About FitJoy
FitJoy is a Consumer company based in Austin (United States) founded in 2016. Protein bars are branded and distributed by FitJoy. FitJoy has raised $3.73 million across 1 funding round. Its website fitjoyfoods.com draws about 10 thousand monthly visits. Its focus areas include Food and Agriculture, Food & Beverage Products, Convenience Foods and Snacks. Its competitors include Tosi, NatureBox and Over Easy; 3 of its 3 listed competitors have raised funding.
Company details
FitJoy was established in 2016 and is headquartered in Austin, United States. Operations focus on the health food sector, where protein bars are developed and marketed as nutritional products. The company maintains its online presence via fitjoyfoods.com, facilitating distribution to consumers interested in fitness-oriented snacks. Activities encompass product formulation, packaging, and sales within the broader snack industry, with emphasis on accessible nutrition options.
- Headquarters Austin, United States
- SectorsConsumer
- Email••••••••
- Website fitjoyfoods.com
- Social LinkedIn X Facebook Instagram
- Total Equity Funding$3.73M (USD)
in 1 rounds
- Latest Funding Round$3.73M (USD), Series A
Apr 2023
Funding Insights of FitJoy
FitJoy has successfully raised a total of $3.73M through 1 strategic funding round. The most recent funding activity was a Series A round of $3.73 million completed in April 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $3.73M
- Total Rounds 1
- Last Round Series A — $3.73M
- First Round $3.73M
(Apr 2023)
All 1 funding rounds of FitJoy with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2023 | $3.73M | Series A | – | – | – |
People of FitJoy
6 people are tracked at FitJoy (4 in leadership, 2 in team).
| Name | Role | Group |
|---|---|---|
Doss Cunningham | Co-Founder & Chairman | Leadership |
Micah Mills | Director Of Marketing | Leadership |
Mark Romero | Director Of Operations | Leadership |
Norman Taliaferro | President & Founding Partner | Leadership |
Christopher Pilcher | Brand Manager | Team |
Swati Varma | Operations Manager | Team |
Complete people profiles for FitJoy
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of FitJoy
2 dated milestones of FitJoy across 7 years, from founding to its latest funding, stage changes and deals.
- Founded FitJoy is founded.
- Funding First funding round of $3.7M.
Competitors of FitJoy
FitJoy has 3 listed competitors in our database, 3 of them funded. They include Tosi, NatureBox and Over Easy.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| tosi.com | 2012 | Anaheim, United States | $25.86M | Healthy snacks and supplements | ||
| naturebox.com | 2012 | Redwood, United States | $63.92M | 13 | Healthy snacks are provided via an online subscription platform. | |
| overeasyfoods.com | 2019 | Chagrin Falls, United States | $8.5M | Internet first brand offering healthy breakfast shakes and bars |
Detailed competitors of FitJoy
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of FitJoy
The website of FitJoy (fitjoyfoods.com) receives about 10.2K visits a month.
- Monthly visits10.2K
▲ 83.6% vs previous month
Websites whose visitors overlap most with FitJoy. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| nosh.com | 100% | 55.1K | #608,634 | View details |
Top companies in Food & Beverage Products & Processing
3 companies that operate in the same segment as FitJoy (Food & Beverage Products & Processing) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | |||
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | USD 93.92 B | 319,000 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Fitjoy
Complete news archive for FitJoy
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about FitJoy
FitJoy was founded in 2016 and raised its 1st funding round 7 years after it was founded.
FitJoy is headquartered in Austin, United States. It is registered at Austin, Texas, United States.
FitJoy is a funded company, having raised a total of $3.73M across 1 funding round to date. The company's 1st funding round was a Series A of $3.73M, raised on Apr 2023.
FitJoy was established in 2016 and is headquartered in Austin, United States. Operations focus on the health food sector, where protein bars are developed and marketed as nutritional products. The company maintains its online presence via fitjoyfoods.com, facilitating distribution to consumers interested in fitness-oriented snacks. Activities encompass product formulation, packaging, and sales within the broader snack industry, with emphasis on accessible nutrition options.