Firstance

Milano, Italy Founded: 2010 • Age: 16 yrs Acquired By Harvest
Wealth tech platform provides private insurance solutions to banks and intermediaries

About Firstance

Firstance is a company based in Milano (Italy) founded in 2010 was acquired by Harvest in January 2026.. Firstance has completed 1 acquisition, including Firstance. Firstance offers products and services including FA WILL, FA SUITE, and FA LOUNGE. Firstance operates in a competitive market with competitors including Wefox, Stubben Edge, Zywave, Keystone Agency Partners and Sixfold, among others.

  • Headquarter Milano, Italy
  • Sectors
    Financial Services
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Firstance
Operational Areas
Financial Services → FinTech & Digital Finance
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
  • Employee Count
    Employee Count
  • Investments & Acquisitions
  • Acquired by
    Harvest

    (Jan 14, 2026)

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Products & Services of Firstance

Firstance offers a comprehensive portfolio of products and services, including FA WILL, FA SUITE, and FA LOUNGE. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Intermediary platform connecting insurance and banks for transactions.

Technology for distributors and bankers in wealth management.

Data platform for policyowners to manage insurance policies.

Funding Insights of Firstance

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Firstance

Firstance has secured backing from 1 investor. Prominent investors backing the company include Harvest. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Investor Description Founded Year Domain Location
Digital solutions and software are developed for wealth management professionals.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Firstance

Firstance has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Firstance. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Life insurance brokerage services are provided to clients.
2013
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - Firstance

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Firstance Comparisons

Employees
+
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Competitors of Firstance

Firstance operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Wefox, Stubben Edge, Zywave, Keystone Agency Partners and Sixfold, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
App-based P&C insurance comparison platform for individuals
domain founded_year HQ Location
Cloud-based management solutions are provided for insurance brokers.
domain founded_year HQ Location
Cloud-based agency management solutions are provided for the insurance industry.
domain founded_year HQ Location
Insurance agency management solutions are provided to the industry.
domain founded_year HQ Location
AI-based generative tools provider for insurance underwriters
domain founded_year HQ Location
SME insurance portfolios are managed via an online broker platform.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Firstance

Frequently Asked Questions about Firstance

When was Firstance founded?

Firstance was founded in 2010.

Where is Firstance located?

Firstance is headquartered in Milano, Italy.

What does Firstance do?

Founded in 2010 and based in Milano, Italy, Firstance operates as a wealth tech platform in the private insurance sector. Customized technology-driven solutions are provided to banks and intermediaries, enabling access to insurance products, transaction processing, and document management. Insurance companies are supported in expanding distribution networks and ensuring regulatory compliance. Policyowners are offered a user-friendly interface for policy management and transparency.

Who are the top competitors of Firstance?

Firstance's top competitors include Wefox, Stubben Edge and Agentero.

What products or services does Firstance offer?

Firstance offers FA WILL, FA SUITE, and FA LOUNGE.

How many acquisitions has Firstance made?

Firstance has made 1 acquisition, including Firstance.

Who are Firstance's investors?

Firstance has 1 investor. Key investors include Harvest.

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