FITTR

Pune, India Founded: 2016 • Age: 10 yrs Minicorn
Personalized online fitness and nutrition coaching is provided.

About FITTR

FITTR is a Healthcare company based in Pune (India) founded in 2016 by Sonal Singh, Rohit Chattopadhyay, Bala Krishna Dabbedi, Jyoti Sehrawat Dabas, and Jitendra Chowksey. Personalized online fitness and nutrition coaching is provided. FITTR has raised $19.87 million across 6 funding rounds from investors including Dream Sports, Dream11 and Rainmatter. The company has 128 employees. FITTR was last valued at $78.37 million in May 2025. Its website fittr.com draws about 181 thousand monthly visits. Its Indian entity Squats Fitness Private Limited reported revenue of β‚Ή94.09 Cr. FITTR offers products and services including FITTR App, Online Personal Training, Injury Rehabilitation, and FITTR Kids. Its focus areas include HealthTech, Fitness & Wellness Tech, Physical Fitness and Fitness and Diet Training Apps. Its competitors include HealthifyMe and Gabit; 2 of its 2 listed competitors have raised funding.

Company details

Provider of online fitness and nutrition coaching with personalized workout plans. It offers fitness and nutrition coaching with certified coaches. It provides personalized diet and workout plans suited for lifestyle, goals, medical conditions, and food preferences. It also provides online personal training, injury rehabilitation programs, and fitness programs for kids. The company offers tools like Calorie Counter, Diet Tool, Step Counter, Water Reminder, and Exercise Library.

  • Headquarters Pune, India
  • Employees 128
  • Founders Sonal Singh, Rohit Chattopadhyay, Bala Krishna Dabbedi, Jyoti Sehrawat Dabas, Jitendra Chowksey
  • Stage Minicorn
  • Sectors
    Healthcare
  • Website category Finance · Investing
  • Email
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  • Phone
    β€’β€’β€’β€’ β€’β€’β€’β€’
  • Website fittr.com
  • Social LinkedIn X Facebook Instagram
  • Legal Name Squats Fitness Private Limited
  • Date of Incorporation 29 Jan, 2015
  • Jurisdiction Mandideep, Madhya Pradesh, India
Key Metrics
  • Annual Revenue
    ₹94.09 Cr

    FY 2025 · +14% YoY

  • Net Profit
    ₹39.3 Lakh

    FY 2025 · 0% margin

  • EBITDA
    ₹1.50 Cr

    FY 2025 · 2% margin

  • Total Equity Funding
    $19.87M (USD)

    in 6 rounds

  • Investors
  • Employee Count
    128

Products & Services of FITTR

FITTR offers a comprehensive portfolio of products and services, including FITTR App, Online Personal Training, Injury Rehabilitation, and FITTR Kids.

FITTR App
Fitness Platform

App for personalized fitness and nutrition tracking tools.

Online Personal Training
Coaching Service

One-on-one sessions with certified professionals for workouts.

Injury Rehabilitation
Recovery Program

Personalized training for injury recovery and pain relief.

FITTR Kids
Youth Fitness

Sessions designed for children's fitness and nutrition.

Apps and channels of FITTR

FITTR publishes 2 mobile apps with over 1M+ downloads.

Fittr Health & Fitness Coach
Google Play Health & Fitness Teen Free
Developer: FITTR - Fitness & Personal Training
View on Google Play
FITTR Health & Fitness Coach
App Store Health & Fitness 12+
Developer: SQUATS
View on App Store

Funding Insights of FITTR

FITTR has successfully raised a total of $19.87M across 6 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding $19.87M
  • Total Rounds 6
  • Investors Count 7

All 6 funding rounds of FITTR with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Jun 2026Angel Round––
–
May 2025$3MSeries A$78.37MRainmatter
–
Dec 2023$3.37MSeries A–Rainmatter
–
Sep 2021$11.5MSeries A$75.13MElysian Park, Dream Sports
Apr 2020$2MSeed$β€’β€’β€’β€’β€’Surge
–
May 2019Angel Round––
Valuation history
DateValuationStage
May 2025$78.37Mβ€’β€’β€’β€’β€’β€’β€’β€’
Sep 2021$75.13Mβ€’β€’β€’β€’β€’β€’β€’β€’
Apr 2020$β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’
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Full valuation and stage history of FITTR

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Last known valuation $78.37M (May 2025). 7 investors in total: 6 institutional and 1 angel.

Investors in FITTR

FITTR has secured backing from 7 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Dream Sports, Dream11 and Rainmatter.

All
Venture Fund
Institutional
Angel
InvestorDescriptionFounded YearDomainLocation
Indian fund focused on fintech, health, and climate initiatives.
rainmatter.comBengaluru, India
Acceleration is provided to startups across multiple sectors by Surge.
surgeahead.com
Stage-agnostic investments are made in sports, technology, and entertainment sectors.
elysianpark.venturesLos Angeles, United States
Sector-agnostic incubation services are provided to startups across industries.
singularity-ventures.comBerlin, Germany
Operator of a multifaceted platform for sports content and experiences
2008dreamsports.groupMumbai, India
Online fantasy sports platform that allows users to create virtual teams of real sports players
2008dream11.comMumbai, India

Suniel Shetty

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Investor details for FITTR

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Board of directors of Squats Fitness Private Limited (FITTR)

Squats Fitness Private Limited is the primary company behind FITTR. The board of Squats Fitness Private Limited currently have 3 directors; the longest-serving is Jitendra Chouksey, appointed in 2015. 3 earlier directors have ceased.

