About Hygglo
Hygglo is a Retail company based in Stockholm (Sweden) founded in 2016 by Henrik Frasen, Ola Degerfors, and Axel Hellstrom. It operates as a consumer goods are rented via an online P2P platform. Hygglo has raised $1.26 million across 2 funding rounds from investors including Schibsted Media Group and Norrsken VC. Hygglo has completed 1 acquisition, including Fat Llama. Its website hygglo.se draws about 313 thousand monthly visits. Hygglo offers products and services including Rental Platform, Tool Rental Service, and Vehicle Rental. Its focus areas include Horizontal E-Commerce, Rental and P2P. Its competitors include Swinga, Rentl, HyraHyra and 2rent.
Company details
Hygglo was founded in 2016 in Stockholm, Sweden, as an online peer-to-peer rental platform focused on consumer goods. Items are listed by owners under categories such as cars, boats, electronics, party rentals, sports equipment, garden supplies, and tools. Terms, conditions, and rental prices are set by owners. Users search available products and complete bookings through online payments. Operations are centered in Sweden.
- Total Equity Funding$1.26M (USD)
in 2 rounds
- Latest Funding Round$890K (USD), Seed
Nov 2017
- InvestorsSchibsted Media Group
& 1 more
- Investments & Acquisitions
Products & Services of Hygglo
Hygglo offers a comprehensive portfolio of products and services, including Rental Platform, Tool Rental Service, and Vehicle Rental.
Platform for renting tools and equipment from peers
Service to hire tools like pressure washers locally
Renting vehicles such as trailers through the platform
Funding Insights of Hygglo
Hygglo has successfully raised a total of $1.26M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $890 thousand completed in November 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.26M
- Total Rounds 2
- Last Round Seed — $890,000
- First Round $373,039
(Mar 2017)
- Investors Count 2
All 2 funding rounds of Hygglo with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2017 | $890,000 | Seed | – | Schibsted Media Group, Norrsken VC | – |
| Mar 2017 | $373,039 | Seed | – | – |
2 investors in total: 2 institutional.
Investors in Hygglo
Hygglo has secured backing from 2 investors, including institutional and venture fund investors. Prominent investors backing the company include Schibsted Media Group and Norrsken VC.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Impact investments are made in startups addressing global challenges. | – | norrsken.vc | Stockholm, Sweden | |
Leading Nordic news brands are operated by media house. | 1839 | schibsted.com | Oslo, Norway |
Investor details for Hygglo
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Hygglo
10 people are tracked at Hygglo (7 in leadership, 3 in team).
| Name | Role | Group |
|---|---|---|
Henrik Frasen | Co-Founder | Leadership |
Ola Degerfors | Co-Founder | Leadership |
Axel Hellstrom | Co-Founder | Leadership |
Axel Hellström | Head of Growth | Leadership |
Joanna Palermo | COO | Leadership |
Henrik Fräsén | Head of Product | Leadership |
Shelby Stilwell | Head of Customer Success | Leadership |
Mattias Johansson | Uthyrning | Team |
Elin Engström | Customer Service Agent | Team |
Patrik Jansson | Rental Manager | Team |
Complete people profiles for Hygglo
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Investments & Acquisitions by Hygglo
Hygglo has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Fat Llama.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Multi-category consumer products are rented via an online platform. | fatllama.com | London, United Kingdom | 2015 | Aug 2022 | $41.5M |
Complete acquisition details for Hygglo
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Timeline of Hygglo
4 dated milestones of Hygglo across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Hygglo is founded.
- Funding First funding round of $373K.
- Funding Latest funding round, Seed, of $890K.
- Acquisition Acquires Fat Llama.
