About NatureBox
NatureBox is a Retail company based in Redwood City (United States) founded in 2012, and was acquired by Hungry in May 2022. Healthy snacks are provided via an online subscription platform. NatureBox has raised $63.92 million across 5 funding rounds from investors including SoftBank Group, Hungry and Neuberger Berman. The company has 13 employees. Its website naturebox.com draws about 20 thousand monthly visits. Its focus areas include Food and Agriculture Tech, Online Grocery, B2C Ecommerce and Snacks and Convenience Food. Its legal entity is NATUREBOX INC. Its competitors include Without A Trace Foods and Youtopia Snacks.
Company details
NatureBox was founded in 2012 in Redwood City, United States, and operates as an online subscription service in the healthy snacks sector. Monthly boxes containing items such as cookies, dry fruits, jerky, snack mixes, and coffee are delivered to subscribers. Credits for disliked products are applied to future boxes upon notification. Products are formulated without artificial ingredients or toxic chemicals, with services focused on user customization and recurring deliveries.
- Headquarters Redwood City, United States
- Employees 13
- Stage Acquired
- SectorsRetail
- Email••••••••
- Phone•••• ••••
- Website naturebox.com
- Social LinkedIn X
- Acquired by Hungry (May 2022)
- Legal Name Naturebox Inc
- Total Equity Funding$63.92M (USD)
in 5 rounds
- Latest Funding Round$5.39M (USD), Series C
Oct 2019
- InvestorsSoftBank Group
& 11 more
- Employee Count13
- Acquired byHungry
(May 2022)
Funding Insights of NatureBox
NatureBox has successfully raised a total of $63.92M across 5 strategic funding rounds. The most recent funding activity was a Series C round of $5.39 million completed in October 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $63.92M
- Total Rounds 5
- Last Round Series C — $5.39M
- First Round $2M
(Dec 2012)
- Investors Count 11
All 5 funding rounds of NatureBox with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2019 | $5.39M | Series C | – | – | – |
| May 2015 | $30M | Series C | – | Global Founders Capital | |
| Apr 2014 | $18M | Series B | – | Canaan | |
| Jul 2013 | $8.53M | Series A | – | General Catalyst | |
| Dec 2012 | $2M | Seed | – | General Catalyst, Redpoint Ventures | – |
12 investors in total: 10 institutional and 2 angel.
Investors in NatureBox
NatureBox has secured backing from 12 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include SoftBank Group, Hungry and Neuberger Berman.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm focused on early-stage startups | globalfounderscapital.com | Berlin, Germany | ||
Secondary market fund focused on LP and direct secondary transactions | 1993 | nb.com | New York, United States | |
Global private equity investments are managed by the firm. | kensingtoncapital.com | Foxborough, United States | ||
Early-stage US tech companies are funded by Valley Oak Investments. | valleyoakinvestments.com | San Francisco, United States | ||
Investment and transformation services for entrepreneurs in technology and finance sectors. | generalcatalyst.com | |||
Canaan is recognized as an early-stage venture capital firm. | 1987 | canaan.com | San Francisco, United States | |
Early-stage investments in tech companies are made globally. | softbankvc.com | New York, United States | ||
Redpoint Ventures is engaged in venture capital investments. | redpoint.com | Woodside, United States | ||
Investments are directed toward multiple sectors via fund of funds. | 1981 | group.softbank | Minato City, Japan | |
NT Neil Tolaney | Angel investor, ex-entrepreneur, focused on early-stage Indian startups | unknown_951d1da3a43241f7a |
Investor details for NatureBox
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People of NatureBox
4 people are tracked at NatureBox (2 in leadership, 2 in team); the tracked headcount is 13.
| Name | Role | Group |
|---|---|---|
Mark Anthony Ramirez | Director of Customer Success | Leadership |
Michael Thompson | VP, Supply Chain & Business Integration | Leadership |
Gregory Peterson | Sales | Team |
Michelle Perong | Corporate Sales Account Executive | Team |
Complete people profiles for NatureBox
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Timeline of NatureBox
4 dated milestones of NatureBox across 10 years, from founding to its latest funding, stage changes and deals.
- Founded NatureBox is founded.
- Funding First funding round of $2.0M.
- Funding Latest funding round, Series C, of $5.4M.
- Exit Acquired by Hungry.
Competitors of NatureBox
NatureBox has 2 listed competitors in our database. They include Without A Trace Foods and Youtopia Snacks.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| withoutatracefoods.com | 2018 | Raleigh, United States | Online platform for sports betting, casino games, and user bonuses. | |||
| youtopiasnacks.com | 2016 | Los Angeles, United States | Produces healthy, low-calorie, high-protein snacks for online and office sales. |
Detailed competitors of NatureBox
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Web traffic of NatureBox
The website of NatureBox (naturebox.com) receives about 20.4K visits a month.
- Monthly visits20.4K
▼ 7.9% vs previous month
Websites whose visitors overlap most with NatureBox. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
healthysurprise.com | healthysurprise.com | 100% | – | ||
snackcrate.com | snackcrate.com | 93% | #115,810 | – | |
| graze.com | 84% | 50.5K | #638,152 | View details | |
| thenutribox.com | 79% | 680.7K | View details | ||
natureboxcorporate.com | natureboxcorporate.com | 75% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for NatureBox
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- 40 similar websites
- Audience overlap
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- Traffic by brand
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Top companies in Food & Grocery Retail
3 companies that operate in the same segment as NatureBox (Food & Grocery Retail) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Food and grocery deliveries are facilitated through an app-based platform. | 2013 | San Francisco, California, United States | USD 2.5 B | USD 10.72 B | 80,579 | |
Organic groceries are offered through an online membership platform. | 2013 | Los Angeles, California, United States | USD 332.18 M | |||
Online marketplace platform offering multi-category grocery products | 2012 | San Francisco, California, United States | USD 2.93 B | USD 3.74 B | 25,408 |
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Related news about Naturebox
Complete news archive for NatureBox
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Frequently Asked Questions about NatureBox
NatureBox was founded in 2012.
NatureBox is headquartered in Redwood City, United States. It is registered at Redwood City, California, United States.
NatureBox is a funded company, having raised a total of $63.92M across 5 funding rounds to date. The company's 1st funding round was a Seed of $2M, raised on Dec 2012.
NatureBox has 13 employees.
NatureBox was founded in 2012 in Redwood City, United States, and operates as an online subscription service in the healthy snacks sector. Monthly boxes containing items such as cookies, dry fruits, jerky, snack mixes, and coffee are delivered to subscribers. Credits for disliked products are applied to future boxes upon notification. Products are formulated without artificial ingredients or toxic chemicals, with services focused on user customization and recurring deliveries.
NatureBox's top competitors include Without A Trace Foods and Youtopia Snacks.
NatureBox has 12 investors. Key investors include SoftBank Group, Hungry, Neuberger Berman, Canaan, and Global Founders Capital.
NatureBox operates through Naturebox Inc.
Yes. NatureBox was acquired by Hungry in May 2022.