About Fazer
Fazer is a Consumer company based in Helsinki (Finland) founded in 2011. It operates as a multi-category snacks are manufactured by Fazer in Finland. Fazer has completed 5 acquisitions, including Fazer, Froosh Smoothies and Gateau. Its chief executive is Christoph Vitzthum. Its website fazer.com draws about 230 thousand monthly visits. Its focus areas include Food and Agriculture, Food & Beverage Products, Convenience Foods and Snacks. Its competitors include Mondelez International, Ketokamu, REBL EATS and Maqu.
Company details
Fazer was established in 2011 in Helsinki, Finland, as a manufacturer within the food industry. Operations focus on producing snacks across various categories, including confectionery and bakery items. The company is headquartered in Helsinki, with distribution serving regional and international markets. Leadership is held by CEO and President Christoph Vitzthum, overseeing production and business development in the sector.
- Latest Funding Round$44.12M (USD), Debt – Conventional
Nov 2019
- InvestorsEuropean Investment Bank
& 1 more
- Investments & AcquisitionsFazer
& 4 more
Funding Insights of Fazer
- Total Rounds 2
- Last Round Debt – Conventional — $44.12M
- First Round $129,678
(Oct 2019)
- Investors Count 2
All 2 funding rounds of Fazer with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2019 | $44.12M | Debt – Conventional | – | – | |
| Oct 2019 | $129,678 | Grant | – | – |
2 investors in total: 2 institutional.
Investors in Fazer
Fazer has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include European Investment Bank and European Union.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Finance and advisory services for infrastructure projects are provided. | 1958 | eib.org | Luxembourg, Luxembourg | |
Government entites focused on freedom, democracy, equality and the rule of law, promoting peace and stability | 1958 | europa.eu | Brussels, Belgium |
Investor details for Fazer
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People of Fazer
14 people are tracked at Fazer (4 in leadership, 10 in team).
| Name | Role | Group |
|---|---|---|
Christoph Vitzthum | CEO & President | Leadership |
Jouni Grönroos | CFO & Deputy CEO | Leadership |
Jenni Gallagher | Head of People & EVP | Leadership |
Aaron Barsness | Chief Marketing Officer & EVP | Leadership |
Markus Hellström | MD, Fazer Confectionery & EVP | Team |
Tom Lindblad | MD, Commercial Units at Fazer Confectionery | Team |
Krister Zackari | MD, Fazer Lifestyle Foods & EVP | Team |
Lara Saulo | MD, Fazer Bakery & EVP | Team |
Patrik Hellgren | MD, Fazer Bakery Sweden | Team |
Mats Liedholm | MD, Fazer Sweden | Team |
Marko Bergholm | MD, Fazer Bakery Finland | Team |
Sebastian Jägerhorn | Legal & EVP | Team |
Anne Mere | MD, Fazer Bakery Baltics | Team |
Johan Rosenblom | MD, Fazer Retail | Team |
Complete people profiles for Fazer
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Investments & Acquisitions by Fazer
Fazer has strategically engaged in corporate development activities, having acquired 5 companies. Notable acquisitions include Fazer, Froosh Smoothies and Gateau.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Brand of organic oat & pea milk | trensums.com | Tingsryd, Sweden | 1948 | Mar 2022 | •••• | |
Fazer is recognized as a company in Finland. | kaslink.fi | Kouvola, Finland | 2001 | Jun 2019 | •••• | |
Snacks, chocolates, pastries, bread, muesli, and yogurts are retailed. | kaslink.com | – | 2001 | Jun 2019 | •••• | |
Brand of smoothies bowl | froosh.com | Copenhagen, Denmark | 2008 | Nov 2017 | •••• | |
Artisan bakery and confectionery products are retailed across Swedish chains. | gateau.se | Stockholm, Sweden | 1937 | Apr 2011 | •••• |
Complete acquisition details for Fazer
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Timeline of Fazer
8 dated milestones of Fazer across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Fazer is founded.
- Acquisition Acquires Gateau.
- Acquisition Acquires Froosh Smoothies.
- Acquisition Acquires Fazer.
