About Fire & Flower
Fire & Flower is a publicly listed company based in Edmonton (Canada) founded in 2015. Cannabis retail services are provided across Canada. Fire & Flower has raised $1.96 million across 12 funding rounds from investors including TerrAscend, The Hydropothecary Corporation and Green Acre Capital. Fire & Flower has completed 4 acquisitions, including Friendly Stranger, Ontario Canada and Pineapple Express Delivery. Its website fireandflower.com draws about 111 thousand monthly visits.
Company details
Fire Flower was established in 2015 in Edmonton, Canada, as a provider in the cannabis sector. Retail services for cannabis products are operated through physical stores and online platforms, with a focus on distribution and sales to consumers. The companys activities are centered in the Canadian market, adhering to regulatory standards in the industry. Its domain, fireandflower.com, facilitates e-commerce and information access for users.
- Headquarters Edmonton, Canada
- Stage Public
- Email••••••••
- Phone•••• ••••
- Website fireandflower.com
- Social LinkedIn X Facebook
- Total Equity Funding$1.96M (USD)
in 12 rounds
- InvestorsTerrAscend
& 4 more
- Investments & AcquisitionsFriendly Stranger
& 3 more
Funding Insights of Fire & Flower
Fire & Flower has successfully raised a total of $1.96M across 12 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.96M
- Total Rounds 12
- First Round $1.96M
(Apr 2018)
- Investors Count 5
Latest 10 of 12 funding rounds of Fire Flower with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2022 | Post-IPO | – | – | – | |
| Apr 2022 | Post-IPO | – | – | – | |
| Dec 2021 | $975,000 | Post-IPO | – | – | – |
| Jun 2021 | Post-IPO | – | – | – | |
| Jul 2020 | $14.14M | Post-IPO | – | – | – |
| Apr 2020 | $28M | Post-IPO | – | – | |
| Aug 2019 | $26M | Post-IPO | – | – | |
| Jun 2019 | $27.19M | Post-IPO | – | – | – |
| Nov 2018 | $3.1M | Post-IPO | – | – | – |
| Nov 2018 | $27.78M | Post-IPO | – | – | – |
5 investors in total: 5 institutional.
Investors in Fire & Flower
Fire & Flower has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include TerrAscend, The Hydropothecary Corporation and Green Acre Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Green Acre Capital is focused on cannabis industry investments. | greenacrecapital.ca | Canada | ||
Convenience retail services are provided by Couche-Tard globally. | corpo.couche-tard.com | Laval, Canada | ||
| aphriainc.com | ||||
Middle-market commercial real estate investments are managed and developed. | 2013 | thehydropothecary.com | Ottawa, Canada | |
Cannabis dispensaries are operated and medical products are retailed. | 2017 | terrascend.com | Mississauga, Canada |
Investor details for Fire Flower
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Fire & Flower
24 people are tracked at Fire & Flower (8 in leadership, 3 in board & advisors, 13 in team).
| Name | Role | Group |
|---|---|---|
Tela M. | Director, Payroll, Benefits & HRIS | Leadership |
Hessel Bennett | General Manager | Leadership |
Mark Dolan | Director Of Merchandising | Leadership |
Rachel Snelgrove | General Manager | Leadership |
Karen H. | Director Retail Enablement & Optimization | Leadership |
Eli Mail | Vice President, Retail Operations | Leadership |
Candace MacNeil | Director Of Retail Operations | Leadership |
Jennifer Verney | Multi Unit General Manager | Leadership |
Donald Wright | Chairman | Board & advisors |
Avininder Grewal | Director | Board & advisors |
Suzanne Porier | Director | Board & advisors |
James Taylor | District Manager - Toronto | Team |
Artem Belogolovtsev | Senior Accountant | Team |
Bola B. | Mgr, Finance & Accounting | Team |
Alannah Hennig | District Sales Manager | Team |
Dana Reid | District Sales Manager | Team |
Ashley Reyner | Talent & Learning Specialist | Team |
Jocelyne Hall | Multi Unit Manager | Team |
Andrea Diez | District Manager | Team |
COLIN LEWIS | Customer Experience Lead & Key Holder | Team |
4 more people are available in the full profile.
Complete people profiles for Fire & Flower
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Fire & Flower
Fire & Flower has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include Friendly Stranger, Ontario Canada and Pineapple Express Delivery.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Manufacturer of brazing alloys and metal joining solutions | pineappleexpressdelivery.com | Oakville, Canada | 2018 | Dec 2021 | •••• | |
An online marijuana travel guide is developed and operated. | potguide.com | Denver, United States | 2013 | Aug 2021 | •••• | |
Cannabis culture items are retailed online and through Toronto stores. | friendlystranger.com | Toronto, Canada | 1994 | Nov 2020 | •••• | |
Access government services and products | ontario.ca | Toronto, Canada | 1881 | Oct 2020 | •••• |
Complete acquisition details for Fire Flower
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Fire & Flower
8 dated milestones of Fire & Flower across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Fire & Flower is founded.
- Funding First funding round of $2.0M.
- IPO Lists on the stock exchange (IPO).
- Acquisition Acquires Ontario Canada.
- Acquisition Acquires Friendly Stranger.
- Acquisition Acquires PotGuide.
- Acquisition Acquires Pineapple Express Delivery.
- Funding Latest funding round, Post-IPO,.
Web traffic of Fire & Flower
The website of Fire & Flower (fireandflower.com) receives about 111.4K visits a month.
- Monthly visits111.4K
▲ 24.9% vs previous month
Websites whose visitors overlap most with Fire & Flower. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| valuebuds.com | 100% | 192.3K | #129,001 | View details | |
highlife.ca | highlife.ca | 86% | #501,721 | – | |
| oneplant.ca | 83% | 118.1K | #247,408 | View details | |
cannabis-nb.com | cannabis-nb.com | 79% | #326,368 | – | |
| dutch.love | 74% | #1,112,849 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 15 similar websites and full traffic analytics for Fire & Flower
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- 15 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Frequently Asked Questions about Fire & Flower
Fire & Flower was founded in 2015 and raised its 1st funding round 3 years after it was founded.
Fire & Flower is headquartered in Edmonton, Canada. It is registered at Edmonton, Alberta, Canada.
Fire & Flower is a funded company, having raised a total of $1.96M across 12 funding rounds to date. The company's 1st funding round was a Post-IPO of $27.78M, raised on Apr 2018.
Fire Flower was established in 2015 in Edmonton, Canada, as a provider in the cannabis sector. Retail services for cannabis products are operated through physical stores and online platforms, with a focus on distribution and sales to consumers. The companys activities are centered in the Canadian market, adhering to regulatory standards in the industry. Its domain, fireandflower.com, facilitates e-commerce and information access for users.
Fire & Flower has made 4 acquisitions, including Friendly Stranger, Ontario Canada, and Pineapple Express Delivery.
Fire & Flower has 5 investors. Key investors include TerrAscend, The Hydropothecary Corporation, Green Acre Capital, Couche-Tard, and Aphria.
The website of Fire & Flower receives about 111 thousand visits a month.