About Sprinkles Cupcakes
Sprinkles Cupcakes is a company based in Beverly Hills (United States) founded in 2005.. The company has 220 employees as of December 31, 2022. Sprinkles Cupcakes offers products and services including Cupcakes, Mini Cupcakes, Assorted Boxes, Pupcakes, and Cookies and Brownies. Sprinkles Cupcakes operates in a competitive market with competitors including Krispy Kreme, IHOP, Insomnia Cookies, Tiff's Treats and Cheesecake Factory, among others.
- Headquarter Beverly Hills, United States
- Employees 220 as on 31 Dec, 2022
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Sectors
Consumer
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Sprinkles Cupcakes, Inc
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
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Investors
ORIX USA
& 1 more
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Employee Count
220
as on Dec 31, 2022
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Products & Services of Sprinkles Cupcakes
Sprinkles Cupcakes offers a comprehensive portfolio of products and services, including Cupcakes, Mini Cupcakes, Assorted Boxes, Pupcakes, and Cookies and Brownies. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Variety of flavored cupcakes for individual and event consumption.
Smaller versions of cupcakes for snacking and gifting purposes.
Pre-packaged sets of baked goods for easy purchase and delivery.
Dog-friendly treats designed for pet owners and occasions.
Additional baked items offered alongside main products.
Digital or physical cards for purchasing bakery items online.
Custom orders for events and special occasions as needed.
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Funding Insights of Sprinkles Cupcakes
- Total Funding Total Funding
- Total Rounds 2
- Last Round Last Round
- First Round First Round
- Investors Count 2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar, 2013 | Amount | Debt – Conventional - Sprinkles Cupcakes | Valuation |
investors |
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| Jan, 2013 | Amount | Private Equity Round - Sprinkles Cupcakes | Valuation | KarpReilly |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Sprinkles Cupcakes
Sprinkles Cupcakes has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include ORIX USA and KarpReilly. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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ORIX USA is engaged in middle market asset management and lending.
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Founded Year | Domain | Location | |
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Private equity investments are provided by KarpReilly for growth companies.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Sprinkles Cupcakes
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Sprinkles Cupcakes
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Sprinkles Cupcakes Comparisons
Competitors of Sprinkles Cupcakes
Sprinkles Cupcakes operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Krispy Kreme, IHOP, Insomnia Cookies, Tiff's Treats and Cheesecake Factory, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Doughnuts and coffee are provided by the international chain.
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| domain | founded_year | HQ Location |
Pancakes and breakfast meals are served at a restaurant chain.
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| domain | founded_year | HQ Location |
Warm cookies are delivered daily by Insomnia Cookies.
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| domain | founded_year | HQ Location |
Cookies and brownies are manufactured and sold nationwide.
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| domain | founded_year | HQ Location |
Full-service restaurants are operated and cheesecakes are distributed nationwide.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Sprinkles Cupcakes
Frequently Asked Questions about Sprinkles Cupcakes
When was Sprinkles Cupcakes founded?
Sprinkles Cupcakes was founded in 2005 and raised its 1st funding round 8 years after it was founded.
Where is Sprinkles Cupcakes located?
Sprinkles Cupcakes is headquartered in Beverly Hills, United States. It is registered at Beverly Hills, California, United States.
How many employees does Sprinkles Cupcakes have?
As of Dec 31, 2022, the latest employee count at Sprinkles Cupcakes is 220.
What does Sprinkles Cupcakes do?
Sprinkles Cupcakes was founded in 2005 in Beverly Hills, United States, and operates in the baked goods sector. A range of products including cupcakes, cakes, cookies, brownies, pupcakes, and chocolates is provided through online ordering, in-store purchases, local pickup, delivery, and nationwide shipping. Catering services, gift cards, and a loyalty program for repeat customers are also available.
Who are the top competitors of Sprinkles Cupcakes?
Sprinkles Cupcakes's top competitors include Krispy Kreme, Insomnia Cookies and IHOP.
What products or services does Sprinkles Cupcakes offer?
Sprinkles Cupcakes offers Cupcakes, Mini Cupcakes, Assorted Boxes, Pupcakes, and 3 more products and services.
Who are Sprinkles Cupcakes's investors?
Sprinkles Cupcakes has 2 investors. Key investors include ORIX USA, and KarpReilly.