About Feed Smart
Feed Smart is a Consumer company based in Delhi (India) founded in 2022 by Reecha Singh and Sonali Saraogi Singh. Multi-category kids groceries are offered online without additives. It operates in the Consumer and Retail sectors. Feed Smart has raised $155.92 thousand across 3 funding rounds from investors including Tara Singh Vachani, Raghav Singhal and Neha Nagpal. Feed Smart was last valued at $972.66 thousand in September 2024. Its chief executive, as recorded, is Sonali Saraogi Singh. Its Indian entity Clean Nutrition Private Limited reported revenue of ₹1.53 Cr. Its focus areas include Food and Agriculture, Food & Beverage Products, Multi-category and Internet First Brand. Its competitors include BebeBurp, Timios and Nuskha; 2 of its 3 listed competitors have raised funding.
Company details
Feed Smart was founded in 2022 and is headquartered in Delhi, India. An online platform is operated, focusing on the grocery sector for children. A range of products is provided, including ketchup, millet dosa mix, choco spread, dates jam, flours, and spice mixes. All items are formulated without additives, preservatives, or artificial ingredients, ensuring basic nutritional standards.
- Headquarters Delhi, India
- Founders Reecha Singh, Sonali Saraogi Singh
- SectorsConsumerRetail
- Email••••••••
- Phone•••• ••••
- Website feedsmart.in
- Social LinkedIn Facebook Instagram
- Legal Name Clean Nutrition Private Limited
- Date of Incorporation 20 Apr, 2023
- Jurisdiction New Delhi, Delhi, India
- Annual Revenue₹1.53 Cr
FY 2025 · +8% YoY
- Net Loss-₹1.20 Cr
FY 2025 · -79% margin
- EBITDA-₹1.18 Cr
FY 2025 · -77% margin
- Total Equity Funding$155.92K (USD)
in 3 rounds
- Latest Funding Round$59.54K (USD), Angel Round
Sep 2024
Associated legal entities of Feed Smart
Feed Smart operates through Clean Nutrition Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Clean Nutrition Private Limited CIN U47215DL2023PTC412808 | Active | 20 Apr 2023 | New Delhi, Delhi | ₹1.5 Cr | 2 | View details |
Funding Insights of Feed Smart
Feed Smart has successfully raised a total of $155.92K across 3 strategic funding rounds. The most recent funding activity was a Angel Round of $59.54 thousand completed in September 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $155,919
- Total Rounds 3
- Last Round Angel Round — $59,535
- First Round $48,448
(Jun 2023)
- Investors Count 9
All 3 funding rounds of Feed Smart with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2024 | $59,535 | Angel Round | $972,663 | Tara Singh Vachani | |
| Dec 2023 | $47,936 | Angel Round | $915,949 | Neha Nagpal, Nutaste Food Labss | |
| Jun 2023 | $48,448 | Angel Round | $••••• | Saudamini Mattu, Ishaan Preet Singh |
Last known valuation $972,663 (Sep 2024). 9 investors in total: 1 institutional and 8 angel.
Investors in Feed Smart
Feed Smart has secured backing from 9 investors, including angel and institutional investors. Prominent investors backing the company include Tara Singh Vachani, Raghav Singhal and Neha Nagpal.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
TS Tara Singh Vachani | unknown_191d0215204d4ce89 | |||
RS Raghav Singhal | Angel investor and entrepreneur, focused on early-stage Indian startups. | unknown_8c049879fe3b4cab8 | ||
NN Neha Nagpal | unknown_5506a2563eaa4b339 | |||
PP Prerna Pant | unknown_959949f6aad741579 | |||
SM Saudamini Mattu | unknown_ca2c3b335d814e789 | |||
MM Manav Mehra | unknown_e7e967dd430d4f73b | |||
KJ Krishan Jhalani | unknown_c848910209354083a | |||
IP Ishaan Preet Singh | Co-founder of FrontRow, active angel investor in Indian startups | unknown_33e9744eafd842edb |
Investor details for Feed Smart
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Clean Nutrition Private Limited (Feed Smart)
Clean Nutrition Private Limited is the primary company behind Feed Smart. The board of Clean Nutrition Private Limited currently have 2 directors; the longest-serving is Sonali Saraogi, appointed in 2023. 3 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Sonali Saraogi DIN 01397537 | Director | 20 Apr 2023 | 3 yrs 6 mo | Clean Nutrition Private Limited |
| Yaduraj Singh DIN 08727262 | Additional Director | 25 Aug 2025 | 1 yr 2 mo | Clean Nutrition Private Limited |
People of Feed Smart
2 people are tracked at Feed Smart (2 in leadership).
