Firehook

Founded: 1992 • Age: 34 yrs Acquired By Forward Consumer Partners
Bakery retail chain operator
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About Firehook

Firehook is a company founded in 1992 was acquired by Forward Consumer Partners in April 2024.. Firehook offers products and services including Firehook Crackers and Rectangular Crackers. Firehook operates in a competitive market with competitors including IHOP, Sprinkles Cupcakes, Cheesecake Factory, Sterling Foods and Cafe Valley, among others.

  • Sectors
    Consumer
  • Phone
    *********
  • Website
    *********
  • Social
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Operational Areas
Consumer → Food, Beverage & Nutrition
Key Metrics
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Products & Services of Firehook

Firehook offers a comprehensive portfolio of products and services, including Firehook Crackers and Rectangular Crackers. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Artisan baked crackers for pairing with cheese and dips.

Long, thin crackers designed for entertaining spreads.

People of Firehook
Headcount 200-500
Employee Profiles 6
Employee Profiles
People
Eric Scanlon
Director Of Sales - Central
People
Maura Mottolese
Chief Executive Officer
People
Ellen Howse
Chief Marketing Officer
People
Carlos R.
Human Resources Director

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Funding Insights of Firehook

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Firehook

Firehook has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Forward Consumer Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Investment support is provided to build enduring consumer brands.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Firehook

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Firehook

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Firehook Comparisons

Employees
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Competitors of Firehook

Firehook operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as IHOP, Sprinkles Cupcakes, Cheesecake Factory, Sterling Foods and Cafe Valley, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Pancakes and breakfast meals are served at a restaurant chain.
domain founded_year HQ Location
Provider of cupcakes, cakes, and related baked goods via online and in-store channels
domain founded_year HQ Location
Full-service restaurants are operated and cheesecakes are distributed nationwide.
domain founded_year HQ Location
Bakery products are offered via a chain of stores.
domain founded_year HQ Location
Chain of bakery cafes
domain founded_year HQ Location
Chain of bakery cafe also offering catering services
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Firehook

Frequently Asked Questions about Firehook

When was Firehook founded?

Firehook was founded in 1992.

What does Firehook do?

Firehook was founded in 1992 as a bakery retail chain operator in the food sector. A variety of products including breads, pastries, cookies, tarts, cupcakes, brownies, bagels, toasts, sandwiches, soups, sweets, muffins, and bars is provided. Customers are served exclusively through company-owned retail outlets, with operations focused on baked and prepared food items. No specific geographic details are available.

Who are the top competitors of Firehook?

Firehook's top competitors include IHOP, Sprinkles Cupcakes and Cheesecake Factory.

What products or services does Firehook offer?

Firehook offers Firehook Crackers and Rectangular Crackers.

Who are Firehook's investors?

Firehook has 1 investor. Key investors include Forward Consumer Partners.

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