Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2022) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Bluerock Eservices Private Limited CIN U72900MH2012PTC298230 | Active | 17 Jan 2012 | Mumbai, Maharashtra | ₹0.2 Cr | 38 | 3 | View details |
Investors in FabFurnish
FabFurnish has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Future Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Multi-format offline retail is operated in India. | 1997 | futuregroup.in | Mumbai, India |
Investor details for FabFurnish
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Board of directors of Bluerock Eservices Private Limited (FabFurnish)
Bluerock Eservices Private Limited is the primary company behind FabFurnish. The board of Bluerock Eservices Private Limited currently have 3 directors; the longest-serving is Deepak Navinchandra Tanna, appointed in 2017. 19 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Deepak Navinchandra Tanna DIN 02148981 | Director | 18 Apr 2017 | 9 yrs 6 mo | Bluerock Eservices Private Limited |
| Amit Kumar Agrawal DIN 07089892 | Director | 22 Dec 2020 | 5 yrs 10 mo | Bluerock Eservices Private Limited |
| Chetan Kamlakar Adurkar DIN 09166650 | Additional Director | 20 May 2022 | 4 yrs 5 mo | Bluerock Eservices Private Limited |
Financials of FabFurnish
Figures of Bluerock Eservices Private Limited, the primary company behind FabFurnish, for FY 2022. Revenue was ₹15.1 Lakh (+74% year on year). Net loss was -₹54.4 Lakh (-361% margin). EBITDA was -₹54.4 Lakh (-361% margin). Revenue has grown at a compounded annual rate of +188% over three years and -54% over five years.
- ₹15.1 LakhRevenue · FY 2022 · +74% YoY
- -₹54.4 LakhNet loss · -361% margin
- -₹54.4 LakhEBITDA · -361% margin
- ₹22.45 CrPaid-up capital
- 38Employees (provident fund records)
- +188%Revenue CAGR, 3 years
- -54%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Bluerock Eservices Private Limited are on its company page.
Detailed financial statements for FabFurnish
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Timeline of FabFurnish
2 dated milestones of FabFurnish across 4 years, from founding to its latest funding, stage changes and deals.
- Founded FabFurnish is founded.
- Exit Acquired by Future Group.
Competitors of FabFurnish
FabFurnish has 3 listed competitors in our database, 2 of them funded. They include Vaaree, Home Centre and Dusaan.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| vaaree.com | 2022 | Bengaluru, India | $13.03M | 87 | Multi-category home improvement products are offered via an online platform. | |
| homecentre.in | 1995 | Bengaluru, India | 619 | Retails a variety of high-quality home furnishing products for modern living. | ||
| dusaan.com | 2022 | Delhi, India | $1.41M | Online retailer of home decor and furnishing products |
Detailed competitors of FabFurnish
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Web traffic of FabFurnish
Websites that share an audience with FabFurnish (fabfurnish.com).
Websites whose visitors overlap most with FabFurnish. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| pepperfry.com | 100% | 3M | #17,906 | View details | |
hometown.in | hometown.in | 95% | #421,602 | β | |
housefull.co.in | housefull.co.in | 91% | β | ||
| mebelkart.com | 75% | View details | |||
| zansaar.com | 72% | View details | |||
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 15 similar websites and full traffic analytics for FabFurnish
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- 15 similar websites
- Audience overlap
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- Traffic by brand
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Top companies in Home & Living Products
3 companies that operate in the same segment as FabFurnish (Home & Living Products) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of interior design and renovation services for homes and offices | 2014 | Bengaluru, Karnataka, India | USD 511.55 M | USD 172.66 M | 4,353 | |
Multi-category products are rented via subscription model. | 2014 | Bengaluru, Karnataka, India | USD 58.71 M | USD 14.82 M | 422 | |
Internet-first brand offering multi-category home furniture | 2012 | Bengaluru, Karnataka, India | USD 108.06 M | USD 26.92 B | 43,024 |
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Related news about Fabfurnish
Complete news archive for FabFurnish
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Frequently Asked Questions about FabFurnish
FabFurnish was founded in 2012.
FabFurnish is headquartered in Gurugram, India. It is registered at Gurugram, Haryana, India.
FabFurnish has 38 employees.
The primary company behind FabFurnish, Bluerock Eservices Private Limited, reported revenue of βΉ15.1 Lakh for FY 2022, up 74% year on year.
FabFurnish, a venture of Rocket Internet, is an online store for furniture, home furnishings, decor and kitchenware. Works on a hybrid model with both online and offline stores. Reportedly shifted from an inventory-led model to a full-fledged marketplace model, thus becoming more cost-effective. Has also launched its own logistics network, Fabone, in 6-7 cities. Has one lakh products on its platform and does close to 1,00,000 orders a month with an average transaction size of Rs 14,000 as of May 2015. Launched FabDesigns, content-driven look-based products discovery tied with FabFurnishs catalogue in Sept 2015. Acquired by Future Group for INR 20 Cr on April 2016.
FabFurnish's top competitors include Vaaree, Home Centre and Dusaan.
FabFurnish has 1 investor. Key investors include Future Group.
FabFurnish operates through Bluerock Eservices Private Limited.
Yes. FabFurnish was acquired by Future Group in April 2016.
The legal entities of FabFurnish currently have 3 directors, including Deepak Navinchandra Tanna, Chetan Kamlakar Adurkar, Amit Kumar Agrawal.

