About FITR
FITR is a Healthcare company based in London (United Kingdom) founded in 2018 by Leon Cassidy. Online personal training software is provided for fitness professionals. FITR has raised $3.18 million across 2 funding rounds from investors including Mat Fraser and Maven Capital Partners. Its chief executive, as recorded, is Leon Cassidy. Its website coachwithfitr.com draws about 71 thousand monthly visits. FITR offers products and services including Personal Trainer Software and Mobile Apps. Its focus areas include HealthTech, Fitness & Wellness Tech, Tools for Fitness Professionals and Fitness Centers. Its legal entity is FITR Inc.
Company details
FITR was founded in 2018 in London, United Kingdom, as a provider of software for online personal training in the fitness sector. Tools for creating, automating, and selling programs in fitness, health, nutrition, and lifestyle are offered to professionals. Client management, marketing resources, business administration, and payment processing are included, along with scheduling, nutrition planning, and white-label customization options. Mobile applications support coaches and clients for improved accessibility.
- Headquarters London, United Kingdom
- Founders Leon Cassidy
- SectorsHealthcare
- Email••••••••
- Website coachwithfitr.com
- Social LinkedIn Facebook
- Legal Name Fitr Inc.
- Total Equity Funding$3.18M (USD)
in 2 rounds
- Latest Funding Round$1.98M (USD), Seed
Dec 2025
- InvestorsMaven Capital Partners
& 1 more
Products & Services of FITR
FITR offers a comprehensive portfolio of products and services, including Personal Trainer Software and Mobile Apps.
Software that is utilized for creating and managing online fitness programs, including scheduling and client tracking.
Apps that are employed by coaches and clients for progress tracking and communication in fitness training environments.
Apps and channels of FITR
FITR publishes 1 mobile app with over 50K+ downloads.
Funding Insights of FITR
FITR has successfully raised a total of $3.18M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $1.98 million completed in December 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $3.18M
- Total Rounds 2
- Last Round Seed — $1.98M
- First Round $1.2M
(Apr 2022)
- Investors Count 2
All 2 funding rounds of FITR with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2025 | $1.98M | Seed | – | Maven Capital Partners | – |
| Apr 2022 | $1.2M | Seed | – | – |
2 investors in total: 1 institutional and 1 angel.
Investors in FITR
FITR has secured backing from 2 investors, including angel and venture fund investors. Prominent investors backing the company include Mat Fraser and Maven Capital Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Multiple sectors are targeted for private equity investments. | mavencp.com | |||
MF Mat Fraser | unknown_3835196c232147599 |
Investor details for FITR
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of FITR
1 people are tracked at FITR (1 in leadership).
| Name | Role | Group |
|---|---|---|
Leon Cassidy | Founder & CEO | Leadership |
Complete people profiles for FITR
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of FITR
3 dated milestones of FITR across 7 years, from founding to its latest funding, stage changes and deals.
- Founded FITR is founded.
- Funding First funding round of $1.2M.
- Funding Latest funding round, Seed, of $2.0M.
Web traffic of FITR
The website of FITR (coachwithfitr.com) receives about 71K visits a month.
- Monthly visits71K
▲ 39% vs previous month
Websites whose visitors overlap most with FITR. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| zenplanner.com | 100% | 784.2K | #47,279 | View details | |
exercise.co.uk | exercise.co.uk | 91% | #946,574 | – | |
| truecoach.co | 89% | 1M | #45,856 | View details |
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Frequently Asked Questions about FITR
FITR was founded in 2018 and raised its 1st funding round 4 years after it was founded.
FITR is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Leon Cassidy is the CEO of FITR, as recorded in our data. They have also founded this company.
FITR is a funded company, having raised a total of $3.18M across 2 funding rounds to date. The company's 1st funding round was a Seed of $1.2M, raised on Apr 2022.
FITR was founded in 2018 in London, United Kingdom, as a provider of software for online personal training in the fitness sector. Tools for creating, automating, and selling programs in fitness, health, nutrition, and lifestyle are offered to professionals. Client management, marketing resources, business administration, and payment processing are included, along with scheduling, nutrition planning, and white-label customization options. Mobile applications support coaches and clients for improved accessibility.
FITR offers Personal Trainer Software and Mobile Apps.
FITR has 2 investors. Key investors include Mat Fraser, and Maven Capital Partners.
FITR operates through Fitr Inc..
Yes. FITR publishes FITR - Client App, with over 50,000 downloads.