About Fat Llama
Fat Llama is a Retail company based in London (United Kingdom) founded in 2015 by Chaz Englander, Owen Turner Major, and Rosie Dallas, and was acquired by Hygglo in August 2022. It operates as a multi-category consumer products are rented via an online platform. Fat Llama has raised $16.48 million across 7 funding rounds from investors including Atomico, Hygglo and Blossom Capital. The company has 7 employees. Fat Llama was last valued at $8.29 million in April 2017. Its chief executive is Chaz Englander. Its website fatllama.com draws about 44 thousand monthly visits. Fat Llama offers products and services including Rental Platform and Item Search Tool. Its focus areas include Horizontal E-Commerce, Rental and P2P. Its legal entity is Fat Lama Limited. Its competitors include Library of Things, Tuxebo, pa-RENT, Hire Jungle UK and Borrow-It and 3 more; 1 of its 8 listed competitors has raised funding.
Company details
Fat Llama was founded in 2015 in London, United Kingdom, as an online rental platform focused on consumer goods. A diverse catalog is maintained, encompassing vehicles, musical instruments, sewing machines, gadgets, home appliances, and additional items. Operations are supported by a mobile application available on Android and iOS devices, facilitating peer-to-peer rentals across various categories.
- Headquarters London, United Kingdom
- Employees 7
- Founders Chaz Englander, Owen Turner Major, Rosie Dallas
- Stage Acquired
- SectorsRetail
- Email••••••••
- Phone•••• ••••
- Website fatllama.com/us
- Social LinkedIn X Facebook
- Acquired by Hygglo (Aug 2022)
- Legal Name Fat Lama Limited
Products & Services of Fat Llama
Fat Llama offers a comprehensive portfolio of products and services, including Rental Platform and Item Search Tool.
Online service for peer-to-peer item rentals and listings.
Tool to browse and rent categories like electronics and photography.
Funding Insights of Fat Llama
Fat Llama has successfully raised a total of $16.48M across 7 strategic funding rounds. The most recent funding activity was a Series A round of $12.16 million completed in April 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $16.48M
- Total Rounds 7
- Last Round Series A — $12.16M
- First Round $207,000
(Jun 2016)
- Investors Count 41
All 7 funding rounds of Fat Llama with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2018 | $12.16M | Series A | – | Blossom Capital | |
| Nov 2017 | $1.5M | Seed | – | Greylock | |
| Jun 2017 | $120,000 | Seed | – | Y Combinator | – |
| Apr 2017 | $1.25M | Angel Round | $8.29M | Tarsem Dhaliwal, Alistair Barclay | |
| Mar 2017 | $807,564 | Seed | – | – | |
| Jan 2017 | $428,300 | Angel Round | $7.35M | Alistair Barclay, Robert Pugsley | |
| Jun 2016 | $207,000 | Angel Round | $••••• | Freddie Englander, Barbara Dallas |
| Date | Valuation | Stage |
|---|---|---|
| Apr 2017 | $8.29M | •••••••• |
| Jan 2017 | $7.35M | •••••••• |
| Jun 2016 | $••••• | •••••••• |
Full valuation and stage history of Fat Llama
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
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Last known valuation $8.29M (Apr 2017). 41 investors in total: 5 institutional and 36 angel.
Investors in Fat Llama
Fat Llama has secured backing from 41 investors, including venture fund and angel investors. Prominent investors backing the company include Atomico, Hygglo and Blossom Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments are made by Blossom Capital in technology sectors. | – | blossomcap.com | London, United Kingdom | |
Venture capital firm specializing in early-stage tech investments and founder support. | 1965 | greylock.com | - | |
Tech-based companies are invested in by Atomico venture capital fund. | 2006 | atomico.com | London, United Kingdom | |
Early-stage startups are accelerated via funding and educational programs. | – | ycombinator.com | Mountain View, United States | |
PB Paul Buchheit | Creator of Gmail, angel investor, and Y Combinator partner | – | unknown_eeea7df6094b41fab | - |
JW Justin Waldron | Co-founder of Zynga, angel investor in Indian startups, gaming pioneer | – | unknown_18881f093da54d528 | - |
SC Stephen Castle | - | – | unknown_5a4ba82b2fee4ca0b | - |
EB Edward Budge | - | – | unknown_e7e4614c1c654387b | - |
WL William Lewis | - | – | unknown_7f32cf15840e45439 | - |
LH Lawrence Howe | - | – | unknown_b5a4a0595b094fd89 | - |
Investor details for Fat Llama
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Fat Llama
11 people are tracked at Fat Llama (8 in leadership, 3 in team); the tracked headcount is 7.
| Name | Role | Group |
|---|---|---|
Chaz Englander | Co-Founder & CEO | Leadership |
Owen Turner Major | Co-Founder & CTO | Leadership |
Rosie Dallas | Co-Founder | Leadership |
Axel Hellström | Head of Growth | Leadership |
Joanna Palermo | COO | Leadership |
Henrik Fräsén | Head of Product | Leadership |
Ola Degerfors | CEO & Partnership | Leadership |
Shelby Stilwell | Head of Customer Success | Leadership |
Mattias Johansson | Uthyrning | Team |
Elin Engström | Customer Service Agent | Team |
Patrik Jansson | Rental Manager | Team |
Complete people profiles for Fat Llama
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Timeline of Fat Llama
5 dated milestones of Fat Llama across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Fat Llama is founded.
