About Firehook
Firehook is a Consumer company based in Washington (United States) founded in 1992, and was acquired by Forward Consumer Partners in April 2024. Bakery retail chain operator. Its website firehook.com draws about 17 thousand monthly visits. Firehook offers products and services including Firehook Crackers and Rectangular Crackers. Its focus areas include Food and Agriculture, Food Service Chains, Restaurants and Limited Service. Its competitors include IHOP, Sprinkles Cupcakes and Cheesecake Factory.
Company details
Firehook was founded in 1992 as a bakery retail chain operator in the food sector. A variety of products including breads, pastries, cookies, tarts, cupcakes, brownies, bagels, toasts, sandwiches, soups, sweets, muffins, and bars is provided. Customers are served exclusively through company-owned retail outlets, with operations focused on baked and prepared food items. No specific geographic details are available.
- Headquarters Washington, United States
- Stage Acquired
- SectorsConsumer
- Phone•••• ••••
- Website firehook.com
- Social X Facebook Instagram
- Acquired by Forward Consumer Partners (Apr 2024)
- Investors
- Acquired byForward Consumer Partners
(Apr 2024)
Products & Services of Firehook
Firehook offers a comprehensive portfolio of products and services, including Firehook Crackers and Rectangular Crackers.
Artisan baked crackers for pairing with cheese and dips.
Long, thin crackers designed for entertaining spreads.
Investors in Firehook
Firehook has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Forward Consumer Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment support is provided to build enduring consumer brands. | 2023 | forwardconsumerpartners.com | Greenwich, United States |
Investor details for Firehook
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People of Firehook
6 people are tracked at Firehook (5 in leadership, 1 in team).
| Name | Role | Group |
|---|---|---|
Eric Scanlon | Director Of Sales - Central | Leadership |
Maura Mottolese | Chief Executive Officer | Leadership |
Terry Bigham | Chief Growth Officer | Leadership |
Ellen Howse | Chief Marketing Officer | Leadership |
Carlos R. | Human Resources Director | Leadership |
Kari Ball | Marketing Manager | Team |
Complete people profiles for Firehook
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Timeline of Firehook
2 dated milestones of Firehook across 32 years, from founding to its latest funding, stage changes and deals.
- Founded Firehook is founded.
- Exit Acquired by Forward Consumer Partners.
Competitors of Firehook
Firehook has 3 listed competitors in our database. They include IHOP, Sprinkles Cupcakes and Cheesecake Factory.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| ihop.com | 1958 | Glendale, United States | 3,447 | Pancakes and breakfast meals are served at a restaurant chain. | ||
| sprinkles.com | 2005 | Beverly Hills, United States | 220 | Provider of cupcakes, cakes, and related baked goods via online and in-store channels | ||
| thecheesecakefactory.com | 1978 | Calabasas, United States | Full-service restaurants are operated and cheesecakes are distributed nationwide. |
Detailed competitors of Firehook
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Web traffic of Firehook
The website of Firehook (firehook.com) receives about 16.8K visits a month.
- Monthly visits16.8K
▲ 296.1% vs previous month
Websites whose visitors overlap most with Firehook. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
paisleyfig.com | paisleyfig.com | 100% | – | ||
redvelvetcupcakery.com | redvelvetcupcakery.com | 100% | #12,524,100 | – | |
stickyfingersbakery.com | stickyfingersbakery.com | 100% | #2,196,586 | – | |
cakelove.com | cakelove.com | 100% | – | ||
bakeshopdc.com | bakeshopdc.com | 100% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 8 similar websites and full traffic analytics for Firehook
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Top companies in Food Service Chains
3 companies that operate in the same segment as Firehook (Food Service Chains) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Salads and meal bowls are offered by restaurant chains. | 2006 | Los Angeles, California, United States | USD 479.07 M | USD 679.47 M | 2,868 | |
Doughnuts and coffee are provided by the international chain. | 1937 | Winston-salem, North Carolina, United States | USD 114.68 M | USD 1.52 B | 21,000 | |
A chain of restaurants provides meals and catering services. | 2009 | Colorado City, Colorado, United States | USD 11.45 M | 526 |
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Related news about Firehook
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Frequently Asked Questions about Firehook
Firehook was founded in 1992.
Firehook is headquartered in Washington, United States. It is registered at Washington, District Of Columbia, United States.
Firehook was founded in 1992 as a bakery retail chain operator in the food sector. A variety of products including breads, pastries, cookies, tarts, cupcakes, brownies, bagels, toasts, sandwiches, soups, sweets, muffins, and bars is provided. Customers are served exclusively through company-owned retail outlets, with operations focused on baked and prepared food items. No specific geographic details are available.
Firehook's top competitors include IHOP, Sprinkles Cupcakes and Cheesecake Factory.
Firehook offers Firehook Crackers and Rectangular Crackers.
Firehook has 1 investor. Key investors include Forward Consumer Partners.
Yes. Firehook was acquired by Forward Consumer Partners in April 2024.