About FlareHR
FlareHR is a Technology company based in Sydney (Australia) founded in 2015, and was acquired by MYOB in September 2022. Cloud-based human resource management software is provided for enterprises. FlareHR has raised $37.85 million across 4 funding rounds from investors including Westpac, MYOB and Acorn Capital. Its website flarehr.com draws about 222 thousand monthly visits. FlareHR offers products and services including Flare Benefits, Flare Cars, and Onboarding Software. Its focus areas include Enterprise Applications, HRTech, HRMS and Suite.
Company details
FlareHR was founded in 2015 in Sydney, Australia, within the software industry focused on human resources. Cloud-based solutions are offered to enterprises for managing HR activities, including employee engagement via culture promotion, training management, compliance tracking, centralized record keeping, onboarding, and offboarding processes. Operations are conducted through a subscription-based pricing model to support various HR functions.
Products & Services of FlareHR
FlareHR offers a comprehensive portfolio of products and services, including Flare Benefits, Flare Cars, and Onboarding Software.
App for employee discounts and savings on everyday expenses.
Service for vehicle leasing through salary packaging options.
Digital platform for quick and compliant employee onboarding.
Funding Insights of FlareHR
FlareHR has successfully raised a total of $37.85M across 4 strategic funding rounds. The most recent funding activity was a Series C round of $15.46 million completed in November 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $37.85M
- Total Rounds 4
- Last Round Series C — $15.46M
- Investors Count 9
All 4 funding rounds of FlareHR with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2020 | $15.46M | Series C | – | MYOB | |
| Aug 2018 | $15.4M | Series B | – | Point72 Ventures | |
| Aug 2017 | $7M | Series A | – | Reinventure Group | |
| Jun 2016 | Debt – Conventional | – | – |
9 investors in total: 7 institutional and 2 angel.
Investors in FlareHR
FlareHR has secured backing from 9 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Westpac, MYOB and Acorn Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage Australian tech companies are invested in by Reinventure Group. | reinventure.com.au | Sydney, Australia | ||
BridgeLane is operated as a single family office for investments. | bridgelane.com.au | Sydney, Australia | ||
Venture capital fund focused on seed to growth stage fintech, deep tech, and enterprise tech companies | p72.vc | New York, United States | ||
Seed and Early stage Tech focused VC firm investing in Australia | tankstream.vc | Sydney, Australia | ||
Westpac is recognized as a leading Australian banking institution. | 1817 | westpac.com.au | Sydney, Australia | |
Cloud-based accounting and ERP software is provided for businesses. | 1991 | myob.com | Cremorne, Australia | |
Diversified investment management services are offered by Acorn Capital. | 1998 | acorncapital.com.au | Melbourne, Australia | |
DF David Fite | unknown_270d3fcc40ce4e55a | |||
MT Malcolm Turnbull | Australian businessman, politician, and angel investor with interests in tech startups. | unknown_b729862e91d147d2b |
Investor details for FlareHR
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of FlareHR
28 people are tracked at FlareHR (11 in leadership, 17 in team).
| Name | Role | Group |
|---|---|---|
Liz Crawford | CTO & CPO | Leadership |
Daniel Cohen | Managing Director & Co-Founder | Leadership |
Stuart Clements | Head Of Financial Partnerships | Leadership |
Phil Cook | Sales Director | Leadership |
David Morrison | VP Product | Leadership |
Laura Real | Head Of People, Culture & Operations | Leadership |
Andrew Anderson | VP Revenue | Leadership |
Stephanie Bannister | Head Of Inside Sales | Leadership |
Richard Gregory | Head Of Sales And Partnerships | Leadership |
Jamie Micic | General Manager | Leadership |
Joshua Loy | Head Of Relationship Management | Leadership |
Angus Robertson | Account Executive, Mid-market | Team |
Alan L. | Senior Software Engineer | Team |
Gavin Katz | Senior Software Engineer / Team Lead | Team |
Brett McKenzie | Senior Software Engineer | Team |
Jack B. | Operations And Implementations Manager | Team |
Ashleigh Lyas | Talent Acquisition Manager - Technology, Product & Design | Team |
Felicity Ieraci | Senior Product Designer | Team |
Melinda Slonim | National Sales Manager | Team |
Adam Avci | Talent Acquisition Lead - Sales, Support & Marketing | Team |
8 more people are available in the full profile.
Complete people profiles for FlareHR
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of FlareHR
4 dated milestones of FlareHR across 7 years, from founding to its latest funding, stage changes and deals.
- Founded FlareHR is founded.
- Funding First funding round.
- Funding Latest funding round, Series C, of $15.5M.
- Exit Acquired by MYOB.
Web traffic of FlareHR
The website of FlareHR (flarehr.com) receives about 222.1K visits a month and ranks #137,990 among all websites worldwide, #7,108 in Beauty and Cosmetics.
- Monthly visits222.1K
▼ 8.9% vs previous month
- Unique visitors110K
per month
- Global rank#137,990
among all websites
- Category rank#7,108
Lifestyle · Beauty and Cosmetics
- Bounce rate31%
- Pages per visit5.6
- Average visit2 min 48 sec
- DevicesDesktop 32% · Mobile 68%
Websites whose visitors overlap most with FlareHR. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| ato.gov.au | 100% | #3,062 | View details | ||
my.gov.au | my.gov.au | 92% | #1,330 | – | |
| x.com | 88% | 4.5B | #5 | View details | |
| netflix.com | 86% | 1.7B | #26 | View details | |
| seek.com.au | 85% | 34.1M | #1,493 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 9 similar websites and full traffic analytics for FlareHR
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 9 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Related news about Flarehr
Complete news archive for FlareHR
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Frequently Asked Questions about FlareHR
FlareHR was founded in 2015 and raised its 1st funding round 1 year after it was founded.
FlareHR is headquartered in Sydney, Australia. It is registered at Sydney, New South Wales, Australia.
FlareHR is a funded company, having raised a total of $37.85M across 4 funding rounds to date.
FlareHR was founded in 2015 in Sydney, Australia, within the software industry focused on human resources. Cloud-based solutions are offered to enterprises for managing HR activities, including employee engagement via culture promotion, training management, compliance tracking, centralized record keeping, onboarding, and offboarding processes. Operations are conducted through a subscription-based pricing model to support various HR functions.
FlareHR offers Flare Benefits, Flare Cars, and Onboarding Software.
FlareHR has 9 investors. Key investors include Westpac, MYOB, Acorn Capital, Reinventure Group, and BridgeLane.
Yes. FlareHR was acquired by MYOB in September 2022.
The website of FlareHR receives about 222 thousand visits a month and ranks #137,990 among all websites worldwide.