About First Heritage Credit
First Heritage Credit is a company based in Montgomery (United States) founded in 1995 was acquired by CURO in July 2022.. First Heritage Credit has raised $64 million across 1 funding round from investors including Curo. The company has 300 employees as of December 31, 2021. First Heritage Credit offers products and services including Installment Loans. First Heritage Credit operates in a competitive market with competitors including GE Capital, Liberty, Cash Converters, Resimac and Pepper Money, among others.
- Headquarter Montgomery, United States
- Employees 300 as on 31 Dec, 2021
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Sectors
Financial Services
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Email
***********
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Phone
*********
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Website
*********
- Legal Name First Heritage Credit, Llc
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Products & Services of First Heritage Credit
First Heritage Credit offers a comprehensive portfolio of products and services, including Installment Loans. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Provides loans for personal financial assistance with online and in-branch options.
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Funding Insights of First Heritage Credit
First Heritage Credit has successfully raised a total of $64M through 1 strategic funding round. The most recent funding activity was a Series C round of $64 million completed in April 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 1
- Last Round Series C — $64.0M
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First Round
First Round
(15 Apr 2014)
- Investors Count Investors Count
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr, 2014 | Amount | Series C - First Heritage Credit | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in First Heritage Credit
First Heritage Credit has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Curo. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Short term loans provider
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by First Heritage Credit
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - First Heritage Credit
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
First Heritage Credit Comparisons
Competitors of First Heritage Credit
First Heritage Credit operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as GE Capital, Liberty, Cash Converters, Resimac and Pepper Money, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Commercial aircraft and equipment leasing and lending services are provided.
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| domain | founded_year | HQ Location |
Diversified lending services are provided by this non-banking financial institution.
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| domain | founded_year | HQ Location |
Second-hand goods are sold via a franchised retail network.
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| domain | founded_year | HQ Location |
Home loans are provided to customers in Australia.
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| domain | founded_year | HQ Location |
Online platform offering diversified loans
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about First Heritage Credit
When was First Heritage Credit founded?
First Heritage Credit was founded in 1995 and raised its 1st funding round 19 years after it was founded.
Where is First Heritage Credit located?
First Heritage Credit is headquartered in Montgomery, United States. It is registered at Montgomery, Alabama, United States.
Is First Heritage Credit a funded company?
First Heritage Credit is a funded company, having raised a total of $64M across 1 funding round to date. The company's 1st funding round was a Series C of $64M, raised on Apr 15, 2014.
How many employees does First Heritage Credit have?
As of Dec 31, 2021, the latest employee count at First Heritage Credit is 300.
What does First Heritage Credit do?
First Heritage Credit was established in 1995 in Montgomery, United States, within the financial services sector. Personal loans are extended to customers as the core offering, with operations centered on credit provision for individual needs. The company maintains its online presence via the domain 1stheritagecredit.com. Activities are conducted primarily in the United States, focusing on straightforward loan services without additional specified expansions.
Who are the top competitors of First Heritage Credit?
First Heritage Credit's top competitors include GE Capital, Resimac and La Trobe Financial.
What products or services does First Heritage Credit offer?
First Heritage Credit offers Installment Loans.
Who are First Heritage Credit's investors?
First Heritage Credit has 1 investor. Key investors include Curo.