About Insomnia Cookies
Insomnia Cookies is a company based in New York (United States) founded in 2003 by Seth Berkowitz was acquired by Verlinvest in July 2024. It operates as a Direct-to-Consumer (D2C). Insomnia Cookies has raised $4.43 million across 2 funding rounds from investors including Krispy Kreme, Mistral Equity Partners and Verlinvest. The company has 764 employees. Insomnia Cookies offers products and services including Cookies. Insomnia Cookies operates in a competitive market with competitors including Tiff's Treats, Sprinkles Cupcakes, Another Broken Egg Cafe, Crumbl and Dandelion Chocolate, among others.
- Headquarter New York, United States
- Employees 764
- Founders Seth Berkowitz
- SectorsConsumer
- Website category Food and Drink · Restaurants and Delivery
- Email••••••••
- Website insomniacookies.com
- Social LinkedIn X Facebook
- Acquired by Krispy Kreme (Jul 2018)
- Legal Name Serve U Brands, Inc.
- Total Equity Funding$4.43M (USD)
in 2 rounds
- Latest Funding Round$1.04M (USD), Series A
Dec 2020
- InvestorsKrispy Kreme
& 2 more
- Employee Count764
- Acquired by
Products & Services of Insomnia Cookies
Insomnia Cookies offers a comprehensive portfolio of products and services, including Cookies.
Warm cookies are delivered daily until 3 AM.
Funding Insights of Insomnia Cookies
Insomnia Cookies has successfully raised a total of $4.43M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $1.04 million completed in December 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $4.43M
- Total Rounds 2
- Last Round Series A — $1.04M
- First Round $3.39M
(Dec 2019)
All 2 funding rounds of Insomnia Cookies with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2020 | $1.04M | Series A | – | – | – |
| Dec 2019 | $3.39M | Series A | – | – | – |
3 investors in total: 3 institutional.
Investors in Insomnia Cookies
Insomnia Cookies has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Krispy Kreme, Mistral Equity Partners and Verlinvest.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
A diversified investment firm focused on private equity and venture capital. | 2007 | mistralequity.com | New York, United States | |
Single family office of a Belgian family focused on multiple industries | – | verlinvest.com | Brussels, Belgium | |
Doughnuts and coffee are provided by the international chain. | 1937 | krispykreme.com | Winston-salem, United States |
Investor details for Insomnia Cookies
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- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of Insomnia Cookies
11 people are tracked at Insomnia Cookies (10 in leadership, 1 in team); the tracked headcount is 764.
| Name | Role | Group |
|---|---|---|
Seth Berkowitz | Founder & CEO | Leadership |
Rachard Dennis | Senior Vice President Operations | Leadership |
Tiffany Arnold | Director Of Payroll & Benefits | Leadership |
Robert Spires | Vice President Of Finance | Leadership |
Daniel Gilbert | Regional Director Of Operations | Leadership |
Brent Chu | Chief Financial Officer | Leadership |
David Salama | Chief Digital Officer (cdo) | Leadership |
Tai Dang | Vp, Supply Chain & Procurement | Leadership |
Amrita D. | Vice President Marketing | Leadership |
Stephanie Boughner | Chief People Officer | Leadership |
Mary Beth Martinez | SVP Of Legal | Team |
Complete people profiles for Insomnia Cookies
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- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of Insomnia Cookies
5 dated milestones of Insomnia Cookies across 21 years, from founding to its latest funding, stage changes and deals.
- Founded Insomnia Cookies is founded.
- Exit Acquired by Krispy Kreme.
- Funding First funding round of $3.4M.
- Funding Latest funding round, Series A, of $1.0M.
- Exit Acquired by Verlinvest.
Competitors of Insomnia Cookies
Insomnia Cookies operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Tiff's Treats, Sprinkles Cupcakes, Another Broken Egg Cafe, Crumbl and Dandelion Chocolate, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| cookiedelivery.com | 1999 | Austin, United States | $118.67M | – | Cookies and brownies are manufactured and sold nationwide. | |
| sprinkles.com | 2005 | Beverly Hills, United States | – | 220 | Provider of cupcakes, cakes, and related baked goods via online and in-store channels | |
| anotherbrokenegg.com | 1996 | Miramar, United States | – | – | Owns and operates a chain of cafes | |
| crumblcookies.com | 2017 | Logan, United States | – | – | Chain of bakery cafe | |
| dandelionchocolate.com | 2010 | San Francisco, United States | $10.33M | 42 | Chocolate bars from various global origins are manufactured and marketed. | |
| greatamericancookies.com | 1977 | Atlanta, United States | – | – | Cookies, brownies, and cakes are produced and sold. | |
| simplekneads.com | 2014 | Burlington, United States | $1.17M | 32 | A chain of bakery cafes is operated nationwide. | |
| workshopcafe.com | 2012 | San Francisco, United States | $3.27M | – | Owns and operates a chain of cafes. | |
| dancingdeer.com | 1997 | – | – | – | Baked goods and beverages are served at chain bakery cafes. |
Detailed competitors of Insomnia Cookies
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Insomnia Cookies
The website of Insomnia Cookies (insomniacookies.com) receives about 991.9K visits a month and ranks #52,041 among all websites worldwide, #1,511 in Restaurants and Delivery.
