About Soulfull
Soulfull is a Consumer company based in Bengaluru (India) founded in 2011 by Amit Sebastian, and was acquired by Tata Consumer Products in February 2021. It operates in the Consumer and Retail sectors. Soulfull has raised $10.92 million across 4 funding rounds from investors including Timesgroup, Tata Consumer Products and Gautham Nadig. The company has 51 employees. Soulfull was last valued at $18.05 million in October 2020. Its website soulfull.co.in draws about 75 thousand monthly visits. Its Indian entity Tata Consumer Soulfull Private Limited reported revenue of ₹65.81 Cr. Soulfull offers products and services including Ragi Bites, Millet Muesli, Millet Granola, Corn Flakes+, and Oats+. Its focus areas include Food and Agriculture, Food & Beverage Products, Multi-category and Internet First Brand. Its competitors include Tru Millets, Naario and Gudmom; 2 of its 3 listed competitors have raised funding.
Company details
Manufacturer of breakfast cereal products. Its product offering includes ragi bites, millet musli, masala oats, trail mix, and more.
- Headquarters Bengaluru, India
- Employees 51
- Founders Amit Sebastian
- Stage Acquired
- SectorsConsumerRetail
- Phone•••• ••••
- Website soulfull.co.in
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Tata Consumer Products (Feb 2021)
- Legal Name Tata Consumer Soulfull Private Limited
- Date of Incorporation 09 Jun, 2011
- Jurisdiction Kolkata, West Bengal, India
- Annual Revenue₹65.81 Cr
FY 2023 · +85% YoY
- Net Loss-₹27.33 Cr
FY 2023 · -42% margin
- EBITDA-₹24.66 Cr
FY 2023 · -37% margin
- Total Equity Funding$10.92M (USD)
in 4 rounds
- Latest Funding Round$1.38M (USD), Series A
Oct 2020
- InvestorsTimesgroup
& 18 more
- Employee Count51
- Acquired byTata Consumer Products
(Feb 2021)
Associated legal entities of Soulfull
Soulfull is associated with 2 registered companies on The Company Check; the primary company is Tata Consumer Soulfull Private Limited. Each company page carries the filings, financials, charges and directors of that entity.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2023) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Tata Consumer Soulfull Private Limited CIN U15490WB2011PTC265934 | Amalgamated | 09 Jun 2011 | Kolkata, West Bengal | ₹65.8 Cr | 51 | 4 | View details |
| Tata Consumer Products Limited Listed CIN L15491WB1962PLC031425 | Active | 18 Oct 1962 | Kolkata, West Bengal | ₹15,249 Cr | 3,383 | 9 | View details |
Products & Services of Soulfull
Soulfull offers a comprehensive portfolio of products and services, including Ragi Bites, Millet Muesli, Millet Granola, Corn Flakes+, and Oats+.
Millet-based guilt-free snacks for health benefits
Nutritious multi-grain flakes with honey
Healthy millet-based granola option
Enhanced corn flakes with millet nutrients
Millet-infused oats for daily consumption
Apps and channels of Soulfull
its YouTube channel Tata Soulfull has 33.8K subscribers and 30 videos.
Videos from Soulfull
The most watched videos on Soulfull's YouTube channel, Tata Soulfull (33.8K subscribers). Click a video to play it here.
More on Tata Soulfull.
Funding Insights of Soulfull
Soulfull has successfully raised a total of $10.92M across 4 strategic funding rounds. The most recent funding activity was a Series A round of $1.38 million completed in October 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $10.92M
- Total Rounds 4
- Last Round Series A — $1.38M
- First Round $1.34M
(Jun 2016)
- Investors Count 18
All 4 funding rounds of Soulfull with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2020 | $1.38M | Series A | $18.05M | – | |
| Mar 2018 | $8.21M | Series A | $13.09M | Aavishkaar Capital | |
| Oct 2017 | Seed | $••••• | Brand Capital | – | |
| Jun 2016 | $1.34M | Seed | $••••• | Gautham Nadig |
| Date | Valuation | Stage |
|---|---|---|
| Oct 2020 | $18.05M | •••••••• |
| Mar 2018 | $13.09M | •••••••• |
| Oct 2017 | $••••• | •••••••• |
| Jun 2016 | $••••• | •••••••• |
Full valuation and stage history of Soulfull
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
- All valuation points
- Stage changes
- Dates
- Exports
Verified entity values are shown only after access is granted.
