About TrueCoach
TrueCoach is a Healthcare company based in Boulder (United States) founded in 2015 by Casey Jenks and Robbie Jack, and was acquired by TSG in April 2020. An online platform enabling trainers to create personalized training plans. It operates in the Healthcare and Technology sectors. TrueCoach has raised $2.12 million across 3 funding rounds from investors including Techstars, Transaction Services Global and James Fitzgerald. Its chief executive, as recorded, is Casey Jenks. Its website truecoach.co draws about 1 million monthly visits. TrueCoach offers products and services including Workout Builder, Client Management, Video Exercise Library, Automated Payments, and Nutrition Tracking. Its focus areas include HealthTech, Fitness & Wellness Tech, Tools for Fitness Professionals and Fitness Centers. Its legal entity is TrueCoach, Inc. Its competitors include PushPress, Zen Planner and ClubReady; 2 of its 3 listed competitors have raised funding.
Company details
TrueCoach was founded in 2015 in Boulder, United States, within the fitness technology sector. An online platform is operated to assist trainers in developing customized workout plans for clients. Progress is analyzed through viewing history and metrics to refine programs. Workout builders are employed for plan creation and updates. Self-recorded videos of exercises are supported, alongside access to a built-in library of workout options.
Products & Services of TrueCoach
TrueCoach offers a comprehensive portfolio of products and services, including Workout Builder, Client Management, Video Exercise Library, Automated Payments, and Nutrition Tracking.
Tool for creating and delivering personalized workout plans.
System to organize client data and monitor progress.
Collection of videos for demonstrating exercises.
Feature for handling client payments securely.
Tool to track and manage client macronutrient intake.
Apps and channels of TrueCoach
TrueCoach publishes 3 mobile apps with over 150K+ downloads.
Funding Insights of TrueCoach
TrueCoach has successfully raised a total of $2.12M across 3 strategic funding rounds. The most recent funding activity was a Seed round of $2 million completed in July 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2.12M
- Total Rounds 3
- Last Round Seed — $2M
- Investors Count 14
All 3 funding rounds of TrueCoach with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2019 | $2M | Seed | – | – | |
| Jun 2016 | Seed | – | Right Side Capital Management | – | |
| Jun 2016 | $120,000 | Seed | – | Techstars | – |
15 investors in total: 5 institutional and 10 angel.
Investors in TrueCoach
TrueCoach has secured backing from 15 investors, including angel and venture fund investors. Prominent investors backing the company include Techstars, Transaction Services Global and James Fitzgerald.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Startups are accelerated globally without sector restrictions through structured programs. | 2006 | techstars.com | New York, United States | |
US focused VC firm investing in seed and early stage | hilltopventurepartners.com | Denver, United States | ||
Seed-stage investments in US technology startups are provided. | springtimeventures.com | Denver, United States | ||
Pre-seed stage Micro VC firm investing in the US and Canada | rightsidecapital.com | San Francisco, United States | ||
JF James Fitzgerald | Angel investor focusing on Indian startups, background in tech and finance. | unknown_4cc481819061435ba | ||
AB Adam Burrows | Angel investor focusing on Indian startups, based in Mumbai. | unknown_d21db56dbc7242e09 | ||
GR Gerald Risk | unknown_d2d65547a2e54161b | |||
JG Jeff Gardner | Angel investor focusing on Indian startups, limited public data available. | unknown_89298d3a21f047249 | ||
TC Tim Craycroft | unknown_54cbbad270f04e33b | |||
TB Taylor Barada | Angel investor and advisor, ex-EY, focused on tech and innovation. | unknown_4fb0d919921f4f89a |
Investor details for TrueCoach
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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- Co-investor network
Verified entity values are shown only after access is granted.
People of TrueCoach
293 people are tracked at TrueCoach (84 in leadership, 209 in team).
| Name | Role | Group |
|---|---|---|
Casey Jenks | Co-Founder & CEO | Leadership |
Robbie Jack | Co-Founder & CMO | Leadership |
Sam Hutt | VP End User Services | Leadership |
Lauren Williamson | Senior Human Resources Business Partner | Leadership |
Daniel Boughton | Senior Director Of Cyber Threat Intelligence, Engineering & Response | Leadership |
Abhishek Rai | Vice President Of Engineering - Center Of Excellence | Leadership |
Eric Naassan | Director Of Customer Support (fitness & Wellbeing) | Leadership |
Melissa Thirtle | Head Of Commercial Development (uk & Eu) | Leadership |
Shannon Gimpel | Director Of Customer Success And Marketing (anz) | Leadership |
Heidi Weippert | Director, Customer Technical Support | Leadership |
Ingrid Wilcox | Vice President, Revenue Operations | Leadership |
Ieuan Owen | Chief Revenue Officer, Fitness & Wellbeing | Leadership |
Prashant Thakur | Director Technology | Leadership |
Ryan Leonard | Chief Accounting Officer | Leadership |
Martha Coxe | VP Corporate Fp&a | Leadership |
Adam Whaley | Senior Director Customer Success And Onboarding | Leadership |
Alexander Minacapelli | Senior Vice President Of Technology | Leadership |
Datis Mohsenipour | Vice President Of Sales And Marketing, Recreation | Leadership |
Pamela Joseph | CEO | Leadership |
James Black | Chief Technology Officer | Leadership |
273 more people are available in the full profile.
