Friendly Stranger

Toronto, Canada Founded: 1994 • Age: 32 yrs Acquired By Fire & Flower
Cannabis culture items are retailed online and through Toronto stores.
Annual revenue - Latest available
Total funding $11.2M 2 rounds
Employees - Tracked headcount
Investors 3 Known backers
Products - Services tracked
Competitors 7 Brand Intelligence

About Friendly Stranger

Friendly Stranger is a company based in Toronto (Canada) founded in 1994 by Robin Ellins was acquired by Fire & Flower in November 2020. Friendly Stranger has raised $11.25 million across 2 funding rounds from investors including Fire & Flower, VIVO Cannabis and Green Acre Capital. Friendly Stranger operates in a competitive market with competitors including Tilray, SNDL, Galaxie Brands, Ayurcann and VIVO Cannabis, among others.

  • Headquarter Toronto, Canada
  • Founders Robin Ellins
  • Sectors
    Consumer
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
Operational Areas
Consumer → Tobacco, Cannabis & Alternative Products Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $11.25 M (USD)

    in 2 rounds

  • Latest Funding Round
    $1.25 M (USD), Private Equity Round

    Jun 20, 2019

  • Investors
  • Employee Count
    Not available
  • Acquired by
    Fire & Flower

    (Nov 02, 2020)

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Funding Insights of Friendly Stranger

Friendly Stranger has successfully raised a total of $11.25M across 2 strategic funding rounds. The most recent funding activity was a Private Equity Round of $1.25 million completed in June 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Friendly Stranger

Friendly Stranger has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include Fire & Flower, VIVO Cannabis and Green Acre Capital.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Green Acre Capital is focused on cannabis industry investments.
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Health-based cannabis products are manufactured for medical use.
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Cannabis retail services are provided across Canada.
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Investor details for Friendly Stranger

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Investments & Acquisitions by Friendly Stranger

Investments
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Investment portfolio details for Friendly Stranger

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Financial Statements - Friendly Stranger

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Detailed financials for Friendly Stranger

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Friendly Stranger Comparisons

Friendly Stranger Primary company
Description
Cannabis culture items are retailed online and through Toron...
Location
Toronto, Canada
Founded Year
1994
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Friendly Stranger

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Competitors of Friendly Stranger

Friendly Stranger operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Tilray, SNDL, Galaxie Brands, Ayurcann and VIVO Cannabis, among others.

Company Name Domain Founded year HQ Location Description
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Online e-distributor offering cannabis products for medical purposes
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Cannabis-infused liquor is branded and distributed by SNDL.
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Diversified cannabis products are developed and distributed by Galaxie Brands.
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Manufacturer of medical cannabis products
Locked Locked Locked
Health-based cannabis products are manufactured for medical use.
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Detailed competitors of Friendly Stranger

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Latest news on Friendly Stranger

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Complete news archive for Friendly Stranger

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Frequently Asked Questions about Friendly Stranger

Friendly Stranger was founded in 1994 and raised its 1st funding round 24 years after it was founded.

Friendly Stranger is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.

Robin Ellins is the current CEO of Friendly Stranger. They have also founded this company.

Friendly Stranger is a funded company, having raised a total of $11.25M across 2 funding rounds to date.

Friendly Stranger was founded in 1994 in Toronto, Canada, and operates as a retailer in the cannabis culture sector. Vaporizers, bongs, grinders, hemp products, and accessories are sold both online via its domain and in physical stores. Brands such as 420 Science, Arizer, and Bee Line are carried, with leadership provided by founder and CEO Robin Ellins.

Friendly Stranger's top competitors include Tilray, SNDL and Global Hemp Group.

Friendly Stranger has 3 investors. Key investors include Fire & Flower, VIVO Cannabis, and Green Acre Capital.

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