About Fitiquette
Fitiquette is a Retail company based in San Francisco (United States) founded in 2010, and was acquired by Myntra in April 2013. Virtual fitting rooms are offered for online fashion portals. It operates in the Retail and Technology sectors. The company was acqui-hired. Its focus areas include Consumer, Fashion Tech, Technology Enablers and Customer Experience Management.
Company details
Fitiquette was founded in 2010 in San Francisco, United States, focusing on fashion technology. A patent-pending system is utilized to deliver 360-degree views of garment fit and drape based on user body dimensions. Variations in fabrics and sizes are simulated for accurate visualization on online portals. The company was acquired by Myntra in April 2013, followed by Myntras acquisition by Flipkart in May 2014.
- Headquarters San Francisco, United States
- Stage Acquired
- SectorsRetailTechnology
- Emailβ’β’β’β’β’β’β’β’
- Website fitiquette.com
- Social LinkedIn X Facebook
- Acquired by Myntra (Apr 2013)
Investors in Fitiquette
Fitiquette has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Myntra.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Fashion and lifestyle products are offered via an online marketplace. | 2007 | myntra.com | Bengaluru, India |
Investor details for Fitiquette
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People of Fitiquette
505 people are tracked at Fitiquette (193 in leadership, 312 in team).
| Name | Role | Group |
|---|---|---|
Aditya Manpuria | Director | Leadership |
Ashish Gupta | Director - Analytics | Leadership |
Anuj Bothra | Director - Private Brands For Consumer Electronics | Leadership |
Aakash Gulati | Director | Leadership |
Sandeep Phutane | Cluster Head Ekart | Leadership |
Sachin Pawar | Director | Leadership |
Shreevidya Krishnakumar | Associate Director Marketing | Leadership |
Raghavendra Babu | Senior Director | Leadership |
Malaiesswari C K | Director Research And Insights | Leadership |
Mukund Kedia | Director | Leadership |
Sumant Arya | Director Consumer Shopping Experience - Catalog & Business Growth | Leadership |
Ayush Vyas | Director | Leadership |
Amit Chandra | Director - Talent Acquisition | Leadership |
Tarun Gupta | Sr Director - Private Brands | Leadership |
Purnima Surana | Director, Management Assurance | Leadership |
Venkataramanan V. | Senior Director | Leadership |
Shobhit Jain | Associate Director | Leadership |
Saovik Singh | Director Of Engineering | Leadership |
Nitika Lal | Associate Director - Marketing & Growth | Leadership |
Anuj Tyagi | Ceo's Office | Leadership |
485 more people are available in the full profile.
Complete people profiles for Fitiquette
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
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- Professional contacts
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Timeline of Fitiquette
2 dated milestones of Fitiquette across 3 years, from founding to its latest funding, stage changes and deals.
- Founded Fitiquette is founded.
- Exit Acquired by Myntra.
Top companies in Fashion & Lifestyle E-Commerce
2 companies that operate in the same segment as Fitiquette (Fashion & Lifestyle E-Commerce) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | |||
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 887 |
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Related news about Fitiquette
Complete news archive for Fitiquette
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Frequently Asked Questions about Fitiquette
Fitiquette was founded in 2010.
Fitiquette is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Fitiquette was founded in 2010 in San Francisco, United States, focusing on fashion technology. A patent-pending system is utilized to deliver 360-degree views of garment fit and drape based on user body dimensions. Variations in fabrics and sizes are simulated for accurate visualization on online portals. The company was acquired by Myntra in April 2013, followed by Myntras acquisition by Flipkart in May 2014.
Fitiquette has 1 investor. Key investors include Myntra.
Yes. Fitiquette was acquired by Myntra in April 2013.

