About Graze
Graze is a company based in London (United Kingdom) founded in 2008 was acquired by Katjes International in December 2025. It operates as a Direct-to-Consumer (D2C). Graze has raised $3.28 million across 1 funding round from investors including Unilever, The Carlyle Group and Draper Esprit. The company has 293 employees as of December 31, 2022. Graze offers products and services including Oat Boosts, Crunch, and On The Go. Graze operates in a competitive market with competitors including Munchachos, Nonna Tonda, Claudias Kitchen and Nutri-Bombz, among others.
- Headquarter London, United Kingdom
- Employees 293 as on 31 Dec, 2022
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Sectors
Retail
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Phone
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Website
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Social
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- Legal Name Unilever Uk
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Annual Revenue
$2.65 B (USD)3as on Dec 31, 2024
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Net Profit
$186.22 M (USD)7as on Dec 31, 2024
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EBITDA
$231.01 M (USD)6as on Dec 31, 2024
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Total Equity Funding
$3.28 M (USD)
in 1 rounds
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Latest Funding Round
$3.28 M (USD), Series A
Jul 14, 2009
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Investors
Unilever
& 4 more
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Employee Count
293
as on Dec 31, 2022
- Acquired by
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Products & Services of Graze
Graze offers a comprehensive portfolio of products and services, including Oat Boosts, Crunch, and On The Go.
Baked oat snacks made from wholegrain oats.
Vegetable-packed snacks offered in various flavors.
Portable snacks designed for convenience and mobility.
People of Graze
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Funding Insights of Graze
Graze has successfully raised a total of $3.28M through 1 strategic funding round. The most recent funding activity was a Series A round of $3.28 million completed in July 2009. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Graze
Graze has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include Unilever, The Carlyle Group and Draper Esprit.
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Venture capital investment and support for founders in technology and health sectors.
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Stage agnostic VC firm investing globally
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Private equity investments are directed toward multiple sectors.
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Investor details for Graze
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Investments & Acquisitions by Graze
Investment portfolio details for Graze
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Financial Statements - Graze
Detailed financials for Graze
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Graze Comparisons
Peer comparison for Graze
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Competitors of Graze
Graze operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Munchachos, Nonna Tonda, Claudias Kitchen and Nutri-Bombz, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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Provides subscription-based healthy snacks and educational app for kids worldwide.
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Provides weekly fresh pasta and sauce deliveries for easy home cooking.
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Operates a direct-to-consumer brand offering a variety of snacks.
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A subscription-based platform for ordering health-focused snack boxes.
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Detailed competitors of Graze
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Latest news on Graze
Complete news archive for Graze
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Frequently Asked Questions about Graze
Graze was founded in 2008 and raised its 1st funding round 1 year after it was founded.
Graze is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Graze is a funded company, having raised a total of $3.28M across 1 funding round to date.
As of Dec 31, 2022, the latest employee count at Graze is 293.
Annual revenue of Graze is $2.65B as on Dec 31, 2024.
Healthy snacks are provided by Graze, focusing on flavor and nutritional benefits. Products are categorized into Oat Boosts, Crunch, and On The Go ranges, targeting consumers seeking convenient and responsible snacking options. Emphasis is placed on simple ingredients without artificial additives, ensuring responsible thresholds for calories, sugar, and salt. The company operates within the food and beverage sector, specifically in the healthy snacks segment.
Graze's top competitors include Munchachos, Nonna Tonda and Claudias Kitchen.
Graze offers Oat Boosts, Crunch, and On The Go.
Graze has 5 investors. Key investors include Unilever, The Carlyle Group, Draper Esprit, Octopus Ventures, and Katjes International.