About Graze
Graze is a company based in London (United Kingdom) founded in 2008 was acquired by Katjes International in December 2025. It operates as a Direct-to-Consumer (D2C). Graze has raised $3.28 million across 1 funding round from investors including Unilever, The Carlyle Group and Draper Esprit. The company has 293 employees. Graze offers products and services including Oat Boosts, Crunch, and On The Go. Graze operates in a competitive market with competitors including Munchachos, Nonna Tonda, Claudias Kitchen and Nutri-Bombz, among others.
- Annual Revenue$2.65 B (USD)3as on Dec 31, 2024
- Net Profit$186.22 M (USD)7as on Dec 31, 2024
- EBITDA$231.01 M (USD)6as on Dec 31, 2024
- Total Equity Funding$3.28M (USD)
in 1 rounds
- Latest Funding Round$3.28M (USD), Series A
Jul 2009
- InvestorsUnilever
& 4 more
- Employee Count293
- Acquired by
Products & Services of Graze
Graze offers a comprehensive portfolio of products and services, including Oat Boosts, Crunch, and On The Go.
Baked oat snacks made from wholegrain oats.
Vegetable-packed snacks offered in various flavors.
Portable snacks designed for convenience and mobility.
Funding Insights of Graze
Graze has successfully raised a total of $3.28M through 1 strategic funding round. The most recent funding activity was a Series A round of $3.28 million completed in July 2009. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $3.28M
- Total Rounds 1
- Last Round Series A — $3.28M
- First Round $3.28M
(Jul 2009)
- Investors Count 2
All 1 funding rounds of Graze with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2009 | $3.28M | Series A | – | Octopus Ventures, Draper Esprit | – |
5 investors in total: 5 institutional.
Investors in Graze
Graze has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include Unilever, The Carlyle Group and Draper Esprit.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investment and support for founders in technology and health sectors. | – | octopusventures.com | - | |
Stage agnostic VC firm investing globally | 2004 | draperesprit.com | London, United Kingdom | |
Private equity investments are directed toward multiple sectors. | 1986 | carlyle.com | - | |
Katjes International is engaged in confectionery and personal care products. | – | katjes-international.de | Germany | |
A global consumer goods business with diverse product offerings. | 1872 | unilever.com | London, United Kingdom |
Investor details for Graze
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Graze
24 people are tracked at Graze (12 in leadership, 12 in team); the tracked headcount is 293.
| Name | Role | Group |
|---|---|---|
Eleanor McClelland | Head Of R&d | Leadership |
Tim Palmer | Manufacturing Director | Leadership |
Jessica Tabor | Head Of Supply Chain | Leadership |
Claire Steedon | Head Of Supplier Assurance | Leadership |
Claire Simpson | Manufacturing Director | Leadership |
Penny MacKintosh | Chief Customer Officer | Leadership |
Melina Lyra | Head Of Portfolio And Innovation | Leadership |
Andy Robinson | Chief Operating Officer | Leadership |
Tashan Maxwell Assoc. Cipd | People Partner | Leadership |
Philippa Smith | Head Of People | Leadership |
Laura Turnbull | Head Of Transformation | Leadership |
Bret Schreiber | National Sales Director- Convenience And Food Service | Leadership |
Jamie Webb | Senior Management Accountant | Team |
Scott Wilkinson | Senior Procurement Manager | Team |
Meg Abbott | Copywriter | Team |
Daniel Shaw | Group Management Accountant | Team |
Anna White | Senior National Account Manager | Team |
Alice Warne | Supply Chain Planner | Team |
Melissa Sargeant | Senior Brand Manager - Portfolio And Innovation | Team |
Lucy McCarthy | Procurement Operations Manager | Team |
4 more people are available in the full profile.
Complete people profiles for Graze
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of Graze
5 dated milestones of Graze across 17 years, from founding to its latest funding, stage changes and deals.
- Founded Graze is founded.
- Funding First funding round of $3.3M.
- Exit Acquired by The Carlyle Group.
- Exit Acquired by Unilever.
- Exit Acquired by Katjes International.
