About Wise Mama
Wise Mama is a Consumer company based in Bengaluru (India) founded in 2014 by Aparna Bhatnagar. Millet-based breakfast cereals are offered via an online brand. It operates in the Consumer and Retail sectors. Wise Mama has raised $53.26 thousand across 1 funding round from investors including Phonethics and Vinay Kumar Choletti. Wise Mama was last valued at $1.43 million in December 2021. Its chief executive, as recorded, is Aparna Bhatnagar. Its Indian entity Green And Good Products Private Limited reported revenue of ₹42.8 Lakh. Wise Mama offers products and services including Instant Dosa Flours, Masala Millets, Sweet Millet Cereal, Millet Cookies, and Healthy Snacks. Its focus areas include Food and Agriculture Tech, Online Grocery, B2C Ecommerce and Snacks and Convenience Food. Its competitors include Troo Good, Madmix and Kiru Store; 2 of its 3 listed competitors have raised funding.
Company details
Wise Mama was established in 2014 in Bengaluru, India, by Aparna Bhatnagar as founder and CEO. Operations focus on the food sector, with millet-based breakfast cereals distributed through an internet-first model. The catalog features porridges in flavors including berries and nuts, masala, chocolate, palm jaggery and coconut, tomato and cheese, plus pepper and turmeric. Products are formulated to be low in gluten and trans-fat free, targeting health-conscious consumers.
- Headquarters Bengaluru, India
- Founders Aparna Bhatnagar
- Stage Minicorn
- SectorsConsumerRetail
- Email••••••••
- Phone•••• ••••
- Website wisemama.in
- Social LinkedIn X Facebook Instagram YouTube
- Legal Name Green And Good Products Private Limited
- Date of Incorporation 22 Feb, 2014
- Jurisdiction Jaipur, Rajasthan, India
- Annual Revenue₹42.8 Lakh
FY 2025 · +36% YoY
- Net Profit₹1.2 Lakh
FY 2025 · 3% margin
- EBITDA₹2.6 Lakh
FY 2025 · 6% margin
- Total Equity Funding$53.26K (USD)
in 1 rounds
- Latest Funding Round$53.26K (USD), Seed
Dec 2021
- InvestorsPhonethics
& 1 more
Associated legal entities of Wise Mama
Wise Mama operates through Green And Good Products Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Green And Good Products Private Limited CIN U36998RJ2014PTC045209 | Active | 22 Feb 2014 | Jaipur, Rajasthan | ₹0.4 Cr | 2 | View details |
Products & Services of Wise Mama
Wise Mama offers a comprehensive portfolio of products and services, including Instant Dosa Flours, Masala Millets, Sweet Millet Cereal, Millet Cookies, and Healthy Snacks.
Ready-to-cook flours made from millets for quick, healthy meals.
Spiced millets providing flavorful, nutrient-packed options for daily consumption.
Sweet cereals from millets offering high-fiber, energy-boosting breakfast choices.
Baked cookies with millets for a healthy, on-the-go snacking alternative.
Variety of millet-based snacks rich in proteins and fibers for balanced eating.
Apps and channels of Wise Mama
its YouTube channel Wise Mama has 44 subscribers and 18 videos.
Videos from Wise Mama
The most watched videos on Wise Mama's YouTube channel, Wise Mama (44 subscribers). Click a video to play it here.
More on Wise Mama .
Funding Insights of Wise Mama
Wise Mama has successfully raised a total of $53.26K through 1 strategic funding round. The most recent funding activity was a Seed round of $53.26 thousand completed in December 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $53,257
- Total Rounds 1
- Last Round Seed — $53,257
- First Round $53,257
(Dec 2021)
- Investors Count 2
All 1 funding rounds of Wise Mama with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2021 | $53,257 | Seed | $1.43M | Vinay Kumar Choletti |
| Date | Valuation | Stage |
|---|---|---|
| Dec 2021 | $1.43M | •••••••• |
Last known valuation $1.43M (Dec 2021). 2 investors in total: 1 institutional and 1 angel.