- Acquisition Acquires Kaslink.
- Funding First funding round of $130K.
- Funding Latest funding round, Debt – Conventional, of $44.1M.
- Acquisition Acquires Trensums Food.
Competitors of Fazer
Fazer has 4 listed competitors in our database. They include Mondelez International, Ketokamu, REBL EATS and Maqu, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mondelezinternational.com | 2012 | Chicago, United States | – | 6 | Multi-category convenience foods are produced and distributed globally. | |
| ketokamu.com | 2008 | Polvijarvi, Finland | – | – | Internet first brand offering healthy snacks | |
| rebleats.com | 2021 | Helsinki, Finland | – | – | Produces plant-based ready meals and snacks for retail and delivery services. | |
| maqu.fi | 2021 | Oulu, Finland | – | – | Serves as a brand offering multi-category snacks for consumers. |
Detailed competitors of Fazer
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Web traffic of Fazer
The website of Fazer (fazer.com) receives about 229.9K visits a month and ranks #122,657 among all websites worldwide, #3,792 in Food and Drink.
- Monthly visits229.9K
▼ 37.1% vs previous month
- Unique visitors178.1K
per month
- Global rank#122,657
among all websites
- Category rank#3,792
Food and Drink · Food and Drink
- Bounce rate44%
- Pages per visit2.8
- Average visit56 sec
- DevicesDesktop 22% · Mobile 78%
Websites whose visitors overlap most with Fazer. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
fazergroup.com | fazergroup.com | 100% | – | #571,827 | – |
godis247.se | godis247.se | 88% | – | #516,155 | – |
| s-kaupat.fi | 77% | – | #18,173 | View details | |
oululainen.fi | oululainen.fi | 74% | – | #4,880,941 | – |
myfazer.com | myfazer.com | 70% | – | #878,921 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Fazer
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Food & Beverage Products & Processing
10 companies that operate in the same segment as Fazer (Food & Beverage Products & Processing), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform offering a subscription-based delivery service for fresh milk and groceries | 2015 | Gurugram, Haryana, India | USD 228.42 M | USD 99.78 M | 3,464 | |
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Subscription-based coffee products are offered by an internet-first brand. | 2013 | Gurugram, Haryana, India | USD 112.84 M | USD 25.83 M | 2,059 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | – | – | |
Meat and seafood products are delivered via an online platform. | 2015 | Bengaluru, Karnataka, India | USD 564.84 M | USD 97.26 M | 2,828 | |
Dry snacks and coffee are manufactured and distributed. | 2015 | Chennai, Tamil Nadu, India | USD 16.52 M | USD 208 K | 29 | |
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | – | USD 93.92 B | 319,000 | |
Multi-category organic dairy products are offered online. | 2010 | Tiptur, Karnataka, India | USD 58.15 M | USD 23.34 M | 810 | |
Packaged food products are offered through an online platform. | 2019 | Mumbai, Maharashtra, India | USD 37.6 M | USD 4.41 M | 168 | |
Multi-category food and beverage products are produced and distributed globally. | 1866 | Vevey, Vaud, Switzerland | – | USD 2.36 B | 16,250 |
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Related news about Fazer
Complete news archive for Fazer
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Frequently Asked Questions about Fazer
Fazer was founded in 2011 and raised its 1st funding round 8 years after it was founded.
Fazer is headquartered in Helsinki, Finland.
Christoph Vitzthum is the current CEO of Fazer.
Fazer was established in 2011 in Helsinki, Finland, as a manufacturer within the food industry. Operations focus on producing snacks across various categories, including confectionery and bakery items. The company is headquartered in Helsinki, with distribution serving regional and international markets. Leadership is held by CEO and President Christoph Vitzthum, overseeing production and business development in the sector.
Fazer's top competitors include Mondelez International, Ketokamu and REBL EATS.
Fazer has made 5 acquisitions, including Fazer, Froosh Smoothies, and Gateau.
Fazer has 2 investors. Key investors include European Investment Bank, and European Union.
The website of Fazer receives about 230 thousand visits a month and ranks #122,657 among all websites worldwide.