About Fifty Rocks
Fifty Rocks is a Consumer company based in Bengaluru (India) founded in 2020 by Rimona Ganapathy. Natural hair care products are offered by an internet-first brand. Its Indian entity Fifty Rocks Lifestyle Private Limited reported revenue of ₹2.8 Lakh. Its focus areas include Consumer Goods, Beauty & Personal Care Products, Hair Care and Shampoos & Conditioners. Its competitors include Mamaearth, WOW Skin Science and Juicy Chemistry; 3 of its 3 listed competitors have raised funding.
Company details
Fifty Rocks was established in 2020 in Bengaluru, India, as an internet-first brand focused on natural hair care products. Operations are conducted online, targeting the beauty and personal care sector with emphasis on natural ingredients. The company is led by co-founder Rimona Ganapathy. Distribution occurs primarily through digital channels to serve customers in India and potentially beyond.
- Headquarters Bengaluru, India
- Founders Rimona Ganapathy
- SectorsConsumer
- Email••••••••
- Website fiftyrocks.com
- Social LinkedIn Facebook
- Legal Name Fifty Rocks Lifestyle Private Limited
- Date of Incorporation 27 Jan, 2020
- Jurisdiction Bangalore, Karnataka, India
- Annual Revenue₹2.8 Lakh
FY 2024 · -98% YoY
- Net Loss-₹2.9 Lakh
FY 2024 · -103% margin
- EBITDA-₹2.8 Lakh
FY 2024 · -101% margin
- Investors
Associated legal entities of Fifty Rocks
Fifty Rocks operates through Fifty Rocks Lifestyle Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Fifty Rocks Lifestyle Private Limited CIN U74999KA2020PTC131979 | Active | 27 Jan 2020 | Bangalore, Karnataka | ₹0.0 Cr | 9 | 2 | View details |
Funding Insights of Fifty Rocks
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Fifty Rocks with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2020 | Seed | – | – |
1 investors in total: 1 institutional.
Investors in Fifty Rocks
Fifty Rocks has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Pratithi Investments.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private investment arm of Kris Gopalakrishnan Family Office. | 2014 | pratithi.com | Bengaluru, India |
Investor details for Fifty Rocks
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Fifty Rocks Lifestyle Private Limited (Fifty Rocks)
Fifty Rocks Lifestyle Private Limited is the primary company behind Fifty Rocks. The board of Fifty Rocks Lifestyle Private Limited currently have 2 directors; the longest-serving is Varagur Subramanian Srikanth, appointed in 2020.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Varagur Subramanian Srikanth DIN 01825589 | Director | 27 Jan 2020 | 6 yrs 9 mo | Fifty Rocks Lifestyle Private Limited |
| Rimona Ganapathy DIN 08680117 | Director | 27 Jan 2020 | 6 yrs 9 mo | Fifty Rocks Lifestyle Private Limited |
People of Fifty Rocks
1 people are tracked at Fifty Rocks (1 in leadership).
| Name | Role | Group |
|---|---|---|
| Co-Founder | Leadership |
Complete people profiles for Fifty Rocks
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of Fifty Rocks
Figures of Fifty Rocks Lifestyle Private Limited, the primary company behind Fifty Rocks, for FY 2024. Revenue was ₹2.8 Lakh (-98% year on year). Net loss was -₹2.9 Lakh (-103% margin). EBITDA was -₹2.8 Lakh (-101% margin). Revenue has grown at a compounded annual rate of +2200% over three years.
- ₹2.8 LakhRevenue · FY 2024 · -98% YoY
- -₹2.9 LakhNet loss · -103% margin
- -₹2.8 LakhEBITDA · -101% margin
- ₹11.1 LakhPaid-up capital
- 9Employees (provident fund records)
- +2200%Revenue CAGR, 3 years
Balance sheet, profit and loss, cash flow and ratios of Fifty Rocks Lifestyle Private Limited are on its company page.
Detailed financial statements for Fifty Rocks
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Timeline of Fifty Rocks
2 dated milestones of Fifty Rocks, from founding to its latest funding, stage changes and deals.
- Founded Fifty Rocks is founded.
- Funding First funding round.
Competitors of Fifty Rocks
Fifty Rocks has 3 listed competitors in our database, 3 of them funded. They include Mamaearth, WOW Skin Science and Juicy Chemistry.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mamaearth.in | 2016 | Gurugram, India | $89.36M | 1,900 | Online brand offering multi-category natural skin care and makeup products | |
| buywow.in | 2014 | Bengaluru, India | $98M | 100 | Organic beauty products are offered by an internet-first brand. | |
| juicychemistry.com | 2014 | Coimbatore, India | $7.56M | 52 | Natural skin and hair care products are sold online. |
Detailed competitors of Fifty Rocks
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as Fifty Rocks (Beauty & Personal Care Products) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 3,752 | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | |||
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 60.63 M |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Frequently Asked Questions about Fifty Rocks
Fifty Rocks was founded in 2020.
Fifty Rocks is headquartered in Bengaluru, India. It is registered at Bengaluru, Karnataka, India.
The primary company behind Fifty Rocks, Fifty Rocks Lifestyle Private Limited, reported revenue of ₹2.8 Lakh for FY 2024, down 98% year on year.
Fifty Rocks was established in 2020 in Bengaluru, India, as an internet-first brand focused on natural hair care products. Operations are conducted online, targeting the beauty and personal care sector with emphasis on natural ingredients. The company is led by co-founder Rimona Ganapathy. Distribution occurs primarily through digital channels to serve customers in India and potentially beyond.
Fifty Rocks's top competitors include Mamaearth, WOW Skin Science and Juicy Chemistry.
Fifty Rocks has 1 investor. Key investors include Pratithi Investments.
Fifty Rocks operates through Fifty Rocks Lifestyle Private Limited.
The legal entities of Fifty Rocks currently have 2 directors, including Varagur Subramanian Srikanth, Rimona Ganapathy.