- Monthly visits991.9K
▲ 7.2% vs previous month
- Unique visitors466.8K
per month
- Global rank#52,041
among all websites
- Category rank#1,511
Food and Drink · Restaurants and Delivery
- Bounce rate40%
- Pages per visit4.0
- Average visit5 min 38 sec
- DevicesDesktop 25% · Mobile 75%
Websites whose visitors overlap most with Insomnia Cookies. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| crumblcookies.com | 100% | 5.7M | #9,985 | View details | |
| grubhub.com | 94% | 17.2M | #1,966 | View details | |
milkandcookiesbakery.com | milkandcookiesbakery.com | 90% | – | – | – |
| doordash.com | 79% | 104.7M | #331 | View details | |
order.online | order.online | 78% | – | #3,025 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Insomnia Cookies
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Insomnia Cookies
Complete news archive for Insomnia Cookies
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Insomnia Cookies
10 companies that operate in the same segment as Insomnia Cookies (Food Service Chains), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Brand of craft beer and brewery chain operator | 2007 | Ellon, Aberdeenshire, United Kingdom | USD 440.93 M | – | – | |
Chain of limited service restaurant serving coffee | 2017 | Jakarta, Jakarta, Indonesia | USD 233 M | – | – | |
Salads and meal bowls are offered by restaurant chains. | 2006 | Los Angeles, California, United States | USD 479.07 M | USD 679.47 M | 6,410 | |
Doughnuts and coffee are provided by the international chain. | 1937 | Winston-salem, North Carolina, United States | USD 114.68 M | USD 1.52 B | 21,000 | |
A chain of restaurants provides meals and catering services. | 2009 | Colorado City, Colorado, United States | USD 11.45 M | – | 526 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | – | – | |
Coffee and related products are served by a restaurant chain. | 1993 | Bengaluru, Karnataka, India | USD 236.07 M | USD 110.67 M | 2,863 | |
Mediterranean fast-casual dining is provided by CAVA restaurants. | 2010 | Washington, District Of Columbia, United States | USD 680.15 M | USD 1.18 B | 10,690 | |
A chain of coffee houses is operated in Indonesia. | 2018 | Jakarta, Jakarta, Indonesia | USD 40 M | USD 89.74 M | 3,180 | |
Tea and snacks are served by Chaayos in limited-service restaurants. | 2012 | Delhi, Delhi, India | USD 94.18 M | USD 31.69 M | 2,075 |
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Frequently Asked Questions about Insomnia Cookies
Insomnia Cookies was founded in 2003 and raised its 1st funding round 16 years after it was founded.
Insomnia Cookies is headquartered in New York, United States. It is registered at New York, New York, United States.
Seth Berkowitz is the current CEO of Insomnia Cookies. They have also founded this company.
Insomnia Cookies is a funded company, having raised a total of $4.43M across 2 funding rounds to date. The company's 1st funding round was a Series A of $3.39M, raised on Dec 2019.
Insomnia Cookies has 764 employees.
Warm cookies are delivered until 3 AM daily by Insomnia Cookies. The company focuses on late-night delivery services within the food and beverage sector, catering to customers seeking freshly baked goods at unconventional hours.
Insomnia Cookies's top competitors include Sprinkles Cupcakes, Tiff's Treats and Crumbl.
Insomnia Cookies offers Cookies.
Insomnia Cookies has 3 investors. Key investors include Krispy Kreme, Mistral Equity Partners, and Verlinvest.
Insomnia Cookies operates through Serve U Brands, Inc..
Yes. Insomnia Cookies was acquired by Krispy Kreme in July 2018.
The website of Insomnia Cookies receives about 992 thousand visits a month and ranks #52,041 among all websites worldwide.