About Fairlife
Fairlife is a Consumer company based in Chicago (United States) founded in 2012 by Mike McCloskey and Sue McCloskey, and was acquired by The Coca-Cola in January 2020. Its website fairlife.com draws about 545 thousand monthly visits. Fairlife offers products and services including Ultra-Filtered Milk, Core Power Protein Shakes, and Nutrition Plan. Its focus areas include Food and Agriculture, Food & Beverage Products, Dairy and Milk. Its legal entity is FAIRLIFE LIMITED. Its competitors include Dean Foods, Hart Dairy and Weigel Stores; 1 of its 3 listed competitors has raised funding.
Company details
Fairlife is a brand of milk. Their products include various types of milk such as ultrafiltered milk, fat-free milk, reduced fat milk, chocolate milk, chocolate milkshake, vanilla milkshake, strawberry milkshake, kids milk and more. The company claims that its products contain more protein, more calcium, less sugar, and lactose free. The company sells its products through retailers and independent grocers.
- Headquarters Chicago, United States
- Founders Mike McCloskey, Sue McCloskey
- Stage Acquired
- SectorsConsumer
- Website category Food and Drink · Groceries
- Website fairlife.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by The Coca-Cola (Jan 2020)
- Legal Name Fairlife Limited
- Investors
- Acquired byThe Coca-Cola
(Jan 2020)
Products & Services of Fairlife
Fairlife offers a comprehensive portfolio of products and services, including Ultra-Filtered Milk, Core Power Protein Shakes, and Nutrition Plan.
Lactose-free milk with enhanced protein and nutrients
Protein-rich shakes for post-workout recovery
Programs featuring shakes for daily nutrition support
Apps and channels of Fairlife
its YouTube channel fairlife has 16.1K subscribers and 8 videos.
Videos from Fairlife
The most watched videos on Fairlife's YouTube channel, fairlife (16.1K subscribers). Click a video to play it here.
More on fairlife.
Investors in Fairlife
Fairlife has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include The Coca-Cola.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Non-alcoholic sparkling and still beverages are manufactured and distributed globally. | 1886 | coca-colacompany.com | Atlanta, United States |
Investor details for Fairlife
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People of Fairlife
229 people are tracked at Fairlife (87 in leadership, 142 in team).
| Name | Role | Group |
|---|---|---|
Mike McCloskey | Co-Founder | Leadership |
Sue McCloskey | Co-Founder | Leadership |
Madeline Imler | Procurement Director - Indirect | Leadership |
Armand Frigo | Senior Director, End-to-end Planning | Leadership |
Adam Nichols | Vice President, Supply Chain Planning And Analytics | Leadership |
Dean Weber | Vp, Head Of Retail Sales | Leadership |
James Schlager | Director, Process & Automation Development | Leadership |
Scott Backinoff | Senior Director R&d Innovation | Leadership |
Wade Boehnke | Marketing Director | Leadership |
Jackie Doyle | Vice President, Commercial | Leadership |
Brad Gruen | Senior Vice President, Brand Marketing & Innovation At Fairlife, LLC | Leadership |
Ray McGuire | Senior Director, Safety | Leadership |
Bradley Davis | Director Packaging Technologies | Leadership |
Dustin Grossbier | Director Of Dairy Technology | Leadership |
Mike Johnson | Sales Director | Leadership |
Becca Kerr | CEO fairlife and juice | Leadership |
Tyler Brown | Senior Director of Operational Excellence | Leadership |
Kyle Burr | Director of Commercial Strategy & Operations | Leadership |
Keith Srebinski | Director, Supply Chain Commercialization | Leadership |
Jason Farwell | Head Of Large Store Retail Sales | Leadership |
209 more people are available in the full profile.
Complete people profiles for Fairlife
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Fairlife
2 dated milestones of Fairlife across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Fairlife is founded.
- Exit Acquired by The Coca-Cola.
Competitors of Fairlife
Fairlife has 3 listed competitors in our database, 1 of them funded. They include Dean Foods, Hart Dairy and Weigel Stores.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| deanfoods.com | 1925 | Dallas, United States | Manufacturer and supplier of food and beverage products based in USA | |||
| hartdairy.com | 2017 | Augusta, United States | $37.04M | Organic grass-fed milk is produced and distributed by Hart Dairy. | ||
| weigels.com | 1931 | Knoxville, United States | 2,033 | Weigel's operates stores selling food, drinks, fuel, and bakery items in East Tennessee. |
Detailed competitors of Fairlife
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Verified entity values are shown only after access is granted.
Web traffic of Fairlife
The website of Fairlife (fairlife.com) receives about 544.7K visits a month and ranks #146,909 among all websites worldwide, #4,644 in Groceries.
- Monthly visits544.7K
▲ 66% vs previous month
- Unique visitors227.9K
per month
- Global rank#146,909
among all websites
- Category rank#4,644
Food and Drink · Groceries
- Bounce rate52%
- Pages per visit2.2
- Average visit42 sec
- DevicesDesktop 24% · Mobile 76%
Websites whose visitors overlap most with Fairlife. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| instacart.com | 100% | 45.3M | #773 | View details | |
| horizon.com | 83% | 78K | #598,849 | View details | |
homedeliveries.us | homedeliveries.us | 79% | – | ||
shop.sprouts.com | shop.sprouts.com | 78% | #17,632 | – | |
| pavilions.com | 77% | 350.8K | #97,195 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Fairlife
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Food & Beverage Products & Processing
3 companies that operate in the same segment as Fairlife (Food & Beverage Products & Processing) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | |||
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | USD 93.92 B | 319,000 |
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Related news about Fairlife
Complete news archive for Fairlife
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Frequently Asked Questions about Fairlife
Fairlife was founded in 2012.
Fairlife is headquartered in Chicago, United States. It is registered at Chicago, Illinois, United States.
Fairlife is a brand of milk. Their products include various types of milk such as ultrafiltered milk, fat-free milk, reduced fat milk, chocolate milk, chocolate milkshake, vanilla milkshake, strawberry milkshake, kids milk and more. The company claims that its products contain more protein, more calcium, less sugar, and lactose free. The company sells its products through retailers and independent grocers.
Fairlife's top competitors include Dean Foods, Hart Dairy and Weigel Stores.
Fairlife offers Ultra-Filtered Milk, Core Power Protein Shakes, and Nutrition Plan.
Fairlife has 1 investor. Key investors include The Coca-Cola.
Fairlife operates through Fairlife Limited.
Yes. Fairlife was acquired by The Coca-Cola in January 2020.
The website of Fairlife receives about 545 thousand visits a month and ranks #146,909 among all websites worldwide.