Competitors of Graze
Graze operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Munchachos, Nonna Tonda, Claudias Kitchen and Nutri-Bombz, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| munchachos.com | 2017 | London, United Kingdom | – | – | Provides subscription-based healthy snacks and educational app for kids worldwide. | |
| nonnatonda.co.uk | 2017 | London, United Kingdom | – | – | Provides weekly fresh pasta and sauce deliveries for easy home cooking. | |
| claudiaskitchenuk.com | 2019 | Birmingham, United Kingdom | – | – | Operates a direct-to-consumer brand offering a variety of snacks. | |
| nutri-bombz.com | 2015 | – | – | – | A subscription-based platform for ordering health-focused snack boxes. |
Detailed competitors of Graze
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Graze
The website of Graze (graze.com) receives about 50.5K visits a month.
- Monthly visits50.5K
▲ 16.9% vs previous month
Websites whose visitors overlap most with Graze. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| kindsnacks.com | 100% | 176.4K | #269,663 | View details | |
somersaultsnackco.com | somersaultsnackco.com | 77% | – | – | – |
| naturebox.com | 74% | 20.4K | #1,111,964 | View details | |
eatseasonably.co.uk | eatseasonably.co.uk | 71% | – | #6,775,985 | – |
nuts.com | nuts.com | 71% | – | #23,067 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 19 similar websites and full traffic analytics for Graze
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 19 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Graze
Complete news archive for Graze
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Graze
10 companies that operate in the same segment as Graze (Food & Grocery Retail), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Food and grocery deliveries are facilitated through an app-based platform. | 2013 | San Francisco, California, United States | USD 2.47 B | USD 10.72 B | 23,700 | |
Food and grocery items are ordered via an online network. | 2014 | Bengaluru, Karnataka, India | USD 3.54 B | USD 2.46 B | 4,490 | |
Meal recipe kits are delivered through a weekly subscription service. | 2011 | Berlin, Berlin, Germany | USD 367.28 M | – | – | |
Online marketplace offering multi-category grocery products | 2015 | Barcelona, Catalonia, Spain | USD 1.16 B | – | – | |
Personal and household products are delivered via an e-commerce platform. | 2011 | Bengaluru, Karnataka, India | USD 943.07 M | – | – | |
Instant delivery of groceries and essentials is facilitated online. | 2013 | Gurugram, Haryana, India | USD 757.12 M | – | – | |
Multi-category products are delivered quickly through an online platform. | 2020 | Bengaluru, Karnataka, India | USD 2.3 B | USD 344.05 K | 100 | |
Organic groceries are offered through an online membership platform. | 2013 | Los Angeles, California, United States | USD 332.18 M | – | – | |
Online marketplace platform offering multi-category grocery products | 2012 | San Francisco, California, United States | USD 2.93 B | USD 3.74 B | 3,270 | |
Platform offering food and grocery delivery services | 2013 | London, England, United Kingdom | USD 2.95 B | USD 2.59 B | 3,960 |
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Frequently Asked Questions about Graze
Graze was founded in 2008 and raised its 1st funding round 1 year after it was founded.
Graze is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Graze is a funded company, having raised a total of $3.28M across 1 funding round to date. The company's 1st funding round was a Series A of $3.28M, raised on Jul 2009.
Graze has 293 employees.
Annual revenue of Graze is $2.65B as on Dec 31, 2024.
Healthy snacks are provided by Graze, focusing on flavor and nutritional benefits. Products are categorized into Oat Boosts, Crunch, and On The Go ranges, targeting consumers seeking convenient and responsible snacking options. Emphasis is placed on simple ingredients without artificial additives, ensuring responsible thresholds for calories, sugar, and salt. The company operates within the food and beverage sector, specifically in the healthy snacks segment.
Graze's top competitors include Munchachos, Nonna Tonda and Claudias Kitchen.
Graze offers Oat Boosts, Crunch, and On The Go.
Graze has 5 investors. Key investors include Unilever, The Carlyle Group, Draper Esprit, Octopus Ventures, and Katjes International.
Graze operates through Unilever Uk.
Yes. Graze was acquired by Unilever in February 2019.