About Soulfull
Soulfull is a company based in Bengaluru (India) founded in 2011 by Amit Sebastian was acquired by Tata Consumer Products in February 2021.. Soulfull has raised $10.92 million across 4 funding rounds from investors including Timesgroup, Tata Consumer Products and Gautham Nadig. The company has 51 employees as of April 01, 2024. Soulfull offers products and services including Ragi Bites, Millet Muesli, Millet Granola, Corn Flakes+, and Oats+. Soulfull operates in a competitive market with competitors including Tru Millets, Naario, Gudmom, Sathvikas and Millet Amma, among others.
- Headquarter Bengaluru, India
- Employees 51 as on 01 Apr, 2024
- Founders Amit Sebastian
- Stage Minicorn
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Sectors
ConsumerRetail
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Tata Consumer Soulfull Private Limited
- Date of Incorporation 09 Jun, 2011
- Jurisdiction Kolkata, West Bengal, India
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Annual Revenue
$7.91 M (USD)85.48as on Mar 31, 2023
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Net Profit
$-3.29 M (USD)-10.42as on Mar 31, 2023
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EBITDA
$-3.15 M (USD)-8.66as on Mar 31, 2023
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Total Equity Funding
$10.92 M (USD)
in 4 rounds
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Latest Funding Round
$1.38 M (USD), Series A
Oct 20, 2020
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Investors
Timesgroup
& 18 more
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Employee Count
51
as on Apr 01, 2024
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Acquired by
Tata Consumer Products
(Feb 02, 2021)
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Products & Services of Soulfull
Soulfull offers a comprehensive portfolio of products and services, including Ragi Bites, Millet Muesli, Millet Granola, Corn Flakes+, and Oats+. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Millet-based guilt-free snacks for health benefits
Nutritious multi-grain flakes with honey
Healthy millet-based granola option
Enhanced corn flakes with millet nutrients
Millet-infused oats for daily consumption
Funding Insights of Soulfull
Soulfull has successfully raised a total of $10.92M across 4 strategic funding rounds. The most recent funding activity was a Series A round of $1.38 million completed in October 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 4
- Last Round Series A — $1.4M
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First Round
First Round
(15 Jun 2016)
- Investors Count 18
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct, 2020 | Amount | Series A - Soulfull | Valuation |
investors |
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| Mar, 2018 | Amount | Series A - Soulfull | Valuation | Aavishkaar Capital | |
| Oct, 2017 | Amount | Seed - Soulfull | Valuation | Brand Capital |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Soulfull
Soulfull has secured backing from 19 investors, including angel, institutional, and venture fund investors. Prominent investors backing the company include Timesgroup, Tata Consumer Products and Gautham Nadig. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Investments in early-stage startups are made by Brand Capital.
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Founded Year | Domain | Location | |
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Venture capital firm
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Founded Year | Domain | Location | |
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English and vernacular newspapers are published in print form.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Soulfull
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
|
2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Soulfull
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Soulfull Comparisons
Competitors of Soulfull
Soulfull operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Tru Millets, Naario, Gudmom, Sathvikas and Millet Amma, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Online brand offering multi category organic millet based products
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| domain | founded_year | HQ Location |
Nutrition-focused flours, snacks, cereals, and beverages are retailed.
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| domain | founded_year | HQ Location |
Certified organic farm produce is facilitated with farmer training support.
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| domain | founded_year | HQ Location |
Internet-first brand selling millet-based multicategory grocery products.
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| domain | founded_year | HQ Location |
Online platform selling organic millets and healthy food products in India.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Soulfull
Frequently Asked Questions about Soulfull
When was Soulfull founded?
Soulfull was founded in 2011 and raised its 1st funding round 5 years after it was founded.
Where is Soulfull located?
Soulfull is headquartered in Bengaluru, India. It is registered at Bengaluru, Karnataka, India.
Is Soulfull a funded company?
Soulfull is a funded company, having raised a total of $10.92M across 4 funding rounds to date.
How many employees does Soulfull have?
As of Apr 01, 2024, the latest employee count at Soulfull is 51.
What is the annual revenue of Soulfull?
Annual revenue of Soulfull is $7.91M as on Mar 31, 2023.
What does Soulfull do?
Manufacturer of breakfast cereal products. Its product offering includes ragi bites, millet musli, masala oats, trail mix, and more.
Who are the top competitors of Soulfull?
Soulfull's top competitors include Tru Millets, Naario and Gudmom.
What products or services does Soulfull offer?
Soulfull offers Ragi Bites, Millet Muesli, Millet Granola, Corn Flakes+, and Oats+.
Who are Soulfull's investors?
Soulfull has 19 investors. Key investors include Timesgroup, Tata Consumer Products, Gautham Nadig, Ankit Gupta, and Nitin Chokhani.
What is Soulfull's valuation?
The valuation of Soulfull is $18.05M as of Oct 2020.