About Fit and Flex
Fit and Flex is an Agriculture company based in Ahmedabad (India) founded in 2019 by Pathik Patel. It sells wholesome granola, muesli, and protein snacks online for health-conscious consumers. It operates on a D2C and B2C model. Its website fitandflex.in draws about 20 thousand monthly visits. Its Indian entity Niva Nutrifoods Llp reported revenue of ₹2.35 Cr. Fit and Flex offers products and services including Granola, Muesli, Protein Puffs, and Multigrain Mixture. Its focus areas include Food and Agriculture Tech, Healthy Snacks, Breakfast Cereals and Oats and Granola. Its competitors include Wise Mama, MiReal Food Products and OGMO Foods; 1 of its 3 listed competitors has raised funding.
Company details
Fit Flex produces and sells a range of healthy snacks, including granola, muesli, protein puffs, and multigrain mixtures made from oats, seeds, and nuts. The company operates online with a focus on nutritious breakfast and snack options. Based in Ahmedabad, Gujarat, India, they offer fast support and cater to individuals seeking clean, wholesome eating habits without added sugar or trans-fats.
- Headquarters Ahmedabad, India
- Employees 29
- Founders Pathik Patel
- SectorsAgriculture
- Website category Health · Alternative and Natural Medicine
- Email••••••••
- Phone•••• ••••
- Website fitandflex.in
- Social X Facebook Instagram YouTube
- Legal Name Niva Nutrifoods Llp
- Date of Incorporation 31 Jan, 2018
- Jurisdiction Ahmedabad, Gujarat, India
- Annual Revenue₹2.35 Cr
FY 2021 · +848% YoY
- Net Loss-₹8.48 Cr
FY 2021 · -361% margin
- EBITDA-₹4.02 Cr
FY 2021 · -171% margin
- Employee Count29
Associated legal entities of Fit and Flex
Fit and Flex operates through Niva Nutrifoods Llp (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2021) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Niva Nutrifoods Llp CIN AAL-8834 | Active | 31 Jan 2018 | Ahmedabad, Gujarat | ₹2.4 Cr | 29 | 5 | View details |
Products & Services of Fit and Flex
Fit and Flex offers a comprehensive portfolio of products and services, including Granola, Muesli, Protein Puffs, and Multigrain Mixture.
Wholesome granola made from oats, seeds, and nuts for nutritious breakfast.
Nutritious muesli with delightful flavors and wholesome ingredients for daily use.
Roasted protein puffs with jowar, ragi, and no trans-fats for quick snacks.
Multigrain mix offering high protein and gluten-free options for healthy eating.
Apps and channels of Fit and Flex
its YouTube channel Fit & Flex has 988 subscribers and 30 videos.
Videos from Fit and Flex
The most watched videos on Fit and Flex's YouTube channel, Fit & Flex (988 subscribers). Click a video to play it here.
More on Fit & Flex.
Board of directors of Niva Nutrifoods Llp (Fit and Flex)
Niva Nutrifoods Llp is the primary company behind Fit and Flex. The board of Niva Nutrifoods Llp currently have 5 directors; the longest-serving is Archana Pathik Patel, appointed in 2018. 2 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Archana Pathik Patel DIN 02201803 | Designated Partner | 31 Jan 2018 | 8 yrs 9 mo | Niva Nutrifoods Llp |
| Pathik Zinabhai Patel DIN 02201782 | Designated Partner | 31 Jan 2018 | 8 yrs 9 mo | Niva Nutrifoods Llp |
| Ravi Patel DIN 06872847 | Designated Partner | 01 May 2018 | 8 yrs 6 mo | Niva Nutrifoods Llp |
| Prashant Sureshkumar Prajapati DIN 08120498 | Designated Partner | 01 May 2018 | 8 yrs 6 mo | Niva Nutrifoods Llp |
| Pravinkumar Harjibhai Lakhani DIN 01408842 | Designated Partner | 28 Jul 2021 | 5 yrs 3 mo | Niva Nutrifoods Llp |
People of Fit and Flex
1 people are tracked at Fit and Flex (1 in leadership); the tracked headcount is 29.
| Name | Role | Group |
|---|---|---|
| Founder | Leadership |
Complete people profiles for Fit and Flex
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Financials of Fit and Flex
Figures of Niva Nutrifoods Llp, the primary company behind Fit and Flex, for FY 2021. Revenue was ₹2.35 Cr (+848% year on year). Net loss was -₹8.48 Cr (-361% margin). EBITDA was -₹4.02 Cr (-171% margin).
