About Madmix
Madmix is a company based in Mumbai (India) founded in 2023 by Gaurav Palrecha.. Madmix has raised $268.75 thousand across 2 funding rounds from investors including Authum Investment & Infrastructure, Prime Securities and Team India Managers. The company has 1 employees as of April 03, 2024. Madmix offers products and services including Baked Millet Puffs, Baked Millet Bhujia, Flavoured Raisins, Madmix Favourite Combos, and Build Your Own Combo. Madmix operates in a competitive market with competitors including Soulfull, Troo Good, Tru Millets, Gudmom and Naario, among others.
- Headquarter Mumbai, India
- Employees 1 as on 03 Apr, 2024
- Founders Gaurav Palrecha
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Sectors
Consumer
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Mel Sante Food Production Private Limited
- Date of Incorporation 07 Jan, 2021
- Jurisdiction Mumbai, Maharashtra, India
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Annual Revenue
$19.67 K (USD)32422as on Mar 31, 2022
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Net Profit
$-38.33 K (USD)-1273.54as on Mar 31, 2022
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EBITDA
$-45.65 K (USD)-1169.37as on Mar 31, 2022
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Total Equity Funding
$268.75 K (USD)
in 2 rounds
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Latest Funding Round
$57.13 K (USD), Angel Round
Aug 26, 2025
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Investors
Authum Investment & Infrastructure
& 3 more
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Employee Count
1
as on Apr 03, 2024
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Products & Services of Madmix
Madmix offers a comprehensive portfolio of products and services, including Baked Millet Puffs, Baked Millet Bhujia, Flavoured Raisins, Madmix Favourite Combos, and Build Your Own Combo. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Healthy, baked millet snacks for daily energy and nutrition.
Spicy, millet-based treats with no artificial additives.
Nutrient-rich raisins in various flavors for guilt-free eating.
Pre-set snack bundles for balanced, flavorful meals.
Personalized snack selections for tailored health needs.
Funding Insights of Madmix
Madmix has successfully raised a total of $268.75K across 2 strategic funding rounds. The most recent funding activity was a Angel Round round of $57.13 thousand completed in August 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Angel Round — $57,130
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First Round
First Round
(07 Sep 2023)
- Investors Count 4
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug, 2025 | Amount | Angel Round - Madmix | Valuation |
investors |
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| Sep, 2023 | Amount | Seed - Madmix | Valuation | Prime Securities |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Madmix
Madmix has secured backing from 4 investors, including institutional and angel investors. Prominent investors backing the company include Authum Investment & Infrastructure, Prime Securities and Team India Managers. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Investment banking and corporate advisory services are offered.
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Founded Year | Domain | Location | |
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Business brokerage, consulting, and logistics services are provided.
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Founded Year | Domain | Location | |
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Diversified investments in infrastructure and other sectors are managed.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Madmix
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Madmix
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Madmix Comparisons
Competitors of Madmix
Madmix operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Soulfull, Troo Good, Tru Millets, Gudmom and Naario, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Manufacturer of breakfast cereal products
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| domain | founded_year | HQ Location |
Millet-based snack foods are offered via an internet-first brand.
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| domain | founded_year | HQ Location |
Online brand offering multi category organic millet based products
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| domain | founded_year | HQ Location |
Certified organic farm produce is facilitated with farmer training support.
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| domain | founded_year | HQ Location |
Nutrition-focused flours, snacks, cereals, and beverages are retailed.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Madmix
When was Madmix founded?
Madmix was founded in 2023.
Where is Madmix located?
Madmix is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
Is Madmix a funded company?
Madmix is a funded company, having raised a total of $268.75K across 2 funding rounds to date. The company's 1st funding round was a Seed of $211.62K, raised on Sep 07, 2023.
How many employees does Madmix have?
As of Apr 03, 2024, the latest employee count at Madmix is 1.
What is the annual revenue of Madmix?
Annual revenue of Madmix is $19.67K as on Mar 31, 2022.
What does Madmix do?
Madmix was established in 2023 in Mumbai, India, as an internet-first provider in the ready-to-eat snacks sector. Millet-based bhujia, puffs, and similar products are offered, with formulations free from artificial colors, gluten, and suitable for vegans, while being protein-enriched. Operations focus on direct online sales to consumers across India.
Who are the top competitors of Madmix?
Madmix's top competitors include Soulfull, Troo Good and Tru Millets.
What products or services does Madmix offer?
Madmix offers Baked Millet Puffs, Baked Millet Bhujia, Flavoured Raisins, Madmix Favourite Combos, and Build Your Own Combo.
Who are Madmix's investors?
Madmix has 4 investors. Key investors include Authum Investment & Infrastructure, Prime Securities, Team India Managers, and Ritesh Agarwal.