About Wise Mama
Wise Mama is a company based in Bengaluru (India) founded in 2014 by Aparna Bhatnagar. Wise Mama has raised $53.26 thousand across 1 funding round from investors including Phonethics and Vinay Kumar Choletti. Wise Mama offers products and services including Instant Dosa Flours, Masala Millets, Sweet Millet Cereal, Millet Cookies, and Healthy Snacks. Wise Mama operates in a competitive market with competitors including Troo Good, Madmix, Kiru Store, FittR Bites and eMillet, among others.
- Headquarter Bengaluru, India
- Founders Aparna Bhatnagar
- Stage Minicorn
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Sectors
ConsumerRetail
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Email
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Phone
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Website
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Social
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- Legal Name Green And Good Products Private Limited
- Date of Incorporation 22 Feb, 2014
- Jurisdiction Jaipur, Rajasthan, India
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Annual Revenue
$2.5 K (USD)0.41as on Mar 31, 2022
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Net Profit
-$44.29 K (USD)-344.79as on Mar 31, 2022
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EBITDA
-$43.55 K (USD)-337.38as on Mar 31, 2022
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Total Equity Funding
$53.26 K (USD)
in 1 rounds
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Latest Funding Round
$53.26 K (USD), Seed
Dec 01, 2021
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Investors
Phonethics
& 1 more
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Employee Count
Not available
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Products & Services of Wise Mama
Wise Mama offers a comprehensive portfolio of products and services, including Instant Dosa Flours, Masala Millets, Sweet Millet Cereal, Millet Cookies, and Healthy Snacks.
Ready-to-cook flours made from millets for quick, healthy meals.
Spiced millets providing flavorful, nutrient-packed options for daily consumption.
Sweet cereals from millets offering high-fiber, energy-boosting breakfast choices.
Baked cookies with millets for a healthy, on-the-go snacking alternative.
Variety of millet-based snacks rich in proteins and fibers for balanced eating.
Funding Insights of Wise Mama
Wise Mama has successfully raised a total of $53.26K through 1 strategic funding round. The most recent funding activity was a Seed round of $53.26 thousand completed in December 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Wise Mama
Wise Mama has secured backing from 2 investors, including institutional and angel investors. Prominent investors backing the company include Phonethics and Vinay Kumar Choletti.
| Investor | Description | Founded Year | Domain | Location |
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Provides digital marketing services, including SEO, social media, and online advertising solutions.
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Vinay Kumar Choletti |
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Investor details for Wise Mama
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Investments & Acquisitions by Wise Mama
Investment portfolio details for Wise Mama
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Financial Statements - Wise Mama
Detailed financials for Wise Mama
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Wise Mama Comparisons
Peer comparison for Wise Mama
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- Named peers
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Competitors of Wise Mama
Wise Mama operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Troo Good, Madmix, Kiru Store, FittR Bites and eMillet, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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Millet-based snack foods are offered via an internet-first brand.
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Internet first brand of ready-to-eat snacks
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Offers gluten-free millet snacks to boost employee health and energy.
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Online platform selling nutritious foods and health supplements to consumers.
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Online store selling healthy millet-based snacks and products.
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Detailed competitors of Wise Mama
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Latest news on Wise Mama
Complete news archive for Wise Mama
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Frequently Asked Questions about Wise Mama
Wise Mama was founded in 2014 and raised its 1st funding round 7 years after it was founded.
Wise Mama is headquartered in Bengaluru, India. It is registered at Bengaluru, Karnataka, India.
Aparna Bhatnagar is the current CEO of Wise Mama. They have also founded this company.
Wise Mama is a funded company, having raised a total of $53.26K across 1 funding round to date.
Annual revenue of Wise Mama is $2.5K as on Mar 31, 2022.
Wise Mama was established in 2014 in Bengaluru, India, by Aparna Bhatnagar as founder and CEO. Operations focus on the food sector, with millet-based breakfast cereals distributed through an internet-first model. The catalog features porridges in flavors including berries and nuts, masala, chocolate, palm jaggery and coconut, tomato and cheese, plus pepper and turmeric. Products are formulated to be low in gluten and trans-fat free, targeting health-conscious consumers.
Wise Mama offers Instant Dosa Flours, Masala Millets, Sweet Millet Cereal, Millet Cookies, and Healthy Snacks.
Wise Mama has 2 investors. Key investors include Phonethics, and Vinay Kumar Choletti.
The valuation of Wise Mama is $1.43M as of Dec 2021.