- ₹2.35 CrRevenue · FY 2021 · +848% YoY
- -₹8.48 CrNet loss · -361% margin
- -₹4.02 CrEBITDA · -171% margin
- 29Employees (provident fund records)
Balance sheet, profit and loss, cash flow and ratios of Niva Nutrifoods Llp are on its company page.
Detailed financial statements for Fit and Flex
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Competitors of Fit and Flex
Fit and Flex has 3 listed competitors in our database, 1 of them funded. They include Wise Mama, MiReal Food Products and OGMO Foods.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| wisemama.in | 2014 | Bengaluru, India | $53,257 | Millet-based breakfast cereals are offered via an online brand. | ||
| mirealfoodproducts.com | 2022 | Bengaluru, India | A direct-to-consumer brand offering millet-based breakfast cereals. | |||
| ogmofoods.com | 2018 | Chennai, India | Offers healthy, plant-based millet products like cereals, snacks, and drinks. |
Detailed competitors of Fit and Flex
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Web traffic of Fit and Flex
The website of Fit and Flex (fitandflex.in) receives about 20.3K visits a month and ranks #1,186,200 among all websites worldwide, #1,325 in Alternative and Natural Medicine.
- Monthly visits20.3K
▲ 5% vs previous month
- Unique visitors9.1K
per month
- Global rank#1,186,200
among all websites
- Category rank#1,325
Health · Alternative and Natural Medicine
- Bounce rate30%
- Pages per visit2.6
- Average visit47 sec
- DevicesDesktop 20% · Mobile 80%
Websites whose visitors overlap most with Fit and Flex. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| healthymaster.in | 60% | 45K | #726,418 | View details | |
| mooringspark.org | 52% | 13.7K | View details | ||
| islandhospital.com | 36% | 66.5K | #520,033 | View details |
Top companies in Animal Feed & Nutrition
3 companies that operate in the same segment as Fit and Flex (Animal Feed & Nutrition) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Procures and distributes milk and dairy products through unions and online orders. | 1984 | Bengaluru, Karnataka, India | USD 5.53 M | 355 | ||
A brand specializing in high-quality milk and food products. | 2007 | Lucknow, Uttar Pradesh, India | USD 184.73 M | 1,016 | ||
Provides healthy snack options including potato chips, multigrain chips, and noodles for consumers. | 2016 | Kolkata, West Bengal, India | USD 51.28 M | 388 |
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Related news about Fit And Flex
Complete news archive for Fit and Flex
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Frequently Asked Questions about Fit and Flex
Fit and Flex was founded in 2019.
Fit and Flex is headquartered in Ahmedabad, India. It is registered at Ahmedabad, Gujarat, India.
Fit and Flex has 29 employees.
The primary company behind Fit and Flex, Niva Nutrifoods Llp, reported revenue of ₹2.35 Cr for FY 2021, up 848% year on year.
Fit Flex produces and sells a range of healthy snacks, including granola, muesli, protein puffs, and multigrain mixtures made from oats, seeds, and nuts. The company operates online with a focus on nutritious breakfast and snack options. Based in Ahmedabad, Gujarat, India, they offer fast support and cater to individuals seeking clean, wholesome eating habits without added sugar or trans-fats.
Fit and Flex's top competitors include Wise Mama, OGMO Foods and MiReal Food Products.
Fit and Flex offers Granola, Muesli, Protein Puffs, and Multigrain Mixture.
Fit and Flex operates through Niva Nutrifoods Llp.
The legal entities of Fit and Flex currently have 5 directors, including Ravi Patel, Pravinkumar Harjibhai Lakhani, Archana Pathik Patel and others.