About Fender
Fender is a Media & Entertainment company based in Los Angeles (United States) founded in 1946, and was acquired by Servco in January 2020. Stringed instruments and amplifiers are manufactured by Fender. Fender has raised $59.88 million across 1 funding round from investors including Servco. The company has 1,562 employees. Fender has completed 2 acquisitions, including KMC Music and PreSonus Audio Electronics. Its website fender.com draws about 4.8 million monthly visits. Its focus areas include Music Equipment.
Company details
Fender was founded in 1946 in Los Angeles, United States, focusing on the musical instruments sector. Electric guitars such as the Telecaster, Stratocaster, Jaguar, Jazzmaster, Mustang, Precision Bass, and Jazz Bass were introduced by the company. Acoustic guitars, electric basses, and amplifiers are also produced. Manufacturing occurs at facilities in Corona, California, and Ensenada, Mexico. Customized guitars can be purchased through the companys website.
- Headquarters Los Angeles, United States
- Employees 1,562
- Stage Acquired
- SectorsMedia & Entertainment
- Website category Arts and Entertainment · Music
- Emailβ’β’β’β’β’β’β’β’
- Website fender.com
- Social LinkedIn X Facebook
- Acquired by Servco (Jan 2020)
Funding Insights of Fender
Fender has successfully raised a total of $59.88M through 1 strategic funding round. The most recent funding activity was a Series C round of $59.88 million completed in February 2002. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $59.88M
- Total Rounds 1
- Last Round Series C β $59.88M
- First Round $59.88M
(Feb 2002)
All 1 funding rounds of Fender with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2002 | $59.88M | Series C | β | β | β |
1 investors in total: 1 institutional.
Investors in Fender
Fender has secured backing from 1 investor. Prominent investors backing the company include Servco.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Servco is engaged in automotive retail and distribution services. | servco.com | United States |
Investor details for Fender
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People of Fender
1 people are tracked at Fender (1 in team); the tracked headcount is 1,562.
| Name | Role | Group |
|---|---|---|
Mark Fukunaga | Chairman Of The Board | Team |
Complete people profiles for Fender
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Investments & Acquisitions by Fender
Fender has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include KMC Music and PreSonus Audio Electronics.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Manufacturer of professional audio equipment and software | presonus.com | Baton Rouge, United States | 1995 | Nov 2021 | β’β’β’β’ | |
Retailer of music instruments | kmcmusic.com | Bloomfield, United States | 2017 | Oct 2007 | $117M |
Complete acquisition details for Fender
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Timeline of Fender
5 dated milestones of Fender across 75 years, from founding to its latest funding, stage changes and deals.
- Founded Fender is founded.
- Funding First funding round of $59.9M.
- Acquisition Acquires KMC Music.
- Exit Acquired by Servco.
- Acquisition Acquires PreSonus Audio Electronics.
Web traffic of Fender
The website of Fender (fender.com) receives about 4.8M visits a month and ranks #13,430 among all websites worldwide, #1,204 in Music.
- Monthly visits4.8M
▲ 22.6% vs previous month
- Unique visitors1.7M
per month
- Global rank#13,430
among all websites
- Category rank#1,204
Arts and Entertainment · Music
- Bounce rate38%
- Pages per visit3.8
- Average visit2 min 25 sec
- DevicesDesktop 42% Β· Mobile 58%
Websites whose visitors overlap most with Fender. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| reverb.com | 100% | 15.4M | #2,806 | View details | |
| sweetwater.com | 94% | 14M | #3,371 | View details | |
tuner-online.com | tuner-online.com | 94% | #44,519 | β | |
| gibson.com | 90% | 1.5M | #34,027 | View details | |
ibanez.com | ibanez.com | 86% | #37,856 | β | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 40 similar websites and full traffic analytics for Fender
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- Audience overlap
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Top companies in Audio & Music Equipment
3 companies that operate in the same segment as Fender (Audio & Music Equipment) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Premium radio devices with AM, FM, and Bluetooth are manufactured. | 2000 | Boston, Massachusetts, United States | 9 | |||
Handcrafted acoustic and digital pianos are manufactured for various models. | 1995 | United States | USD 27.2 M | |||
Equalizers, amplifiers, line drivers, and audio accessories are manufactured. | 1977 | Seattle, Washington, United States | 56 |
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Related news about Fender
Complete news archive for Fender
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Frequently Asked Questions about Fender
Fender was founded in 1946 and raised its 1st funding round 56 years after it was founded.
Fender is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
Fender is a funded company, having raised a total of $59.88M across 1 funding round to date. The company's 1st funding round was a Series C of $59.88M, raised on Feb 2002.
Fender has 1,562 employees.
Fender was founded in 1946 in Los Angeles, United States, focusing on the musical instruments sector. Electric guitars such as the Telecaster, Stratocaster, Jaguar, Jazzmaster, Mustang, Precision Bass, and Jazz Bass were introduced by the company. Acoustic guitars, electric basses, and amplifiers are also produced. Manufacturing occurs at facilities in Corona, California, and Ensenada, Mexico. Customized guitars can be purchased through the companys website.
Fender has made 2 acquisitions, including KMC Music, and PreSonus Audio Electronics.
Fender has 1 investor. Key investors include Servco.
Yes. Fender was acquired by Servco in January 2020.
The website of Fender receives about 4.8 million visits a month and ranks #13,430 among all websites worldwide.

