Troo Good

Hyderabad, India Founded: 2018 • Age: 8 yrs
Millet-based snack foods are offered via an internet-first brand.
Annual revenue $6.5M Latest available
Total funding $17.0M 3 rounds
Employees 59 Tracked headcount
Investors 10 Known backers
Products 5 Services tracked
Competitors 8 Brand Intelligence

About Troo Good

Troo Good is a company based in Hyderabad (India) founded in 2018 by Raju Bhupati. Troo Good has raised $17.02 million across 3 funding rounds from investors including OAKS, V Ocean Investments and Puro Wellness. The company has 59 employees as of April 03, 2024. Troo Good offers products and services including Original Millet Chikki, Peanut Millet Chikki, Coconut Bites, Millet Cookies, and Millet Rusk. Troo Good operates in a competitive market with competitors including Soulfull, Madmix, Gudmom, Kiru Store and FittR Bites, among others.

  • Headquarter Hyderabad, India
  • Employees 59 as on 03 Apr, 2024
  • Founders Raju Bhupati
  • Stage Minicorn
  • Sectors
    Consumer
    Retail
  • Email
    Locked
  • Phone
    Locked
  • Website
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  • Social
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  • Legal Name Mformillet Foods Private Limited
  • Date of Incorporation 21 Feb, 2018
  • Jurisdiction Hyderabad, Telangana, India
Operational Areas
Consumer → Food, Beverage & Nutrition Unlock Sub-Sector Unlock Segment
Retail → E-Commerce Platforms & Marketplaces Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    $6.52 M (USD)
    9.87
    as on Mar 31, 2023
  • Net Profit
    $4.35 K (USD)
    100.69
    as on Mar 31, 2023
  • EBITDA
    -$68.1 K (USD)
    86.62
    as on Mar 31, 2023
  • Total Equity Funding
    $17.02 M (USD)

    in 3 rounds

  • Latest Funding Round
    $8.59 M (USD), Series A

    Oct 01, 2024

  • Investors
    OAKS

    & 9 more

  • Employee Count
    59

    as on Apr 03, 2024

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Products & Services of Troo Good

Troo Good offers a comprehensive portfolio of products and services, including Original Millet Chikki, Peanut Millet Chikki, Coconut Bites, Millet Cookies, and Millet Rusk.

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Primary

Millet-based energy snack for daily consumption.

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Peanut-infused millet chikki for enhanced taste.

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Coconut-flavored millet bites as a healthy option.

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Baked millet cookies for nutritious snacking.

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Crispy rusk made from millet for everyday use.

Funding Insights of Troo Good

Troo Good has successfully raised a total of $17.02M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $8.59 million completed in October 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Troo Good

Troo Good has secured backing from 10 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include OAKS, V Ocean Investments and Puro Wellness.

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Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Diversified asset management services are provided by OAKS.
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Multiple strategies are utilized by the hedge fund in investments.
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Investor details for Troo Good

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Investments & Acquisitions by Troo Good

Investments
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Investment portfolio details for Troo Good

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Financial Statements - Troo Good

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Detailed financials for Troo Good

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Troo Good Comparisons

Troo Good Primary company
Description
Millet-based snack foods are offered via an internet-first b...
Location
Hyderabad, India
Founded Year
2018
Annual Revenue
$6.52 M (USD)
Net Profit
$4.35 K (USD)
EBITDA
-$68.1 K (USD)
Employees
59
As of 2024
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Peer comparison for Troo Good

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Competitors of Troo Good

Troo Good operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Soulfull, Madmix, Gudmom, Kiru Store and FittR Bites, among others.

Company Name Domain Founded year HQ Location Description
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Manufacturer of breakfast cereal products
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Internet first brand of ready-to-eat snacks
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Certified organic farm produce is facilitated with farmer training support.
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Offers gluten-free millet snacks to boost employee health and energy.
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Online platform selling nutritious foods and health supplements to consumers.
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Detailed competitors of Troo Good

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Latest news on Troo Good

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Complete news archive for Troo Good

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Frequently Asked Questions about Troo Good

Troo Good was founded in 2018.

Troo Good is headquartered in Hyderabad, India. It is registered at Hyderabad, Telangana, India.

Raju Bhupati is the current CEO of Troo Good. They have also founded this company.

Troo Good is a funded company, having raised a total of $17.02M across 3 funding rounds to date.

As of Apr 03, 2024, the latest employee count at Troo Good is 59.

Annual revenue of Troo Good is $6.52M as on Mar 31, 2023.

Troo Good was founded in 2018 in Hyderabad, India, as an internet-first brand within the snack food sector. Millet-based products, including nutrition bars, cookies, rusk, and chocolates, are featured in the catalog. These items are formulated to be gluten-free and gut-friendly, with inclusions of millets, peanuts, dry fruits, coconuts, protein, and fiber. Operations are based in India, emphasizing online distribution.

Troo Good's top competitors include Soulfull, Gudmom and Madmix.

Troo Good offers Original Millet Chikki, Peanut Millet Chikki, Coconut Bites, Millet Cookies, and Millet Rusk.

Troo Good has 10 investors. Key investors include OAKS, V Ocean Investments, Puro Wellness, Dignesh Pramukhbhai Patel, and Darshankumar Naranbhai Patel.

The valuation of Troo Good is $38.37M as of Oct 2024.

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