FitMyFoot

Phoenix, United States Founded: 2014 • Age: 12 yrs
Provider of performance soles

About FitMyFoot

FitMyFoot is a Retail company based in Phoenix (United States) founded in 2014. FitMyFoot has raised $11.88 million across 4 funding rounds from investors including Eclipse. FitMyFoot has completed 1 acquisition, including ESoles. Its website fitmyfoot.com draws about 59 thousand monthly visits. FitMyFoot offers products and services including Custom Insoles and Custom Sandals. Its focus areas include Consumer, Fashion Tech, B2C Commerce and Footwear. Its competitors include Zorpads, Naboso and Bilt Labs; 1 of its 3 listed competitors has raised funding.

Company details

Provider of performance soles. It provides custom fit soles using photos from smartphones using computer vision and deep learning technologies to digitally map feet shape size, where the foot data is converted into 3D-printable files and provides custom fit soles. It is designed to provide relief from combat plantar fasciitis, shin splints, knee, hip, and back pain. The mobile application is available for Android and iOS users.

  • Headquarters Phoenix, United States
  • Sectors
    Retail
  • Email
    β€’β€’β€’β€’β€’β€’β€’β€’
  • Phone
    β€’β€’β€’β€’ β€’β€’β€’β€’
  • Website fitmyfoot.com
  • Social LinkedIn X Facebook Instagram YouTube
Key Metrics
  • Total Equity Funding
    $11.88M (USD)

    in 4 rounds

  • Latest Funding Round
    $4M (USD), Series A

    Feb 2017

  • Investors
  • Investments & Acquisitions

Products & Services of FitMyFoot

FitMyFoot offers a comprehensive portfolio of products and services, including Custom Insoles and Custom Sandals.

Custom Insoles
Footwear Accessories

3D-printed insoles for personalized arch support and pain relief.

Custom Sandals
Footwear

Sandals with custom fit for daily comfort and support.

Apps and channels of FitMyFoot

its YouTube channel FitMyFoot has 49 subscribers and 11 videos.

FitMyFoot
YouTube 49 subscribers 11 videos Howto & Style
Open channel

Videos from FitMyFoot

The most watched videos on FitMyFoot's YouTube channel, FitMyFoot (49 subscribers). Click a video to play it here.

Get your FREE Foot Facts by FitMyFoot
3.2K views
FitMyFoot Testimonials
2.5K views
How to Change Your FitMyFoot Sandal Straps with Jim
1.7K views
How Are FitMyFoot Products Made?
1.2K views

More on FitMyFoot.

Funding Insights of FitMyFoot

FitMyFoot has successfully raised a total of $11.88M across 4 strategic funding rounds. The most recent funding activity was a Series A round of $4 million completed in February 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding $11.88M
  • Total Rounds 4
  • Last Round Series A β€” $4M
  • First Round $500,000

    (Apr 2015)

  • Investors Count 1

All 4 funding rounds of FitMyFoot with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Feb 2017$4MSeries A––
Jul 2016$3.88MSeries A––
–
Dec 2015$3.5MSeed––
Apr 2015$500,000Seed––
Valuation history

1 investors in total: 1 institutional.

Investors in FitMyFoot

FitMyFoot has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Eclipse.

All
Venture Fund
InvestorDescriptionFounded YearDomainLocation
Early-stage investments are made by Eclipse across multiple sectors.
eclipse.vcPalo Alto, United States
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Investor details for FitMyFoot

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  • Round participation
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People of FitMyFoot

5 people are tracked at FitMyFoot (3 in leadership, 2 in team).

NameRoleGroup
Kailey Flohr
VP Of MarketingLeadership
Colin Lawson
Director Of Customization TechnologiesLeadership
Kailey F.
VP Of Marketing And Business DevelopmentLeadership
Carlos Charria
Creative ManagerTeam
Jonathan Ojala
Warehouse & Manufacturing LeadTeam
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Complete people profiles for FitMyFoot

Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.

