About Insomnia Cookies
Insomnia Cookies is a company based in New York (United States) founded in 2003 by Seth Berkowitz was acquired by Verlinvest in July 2024. It operates as a Direct-to-Consumer (D2C). Insomnia Cookies has raised $4.43 million across 2 funding rounds from investors including Krispy Kreme, Mistral Equity Partners and Verlinvest. The company has 764 employees as of December 31, 2021. Insomnia Cookies offers products and services including Cookies. Insomnia Cookies operates in a competitive market with competitors including Tiff's Treats, Sprinkles Cupcakes, Another Broken Egg Cafe, Crumbl and Dandelion Chocolate, among others.
- Headquarter New York, United States
- Employees 764 as on 31 Dec, 2021
- Founders Seth Berkowitz
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Sectors
Consumer
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Serve U Brands, Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$4.43 M (USD)
in 2 rounds
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Latest Funding Round
$1.04 M (USD), Series A
Dec 10, 2020
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Investors
Krispy Kreme
& 2 more
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Employee Count
764
as on Dec 31, 2021
- Acquired by
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Products & Services of Insomnia Cookies
Insomnia Cookies offers a comprehensive portfolio of products and services, including Cookies. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Warm cookies are delivered daily until 3 AM.
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Funding Insights of Insomnia Cookies
Insomnia Cookies has successfully raised a total of $4.43M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $1.04 million completed in December 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Series A — $1.0M
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First Round
First Round
(17 Dec 2019)
- Investors Count Investors Count
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec, 2020 | Amount | Series A - Insomnia Cookies | Valuation |
investors |
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| Dec, 2019 | Amount | Series A - Insomnia Cookies | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Insomnia Cookies
Insomnia Cookies has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Krispy Kreme, Mistral Equity Partners and Verlinvest. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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A diversified investment firm focused on private equity and venture capital.
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Founded Year | Domain | Location | |
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Single family office of a Belgian family focused on multiple industries
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Founded Year | Domain | Location | |
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Doughnuts and coffee are provided by the international chain.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Insomnia Cookies
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Insomnia Cookies
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Insomnia Cookies Comparisons
Competitors of Insomnia Cookies
Insomnia Cookies operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Tiff's Treats, Sprinkles Cupcakes, Another Broken Egg Cafe, Crumbl and Dandelion Chocolate, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Cookies and brownies are manufactured and sold nationwide.
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| domain | founded_year | HQ Location |
Provider of cupcakes, cakes, and related baked goods via online and in-store channels
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| domain | founded_year | HQ Location |
Owns and operates a chain of cafes
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| domain | founded_year | HQ Location |
Chain of bakery cafe
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| domain | founded_year | HQ Location |
Chocolate bars from various global origins are manufactured and marketed.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Insomnia Cookies
Frequently Asked Questions about Insomnia Cookies
When was Insomnia Cookies founded?
Insomnia Cookies was founded in 2003 and raised its 1st funding round 16 years after it was founded.
Where is Insomnia Cookies located?
Insomnia Cookies is headquartered in New York, United States. It is registered at New York, New York, United States.
Who is the current CEO of Insomnia Cookies?
Seth Berkowitz is the current CEO of Insomnia Cookies. They have also founded this company.
Is Insomnia Cookies a funded company?
Insomnia Cookies is a funded company, having raised a total of $4.43M across 2 funding rounds to date. The company's 1st funding round was a Series A of $3.39M, raised on Dec 17, 2019.
How many employees does Insomnia Cookies have?
As of Dec 31, 2021, the latest employee count at Insomnia Cookies is 764.
What does Insomnia Cookies do?
Warm cookies are delivered until 3 AM daily by Insomnia Cookies. The company focuses on late-night delivery services within the food and beverage sector, catering to customers seeking freshly baked goods at unconventional hours.
Who are the top competitors of Insomnia Cookies?
Insomnia Cookies's top competitors include Sprinkles Cupcakes, Tiff's Treats and Crumbl.
What products or services does Insomnia Cookies offer?
Insomnia Cookies offers Cookies.
Who are Insomnia Cookies's investors?
Insomnia Cookies has 3 investors. Key investors include Krispy Kreme, Mistral Equity Partners, and Verlinvest.
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