Investors in Wise Mama
Wise Mama has secured backing from 2 investors, including institutional and angel investors. Prominent investors backing the company include Phonethics and Vinay Kumar Choletti.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Provides digital marketing services, including SEO, social media, and online advertising solutions. | 2006 | phonethics.in | Mumbai, India | |
VK Vinay Kumar Choletti | unknown_6655e42491194fafa |
Investor details for Wise Mama
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Green And Good Products Private Limited (Wise Mama)
Green And Good Products Private Limited is the primary company behind Wise Mama. The board of Green And Good Products Private Limited currently have 2 directors; the longest-serving is Aparna Bhatnagar, appointed in 2014.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Aparna Bhatnagar DIN 02795996 | Director | 22 Feb 2014 | 12 yrs 8 mo | Green And Good Products Private Limited |
| Mahendra Swaroop Bhatnagar DIN 02795943 | Director | 22 Feb 2014 | 12 yrs 8 mo | Green And Good Products Private Limited |
People of Wise Mama
1 people are tracked at Wise Mama (1 in leadership).
| Name | Role | Group |
|---|---|---|
| Founder & CEO | Leadership |
Complete people profiles for Wise Mama
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of Wise Mama
Figures of Green And Good Products Private Limited, the primary company behind Wise Mama, for FY 2025. Revenue was ₹42.8 Lakh (+36% year on year). Net profit was ₹1.2 Lakh (3% margin). EBITDA was ₹2.6 Lakh (6% margin). Revenue has grown at a compounded annual rate of +175% over three years and +59% over five years.
- ₹42.8 LakhRevenue · FY 2025 · +36% YoY
- ₹1.2 LakhNet profit · 3% margin
- ₹2.6 LakhEBITDA · 6% margin
- ₹1.1 LakhPaid-up capital
- +175%Revenue CAGR, 3 years
- +59%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Green And Good Products Private Limited are on its company page.
Detailed financial statements for Wise Mama
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Timeline of Wise Mama
3 dated milestones of Wise Mama across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Wise Mama is founded.
- Funding First funding round of $53K.
- Milestone Reaches Minicorn status.
Competitors of Wise Mama
Wise Mama has 3 listed competitors in our database, 2 of them funded. They include Troo Good, Madmix and Kiru Store.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| troogood.com | 2018 | Hyderabad, India | $17.02M | 63 | Millet-based snack foods are offered via an internet-first brand. | |
| eatmadmix.com | 2023 | Mumbai, India | $268,750 | Internet first brand of ready-to-eat snacks | ||
| kiru.store | 2014 | Bengaluru, India | 17 | Offers gluten-free millet snacks to boost employee health and energy. |
Detailed competitors of Wise Mama
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Wise Mama
The website of Wise Mama (wisemama.in) receives about 2.6K visits a month.
- Monthly visits2.6K
▲ 36.5% vs previous month
Top companies in Food & Beverage Products & Processing
3 companies that operate in the same segment as Wise Mama (Food & Beverage Products & Processing) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform offering a subscription-based delivery service for fresh milk and groceries | 2015 | Gurugram, Haryana, India | USD 228.42 M | USD 99.78 M | 3,464 | |
Subscription-based coffee products are offered by an internet-first brand. | 2013 | Gurugram, Haryana, India | USD 112.84 M | USD 25.83 M | 2,059 | |
Meat and seafood products are delivered via an online platform. | 2015 | Bengaluru, Karnataka, India | USD 564.84 M | USD 143.51 M | 2,828 |
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Frequently Asked Questions about Wise Mama
Wise Mama was founded in 2014 and raised its 1st funding round 7 years after it was founded.
Wise Mama is headquartered in Bengaluru, India. It is registered at Bengaluru, Karnataka, India.
Aparna Bhatnagar is the CEO of Wise Mama, as recorded in our data. They have also founded this company.
Wise Mama is a funded company, having raised a total of $53.26K across 1 funding round to date. The company's 1st funding round was a Seed of $53.26K, raised on Dec 2021.
The primary company behind Wise Mama, Green And Good Products Private Limited, reported revenue of ₹42.8 Lakh for FY 2025, up 36% year on year.
Wise Mama was established in 2014 in Bengaluru, India, by Aparna Bhatnagar as founder and CEO. Operations focus on the food sector, with millet-based breakfast cereals distributed through an internet-first model. The catalog features porridges in flavors including berries and nuts, masala, chocolate, palm jaggery and coconut, tomato and cheese, plus pepper and turmeric. Products are formulated to be low in gluten and trans-fat free, targeting health-conscious consumers.
Wise Mama's top competitors include Troo Good, Madmix and Kiru Store.
Wise Mama offers Instant Dosa Flours, Masala Millets, Sweet Millet Cereal, Millet Cookies, and Healthy Snacks.
Wise Mama has 2 investors. Key investors include Phonethics, and Vinay Kumar Choletti.
The valuation of Wise Mama is $1.43M as of Dec 2021.
Wise Mama operates through Green And Good Products Private Limited.
The legal entities of Wise Mama currently have 2 directors, including Aparna Bhatnagar, Mahendra Swaroop Bhatnagar.