About feelunique.com
feelunique.com is a Healthcare company based in London (United Kingdom) founded in 2005, and was acquired by Sephora in July 2021. Europes online beauty retailer. feelunique.com has raised $28.45 million across 1 funding round from investors including Sephora, Palamon and SIRIUS EQUITY LLP. The company has 138 employees. feelunique.com has completed 1 acquisition, including The Beautyst. Its website feelunique.com draws about 32 thousand monthly visits. Its focus areas include Retail, Beauty Tech, Ecommerce and Multi Category. Its legal entity is FEELUNIQUE INTERNATIONAL LIMITED. Its competitors include Cult Beauty, Fragrance Direct and Beauty Bay.
Company details
Feelunique.com was founded in 2005 as an online retailer specializing in beauty products. Operations are based in London, United Kingdom, with a catalog exceeding 25,000 items sourced directly from manufacturers of brands such as Dior, Guerlain, and Lancôme. Free worldwide delivery is provided on orders over 10. A majority stake was acquired by Palamon Capital Partners in December 2012 for 41.7 million.
- Headquarters London, United Kingdom
- Employees 138
- Stage Acquired
- SectorsHealthcare
- Email••••••••
- Website feelunique.com
- Social LinkedIn X Facebook
- Acquired by Sephora (Jul 2021)
- Legal Name Feelunique International Limited
- Date of Incorporation 15 Dec, 2011
- Jurisdiction NOTTINGHAM, ENGLAND
- Annual Revenue$102.93 M (USD)-20as on Mar 31, 2021
- Total Equity Funding$28.45M (USD)
in 1 rounds
- Latest Funding Round$28.45M (USD), Series B
Apr 2016
- InvestorsSephora
& 2 more
- Employee Count138
- Investments & Acquisitions
- Acquired by
Funding Insights of feelunique.com
feelunique.com has successfully raised a total of $28.45M through 1 strategic funding round. The most recent funding activity was a Series B round of $28.45 million completed in April 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $28.45M
- Total Rounds 1
- Last Round Series B — $28.45M
- First Round $28.45M
(Apr 2016)
- Investors Count 1
All 1 funding rounds of feelunique.com with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2016 | $28.45M | Series B | – | Palamon Capital Partners | – |
3 investors in total: 3 institutional.
Investors in feelunique.com
feelunique.com has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Sephora, Palamon and SIRIUS EQUITY LLP.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Palamon Capital Partners is engaged in growth-focused investments across Europe. | 1999 | palamon.com | London, United Kingdom | |
Multi-category skin, hair, and makeup products are offered online. | 1970 | sephora.com | San Francisco, United States | |
| siriusequity.com |
Investor details for feelunique.com
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People of feelunique.com
2 people are tracked at feelunique.com (2 in leadership); the tracked headcount is 138.
| Name | Role | Group |
|---|---|---|
Sarah Miles | CEO | Leadership |
Nigel Lawmon | Chief Commercial Officer | Leadership |
Complete people profiles for feelunique.com
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Investments & Acquisitions by feelunique.com
feelunique.com has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include The Beautyst.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Beauty marketplace | thebeautyst.com | Paris, France | 2013 | Apr 2017 | •••• |
Complete acquisition details for feelunique.com
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Timeline of feelunique.com
5 dated milestones of feelunique.com across 16 years, from founding to its latest funding, stage changes and deals.
- Founded feelunique.com is founded.
- Exit Acquired by Palamon Capital Partners.
- Funding First funding round of $28.4M.
- Acquisition Acquires The Beautyst.
- Exit Acquired by Sephora.
Competitors of feelunique.com
feelunique.com has 3 listed competitors in our database. They include Cult Beauty, Fragrance Direct and Beauty Bay.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| cultbeauty.co.uk | 2008 | London, United Kingdom | 5,699 | Multi-category beauty products are retailed online by the company. | ||
| fragrancedirect.co.uk | 1993 | Macclesfield, United Kingdom | 108 | Fragrances, cosmetics, skincare, and haircare products are retailed online. | ||
| beautybay.com | 1999 | Manchester, United Kingdom | 129 | Serves as an online retailer specializing in beauty products. |
Detailed competitors of feelunique.com
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Web traffic of feelunique.com
The website of feelunique.com (feelunique.com) receives about 31.8K visits a month.
- Monthly visits31.8K
▲ 20% vs previous month
Websites whose visitors overlap most with feelunique.com. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| lookfantastic.com | 100% | 7.9M | #5,364 | View details | |
| cultbeauty.co.uk | 100% | 3.3M | #12,914 | View details | |
| beautybay.com | 93% | #25,025 | View details | ||
| hqhair.com | 92% | 22.8K | #1,241,482 | View details | |
salonskincare.co.uk | salonskincare.co.uk | 92% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for feelunique.com
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Related news about Feelunique.Com
Complete news archive for feelunique.com
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Frequently Asked Questions about feelunique.com
feelunique.com was founded in 2005 and raised its 1st funding round 11 years after it was founded.
feelunique.com is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
feelunique.com is a funded company, having raised a total of $28.45M across 1 funding round to date. The company's 1st funding round was a Series B of $28.45M, raised on Apr 2016.
feelunique.com has 138 employees.
Annual revenue of feelunique.com is $102.93M as on Mar 31, 2021.
Feelunique.com was founded in 2005 as an online retailer specializing in beauty products. Operations are based in London, United Kingdom, with a catalog exceeding 25,000 items sourced directly from manufacturers of brands such as Dior, Guerlain, and Lancôme. Free worldwide delivery is provided on orders over 10. A majority stake was acquired by Palamon Capital Partners in December 2012 for 41.7 million.
feelunique.com's top competitors include Cult Beauty, Fragrance Direct and Beauty Bay.
feelunique.com has made 1 acquisition, including The Beautyst.
feelunique.com operates through Feelunique International Limited.
Yes. feelunique.com was acquired by Sephora in July 2021.

