About TrueCoach
TrueCoach is a company based in Boulder (United States) founded in 2015 by Casey Jenks and Robbie Jack was acquired by TSG in April 2020.. TrueCoach has raised $2.12 million across 3 funding rounds from investors including Techstars, Transaction Services Global and James Fitzgerald. TrueCoach offers products and services including Workout Builder, Client Management, Video Exercise Library, Automated Payments, and Nutrition Tracking. TrueCoach operates in a competitive market with competitors including Glofox, WellnessLiving, PushPress, Zen Planner and PerfectGym, among others.
- Headquarter Boulder, United States
- Founders Casey Jenks, Robbie Jack
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Sectors
HealthcareTechnology
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Phone
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Website
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Social
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- Legal Name Truecoach, Inc
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Products & Services of TrueCoach
TrueCoach offers a comprehensive portfolio of products and services, including Workout Builder, Client Management, Video Exercise Library, Automated Payments, and Nutrition Tracking. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Tool for creating and delivering personalized workout plans.
System to organize client data and monitor progress.
Collection of videos for demonstrating exercises.
Feature for handling client payments securely.
Tool to track and manage client macronutrient intake.
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Software Development Team
77 people
Leadership Team
34 people
Product Management Team
27 people
Sales and Marketing
21 people
Senior Team
20 people
Human Resources and Administration
17 people
Customer Team
14 people
Finance and Accounting
9 people
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Funding Insights of TrueCoach
TrueCoach has successfully raised a total of $2.12M across 3 strategic funding rounds. The most recent funding activity was a Seed round of $2 million completed in July 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Seed — $2.0M
- First Round First Round
- Investors Count 14
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2019 | Amount | Seed - TrueCoach | Valuation |
investors |
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| Jun, 2016 | Amount | Seed - TrueCoach | Valuation | Right Side Capital Management |
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| Jun, 2016 | Amount | Seed - TrueCoach | Valuation | Techstars |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in TrueCoach
TrueCoach has secured backing from 15 investors, including angel and venture fund investors. Prominent investors backing the company include Techstars, Transaction Services Global and James Fitzgerald. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Startups are accelerated globally without sector restrictions through structured programs.
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Founded Year | Domain | Location | |
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US focused VC firm investing in seed and early stage
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Founded Year | Domain | Location | |
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Seed-stage investments in US technology startups are provided.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by TrueCoach
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - TrueCoach
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Truecoach Comparisons
Competitors of TrueCoach
TrueCoach operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Glofox, WellnessLiving, PushPress, Zen Planner and PerfectGym, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Provider of gym and studio management software and custom mobile apps
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| domain | founded_year | HQ Location |
Provider of all-in-one business management software for wellness businesses
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| domain | founded_year | HQ Location |
SaaS platform for gym billing and membership management is provided.
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| domain | founded_year | HQ Location |
Cloud-based software for fitness business management is offered.
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| domain | founded_year | HQ Location |
A business management platform for fitness centers is provided.
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| domain | founded_year | HQ Location |
Fitness management software is offered for training centers.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about TrueCoach
When was TrueCoach founded?
TrueCoach was founded in 2015 and raised its 1st funding round 1 year after it was founded.
Where is TrueCoach located?
TrueCoach is headquartered in Boulder, United States. It is registered at Boulder, Colorado, United States.
Who is the current CEO of TrueCoach?
Casey Jenks is the current CEO of TrueCoach. They have also founded this company.
Is TrueCoach a funded company?
TrueCoach is a funded company, having raised a total of $2.12M across 3 funding rounds to date.
What does TrueCoach do?
TrueCoach was founded in 2015 in Boulder, United States, within the fitness technology sector. An online platform is operated to assist trainers in developing customized workout plans for clients. Progress is analyzed through viewing history and metrics to refine programs. Workout builders are employed for plan creation and updates. Self-recorded videos of exercises are supported, alongside access to a built-in library of workout options.
Who are the top competitors of TrueCoach?
What products or services does TrueCoach offer?
TrueCoach offers Workout Builder, Client Management, Video Exercise Library, Automated Payments, and Nutrition Tracking.
Who are TrueCoach's investors?
TrueCoach has 15 investors. Key investors include Techstars, Transaction Services Global, James Fitzgerald, Adam Burrows, and Gerald Risk.