Firstance

Luxembourg, Luxembourg Founded: 2013 • Age: 13 yrs Acquired By Firstance
Life insurance brokerage services are provided to clients.

About Firstance

Firstance is a Financial Services company based in Luxembourg (Luxembourg) founded in 2013, and was acquired by Firstance in December 2023. Life insurance brokerage services are provided to clients. It operates on a SaaS (Software-as-a-Service), Brokerage / Intermediation, and FinTech model. Its chief executive, as recorded, is Pieter Coopmans. Firstance offers products and services including Private Insurance, Universal Life Insurance, FA Will, FA Suite, and FA Lounge. Its focus areas include Insurance, Wealth Management, Technology and FinTech.

Company details

Firstance is established as a prominent European Wealth Tech platform specializing in the private insurance market. Services and innovative solutions are provided to insurance companies, banks, asset managers, family offices, and policyowners across major financial hubs. Cutting-edge technology is leveraged through proprietary platforms like FA Will, FA Suite, and FA Lounge to streamline operations, enhance efficiency, and ensure regulatory compliance. Comprehensive IT services are delivered to meet diverse client needs, supporting transaction processing, commission management, and policy administration. The platform operates in multiple jurisdictions, including Italy, Luxembourg, Liechtenstein, Monaco, Spain, and Finland, fostering collaboration and transparency in the wealth management and insurance sectors.

  • Headquarters Luxembourg, Luxembourg
  • Stage Acquired
  • Sectors
    Financial Services
  • Phone
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  • Website gatsbyandwhite.com
  • Social LinkedIn
  • Acquired by Firstance (Dec 2023)
  • Legal Name Firstance
Key Metrics

Products & Services of Firstance

Firstance offers a comprehensive portfolio of products and services, including Private Insurance, Universal Life Insurance, FA Will, FA Suite, and FA Lounge.

Private Insurance
Insurance

Customized private insurance solutions are provided for clients.

Universal Life Insurance
Insurance

Universal life insurance products are offered to policyowners.

FA Will
Technology Platform

Core platform connecting insurers and banks is provided.

FA Suite
Technology Platform

Data-driven platform for distributors and bankers is offered.

FA Lounge
Technology Platform

Policyowner-focused data-driven technology platform is made available.

Investors in Firstance

Firstance has secured backing from 1 investor. Prominent investors backing the company include Firstance.

All
InvestorDescriptionFounded YearDomainLocation
Wealth tech platform provides private insurance solutions to banks and intermediaries
2010firstance.comMilano, Italy
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Investor details for Firstance

The complete investor list, round-by-round participation and investor portfolios require an active premium plan.

  • Complete investor list
  • Round participation
  • Investor portfolios
  • Co-investor network

Verified entity values are shown only after access is granted.

People of Firstance

1 people are tracked at Firstance (1 in leadership).

NameRoleGroup
Pieter Coopmans
CEOLeadership
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Complete people profiles for Firstance

Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.

  • Full employee list
  • Team structure
  • Board tenure
  • Professional contacts

Verified entity values are shown only after access is granted.

Timeline of Firstance

2 dated milestones of Firstance across 10 years, from founding to its latest funding, stage changes and deals.

  1. Founded Firstance is founded.
  2. Exit Acquired by Firstance.
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Frequently Asked Questions about Firstance

Firstance was founded in 2013.

Firstance is headquartered in Luxembourg, Luxembourg.

Pieter Coopmans is the CEO of Firstance, as recorded in our data.

Firstance is established as a prominent European Wealth Tech platform specializing in the private insurance market. Services and innovative solutions are provided to insurance companies, banks, asset managers, family offices, and policyowners across major financial hubs. Cutting-edge technology is leveraged through proprietary platforms like FA Will, FA Suite, and FA Lounge to streamline operations, enhance efficiency, and ensure regulatory compliance. Comprehensive IT services are delivered to meet diverse client needs, supporting transaction processing, commission management, and policy administration. The platform operates in multiple jurisdictions, including Italy, Luxembourg, Liechtenstein, Monaco, Spain, and Finland, fostering collaboration and transparency in the wealth management and insurance sectors.

Firstance offers Private Insurance, Universal Life Insurance, FA Will, FA Suite, and FA Lounge.

Firstance has 1 investor. Key investors include Firstance.

Firstance operates through Firstance.

Yes. Firstance was acquired by Firstance in December 2023.

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