About Troo Good
Troo Good is a company based in Hyderabad (India) founded in 2018 by Raju Bhupati.. Troo Good has raised $17.02 million across 3 funding rounds from investors including OAKS, V Ocean Investments and Puro Wellness. The company has 59 employees as of April 03, 2024. Troo Good offers products and services including Original Millet Chikki, Peanut Millet Chikki, Coconut Bites, Millet Cookies, and Millet Rusk. Troo Good operates in a competitive market with competitors including Soulfull, Madmix, Gudmom, Kiru Store and FittR Bites, among others.
- Headquarter Hyderabad, India
- Employees 59 as on 03 Apr, 2024
- Founders Raju Bhupati
- Stage Minicorn
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Sectors
ConsumerRetail
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Mformillet Foods Private Limited
- Date of Incorporation 21 Feb, 2018
- Jurisdiction Hyderabad, Telangana, India
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Annual Revenue
$6.52 M (USD)9.87as on Mar 31, 2023
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Net Profit
$4.35 K (USD)100.69as on Mar 31, 2023
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EBITDA
$-68.1 K (USD)86.62as on Mar 31, 2023
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Total Equity Funding
$17.02 M (USD)
in 3 rounds
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Latest Funding Round
$8.59 M (USD), Series A
Oct 01, 2024
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Investors
OAKS
& 9 more
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Employee Count
59
as on Apr 03, 2024
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Products & Services of Troo Good
Troo Good offers a comprehensive portfolio of products and services, including Original Millet Chikki, Peanut Millet Chikki, Coconut Bites, Millet Cookies, and Millet Rusk. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Millet-based energy snack for daily consumption.
Peanut-infused millet chikki for enhanced taste.
Coconut-flavored millet bites as a healthy option.
Baked millet cookies for nutritious snacking.
Crispy rusk made from millet for everyday use.
Funding Insights of Troo Good
Troo Good has successfully raised a total of $17.02M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $8.59 million completed in October 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Series A — $8.6M
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First Round
First Round
(01 Jun 2018)
- Investors Count 10
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct, 2024 | Amount | Series A - Troo Good | Valuation | OAKS , V Ocean Investments | |
| Oct, 2021 | Amount | Series A - Troo Good | Valuation | OAKS | |
| Jun, 2018 | Amount | Angel Round - Troo Good | Valuation | Harini Rao |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Troo Good
Troo Good has secured backing from 10 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include OAKS, V Ocean Investments and Puro Wellness. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Diversified asset management services are provided by OAKS.
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Founded Year | Domain | Location | |
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Multiple strategies are utilized by the hedge fund in investments.
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Founded Year | Domain | Location | |
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Troo Good
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Troo Good
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Troo Good Comparisons
Competitors of Troo Good
Troo Good operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Soulfull, Madmix, Gudmom, Kiru Store and FittR Bites, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Manufacturer of breakfast cereal products
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| domain | founded_year | HQ Location |
Internet first brand of ready-to-eat snacks
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| domain | founded_year | HQ Location |
Certified organic farm produce is facilitated with farmer training support.
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| domain | founded_year | HQ Location |
Offers gluten-free millet snacks to boost employee health and energy.
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| domain | founded_year | HQ Location |
Online platform selling nutritious foods and health supplements to consumers.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Troo Good
Frequently Asked Questions about Troo Good
When was Troo Good founded?
Troo Good was founded in 2018.
Where is Troo Good located?
Troo Good is headquartered in Hyderabad, India. It is registered at Hyderabad, Telangana, India.
Who is the current CEO of Troo Good?
Raju Bhupati is the current CEO of Troo Good. They have also founded this company.
Is Troo Good a funded company?
Troo Good is a funded company, having raised a total of $17.02M across 3 funding rounds to date. The company's 1st funding round was a Angel Round of $1M, raised on Jun 01, 2018.
How many employees does Troo Good have?
As of Apr 03, 2024, the latest employee count at Troo Good is 59.
What is the annual revenue of Troo Good?
Annual revenue of Troo Good is $6.52M as on Mar 31, 2023.
What does Troo Good do?
Troo Good was founded in 2018 in Hyderabad, India, as an internet-first brand within the snack food sector. Millet-based products, including nutrition bars, cookies, rusk, and chocolates, are featured in the catalog. These items are formulated to be gluten-free and gut-friendly, with inclusions of millets, peanuts, dry fruits, coconuts, protein, and fiber. Operations are based in India, emphasizing online distribution.
Who are the top competitors of Troo Good?
What products or services does Troo Good offer?
Troo Good offers Original Millet Chikki, Peanut Millet Chikki, Coconut Bites, Millet Cookies, and Millet Rusk.
Who are Troo Good's investors?
Troo Good has 10 investors. Key investors include OAKS, V Ocean Investments, Puro Wellness, Dignesh Pramukhbhai Patel, and Darshankumar Naranbhai Patel.
What is Troo Good's valuation?
The valuation of Troo Good is $38.37M as of Oct 2024.