Last known valuation $18.05M (Oct 2020). 19 investors in total: 5 institutional and 14 angel.
Investors in Soulfull
Soulfull has secured backing from 19 investors, including angel, institutional, and venture fund investors. Prominent investors backing the company include Timesgroup, Tata Consumer Products and Gautham Nadig.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments in early-stage startups are made by Brand Capital. | brandcapital.co.in | Mumbai, India | ||
Venture capital firm | aavishkaarcapital.in | Mumbai, India | ||
English and vernacular newspapers are published in print form. | 1838 | timesgroup.com | Mumbai, India | |
Brand of tea, snacks, and other food products | 1964 | tataconsumer.com | Mumbai, India | |
GN Gautham Nadig | Co-founder of Convertr, active angel investor in Indian startups | unknown_0391873ec0c84060a | ||
AG Ankit Gupta | unknown_157b60452b2d47a8b | |||
NC Nitin Chokhani | unknown_7d4b8a802a4142e7b | |||
VN Vinayan Nambiar | unknown_8f085d18cb3b4f4b9 | |||
SB Sashikanth Balachandra | unknown_0a38057ed4f84d22a |
Investor details for Soulfull
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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Verified entity values are shown only after access is granted.
Board of directors of Tata Consumer Soulfull Private Limited (Soulfull)
Tata Consumer Soulfull Private Limited is the primary company behind Soulfull. The boards of the 2 registered companies of Soulfull currently have 9 directors; the longest-serving is Prashant Parameswaran, appointed in 2011. 44 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Prashant Parameswaran DIN 02729092 | Managing Director | 09 Jun 2011 | 15 yrs 5 mo | Tata Consumer Soulfull Private Limited |
| Chandrasekaran Natarajan DIN 00121863 | Director | 03 Jul 2017 | 9 yrs 4 mo | Tata Consumer Products Limited |
| Bharat Tilakraj Puri DIN 02173566 | Director | 07 May 2019 | 7 yrs 6 mo | Tata Consumer Products Limited |
| Shikha Sanjaya Sharma DIN 00043265 | Director | 07 May 2019 | 7 yrs 6 mo | Tata Consumer Products Limited |
| Sivasankaran Sivakumar DIN 09067903 | Director | 17 Feb 2021 | 5 yrs 8 mo | Tata Consumer Soulfull Private Limited |
| Sunil Alaric Dsouza DIN 07194259 | Director | 17 Feb 2021 | 5 yrs 8 mo | Tata Consumer Soulfull Private Limited, Tata Consumer Products Limited |
| Kodumudi Pranatharthiharan Krishnan DIN 01099097 | Director | 22 Oct 2021 | 5 yrs | Tata Consumer Products Limited |
| David Francis Crean DIN 09584874 | Director | 04 May 2022 | 4 yrs 6 mo | Tata Consumer Products Limited |
| Ajit Sukumar Krishnakumar DIN 08002754 | Whole-time director | 01 Nov 2023 | 3 yrs | Tata Consumer Products Limited |
People of Soulfull
1 people are tracked at Soulfull (1 in leadership); the tracked headcount is 51.
| Name | Role | Group |
|---|---|---|
Amit Sebastian | Co-Founder | Leadership |
Complete people profiles for Soulfull
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Financials of Soulfull
Figures of Tata Consumer Soulfull Private Limited, the primary company behind Soulfull, for FY 2023. Revenue was ₹65.81 Cr (+85% year on year). Net loss was -₹27.33 Cr (-42% margin). EBITDA was -₹24.66 Cr (-37% margin). Revenue has grown at a compounded annual rate of +33% over three years and +43% over five years.