- Funding First funding round of $207K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series A, of $12.2M.
- Exit Acquired by Hygglo.
Competitors of Fat Llama
Fat Llama has 8 listed competitors in our database, 1 of them funded. They include Library of Things, Tuxebo, pa-RENT, Hire Jungle UK and Borrow-It, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| libraryofthings.co.uk | 2014 | London, United Kingdom | – | 15 | Multi-category products are rented via an online platform. | |
| tuxebo.co.uk | 2009 | London, United Kingdom | – | – | Platform for renting products online. | |
| pa-rent.co.uk | 2021 | Edinburgh, United Kingdom | – | – | Online rental platform for multi-category products | |
| hirejungle.co.uk | 2013 | London, United Kingdom | $151,000 | – | Free platform for classified ads on hiring goods, services, and events in UK. | |
| borrow-itapp.com | 2015 | London, United Kingdom | – | 1 | A peer-to-peer marketplace for sharing and renting household items. | |
| hireleap.co.uk | 2022 | Milton Keynes, United Kingdom | – | – | Functions as an online P2P rental platform for a variety of product categories. | |
| rent-stuff.co.uk | 2009 | Wilmslow, United Kingdom | – | – | Operates a peer-to-peer platform for renting goods. | |
| daylui.com | 2014 | London, United Kingdom | – | – | Operates an online P2P marketplace for renting various consumer goods. |
Detailed competitors of Fat Llama
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Web traffic of Fat Llama
The website of Fat Llama (fatllama.com) receives about 44.4K visits a month.
- Monthly visits44.4K
▼ 42.2% vs previous month
Websites whose visitors overlap most with Fat Llama. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
vinted.co.uk | vinted.co.uk | 100% | – | #792 | – |
suitor.co.uk | suitor.co.uk | 91% | – | #1,362,866 | – |
freshlocations.com | freshlocations.com | 91% | – | #1,753,177 | – |
creativelocation.co.uk | creativelocation.co.uk | 91% | – | #4,166,934 | – |
thelocationguys.co.uk | thelocationguys.co.uk | 91% | – | #2,252,952 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 26 similar websites and full traffic analytics for Fat Llama
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Top companies in Marketplaces & General E-Commerce
10 companies that operate in the same segment as Fat Llama (Marketplaces & General E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Multi-category consumer products are offered via an online marketplace platform. | 2007 | Bengaluru, Karnataka, India | USD 12.12 B | USD 9.83 B | 18,938 | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Multi-category consumer products are sold via an online marketplace. | 2010 | Seoul, Seoul, South Korea | USD 3.9 B | USD 34.53 B | 95,000 | |
Multi-category products are sold via an online marketplace platform. | 2012 | Singapore, Singapore, Singapore | USD 689.63 M | USD 617.56 M | 21,571 | |
Multi-category products are offered through an online marketplace. | 1994 | Seattle, Washington, United States | USD 8 M | – | 769,165 | |
Multi-category second-hand products are offered via online marketplace platform. | 2007 | Moscow, Russia | USD 161 M | – | – | |
Used multi-category products are traded on an online marketplace platform. | 2013 | Minato, Tokyo, Japan | USD 114.3 M | USD 1.41 B | 1,782 | |
Multi-category consumer products are sold via an online marketplace platform. | 1999 | Buenos Aires, Argentina | – | USD 28.89 B | 84,210 | |
App-based marketplace and classified platform for multi-category products | 2013 | Barcelona, Catalonia, Spain | USD 370.56 M | – | – | |
Rides and deliveries are facilitated via a mobile app platform. | 2012 | Dubai, Dubai, United Arab Emirates | USD 771.7 M | – | 6,360 |
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Related news about Fat Llama
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Frequently Asked Questions about Fat Llama
Fat Llama was founded in 2015 and raised its 1st funding round 1 year after it was founded.
Fat Llama is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Chaz Englander is the current CEO of Fat Llama. They have also founded this company.
Fat Llama is a funded company, having raised a total of $16.48M across 7 funding rounds to date. The company's 1st funding round was a Angel Round of $207K, raised on Jun 2016.
Fat Llama has 7 employees.
Fat Llama was founded in 2015 in London, United Kingdom, as an online rental platform focused on consumer goods. A diverse catalog is maintained, encompassing vehicles, musical instruments, sewing machines, gadgets, home appliances, and additional items. Operations are supported by a mobile application available on Android and iOS devices, facilitating peer-to-peer rentals across various categories.
Fat Llama's top competitors include Library of Things, pa-RENT and Tuxebo.
Fat Llama offers Rental Platform and Item Search Tool.
Fat Llama has 41 investors. Key investors include Atomico, Hygglo, Blossom Capital, Greylock Partners, and Y Combinator.
The valuation of Fat Llama is $8.29M as of Apr 2017.
Fat Llama operates through Fat Lama Limited.
Yes. Fat Llama was acquired by Hygglo in August 2022.