MuscleFood

Nottingham, United Kingdom Founded: 2012 • Age: 14 yrs
Online retailer of meat products

About MuscleFood

MuscleFood is a company based in Nottingham (United Kingdom) founded in 2012.. MuscleFood has raised $13.43 million across 1 funding round from investors including BGF. MuscleFood offers products and services including Premium Chicken Breasts, Hampers, Prepped Pots, and Supplements. MuscleFood operates in a competitive market with competitors including Donald Russell, Rhug Estate, Field & Flower, JF Edwards and John Ross, among others.

  • Headquarter Nottingham, United Kingdom
  • Sectors
    Retail
    Agriculture
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Musclefood Group Ltd
  • Date of Incorporation 31 Jan, 2022
  • Jurisdiction NOTTINGHAM, ENGLAND, ENGLAND
Operational Areas
Retail → E-Commerce Platforms & Marketplaces
Agriculture → Livestock & Animal Nutrition
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $13.43 M (USD)

    in 1 rounds

  • Latest Funding Round
    $13.43 M (USD), Series A

    Dec 15, 2017

  • Investors
  • Employee Count
    Employee Count
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Products & Services of MuscleFood

MuscleFood offers a comprehensive portfolio of products and services, including Premium Chicken Breasts, Hampers, Prepped Pots, and Supplements. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

High-quality lean chicken for healthy, high-protein meals.

Customizable bundles of meats and snacks for convenient eating.

High-protein ready meals inspired by global cuisines.

Protein powders and items for fitness and nutrition support.

People of MuscleFood
Headcount 50-200
Employee Profiles 6
Employee Profiles
People
Samuel Oluwole
Commercial Analyst
People
April Butler
Brand And Paid Lead
People
James Whiting
Marketing Manager
People
Aimée Stones
Social Media and Influencer Executive

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Funding Insights of MuscleFood

MuscleFood has successfully raised a total of $13.43M through 1 strategic funding round. The most recent funding activity was a Series A round of $13.43 million completed in December 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 1
  • Last Round Series A — $13.4M
  • First Round

    (15 Dec 2017)

  • Investors Count 1
Date Amount Transaction Name Valuation Lead Investors Investors
Dec, 2017 Amount Series A - MuscleFood Valuation

investors

BGF
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in MuscleFood

MuscleFood has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include BGF. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Early & Growth stage tech & offline focused VC firm funding companies in the UK & Ireland
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by MuscleFood

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - MuscleFood

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Musclefood Comparisons

Employees
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Competitors of MuscleFood

MuscleFood operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Donald Russell, Rhug Estate, Field & Flower, JF Edwards and John Ross, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Online retailer of meat products
domain founded_year HQ Location
Organic farm selling meats, groceries, and online delivery with sustainable practices.
domain founded_year HQ Location
Subscription-based meat products are delivered from farms with home service.
domain founded_year HQ Location
An online platform for meat ordering and delivery is operated.
domain founded_year HQ Location
Internet first brand offering meat
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Musclefood

New CEO to oversee turnaround at MuscleFood
Eastmidlandsbusinesslink3 years ago

Frequently Asked Questions about MuscleFood

When was MuscleFood founded?

MuscleFood was founded in 2012 and raised its 1st funding round 5 years after it was founded.

Where is MuscleFood located?

MuscleFood is headquartered in Nottingham, United Kingdom.

Is MuscleFood a funded company?

MuscleFood is a funded company, having raised a total of $13.43M across 1 funding round to date. The company's 1st funding round was a Series A of $13.43M, raised on Dec 15, 2017.

What does MuscleFood do?

MuscleFood was established in 2012 in Nottingham, United Kingdom, as an online retailer in the food sector. A range of meat products such as chicken, beef, pork, and turkey is provided, along with eggs, fish, seafood, and prepared meals. Operations are conducted through the domain musclefood.com, serving customers primarily in the UK market with a focus on direct-to-consumer sales.

Who are the top competitors of MuscleFood?

MuscleFood's top competitors include Donald Russell, JF Edwards and Field & Flower.

What products or services does MuscleFood offer?

MuscleFood offers Premium Chicken Breasts, Hampers, Prepped Pots, and Supplements.

Who are MuscleFood's investors?

MuscleFood has 1 investor. Key investors include BGF.

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