- ₹65.81 CrRevenue · FY 2023 · +85% YoY
- -₹27.33 CrNet loss · -42% margin
- -₹24.66 CrEBITDA · -37% margin
- ₹1.08 CrPaid-up capital
- 51Employees (provident fund records)
- +33%Revenue CAGR, 3 years
- +43%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Tata Consumer Soulfull Private Limited are on its company page.
Detailed financial statements for Soulfull
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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- Downloads
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Timeline of Soulfull
5 dated milestones of Soulfull across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Soulfull is founded.
- Funding First funding round of $1.3M.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series A, of $1.4M.
- Exit Acquired by Tata Consumer Products.
Competitors of Soulfull
Soulfull has 3 listed competitors in our database, 2 of them funded. They include Tru Millets, Naario and Gudmom.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| trumillets.in | 2018 | Bengaluru, India | $37,008 | 46 | Online brand offering multi category organic millet based products | |
| naario.com | 2021 | Delhi, India | $335,664 | Nutrition-focused flours, snacks, cereals, and beverages are retailed. | ||
| gudmom.com | 2020 | Pune, India | 13 | Certified organic farm produce is facilitated with farmer training support. |
Detailed competitors of Soulfull
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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Verified entity values are shown only after access is granted.
Web traffic of Soulfull
The website of Soulfull (soulfull.co.in) receives about 75.1K visits a month.
- Monthly visits75.1K
▲ 20% vs previous month
Websites whose visitors overlap most with Soulfull. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| milletbank.in | 100% | 5.4K | #3,675,187 | View details | |
| hi-chew.com | 99% | 680.7K | #614,640 | View details | |
| kindsnacks.com | 98% | 176.4K | #269,663 | View details | |
| gloryfoods.com | 80% | #2,248,647 | View details | ||
| snackible.com | 67% | 37.2K | #666,202 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 22 similar websites and full traffic analytics for Soulfull
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 22 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Food & Beverage Products & Processing
3 companies that operate in the same segment as Soulfull (Food & Beverage Products & Processing) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform offering a subscription-based delivery service for fresh milk and groceries | 2015 | Gurugram, Haryana, India | USD 228.42 M | USD 99.78 M | 3,464 | |
Subscription-based coffee products are offered by an internet-first brand. | 2013 | Gurugram, Haryana, India | USD 112.84 M | USD 61.39 M | 2,059 | |
Meat and seafood products are delivered via an online platform. | 2015 | Bengaluru, Karnataka, India | USD 564.84 M | USD 143.51 M | 2,828 |
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Related news about Soulfull
Complete news archive for Soulfull
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Frequently Asked Questions about Soulfull
Soulfull was founded in 2011 and raised its 1st funding round 5 years after it was founded.
Soulfull is headquartered in Bengaluru, India. It is registered at Bengaluru, Karnataka, India.
Soulfull is a funded company, having raised a total of $10.92M across 4 funding rounds to date. The company's 1st funding round was a Seed of $1.34M, raised on Jun 2016.
Soulfull has 51 employees.
The primary company behind Soulfull, Tata Consumer Soulfull Private Limited, reported revenue of ₹65.81 Cr for FY 2023, up 85% year on year.
Manufacturer of breakfast cereal products. Its product offering includes ragi bites, millet musli, masala oats, trail mix, and more.
Soulfull's top competitors include Tru Millets, Naario and Gudmom.
Soulfull offers Ragi Bites, Millet Muesli, Millet Granola, Corn Flakes+, and Oats+.
Soulfull has 19 investors. Key investors include Timesgroup, Tata Consumer Products, Gautham Nadig, Ankit Gupta, and Nitin Chokhani.
The valuation of Soulfull is $18.05M as of Oct 2020.
Soulfull is associated with 2 legal entities: Tata Consumer Soulfull Private Limited, Tata Consumer Products Limited.
Yes. Soulfull was acquired by Tata Consumer Products in February 2021.