Competitors of Hygglo
Hygglo has 4 listed competitors in our database. They include Swinga, Rentl, HyraHyra and 2rent, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| swinga.coop | 2019 | Karlstad, Sweden | – | – | App for lending tools, leisure items, and more from community members. | |
| rentl.se | 2015 | Stockholm, Sweden | – | – | Offers high-quality building materials, machines, and tools for construction projects. | |
| hyrahyra.se | 2008 | Stockholm, Sweden | – | – | Operates an online peer-to-peer marketplace for renting consumer goods. | |
| 2rent.se | 2006 | Stockholm, Sweden | – | – | Provides online booking for professional equipment rentals like lighting and video in Europe. |
Detailed competitors of Hygglo
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Hygglo
The website of Hygglo (hygglo.se) receives about 312.7K visits a month and ranks #128,216 among all websites worldwide, #1,712 in Home Improvement and Maintenance.
- Monthly visits312.7K
▲ 31.9% vs previous month
- Unique visitors124.8K
per month
- Global rank#128,216
among all websites
- Category rank#1,712
Home and Garden · Home Improvement and Maintenance
- Bounce rate38%
- Pages per visit6.7
- Average visit3 min 10 sec
- DevicesDesktop 29% · Mobile 71%
Websites whose visitors overlap most with Hygglo. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
byggahus.se | byggahus.se | 100% | – | #21,206 | – |
bauhaus.se | bauhaus.se | 89% | – | #13,160 | – |
jula.se | jula.se | 89% | – | #10,448 | – |
| ikea.com | 84% | 258.5M | #116 | View details | |
| byggmax.se | 73% | 2M | #25,590 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Hygglo
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Marketplaces & General E-Commerce
10 companies that operate in the same segment as Hygglo (Marketplaces & General E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Multi-category consumer products are offered via an online marketplace platform. | 2007 | Bengaluru, Karnataka, India | USD 12.12 B | USD 9.83 B | 18,938 | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Multi-category consumer products are sold via an online marketplace. | 2010 | Seoul, Seoul, South Korea | USD 3.9 B | USD 34.53 B | 95,000 | |
Multi-category products are sold via an online marketplace platform. | 2012 | Singapore, Singapore, Singapore | USD 689.63 M | USD 617.56 M | 21,571 | |
Multi-category products are offered through an online marketplace. | 1994 | Seattle, Washington, United States | USD 8 M | – | 769,165 | |
Multi-category second-hand products are offered via online marketplace platform. | 2007 | Moscow, Russia | USD 161 M | – | – | |
Used multi-category products are traded on an online marketplace platform. | 2013 | Minato, Tokyo, Japan | USD 114.3 M | USD 1.41 B | 1,782 | |
Multi-category consumer products are sold via an online marketplace platform. | 1999 | Buenos Aires, Argentina | – | USD 28.89 B | 84,210 | |
App-based marketplace and classified platform for multi-category products | 2013 | Barcelona, Catalonia, Spain | USD 370.56 M | – | – | |
Rides and deliveries are facilitated via a mobile app platform. | 2012 | Dubai, Dubai, United Arab Emirates | USD 771.7 M | – | 6,360 |
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Frequently Asked Questions about Hygglo
Hygglo was founded in 2016 and raised its 1st funding round 1 year after it was founded.
Hygglo is headquartered in Stockholm, Sweden.
Hygglo is a funded company, having raised a total of $1.26M across 2 funding rounds to date. The company's 1st funding round was a Seed of $373.04K, raised on Mar 2017.
Hygglo was founded in 2016 in Stockholm, Sweden, as an online peer-to-peer rental platform focused on consumer goods. Items are listed by owners under categories such as cars, boats, electronics, party rentals, sports equipment, garden supplies, and tools. Terms, conditions, and rental prices are set by owners. Users search available products and complete bookings through online payments. Operations are centered in Sweden.
Hygglo offers Rental Platform, Tool Rental Service, and Vehicle Rental.
Hygglo has made 1 acquisition, including Fat Llama.
Hygglo has 2 investors. Key investors include Schibsted Media Group, and Norrsken VC.
The website of Hygglo receives about 313 thousand visits a month and ranks #128,216 among all websites worldwide.