About Featured
Featured is a company based in Scottsdale (United States) founded in 2022 by Brett Farmiloe. Featured has raised $1.95 million across 3 funding rounds from investors including Sonoran Founders Fund, Calm Company Fund and Stout Street Capital. Featured has completed 1 acquisition, including Help A Reporter. Featured offers products and services including Featured Platform and Media API. Featured operates in a competitive market with competitors including Reddit, FANDOM, Reddit, Amino Apps and Whisper, among others.
- Headquarter Scottsdale, United States
- Founders Brett Farmiloe
- SectorsMedia & Entertainment
- Website category Business and Consumer Services · Online Marketing
- Email••••••••
- Website featured.com
- Social LinkedIn X Facebook Instagram
- Legal Name Terkel, Inc
- Total Equity Funding$1.95M (USD)
in 3 rounds
- Latest Funding Round$350K (USD), Seed
Mar 2025
- InvestorsSonoran Founders Fund
& 2 more
- Investments & Acquisitions
Products & Services of Featured
Featured offers a comprehensive portfolio of products and services, including Featured Platform and Media API.
Platform for connecting experts and publishers to create content
API for facilitating media and content interactions
Funding Insights of Featured
Featured has successfully raised a total of $1.95M across 3 strategic funding rounds. The most recent funding activity was a Seed round of $350 thousand completed in March 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.95M
- Total Rounds 3
- Last Round Seed — $350,000
- First Round $1M
(Jul 2022)
- Investors Count 3
All 3 funding rounds of Featured with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2025 | $350,000 | Seed | – | – | – |
| Jul 2023 | $600,000 | Seed | – | – | – |
| Jul 2022 | $1M | Seed | – | Sonoran Founders Fund, Calm Company Fund | – |
3 investors in total: 3 institutional.
Investors in Featured
Featured has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Sonoran Founders Fund, Calm Company Fund and Stout Street Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Seed capital is provided to startups in the Sonoran Desert Region. | – | sonoranfund.com | Scottsdale, United States | |
Investment and mentorship are provided for sustainable, calm businesses. | 2021 | calmfund.com | - | |
VC fund investing in early-stage technology companies | – | stoutstreetcapital.com | Denver, United States |
Investor details for Featured
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Featured
1 people are tracked at Featured (1 in leadership).
| Name | Role | Group |
|---|---|---|
Brett Farmiloe | Founder & CEO | Leadership |
Complete people profiles for Featured
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Featured
Featured has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Help A Reporter.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Media monitoring solutions connect journalists with expert sources. | helpareporter.com | – | 2008 | Apr 2025 | •••• |
Complete acquisition details for Featured
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Featured
4 dated milestones of Featured across 3 years, from founding to its latest funding, stage changes and deals.
- Founded Featured is founded.
- Funding First funding round of $1.0M.
- Funding Latest funding round, Seed, of $350K.
- Acquisition Acquires Help A Reporter.
Competitors of Featured
Featured operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Reddit, FANDOM, Reddit, Amino Apps and Whisper, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| redditinc.com | 2005 | San Francisco, United States | $1.21B | 2,013 | Reddit is operated as a social media and community platform. | |
| fandom.com | 2005 | San Francisco, United States | $309.44M | 199 | Online social platform for media enthusiasts | |
| redditinc.com | 2005 | San Francisco, United States | $1.21B | 2,013 | Reddit is operated as a social media and community platform. | |
| aminoapps.com | 2011 | New York, United States | $72.35M | 33 | Online interest-based communities are enabled for user engagement. | |
| whisper.sh | 2012 | Santa Monica, United States | $60M | 149 | An underground music label is operated for growing talent. | |
| ranker.com | 2009 | Los Angeles, United States | $4.05M | 116 | Provides crowdourced rankings of various things | |
| tapatalk.com | 2009 | Santa Monica, United States | $5.89M | – | Interest-based discussions from online forums are aggregated for user engagement. | |
| choicely.com | 2014 | Helsinki, Finland | – | – | Web & mobile-based voting & polling platform | |
| yikyak.com | 2013 | Atlanta, United States | $135.94M | 5 | A social networking platform for anonymous college connections is offered. | |
| onedio.com | 2009 | Ankara, Turkey | $5.6M | – | News and shareable content are delivered through Onedio's digital platform. |
Detailed competitors of Featured
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Featured
The website of Featured (featured.com) receives about 165.9K visits a month and ranks #257,587 among all websites worldwide, #7,256 in Online Marketing.
- Monthly visits165.9K
▲ 8.4% vs previous month
- Unique visitors60.5K
per month
- Global rank#257,587
among all websites
- Category rank#7,256
Business and Consumer Services · Online Marketing
- Bounce rate39%
- Pages per visit2.6
- Average visit1 min 37 sec
- DevicesDesktop 46% · Mobile 54%
Websites whose visitors overlap most with Featured. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| semrush.com | 100% | 11.5M | #4,220 | View details | |
| helpareporter.com | 97% | 79.7K | #523,640 | View details | |
pressexposure.com | pressexposure.com | 96% | – | – | – |
| markitors.com | 93% | 5.5K | #4,321,030 | View details | |
| voymedia.com | 92% | – | #1,339,453 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Featured
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Featured
Complete news archive for Featured
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Featured
10 companies that operate in the same segment as Featured (Digital Media & Publishing Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Content is shared and discussed across user-driven communities. | 2005 | San Francisco, California, United States | USD 1.62 B | – | – | |
Online platform for creating graphic images | 2012 | Surry Hills, New South Wales, Australia | USD 589.22 M | – | – | |
Reward-based crowdfunding is facilitated for content creators and musicians. | 2013 | San Francisco, California, United States | USD 412.1 M | – | – | |
Subscription-based platform for publishers' content management is provided. | 2017 | San Francisco, California, United States | USD 189.5 M | – | – | |
An audio streaming platform for series and stories is operated. | 2018 | Bengaluru, Karnataka, India | USD 196.66 M | USD 30.62 M | 1,044 | |
Platform connecting readers and writers, offering digital literature in multiple languages | 2014 | Bengaluru, Karnataka, India | USD 92.65 M | USD 6.84 M | 162 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 | |
Online storytelling platform | 2006 | Toronto, Ontario, Canada | USD 117.82 M | – | – | |
Online platform allows users to read and write blogs | 2012 | San Francisco, California, United States | USD 162.97 M | – | – | |
Ad network platform is utilized for content recommendations and monetization. | 2007 | New York, New York, United States | USD 160 M | USD 1.91 B | 2,000 |
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Frequently Asked Questions about Featured
Featured was founded in 2022.
Featured is headquartered in Scottsdale, United States. It is registered at Scottsdale, Arizona, United States.
Brett Farmiloe is the current CEO of Featured. They have also founded this company.
Featured is a funded company, having raised a total of $1.95M across 3 funding rounds to date. The company's 1st funding round was a Seed of $1M, raised on Jul 2022.
Online platform for connecting publishers. It enables users to interact with publishing professionals to showcase their skills and create QA content. It monetizes through a subscription-based pricing model.
Featured offers Featured Platform and Media API.
Featured has made 1 acquisition, including Help A Reporter.
Featured has 3 investors. Key investors include Sonoran Founders Fund, Calm Company Fund, and Stout Street Capital.
Featured operates through Terkel, Inc.
The website of Featured receives about 166 thousand visits a month and ranks #257,587 among all websites worldwide.