About Fera Pets
Fera Pets is a Consumer company based in Glendale (United States) founded in 2016 by Michelle Dulake, and was acquired by General Mills in January 2024. Vet-created supplements for dogs and cats are provided by Fera. It operates on a Direct-to-Consumer (D2C) and Subscription Services model. Its chief executive, as recorded, is Michelle Dulake. Its website ferapets.com draws about 58 thousand monthly visits. Fera Pets offers products and services including USDA Organic Probiotics with Prebiotics, Hip + Joint Support for Dogs, USDA Organic Mushroom Blend, and Dental Support. Its focus areas include Consumer Goods, Pet Products and Pet Health Supplements.
Company details
Fera Pets is involved in the development and sale of veterinarian-created supplements for dogs and cats. The company focuses on holistic pet health by combining Eastern and Western philosophies. Products are formulated with innovative, science-backed ingredients, herbs, and botanicals to address various health needs such as joint support, digestion, dental care, and immune support. Emphasis is placed on sustainability, transparency, and rigorous third-party testing to ensure product quality and efficacy for pet wellness.
- Headquarters Glendale, United States
- Founders Michelle Dulake
- Stage Acquired
- SectorsConsumer
- Website category Pets and Animals · Pet Food and Supplies
- Email••••••••
- Phone•••• ••••
- Website ferapets.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by General Mills (Jan 2024)
- Investors
- Acquired byGeneral Mills
(Jan 2024)
Products & Services of Fera Pets
Fera Pets offers a comprehensive portfolio of products and services, including USDA Organic Probiotics with Prebiotics, Hip + Joint Support for Dogs, USDA Organic Mushroom Blend, and Dental Support.
Organic probiotics are provided for pet digestive health support.
Joint support supplements are offered for canine mobility improvement.
Mushroom blend is formulated for pet immune system support.
Dental health supplements are designed for pet oral care.
Apps and channels of Fera Pets
its YouTube channel Fera Pets has 1.06K subscribers and 4 videos.
Videos from Fera Pets
The most watched videos on Fera Pets's YouTube channel, Fera Pets (1.06K subscribers). Click a video to play it here.
More on Fera Pets.
Investors in Fera Pets
Fera Pets has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include General Mills.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Multi-category food products are produced and distributed globally. | 1866 | generalmills.com | Minneapolis, United States |
Investor details for Fera Pets
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People of Fera Pets
1 people are tracked at Fera Pets (1 in leadership).
| Name | Role | Group |
|---|---|---|
Michelle Dulake | Co-Founder & CEO | Leadership |
Complete people profiles for Fera Pets
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Timeline of Fera Pets
2 dated milestones of Fera Pets across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Fera Pets is founded.
- Exit Acquired by General Mills.
Web traffic of Fera Pets
The website of Fera Pets (ferapets.com) receives about 58.2K visits a month and ranks #711,393 among all websites worldwide, #5,986 in Pet Food and Supplies.
- Monthly visits58.2K
▲ 26.8% vs previous month
- Unique visitors22.9K
per month
- Global rank#711,393
among all websites
- Category rank#5,986
Pets and Animals · Pet Food and Supplies
- Bounce rate44%
- Pages per visit2.0
- Average visit48 sec
- DevicesDesktop 39% · Mobile 61%
Websites whose visitors overlap most with Fera Pets. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| vetriscience.com | 100% | #652,506 | View details | ||
| petjope.com | 92% | 66.1K | #673,449 | View details | |
| pawfy.com | 92% | 587.3K | #89,841 | View details | |
fourleafrover.com | fourleafrover.com | 92% | #366,019 | – | |
| wuffes.com | 91% | #51,035 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Fera Pets
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- 40 similar websites
- Audience overlap
- Engagement analytics
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Top companies in Pet Care Products & Services
3 companies that operate in the same segment as Fera Pets (Pet Care Products & Services) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Pet food products are provided through an internet-first brand. | 1894 | St. Louis, Missouri, United States | ||||
Birdbuddy is recognized for its AI-powered smart bird feeders. | 2002 | Wilmington, Delaware, United States | USD 30.97 M | |||
Manufacturer and distributor of health and wellness products for dogs and cats | 2010 | Eagle, Idaho, United States | USD 2 M | USD 1.1 B | 1,933 |
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Related news about Fera Pets
Complete news archive for Fera Pets
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Frequently Asked Questions about Fera Pets
Fera Pets was founded in 2016.
Fera Pets is headquartered in Glendale, United States. It is registered at Glendale, California, United States.
Michelle Dulake is the CEO of Fera Pets, as recorded in our data. They have also founded this company.
Fera Pets is involved in the development and sale of veterinarian-created supplements for dogs and cats. The company focuses on holistic pet health by combining Eastern and Western philosophies. Products are formulated with innovative, science-backed ingredients, herbs, and botanicals to address various health needs such as joint support, digestion, dental care, and immune support. Emphasis is placed on sustainability, transparency, and rigorous third-party testing to ensure product quality and efficacy for pet wellness.
Fera Pets offers USDA Organic Probiotics with Prebiotics, Hip + Joint Support for Dogs, USDA Organic Mushroom Blend, and Dental Support.
Fera Pets has 1 investor. Key investors include General Mills.
Yes. Fera Pets was acquired by General Mills in January 2024.