About Fera Pets
Fera Pets is a company based in Glendale (United States) founded in 2016 by Michelle Dulake was acquired by General Mills in January 2024. It operates as a Direct-to-Consumer (D2C), and Subscription Services. Fera Pets offers products and services including USDA Organic Probiotics with Prebiotics, Hip + Joint Support for Dogs, USDA Organic Mushroom Blend, and Dental Support.
- Headquarter Glendale, United States
- Founders Michelle Dulake
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Sectors
Consumer
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Email
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Phone
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Website
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Social
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Annual Revenue
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Latest Funding Round
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Employee Count
Employee Count
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Acquired by
General Mills
(Jan 15, 2024)
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Products & Services of Fera Pets
Fera Pets offers a comprehensive portfolio of products and services, including USDA Organic Probiotics with Prebiotics, Hip + Joint Support for Dogs, USDA Organic Mushroom Blend, and Dental Support. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Organic probiotics are provided for pet digestive health support.
Joint support supplements are offered for canine mobility improvement.
Mushroom blend is formulated for pet immune system support.
Dental health supplements are designed for pet oral care.
Funding Insights of Fera Pets
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Fera Pets
Fera Pets has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include General Mills. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Multi-category food products are produced and distributed globally.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Fera Pets
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Fera Pets
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Fera Pets Comparisons
Competitors of Fera Pets
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Fera Pets
When was Fera Pets founded?
Fera Pets was founded in 2016.
Where is Fera Pets located?
Fera Pets is headquartered in Glendale, United States. It is registered at Glendale, California, United States.
Who is the current CEO of Fera Pets?
Michelle Dulake is the current CEO of Fera Pets. They have also founded this company.
What does Fera Pets do?
Fera Pets is involved in the development and sale of veterinarian-created supplements for dogs and cats. The company focuses on holistic pet health by combining Eastern and Western philosophies. Products are formulated with innovative, science-backed ingredients, herbs, and botanicals to address various health needs such as joint support, digestion, dental care, and immune support. Emphasis is placed on sustainability, transparency, and rigorous third-party testing to ensure product quality and efficacy for pet wellness.
What products or services does Fera Pets offer?
Fera Pets offers USDA Organic Probiotics with Prebiotics, Hip + Joint Support for Dogs, USDA Organic Mushroom Blend, and Dental Support.
Who are Fera Pets's investors?
Fera Pets has 1 investor. Key investors include General Mills.
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