About Fera Pets
Fera Pets is a company based in Glendale (United States) founded in 2016 by Michelle Dulake was acquired by General Mills in January 2024. It operates as a Direct-to-Consumer (D2C) and Subscription Services. Fera Pets offers products and services including USDA Organic Probiotics with Prebiotics, Hip + Joint Support for Dogs, USDA Organic Mushroom Blend, and Dental Support.
- Headquarter Glendale, United States
- Founders Michelle Dulake
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Sectors
Consumer
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Email
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Phone
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Website
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Social
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Annual Revenue
Not available
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Net Profit
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EBITDA
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Latest Funding Round
Not available
- Investors
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Employee Count
Not available
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Acquired by
General Mills
(Jan 15, 2024)
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Products & Services of Fera Pets
Fera Pets offers a comprehensive portfolio of products and services, including USDA Organic Probiotics with Prebiotics, Hip + Joint Support for Dogs, USDA Organic Mushroom Blend, and Dental Support.
Organic probiotics are provided for pet digestive health support.
Joint support supplements are offered for canine mobility improvement.
Mushroom blend is formulated for pet immune system support.
Dental health supplements are designed for pet oral care.
Funding Insights of Fera Pets
Detailed funding history for Fera Pets
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Investors in Fera Pets
Fera Pets has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include General Mills.
| Investor | Description | Founded Year | Domain | Location |
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Multi-category food products are produced and distributed globally.
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Locked | Locked | Locked |
Investor details for Fera Pets
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Investments & Acquisitions by Fera Pets
Investment portfolio details for Fera Pets
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Financial Statements - Fera Pets
Detailed financials for Fera Pets
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Fera Pets Comparisons
Peer comparison for Fera Pets
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Competitors of Fera Pets
Detailed competitors of Fera Pets
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Latest news on Fera Pets
Complete news archive for Fera Pets
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Frequently Asked Questions about Fera Pets
Fera Pets was founded in 2016.
Fera Pets is headquartered in Glendale, United States. It is registered at Glendale, California, United States.
Michelle Dulake is the current CEO of Fera Pets. They have also founded this company.
Fera Pets is involved in the development and sale of veterinarian-created supplements for dogs and cats. The company focuses on holistic pet health by combining Eastern and Western philosophies. Products are formulated with innovative, science-backed ingredients, herbs, and botanicals to address various health needs such as joint support, digestion, dental care, and immune support. Emphasis is placed on sustainability, transparency, and rigorous third-party testing to ensure product quality and efficacy for pet wellness.
Fera Pets offers USDA Organic Probiotics with Prebiotics, Hip + Joint Support for Dogs, USDA Organic Mushroom Blend, and Dental Support.
Fera Pets has 1 investor. Key investors include General Mills.