DirectorDesignationAppointedTenureEntity
Jitendra Chouksey
DIN 07296922
Director21 Oct 201511 yrsSquats Fitness Private Limited
Rohit Chattopadhyay
DIN 05182674
Director30 Sep 20179 yrsSquats Fitness Private Limited
Nikhil Bahel
DIN 09500727
Nominee Director22 Apr 20224 yrs 6 moSquats Fitness Private Limited

People of FITTR

5 people are tracked at FITTR (5 in leadership); the tracked headcount is 128.

NameRoleGroup
Sonal Singh
Co-FounderLeadership
Co-Founder & DirectorLeadership
Bala Krishna Dabbedi
Co-Founder & DirectorLeadership
Jyoti Sehrawat Dabas
Co-FounderLeadership
Jitendra Chowksey
Co-FounderLeadership
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Financials of FITTR

Figures of Squats Fitness Private Limited, the primary company behind FITTR, for FY 2025. Revenue was ₹94.09 Cr (+14% year on year). Net profit was ₹39.3 Lakh (0% margin). EBITDA was ₹1.50 Cr (2% margin). Revenue has grown at a compounded annual rate of +4% over three years and +26% over five years.

  • ₹94.09 CrRevenue · FY 2025 · +14% YoY
  • ₹39.3 LakhNet profit · 0% margin
  • ₹1.50 CrEBITDA · 2% margin
  • ₹4.2 LakhPaid-up capital
  • 128Employees (provident fund records)
  • +4%Revenue CAGR, 3 years
  • +26%Revenue CAGR, 5 years

Balance sheet, profit and loss, cash flow and ratios of Squats Fitness Private Limited are on its company page.

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Detailed financial statements for FITTR

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Timeline of FITTR

4 dated milestones of FITTR across 10 years, from founding to its latest funding, stage changes and deals.

  1. Founded FITTR is founded.
  2. Funding First funding round.
  3. Milestone Reaches Minicorn status.
  4. Funding Latest funding round, Angel Round,.

Competitors of FITTR

FITTR has 2 listed competitors in our database, 2 of them funded. They include HealthifyMe and Gabit.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
healthifyme.com2012Bengaluru, India$145.25M
AI-powered personalized nutrition and fitness coaching is provided.
gabit.com2022Gurugram, India$10.84M50
Wearable health trackers, skincare, nutrition, and fitness programs are provided.
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Detailed competitors of FITTR

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Web traffic of FITTR

The website of FITTR (fittr.com) receives about 180.8K visits a month and ranks #154,777 among all websites worldwide, #9,612 in Investing.

  • Monthly visits
    180.8K

    ▼ 40.4% vs previous month

  • Unique visitors
    141K

    per month

  • Global rank
    #154,777

    among all websites

  • Category rank
    #9,612

    Finance · Investing

Similar websites

Websites whose visitors overlap most with FITTR. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
zerodha.com
100%
#508View details
hartring.com
74%
#520,908View details
shop.bodybuilding.com
shop.bodybuilding.com
60%
#134,750–
cult.fit
60%
1.2M#49,967View details
thepfc.club
60%
18.9K#1,247,660View details
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
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All 16 similar websites and full traffic analytics for FITTR

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Top companies in Fitness & Wellness Platforms

2 companies that operate in the same segment as FITTR (Fitness & Wellness Platforms) in India, ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
Provider of fitness memberships encompassing group classes, gyms, and at-home workouts
2016Bengaluru, Karnataka, IndiaUSD 716.99 M1,832
Metabolic health is tracked via devices and fitness platforms.
2019Bengaluru, Karnataka, IndiaUSD 163.28 MUSD 65.48 M274
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Related news about Fittr

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Frequently Asked Questions about FITTR

FITTR was founded in 2016 and raised its 1st funding round 3 years after it was founded.

FITTR is headquartered in Pune, India. It is registered at Pune, Maharashtra, India.

FITTR is a funded company, having raised a total of $19.87M across 6 funding rounds to date.

FITTR has 128 employees.

The primary company behind FITTR, Squats Fitness Private Limited, reported revenue of β‚Ή94.09 Cr for FY 2025, up 14% year on year.

Provider of online fitness and nutrition coaching with personalized workout plans. It offers fitness and nutrition coaching with certified coaches. It provides personalized diet and workout plans suited for lifestyle, goals, medical conditions, and food preferences. It also provides online personal training, injury rehabilitation programs, and fitness programs for kids. The company offers tools like Calorie Counter, Diet Tool, Step Counter, Water Reminder, and Exercise Library.

FITTR's top competitors include HealthifyMe and Gabit.

FITTR offers FITTR App, Online Personal Training, Injury Rehabilitation, and FITTR Kids.

FITTR has 7 investors. Key investors include Dream Sports, Dream11, Rainmatter, Surge, and Elysian Park.

The valuation of FITTR is $78.37M as of May 2025.

FITTR operates through Squats Fitness Private Limited.

The legal entities of FITTR currently have 3 directors, including Jitendra Chouksey, Rohit Chattopadhyay, Nikhil Bahel.

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