Complete people profiles for TrueCoach
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Professional contacts
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Timeline of TrueCoach
4 dated milestones of TrueCoach across 5 years, from founding to its latest funding, stage changes and deals.
- Founded TrueCoach is founded.
- Funding First funding round.
- Funding Latest funding round, Seed, of $2.0M.
- Exit Acquired by TSG.
Competitors of TrueCoach
TrueCoach has 3 listed competitors in our database, 2 of them funded. They include PushPress, Zen Planner and ClubReady.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| pushpress.com | 2012 | Los Angeles, United States | $32.56M | SaaS platform for gym billing and membership management is provided. | ||
| zenplanner.com | 2006 | Highlands, United States | $11.15M | 61 | Cloud-based software for fitness business management is offered. | |
| clubready.club | 2009 | St. Louis, United States | Cloud-based platform for gym and fitness management is provided. |
Detailed competitors of TrueCoach
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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Verified entity values are shown only after access is granted.
Web traffic of TrueCoach
The website of TrueCoach (truecoach.co) receives about 1M visits a month and ranks #45,856 among all websites worldwide, #1,440 in Sports.
- Monthly visits1M
▲ 15.7% vs previous month
- Unique visitors116K
per month
- Global rank#45,856
among all websites
- Category rank#1,440
Sports · Sports
- Bounce rate30%
- Pages per visit8.4
- Average visit10 min 19 sec
- DevicesDesktop 50% · Mobile 50%
Websites whose visitors overlap most with TrueCoach. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| trainheroic.com | 100% | #68,305 | View details | ||
garagegymreviews.com | garagegymreviews.com | 100% | – | ||
owayo.de | owayo.de | 100% | #301,282 | – | |
| espn.com | 91% | 507M | #78 | View details | |
runnersworld.com | runnersworld.com | 71% | #10,715 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 8 similar websites and full traffic analytics for TrueCoach
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 8 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Fitness & Wellness Platforms
3 companies that operate in the same segment as TrueCoach (Fitness & Wellness Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Smart fitness equipment and streaming platforms are provided. | 2011 | New York, New York, United States | USD 995.53 M | USD 2.45 B | 2,894 | |
Fitness class memberships are offered across various gyms and studios. | 2013 | New York, New York, United States | USD 550 M | 969 | ||
Subscription-based social networking platform for runners and cyclists | 2009 | San Francisco, California, United States | USD 180 M | 999 |
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Related news about Truecoach
Complete news archive for TrueCoach
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Frequently Asked Questions about TrueCoach
TrueCoach was founded in 2015 and raised its 1st funding round 1 year after it was founded.
TrueCoach is headquartered in Boulder, United States. It is registered at Boulder, Colorado, United States.
Casey Jenks is the CEO of TrueCoach, as recorded in our data. They have also founded this company.
TrueCoach is a funded company, having raised a total of $2.12M across 3 funding rounds to date.
TrueCoach was founded in 2015 in Boulder, United States, within the fitness technology sector. An online platform is operated to assist trainers in developing customized workout plans for clients. Progress is analyzed through viewing history and metrics to refine programs. Workout builders are employed for plan creation and updates. Self-recorded videos of exercises are supported, alongside access to a built-in library of workout options.
TrueCoach's top competitors include PushPress, Zen Planner and ClubReady.
TrueCoach offers Workout Builder, Client Management, Video Exercise Library, Automated Payments, and Nutrition Tracking.
TrueCoach has 15 investors. Key investors include Techstars, Transaction Services Global, James Fitzgerald, Adam Burrows, and Gerald Risk.
TrueCoach operates through Truecoach, Inc.
Yes. TrueCoach was acquired by TSG in April 2020.
Yes. TrueCoach publishes TrueCoach Connect and 2 more apps, with over 150,000 downloads.
The website of TrueCoach receives about 1 million visits a month and ranks #45,856 among all websites worldwide.