Firstance

Milano, Italy Founded: 2010 • Age: 16 yrs Acquired By Harvest
Wealth tech platform provides private insurance solutions to banks and intermediaries

About Firstance

Firstance is a Financial Services company based in Milano (Italy) founded in 2010, and was acquired by Harvest in January 2026. Wealth tech platform provides private insurance solutions to banks and intermediaries. Firstance has completed 1 acquisition, including Firstance. Firstance offers products and services including FA WILL, FA SUITE, and FA LOUNGE. Its focus areas include FinTech, Insurance IT, Insurance Policy Solutions and Software for Insurance Intermediaries.

Company details

Founded in 2010 and based in Milano, Italy, Firstance operates as a wealth tech platform in the private insurance sector. Customized technology-driven solutions are provided to banks and intermediaries, enabling access to insurance products, transaction processing, and document management. Insurance companies are supported in expanding distribution networks and ensuring regulatory compliance. Policyowners are offered a user-friendly interface for policy management and transparency.

  • Headquarters Milano, Italy
  • Stage Acquired
  • Sectors
    Financial Services
  • Email
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  • Phone
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  • Website firstance.com
  • Social LinkedIn Facebook
  • Acquired by Harvest (Jan 2026)
  • Legal Name Firstance
Key Metrics

Products & Services of Firstance

Firstance offers a comprehensive portfolio of products and services, including FA WILL, FA SUITE, and FA LOUNGE.

FA WILL
Core Platform

Intermediary platform connecting insurance and banks for transactions.

FA SUITE
Data-Driven Platform

Technology for distributors and bankers in wealth management.

FA LOUNGE
User Platform

Data platform for policyowners to manage insurance policies.

Investors in Firstance

Firstance has secured backing from 1 investor. Prominent investors backing the company include Harvest.

All
InvestorDescriptionFounded YearDomainLocation
Digital solutions and software are developed for wealth management professionals.
1989harvest.euParis, France
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Investor details for Firstance

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  • Complete investor list
  • Round participation
  • Investor portfolios
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Investments & Acquisitions by Firstance

Firstance has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Firstance.

Acquisitions
Company NameDescriptionDomainLocationFoundedAcquiredAmount
Life insurance brokerage services are provided to clients.
gatsbyandwhite.comLuxembourg2013Dec 2023β€’β€’β€’β€’
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Complete acquisition details for Firstance

Acquired stakes, deal sources and the complete acquisition history require an active premium plan.

  • Acquired stakes
  • Deal sources
  • Complete history
  • Exports

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Timeline of Firstance

3 dated milestones of Firstance across 16 years, from founding to its latest funding, stage changes and deals.

  1. Founded Firstance is founded.
  2. Acquisition Acquires Firstance.
  3. Exit Acquired by Harvest.

Web traffic of Firstance

The website of Firstance (firstance.com) receives about 2K visits a month.

  • Monthly visits
    2K

    ▲ 108.1% vs previous month

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Related news about Firstance

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Complete news archive for Firstance

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Frequently Asked Questions about Firstance

Firstance was founded in 2010.

Firstance is headquartered in Milano, Italy.

Founded in 2010 and based in Milano, Italy, Firstance operates as a wealth tech platform in the private insurance sector. Customized technology-driven solutions are provided to banks and intermediaries, enabling access to insurance products, transaction processing, and document management. Insurance companies are supported in expanding distribution networks and ensuring regulatory compliance. Policyowners are offered a user-friendly interface for policy management and transparency.

Firstance offers FA WILL, FA SUITE, and FA LOUNGE.

Firstance has made 1 acquisition, including Firstance.

Firstance has 1 investor. Key investors include Harvest.

Firstance operates through Firstance.

Yes. Firstance was acquired by Harvest in January 2026.

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