| Name | Role | Group |
|---|---|---|
Reecha Singh | Co-Founder & CMO | Leadership |
Sonali Saraogi Singh | Co-Founder & CEO | Leadership |
Complete people profiles for Feed Smart
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of Feed Smart
Figures of Clean Nutrition Private Limited, the primary company behind Feed Smart, for FY 2025. Revenue was ₹1.53 Cr (+8% year on year). Net loss was -₹1.20 Cr (-79% margin). EBITDA was -₹1.18 Cr (-77% margin).
- ₹1.53 CrRevenue · FY 2025 · +8% YoY
- -₹1.20 CrNet loss · -79% margin
- -₹1.18 CrEBITDA · -77% margin
- ₹16.7 LakhPaid-up capital
Balance sheet, profit and loss, cash flow and ratios of Clean Nutrition Private Limited are on its company page.
Detailed financial statements for Feed Smart
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Timeline of Feed Smart
3 dated milestones of Feed Smart across 2 years, from founding to its latest funding, stage changes and deals.
- Founded Feed Smart is founded.
- Funding First funding round of $48K.
- Funding Latest funding round, Angel Round, of $60K.
Competitors of Feed Smart
Feed Smart has 3 listed competitors in our database, 2 of them funded. They include BebeBurp, Timios and Nuskha.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| bebeburp.com | 2018 | Surat, India | $1.53M | Natural baby food is sold via an online platform. | ||
| mytimios.com | 2016 | Bengaluru, India | $14.57M | 13 | Snacks for kids and mothers are provided online by Timios. | |
| nuskhakitchen.com | 2019 | Jaipur, India | Retailer of laddoo, panchmool oil, chyavanprash, shatavri herbmix, and other products |
Detailed competitors of Feed Smart
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Feed Smart
The website of Feed Smart (feedsmart.in) receives about 1.7K visits a month.
- Monthly visits1.7K
▲ 11.5% vs previous month
Websites whose visitors overlap most with Feed Smart. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| granosindia.com | 100% | 680.7K | #3,183,949 | View details | |
| sonyafoods.com | 91% | #13,961,179 | View details |
Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as Feed Smart (Beauty & Personal Care Products) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 3,752 | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | |||
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 60.63 M |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Frequently Asked Questions about Feed Smart
Feed Smart was founded in 2022 and raised its 1st funding round 1 year after it was founded.
Feed Smart is headquartered in Delhi, India. It is registered at Delhi, Delhi, India.
Sonali Saraogi Singh is the CEO of Feed Smart, as recorded in our data. They have also founded this company.
Feed Smart is a funded company, having raised a total of $155.92K across 3 funding rounds to date. The company's 1st funding round was a Angel Round of $48.45K, raised on Jun 2023.
The primary company behind Feed Smart, Clean Nutrition Private Limited, reported revenue of ₹1.53 Cr for FY 2025, up 8% year on year.
Feed Smart was founded in 2022 and is headquartered in Delhi, India. An online platform is operated, focusing on the grocery sector for children. A range of products is provided, including ketchup, millet dosa mix, choco spread, dates jam, flours, and spice mixes. All items are formulated without additives, preservatives, or artificial ingredients, ensuring basic nutritional standards.
Feed Smart has 9 investors. Key investors include Tara Singh Vachani, Raghav Singhal, Neha Nagpal, Prerna Pant, and Nutaste Food Labss.
The valuation of Feed Smart is $972.66K as of Sep 2024.
Feed Smart operates through Clean Nutrition Private Limited.
The legal entities of Feed Smart currently have 2 directors, including Yaduraj Singh, Sonali Saraogi.