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Investments & Acquisitions by FitMyFoot

FitMyFoot has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include ESoles.

Acquisitions
Company NameDescriptionDomainLocationFoundedAcquiredAmount
Contract manufacturer of modular insole created for sports and workouts
esoles.comScottsdale, United States2006Feb 2017β€’β€’β€’β€’
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Complete acquisition details for FitMyFoot

Acquired stakes, deal sources and the complete acquisition history require an active premium plan.

  • Acquired stakes
  • Deal sources
  • Complete history
  • Exports

Verified entity values are shown only after access is granted.

Timeline of FitMyFoot

4 dated milestones of FitMyFoot across 3 years, from founding to its latest funding, stage changes and deals.

  1. Founded FitMyFoot is founded.
  2. Funding First funding round of $500K.
  3. Funding Latest funding round, Series A, of $4.0M.
  4. Acquisition Acquires ESoles.

Competitors of FitMyFoot

FitMyFoot has 3 listed competitors in our database, 1 of them funded. They include Zorpads, Naboso and Bilt Labs.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
zorpads.com2017New York, United States$25,000
Odor-eliminating footwear inserts are sold online by Zorpads.
naboso.com2010Brooklyn, United States
Performance footwear insoles are provided by internet-first brand Naboso.
biltlabs.com2018Houston, United States
Provides custom orthotics and insoles online for various foot conditions relief.
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Detailed competitors of FitMyFoot

The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.

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  • Operating metrics
  • Benchmarks
  • Competitive positioning

Verified entity values are shown only after access is granted.

Web traffic of FitMyFoot

The website of FitMyFoot (fitmyfoot.com) receives about 58.8K visits a month.

  • Monthly visits
    58.8K

    ▼ 8.8% vs previous month

Similar websites

Websites whose visitors overlap most with FitMyFoot. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
flowfeet.com
flowfeet.com
100%
#445,508–
healthyfeetstore.com
90%
125.6K#299,858View details
shoebly.com
shoebly.com
89%
#9,785,907–
shoesize.com
shoesize.com
86%
#3,945,649–
stepwithshoes.com
stepwithshoes.com
85%
#2,403,876–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
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All 40 similar websites and full traffic analytics for FitMyFoot

The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.

  • 40 similar websites
  • Audience overlap
  • Engagement analytics
  • Traffic by brand

Verified entity values are shown only after access is granted.

Top companies in Fashion & Lifestyle E-Commerce

2 companies that operate in the same segment as FitMyFoot (Fashion & Lifestyle E-Commerce) in United States, ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
Men's fashion apparel is offered online by Bonobos.
2007New York, New York, United StatesUSD 127.67 M
Online rental platform offering multi-category fashion products and accessories
2009New York, New York, United StatesUSD 326.35 MUSD 306.2 M887
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Related news about Fitmyfoot

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Complete news archive for FitMyFoot

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Frequently Asked Questions about FitMyFoot

FitMyFoot was founded in 2014 and raised its 1st funding round 1 year after it was founded.

FitMyFoot is headquartered in Phoenix, United States. It is registered at Phoenix, Arizona, United States.

FitMyFoot is a funded company, having raised a total of $11.88M across 4 funding rounds to date. The company's 1st funding round was a Seed of $500K, raised on Apr 2015.

Provider of performance soles. It provides custom fit soles using photos from smartphones using computer vision and deep learning technologies to digitally map feet shape size, where the foot data is converted into 3D-printable files and provides custom fit soles. It is designed to provide relief from combat plantar fasciitis, shin splints, knee, hip, and back pain. The mobile application is available for Android and iOS users.

FitMyFoot's top competitors include Naboso, Zorpads and Bilt Labs.

FitMyFoot offers Custom Insoles and Custom Sandals.

FitMyFoot has made 1 acquisition, including ESoles.

FitMyFoot has 1 investor. Key investors include Eclipse.

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