About Wise Mama
Wise Mama is a company based in Bengaluru (India) founded in 2014 by Aparna Bhatnagar.. Wise Mama has raised $53.26 thousand across 1 funding round from investors including Phonethics and Vinay Kumar Choletti. Wise Mama offers products and services including Instant Dosa Flours, Masala Millets, Sweet Millet Cereal, Millet Cookies, and Healthy Snacks. Wise Mama operates in a competitive market with competitors including Troo Good, Madmix, Kiru Store, FittR Bites and eMillet, among others.
- Headquarter Bengaluru, India
- Founders Aparna Bhatnagar
- Stage Minicorn
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Sectors
ConsumerRetail
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Email
***********
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Phone
*********
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Website
*********
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Social
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- Legal Name Green And Good Products Private Limited
- Date of Incorporation 22 Feb, 2014
- Jurisdiction Jaipur, Rajasthan, India
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Annual Revenue
$2.5 K (USD)0.41as on Mar 31, 2022
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Net Profit
$-44.29 K (USD)-344.79as on Mar 31, 2022
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EBITDA
$-43.55 K (USD)-337.38as on Mar 31, 2022
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Total Equity Funding
$53.26 K (USD)
in 1 rounds
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Latest Funding Round
$53.26 K (USD), Seed
Dec 01, 2021
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Investors
Phonethics
& 1 more
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Employee Count
Employee Count
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Products & Services of Wise Mama
Wise Mama offers a comprehensive portfolio of products and services, including Instant Dosa Flours, Masala Millets, Sweet Millet Cereal, Millet Cookies, and Healthy Snacks. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Ready-to-cook flours made from millets for quick, healthy meals.
Spiced millets providing flavorful, nutrient-packed options for daily consumption.
Sweet cereals from millets offering high-fiber, energy-boosting breakfast choices.
Baked cookies with millets for a healthy, on-the-go snacking alternative.
Variety of millet-based snacks rich in proteins and fibers for balanced eating.
Funding Insights of Wise Mama
Wise Mama has successfully raised a total of $53.26K through 1 strategic funding round. The most recent funding activity was a Seed round of $53.26 thousand completed in December 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 1
- Last Round Seed — $53,257
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First Round
First Round
(01 Dec 2021)
- Investors Count 2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec, 2021 | Amount | Seed - Wise Mama | Valuation | Vinay Kumar Choletti |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Wise Mama
Wise Mama has secured backing from 2 investors, including institutional and angel investors. Prominent investors backing the company include Phonethics and Vinay Kumar Choletti. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Provides digital marketing services, including SEO, social media, and online advertising solutions.
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Founded Year | Domain | Location | |
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VK
Vinay Kumar Choletti |
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Wise Mama
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Wise Mama
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Wise Mama Comparisons
Competitors of Wise Mama
Wise Mama operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Troo Good, Madmix, Kiru Store, FittR Bites and eMillet, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Millet-based snack foods are offered via an internet-first brand.
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| domain | founded_year | HQ Location |
Internet first brand of ready-to-eat snacks
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| domain | founded_year | HQ Location |
Offers gluten-free millet snacks to boost employee health and energy.
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| domain | founded_year | HQ Location |
Online platform selling nutritious foods and health supplements to consumers.
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| domain | founded_year | HQ Location |
Online store selling healthy millet-based snacks and products.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Wise Mama
When was Wise Mama founded?
Wise Mama was founded in 2014 and raised its 1st funding round 7 years after it was founded.
Where is Wise Mama located?
Wise Mama is headquartered in Bengaluru, India. It is registered at Bengaluru, Karnataka, India.
Who is the current CEO of Wise Mama?
Aparna Bhatnagar is the current CEO of Wise Mama. They have also founded this company.
Is Wise Mama a funded company?
Wise Mama is a funded company, having raised a total of $53.26K across 1 funding round to date. The company's 1st funding round was a Seed of $53.26K, raised on Dec 01, 2021.
What is the annual revenue of Wise Mama?
Annual revenue of Wise Mama is $2.5K as on Mar 31, 2022.
What does Wise Mama do?
Wise Mama was established in 2014 in Bengaluru, India, by Aparna Bhatnagar as founder and CEO. Operations focus on the food sector, with millet-based breakfast cereals distributed through an internet-first model. The catalog features porridges in flavors including berries and nuts, masala, chocolate, palm jaggery and coconut, tomato and cheese, plus pepper and turmeric. Products are formulated to be low in gluten and trans-fat free, targeting health-conscious consumers.
Who are the top competitors of Wise Mama?
What products or services does Wise Mama offer?
Wise Mama offers Instant Dosa Flours, Masala Millets, Sweet Millet Cereal, Millet Cookies, and Healthy Snacks.
Who are Wise Mama's investors?
Wise Mama has 2 investors. Key investors include Phonethics, and Vinay Kumar Choletti.
What is Wise Mama's valuation?
The valuation of Wise Mama is $1.43M as of Dec 2021.