About Friendly Stranger
Friendly Stranger is a company based in Toronto (Canada) founded in 1994 by Robin Ellins was acquired by Fire & Flower in November 2020.. Friendly Stranger has raised $11.25 million across 2 funding rounds from investors including Fire & Flower, VIVO Cannabis and Green Acre Capital. Friendly Stranger operates in a competitive market with competitors including Tilray, SNDL, Galaxie Brands, Ayurcann and VIVO Cannabis, among others.
- Headquarter Toronto, Canada
- Founders Robin Ellins
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Sectors
Consumer
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Phone
*********
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Website
*********
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Social
*********
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$11.25 M (USD)
in 2 rounds
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Latest Funding Round
$1.25 M (USD), Private Equity Round
Jun 20, 2019
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Investors
Fire & Flower
& 2 more
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Employee Count
Employee Count
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Acquired by
Fire & Flower
(Nov 02, 2020)
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Funding Insights of Friendly Stranger
Friendly Stranger has successfully raised a total of $11.25M across 2 strategic funding rounds. The most recent funding activity was a Private Equity Round round of $1.25 million completed in June 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Private Equity Round — $1.2M
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First Round
First Round
(17 Oct 2018)
- Investors Count 2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun, 2019 | Amount | Private Equity Round - Friendly Stranger | Valuation | VIVO Cannabis |
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| Oct, 2018 | Amount | Private Equity Round - Friendly Stranger | Valuation | Green Acre Capital |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Friendly Stranger
Friendly Stranger has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include Fire & Flower, VIVO Cannabis and Green Acre Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Green Acre Capital is focused on cannabis industry investments.
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Founded Year | Domain | Location | |
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Health-based cannabis products are manufactured for medical use.
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Founded Year | Domain | Location | |
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Cannabis retail services are provided across Canada.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Friendly Stranger
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Friendly Stranger
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Friendly Stranger Comparisons
Competitors of Friendly Stranger
Friendly Stranger operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Tilray, SNDL, Galaxie Brands, Ayurcann and VIVO Cannabis, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Online e-distributor offering cannabis products for medical purposes
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| domain | founded_year | HQ Location |
Cannabis-infused liquor is branded and distributed by SNDL.
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| domain | founded_year | HQ Location |
Diversified cannabis products are developed and distributed by Galaxie Brands.
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| domain | founded_year | HQ Location |
Manufacturer of medical cannabis products
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| domain | founded_year | HQ Location |
Health-based cannabis products are manufactured for medical use.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Friendly Stranger
Frequently Asked Questions about Friendly Stranger
When was Friendly Stranger founded?
Friendly Stranger was founded in 1994 and raised its 1st funding round 24 years after it was founded.
Where is Friendly Stranger located?
Friendly Stranger is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.
Who is the current CEO of Friendly Stranger?
Robin Ellins is the current CEO of Friendly Stranger. They have also founded this company.
Is Friendly Stranger a funded company?
Friendly Stranger is a funded company, having raised a total of $11.25M across 2 funding rounds to date. The company's 1st funding round was a Private Equity Round of $10M, raised on Oct 17, 2018.
What does Friendly Stranger do?
Friendly Stranger was founded in 1994 in Toronto, Canada, and operates as a retailer in the cannabis culture sector. Vaporizers, bongs, grinders, hemp products, and accessories are sold both online via its domain and in physical stores. Brands such as 420 Science, Arizer, and Bee Line are carried, with leadership provided by founder and CEO Robin Ellins.
Who are the top competitors of Friendly Stranger?
Friendly Stranger's top competitors include Tilray, SNDL and Global Hemp Group.
Who are Friendly Stranger's investors?
Friendly Stranger has 3 investors. Key investors include Fire & Flower, VIVO Cannabis, and Green Acre Capital.
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