About Insomnia Cookies
Insomnia Cookies is a company based in New York (United States) founded in 2003 by Seth Berkowitz was acquired by Verlinvest in July 2024. It operates as a Direct-to-Consumer (D2C). Insomnia Cookies has raised $4.43 million across 2 funding rounds from investors including Krispy Kreme, Mistral Equity Partners and Verlinvest. The company has 764 employees as of December 31, 2021. Insomnia Cookies offers products and services including Cookies. Insomnia Cookies operates in a competitive market with competitors including Tiff's Treats, Sprinkles Cupcakes, Another Broken Egg Cafe, Crumbl and Dandelion Chocolate, among others.
- Headquarter New York, United States
- Employees 764 as on 31 Dec, 2021
- Founders Seth Berkowitz
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Sectors
Consumer
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Email
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Phone
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Website
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Social
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- Legal Name Serve U Brands, Inc.
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
Not available
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Total Equity Funding
$4.43 M (USD)
in 2 rounds
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Latest Funding Round
$1.04 M (USD), Series A
Dec 10, 2020
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Investors
Krispy Kreme
& 2 more
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Employee Count
764
as on Dec 31, 2021
- Acquired by
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Products & Services of Insomnia Cookies
Insomnia Cookies offers a comprehensive portfolio of products and services, including Cookies.
Warm cookies are delivered daily until 3 AM.
People of Insomnia Cookies
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Funding Insights of Insomnia Cookies
Insomnia Cookies has successfully raised a total of $4.43M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $1.04 million completed in December 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Insomnia Cookies
Insomnia Cookies has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Krispy Kreme, Mistral Equity Partners and Verlinvest.
| Investor | Description | Founded Year | Domain | Location |
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A diversified investment firm focused on private equity and venture capital.
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Single family office of a Belgian family focused on multiple industries
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Doughnuts and coffee are provided by the international chain.
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Investor details for Insomnia Cookies
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Investments & Acquisitions by Insomnia Cookies
Investment portfolio details for Insomnia Cookies
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Financial Statements - Insomnia Cookies
Detailed financials for Insomnia Cookies
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Insomnia Cookies Comparisons
Peer comparison for Insomnia Cookies
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Competitors of Insomnia Cookies
Insomnia Cookies operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Tiff's Treats, Sprinkles Cupcakes, Another Broken Egg Cafe, Crumbl and Dandelion Chocolate, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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Cookies and brownies are manufactured and sold nationwide.
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Provider of cupcakes, cakes, and related baked goods via online and in-store channels
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Owns and operates a chain of cafes
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Chain of bakery cafe
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Chocolate bars from various global origins are manufactured and marketed.
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Detailed competitors of Insomnia Cookies
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Latest news on Insomnia Cookies
Complete news archive for Insomnia Cookies
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Frequently Asked Questions about Insomnia Cookies
Insomnia Cookies was founded in 2003 and raised its 1st funding round 16 years after it was founded.
Insomnia Cookies is headquartered in New York, United States. It is registered at New York, New York, United States.
Seth Berkowitz is the current CEO of Insomnia Cookies. They have also founded this company.
Insomnia Cookies is a funded company, having raised a total of $4.43M across 2 funding rounds to date.
As of Dec 31, 2021, the latest employee count at Insomnia Cookies is 764.
Warm cookies are delivered until 3 AM daily by Insomnia Cookies. The company focuses on late-night delivery services within the food and beverage sector, catering to customers seeking freshly baked goods at unconventional hours.
Insomnia Cookies's top competitors include Sprinkles Cupcakes, Tiff's Treats and Crumbl.
Insomnia Cookies offers Cookies.
Insomnia Cookies has 3 investors. Key investors include Krispy Kreme, Mistral Equity Partners, and Verlinvest.