About Field & Flower
Field & Flower is a Retail company based in London (United Kingdom) founded in 2010. Subscription-based meat products are delivered from farms with home service. It operates in the Retail and Agriculture sectors. Field & Flower has raised $1.15 million across 1 funding round. The company has 51 employees. Its website fieldandflower.co.uk draws about 65 thousand monthly visits. Its focus areas include Food and Agriculture Tech, Online Grocery, B2C Ecommerce and Meat and Seafood. Its legal entity is FIELD & FLOWER LIMITED. Its competitors include MuscleFood, Donald Russell and Rhug Estate; 1 of its 3 listed competitors has raised funding.
Company details
Field Flower was established in 2010 in London, United Kingdom. Operations focus on a subscription model within the food sector, where meat products are sourced from company-owned farms and partner suppliers. Home delivery is provided across the region, with associated charges for the service. The platform emphasizes direct-to-consumer access for fresh meat selections.
- Headquarters London, United Kingdom
- Employees 51
- SectorsRetailAgriculture
- Website category Food and Drink · Groceries
- Website fieldandflower.co.uk
- Social LinkedIn X Facebook
- Legal Name Field & Flower Limited
- Date of Incorporation 09 Mar, 2010
- Jurisdiction SHEPTON MALLET, ENGLAND
- Annual Revenue$17.32 M (USD)281as on Mar 31, 2021
- Net Profit$1.41 M (USD)396as on Mar 31, 2021
- Total Equity Funding$1.15M (USD)
in 1 rounds
- Latest Funding Round$1.15M (USD), Seed
Oct 2017
- Employee Count51
Funding Insights of Field & Flower
Field & Flower has successfully raised a total of $1.15M through 1 strategic funding round. The most recent funding activity was a Seed round of $1.15 million completed in October 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.15M
- Total Rounds 1
- Last Round Seed — $1.15M
- First Round $1.15M
(Oct 2017)
All 1 funding rounds of Field Flower with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2017 | $1.15M | Seed | – | – | – |
People of Field & Flower
15 people are tracked at Field & Flower (5 in leadership, 10 in team); the tracked headcount is 51.
| Name | Role | Group |
|---|---|---|
Marcus Wendt | Executive Creative Director, Founder | Leadership |
Jonas Otto | Technical Director | Leadership |
Xander Marritt | Executive Creative Director | Leadership |
Jack Grafton | Creative Director | Leadership |
mike hughes | Creative Director | Leadership |
Bruno Imbrizi | Creative Developer | Team |
Julien Bauzin | Lead Artist | Team |
Cornelius Carstens | Creative Coder - Backend & Pipeline | Team |
Riccardo Torresi | Computational Designer / Creative Developer | Team |
Guido Schmidt | Creative Developer | Team |
Jann Choy | Senior Designer | Team |
Betty Lu | Digital Design / Creative Developer | Team |
Sinéad McCarthy | Executive Producer | Team |
Max Palmer | Design Lead | Team |
Daan Rongen | Creative Developer | Team |
Complete people profiles for Field & Flower
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Timeline of Field & Flower
2 dated milestones of Field & Flower across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Field & Flower is founded.
- Funding First funding round of $1.2M.
Competitors of Field & Flower
Field & Flower has 3 listed competitors in our database, 1 of them funded. They include MuscleFood, Donald Russell and Rhug Estate.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| musclefood.com | 2012 | Nottingham, United Kingdom | $13.43M | 141 | Online retailer of meat products | |
| donaldrussell.com | 1974 | Inverurie, United Kingdom | 269 | Online retailer of meat products | ||
| rhug.co.uk | 2004 | Corwen, United Kingdom | 46 | Organic farm selling meats, groceries, and online delivery with sustainable practices. |
Detailed competitors of Field Flower
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- Full competitor set
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Web traffic of Field & Flower
The website of Field & Flower (fieldandflower.co.uk) receives about 65.2K visits a month and ranks #313,433 among all websites worldwide, #1,728 in Groceries.
- Monthly visits65.2K
▼ 40% vs previous month
- Unique visitors52.2K
per month
- Global rank#313,433
among all websites
- Category rank#1,728
Food and Drink · Groceries
- Bounce rate52%
- Pages per visit3.1
- Average visit2 min 02 sec
- DevicesDesktop 17% · Mobile 83%
Websites whose visitors overlap most with Field & Flower. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
keevilandkeevil.co.uk | keevilandkeevil.co.uk | 100% | #12,973,496 | – | |
turnerandgeorge.co.uk | turnerandgeorge.co.uk | 99% | #339,210 | – | |
yorkshirehandmadepies.co.uk | yorkshirehandmadepies.co.uk | 97% | #440,800 | – | |
brocklebys.co.uk | brocklebys.co.uk | 97% | #322,061 | – | |
| justcaught.co.uk | 95% | #1,659,772 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Field & Flower
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Related news about Field & Flower
Complete news archive for Field Flower
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Frequently Asked Questions about Field & Flower
Field & Flower was founded in 2010 and raised its 1st funding round 7 years after it was founded.
Field & Flower is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Field & Flower is a funded company, having raised a total of $1.15M across 1 funding round to date. The company's 1st funding round was a Seed of $1.15M, raised on Oct 2017.
Field & Flower has 51 employees.
Annual revenue of Field & Flower is $17.32M as on Mar 31, 2021.
Field Flower was established in 2010 in London, United Kingdom. Operations focus on a subscription model within the food sector, where meat products are sourced from company-owned farms and partner suppliers. Home delivery is provided across the region, with associated charges for the service. The platform emphasizes direct-to-consumer access for fresh meat selections.
Field & Flower's top competitors include MuscleFood, Donald Russell and Rhug Estate.
Field & Flower operates through Field & Flower Limited.