About Madmix
Madmix is a Consumer company based in Mumbai (India) founded in 2023 by Gaurav Palrecha. Internet first brand of ready-to-eat snacks. Madmix has raised $328.86 thousand across 3 funding rounds from investors including Authum Investment & Infrastructure, Prime Securities and Team India Managers. The company has 1 employees. Its website eatmadmix.com draws about 47 thousand monthly visits. Its Indian entity Mel Sante Food Production Private Limited reported revenue of ₹1.58 Cr. Madmix offers products and services including Baked Millet Puffs, Baked Millet Bhujia, Flavoured Raisins, Madmix Favourite Combos, and Build Your Own Combo. Its focus areas include Food and Agriculture, Food & Beverage Products, Convenience Foods and Snacks. Its competitors include Soulfull, Troo Good and Tru Millets; 3 of its 3 listed competitors have raised funding.
Company details
Madmix was established in 2023 in Mumbai, India, as an internet-first provider in the ready-to-eat snacks sector. Millet-based bhujia, puffs, and similar products are offered, with formulations free from artificial colors, gluten, and suitable for vegans, while being protein-enriched. Operations focus on direct online sales to consumers across India.
- Headquarters Mumbai, India
- Employees 1
- Founders Gaurav Palrecha
- SectorsConsumer
- Website category Food and Drink · Restaurants and Delivery
- Email••••••••
- Phone•••• ••••
- Website eatmadmix.com
- Social LinkedIn X Facebook Instagram
- Legal Name Mel Sante Food Production Private Limited
- Date of Incorporation 07 Jan, 2021
- Jurisdiction Mumbai, Maharashtra, India
- Annual Revenue₹1.58 Cr
FY 2025 · +245% YoY
- Net Loss-₹1.90 Cr
FY 2025 · -121% margin
- EBITDA-₹2.57 Cr
FY 2025 · -163% margin
- Total Equity Funding$328.86K (USD)
in 3 rounds
- Latest Funding Round$57.13K (USD), Angel Round
Aug 2025
- InvestorsAuthum Investment & Infrastructure
& 3 more
- Employee Count1
Associated legal entities of Madmix
Madmix operates through Mel Sante Food Production Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Mel Sante Food Production Private Limited CIN U15490MH2021PTC353105 | Active | 07 Jan 2021 | Mumbai, Maharashtra | ₹1.6 Cr | 2 | View details |
Products & Services of Madmix
Madmix offers a comprehensive portfolio of products and services, including Baked Millet Puffs, Baked Millet Bhujia, Flavoured Raisins, Madmix Favourite Combos, and Build Your Own Combo.
Healthy, baked millet snacks for daily energy and nutrition.
Spicy, millet-based treats with no artificial additives.
Nutrient-rich raisins in various flavors for guilt-free eating.
Pre-set snack bundles for balanced, flavorful meals.
Personalized snack selections for tailored health needs.
Funding Insights of Madmix
Madmix has successfully raised a total of $328.86K across 3 strategic funding rounds. The most recent funding activity was a Angel Round of $57.13 thousand completed in August 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $328,858
- Total Rounds 3
- Last Round Angel Round — $57,130
- First Round $211,619
(Sep 2023)
- Investors Count 4
All 3 funding rounds of Madmix with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2025 | $57,130 | Angel Round | – | – | |
| Dec 2023 | $60,108 | Seed | – | – | – |
| Sep 2023 | $211,619 | Seed | – | Prime Securities |
4 investors in total: 3 institutional and 1 angel.
Investors in Madmix
Madmix has secured backing from 4 investors, including institutional and angel investors. Prominent investors backing the company include Authum Investment & Infrastructure, Prime Securities and Team India Managers.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment banking and corporate advisory services are offered. | 1982 | primesec.com | Mumbai, India | |
Business brokerage, consulting, and logistics services are provided. | 2012 | timl.in | Mumbai, India | |
Diversified investments in infrastructure and other sectors are managed. | 1982 | authum.com | Mumbai, India | |
RA Ritesh Agarwal | unknown_41e7867874904f8aa |
Investor details for Madmix
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Board of directors of Mel Sante Food Production Private Limited (Madmix)
Mel Sante Food Production Private Limited is the primary company behind Madmix. The board of Mel Sante Food Production Private Limited currently have 2 directors; the longest-serving is Gaurav Harakchand Palrecha, appointed in 2021. 3 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Gaurav Harakchand Palrecha DIN 09021660 | Director | 07 Jan 2021 | 5 yrs 9 mo | Mel Sante Food Production Private Limited |
| Harakchand Hastimal Palrecha DIN 01992971 | Director | 10 Oct 2022 | 4 yrs | Mel Sante Food Production Private Limited |
People of Madmix
1 people are tracked at Madmix (1 in leadership); the tracked headcount is 1.
