About Firstance
Firstance is a Financial Services company based in Milano (Italy) founded in 2010, and was acquired by Harvest in January 2026. Wealth tech platform provides private insurance solutions to banks and intermediaries. Firstance has completed 1 acquisition, including Firstance. Firstance offers products and services including FA WILL, FA SUITE, and FA LOUNGE. Its focus areas include FinTech, Insurance IT, Insurance Policy Solutions and Software for Insurance Intermediaries.
Company details
Founded in 2010 and based in Milano, Italy, Firstance operates as a wealth tech platform in the private insurance sector. Customized technology-driven solutions are provided to banks and intermediaries, enabling access to insurance products, transaction processing, and document management. Insurance companies are supported in expanding distribution networks and ensuring regulatory compliance. Policyowners are offered a user-friendly interface for policy management and transparency.
- Headquarters Milano, Italy
- Stage Acquired
- SectorsFinancial Services
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- Phoneβ’β’β’β’ β’β’β’β’
- Website firstance.com
- Social LinkedIn Facebook
- Acquired by Harvest (Jan 2026)
- Legal Name Firstance
Products & Services of Firstance
Firstance offers a comprehensive portfolio of products and services, including FA WILL, FA SUITE, and FA LOUNGE.
Intermediary platform connecting insurance and banks for transactions.
Technology for distributors and bankers in wealth management.
Data platform for policyowners to manage insurance policies.
Investors in Firstance
Firstance has secured backing from 1 investor. Prominent investors backing the company include Harvest.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Digital solutions and software are developed for wealth management professionals. | 1989 | harvest.eu | Paris, France |
Investor details for Firstance
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- Complete investor list
- Round participation
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Investments & Acquisitions by Firstance
Firstance has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Firstance.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Life insurance brokerage services are provided to clients. | gatsbyandwhite.com | Luxembourg | 2013 | Dec 2023 | β’β’β’β’ |
Complete acquisition details for Firstance
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
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Web traffic of Firstance
The website of Firstance (firstance.com) receives about 2K visits a month.
- Monthly visits2K
▲ 108.1% vs previous month
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Related news about Firstance
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Frequently Asked Questions about Firstance
Firstance was founded in 2010.
Firstance is headquartered in Milano, Italy.
Founded in 2010 and based in Milano, Italy, Firstance operates as a wealth tech platform in the private insurance sector. Customized technology-driven solutions are provided to banks and intermediaries, enabling access to insurance products, transaction processing, and document management. Insurance companies are supported in expanding distribution networks and ensuring regulatory compliance. Policyowners are offered a user-friendly interface for policy management and transparency.
Firstance offers FA WILL, FA SUITE, and FA LOUNGE.
Firstance has made 1 acquisition, including Firstance.
Firstance has 1 investor. Key investors include Harvest.
Firstance operates through Firstance.
Yes. Firstance was acquired by Harvest in January 2026.

