About Graze
Graze is a company based in London (United Kingdom) founded in 2008 was acquired by Katjes International in December 2025. It operates as a Direct-to-Consumer (D2C). Graze has raised $3.28 million across 1 funding round from investors including Unilever, The Carlyle Group and Draper Esprit. The company has 293 employees as of December 31, 2022. Graze offers products and services including Oat Boosts, Crunch, and On The Go. Graze operates in a competitive market with competitors including Munchachos, Nonna Tonda, Claudias Kitchen and Nutri-Bombz, among others.
- Headquarter London, United Kingdom
- Employees 293 as on 31 Dec, 2022
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Sectors
Retail
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Unilever Uk
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Annual Revenue
$2.65 B (USD)3as on Dec 31, 2024
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Net Profit
$186.22 M (USD)7as on Dec 31, 2024
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EBITDA
$231.01 M (USD)6as on Dec 31, 2024
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Total Equity Funding
$3.28 M (USD)
in 1 rounds
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Latest Funding Round
$3.28 M (USD), Series A
Jul 14, 2009
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Investors
Unilever
& 4 more
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Employee Count
293
as on Dec 31, 2022
- Acquired by
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Products & Services of Graze
Graze offers a comprehensive portfolio of products and services, including Oat Boosts, Crunch, and On The Go. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Baked oat snacks made from wholegrain oats.
Vegetable-packed snacks offered in various flavors.
Portable snacks designed for convenience and mobility.
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Funding Insights of Graze
Graze has successfully raised a total of $3.28M through 1 strategic funding round. The most recent funding activity was a Series A round of $3.28 million completed in July 2009. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 1
- Last Round Series A — $3.3M
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First Round
First Round
(14 Jul 2009)
- Investors Count 2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2009 | Amount | Series A - Graze | Valuation | Octopus Ventures , Draper Esprit |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Graze
Graze has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include Unilever, The Carlyle Group and Draper Esprit. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Venture capital investment and support for founders in technology and health sectors.
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Founded Year | Domain | Location | |
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Stage agnostic VC firm investing globally
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Founded Year | Domain | Location | |
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Private equity investments are directed toward multiple sectors.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Graze
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Graze
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Graze Comparisons
Competitors of Graze
Graze operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Munchachos, Nonna Tonda, Claudias Kitchen and Nutri-Bombz, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Provides subscription-based healthy snacks and educational app for kids worldwide.
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| domain | founded_year | HQ Location |
Provides weekly fresh pasta and sauce deliveries for easy home cooking.
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| domain | founded_year | HQ Location |
Operates a direct-to-consumer brand offering a variety of snacks.
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| domain | founded_year | HQ Location |
A subscription-based platform for ordering health-focused snack boxes.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Graze
Frequently Asked Questions about Graze
When was Graze founded?
Graze was founded in 2008 and raised its 1st funding round 1 year after it was founded.
Where is Graze located?
Graze is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Is Graze a funded company?
Graze is a funded company, having raised a total of $3.28M across 1 funding round to date. The company's 1st funding round was a Series A of $3.28M, raised on Jul 14, 2009.
How many employees does Graze have?
As of Dec 31, 2022, the latest employee count at Graze is 293.
What is the annual revenue of Graze?
Annual revenue of Graze is $2.65B as on Dec 31, 2024.
What does Graze do?
Healthy snacks are provided by Graze, focusing on flavor and nutritional benefits. Products are categorized into Oat Boosts, Crunch, and On The Go ranges, targeting consumers seeking convenient and responsible snacking options. Emphasis is placed on simple ingredients without artificial additives, ensuring responsible thresholds for calories, sugar, and salt. The company operates within the food and beverage sector, specifically in the healthy snacks segment.
Who are the top competitors of Graze?
Graze's top competitors include Munchachos, Nonna Tonda and Claudias Kitchen.
What products or services does Graze offer?
Graze offers Oat Boosts, Crunch, and On The Go.
Who are Graze's investors?
Graze has 5 investors. Key investors include Unilever, The Carlyle Group, Draper Esprit, Octopus Ventures, and Katjes International.
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