| Name | Role | Group |
|---|---|---|
| Founder | Leadership |
Complete people profiles for Madmix
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Financials of Madmix
Figures of Mel Sante Food Production Private Limited, the primary company behind Madmix, for FY 2025. Revenue was ₹1.58 Cr (+245% year on year). Net loss was -₹1.90 Cr (-121% margin). EBITDA was -₹2.57 Cr (-163% margin). Revenue has grown at a compounded annual rate of +113% over three years.
- ₹1.58 CrRevenue · FY 2025 · +245% YoY
- -₹1.90 CrNet loss · -121% margin
- -₹2.57 CrEBITDA · -163% margin
- ₹1.8 LakhPaid-up capital
- +113%Revenue CAGR, 3 years
Balance sheet, profit and loss, cash flow and ratios of Mel Sante Food Production Private Limited are on its company page.
Detailed financial statements for Madmix
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Timeline of Madmix
3 dated milestones of Madmix across 2 years, from founding to its latest funding, stage changes and deals.
- Founded Madmix is founded.
- Funding First funding round of $212K.
- Funding Latest funding round, Angel Round, of $57K.
Competitors of Madmix
Madmix has 3 listed competitors in our database, 3 of them funded. They include Soulfull, Troo Good and Tru Millets.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| soulfull.co.in | 2011 | Bengaluru, India | $10.92M | 346 | Manufacturer of breakfast cereal products | |
| troogood.com | 2018 | Hyderabad, India | $17.02M | 63 | Millet-based snack foods are offered via an internet-first brand. | |
| trumillets.in | 2018 | Bengaluru, India | $37,008 | 46 | Online brand offering multi category organic millet based products |
Detailed competitors of Madmix
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Web traffic of Madmix
The website of Madmix (eatmadmix.com) receives about 46.9K visits a month and ranks #742,879 among all websites worldwide, #5,888 in Restaurants and Delivery.
- Monthly visits46.9K
▲ 29.5% vs previous month
- Unique visitors19.3K
per month
- Global rank#742,879
among all websites
- Category rank#5,888
Food and Drink · Restaurants and Delivery
- Bounce rate51%
- Pages per visit3.1
- Average visit4 min 52 sec
- DevicesDesktop 8% · Mobile 93%
Websites whose visitors overlap most with Madmix. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| letstryfoods.com | 100% | 27.9K | #334,713 | View details |
Top companies in Food & Beverage Products & Processing
3 companies that operate in the same segment as Madmix (Food & Beverage Products & Processing) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform offering a subscription-based delivery service for fresh milk and groceries | 2015 | Gurugram, Haryana, India | USD 228.42 M | USD 99.78 M | 3,464 | |
Subscription-based coffee products are offered by an internet-first brand. | 2013 | Gurugram, Haryana, India | USD 112.84 M | USD 25.83 M | 2,059 | |
Meat and seafood products are delivered via an online platform. | 2015 | Bengaluru, Karnataka, India | USD 564.84 M | USD 143.51 M | 2,828 |
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Related news about Madmix
Complete news archive for Madmix
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Frequently Asked Questions about Madmix
Madmix was founded in 2023.
Madmix is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
Madmix is a funded company, having raised a total of $328.86K across 3 funding rounds to date. The company's 1st funding round was a Seed of $211.62K, raised on Sep 2023.
Madmix has 1 employees.
The primary company behind Madmix, Mel Sante Food Production Private Limited, reported revenue of ₹1.58 Cr for FY 2025, up 245% year on year.
Madmix was established in 2023 in Mumbai, India, as an internet-first provider in the ready-to-eat snacks sector. Millet-based bhujia, puffs, and similar products are offered, with formulations free from artificial colors, gluten, and suitable for vegans, while being protein-enriched. Operations focus on direct online sales to consumers across India.
Madmix's top competitors include Soulfull, Troo Good and Tru Millets.
Madmix offers Baked Millet Puffs, Baked Millet Bhujia, Flavoured Raisins, Madmix Favourite Combos, and Build Your Own Combo.
Madmix has 4 investors. Key investors include Authum Investment & Infrastructure, Prime Securities, Team India Managers, and Ritesh Agarwal.
Madmix operates through Mel Sante Food Production Private Limited.
The legal entities of Madmix currently have 2 directors, including Gaurav Harakchand Palrecha, Harakchand Hastimal Palrecha.