About MYOB
MYOB is a Technology company based in Cremorne (Australia) founded in 1991 by Craig Winkler, and was acquired by KKR in April 2019. Cloud-based accounting and ERP software is provided for businesses. It operates on a SaaS (Software-as-a-Service) and Subscription Services model. MYOB has completed 17 acquisitions, including Ace Payroll Services, Addax Business Solutions and AxSys. Its chief executive, as recorded, is Greg Ellis. Its website myob.com draws about 2.7 million monthly visits. MYOB offers products and services including Solo by MYOB, MYOB Business Lite, MYOB Business Pro, and MYOB Acumatica. Its focus areas include Software, Business Software and ERP Solutions. Its legal entity is MYOB Australia Pty Ltd.
Company details
Business software solutions are offered by MYOB to sole traders, small, medium, and large businesses, as well as accountants and bookkeepers. Operations are supported across sectors like manufacturing, construction, field services, distribution, and non-profits. Comprehensive tools for invoicing, accounting, payroll, inventory management, and ERP systems are delivered. Financial reporting, cash flow management, and job tracking are facilitated to enhance business efficiency. Scalable solutions are provided to help businesses grow and manage complexity with ease.
- Headquarters Cremorne, Australia
- Founders Craig Winkler
- Stage Acquired
- SectorsTechnology
- Website category Computers Electronics and Technology · Programming and Developer Software
- Email••••••••
- Website myob.com/au
- Social LinkedIn X Facebook Instagram
- Acquired by KKR (Apr 2019)
- Legal Name Myob Australia Pty Ltd
- Annual Revenue$318.16 M (USD)9as on Dec 31, 2022
- Net Profit-$13.22 M (USD)-42as on Dec 31, 2022
- EBITDA-$29.08 M (USD)-5as on Dec 31, 2022
- Latest Funding Round$155M (USD), Debt – Conventional
Dec 2012
- InvestorsKKR
& 3 more
- Investments & AcquisitionsAce Payroll Services
& 16 more
- Acquired by
Products & Services of MYOB
MYOB offers a comprehensive portfolio of products and services, including Solo by MYOB, MYOB Business Lite, MYOB Business Pro, and MYOB Acumatica.
All-in-one app for sole traders' admin tasks.
Software for small businesses with basic needs.
Solution for small to medium business management.
ERP system for complex business process management.
Funding Insights of MYOB
- Total Rounds 2
- Last Round Debt – Conventional — $155M
- Investors Count 1
All 2 funding rounds of MYOB with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2012 | $155M | Debt – Conventional | – | – | – |
| Jun 2011 | Private Equity Round | – | – |
4 investors in total: 4 institutional.
Investors in MYOB
MYOB has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include KKR, HarbourVest Partners and Bain Capital Private Equity.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private investment firm managing assets and expanding into equity, credit, and real estate services. | 1984 | baincapitalprivateequity.com | London, United Kingdom | |
Private market investment solutions are offered to institutional clients. | 1982 | harbourvest.com | Boston, United States | |
Multiple sectors are invested in by this private equity firm. | 1976 | kkr.com | New York, United States | |
Archer Capital is recognized as a leading Australian private equity investor. | 1997 | archercapital.com.au | Sydney, Australia |
Investor details for MYOB
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of MYOB
278 people are tracked at MYOB (38 in leadership, 240 in team).
| Name | Role | Group |
|---|---|---|
Craig Winkler | Co-Founder | Leadership |
Greg Ellis | CEO | Leadership |
Paul Robson | CEO | Leadership |
Dean Chadwick | Chief Customer Officer | Leadership |
Leah Ferguson | Head Of Culture And Capability | Leadership |
Daniel Tucker | Head Of Technology, Financial Services | Leadership |
Martin Longley | General Manager - Strategic Sourcing & Systems Integration | Leadership |
Patrick Vardhan | Head Of Enterprise Support, Customer Experience & Operations | Leadership |
Shohre Mansouri | Head Of Engineering | Leadership |
Ramon Huisman | Head Of Engineering | Leadership |
Jerzy Filatow | Technology Segment Lead (director Of Engineering) | Leadership |
Sally Elson | Chief People Officer | Leadership |
Simon Noonan | CTO | Leadership |
Matt Fragapane | Head Of Customer Marketing | Leadership |
Rebecca Lowde | CFO | Leadership |
Michael Pendred | Partner | Leadership |
Oliver Dwyer | General Manager | Data Analytics & Insights | Leadership |
Valerie Occhipinti | Head Of People, E+p And FS | Leadership |
Rebecca Burns | Head Of Support | Leadership |
Simon Abel - Cprm | Head Of Risk | Leadership |
258 more people are available in the full profile.
Complete people profiles for MYOB
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
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- Professional contacts
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Investments & Acquisitions by MYOB
MYOB has strategically engaged in corporate development activities, having acquired 17 companies. Notable acquisitions include Ace Payroll Services, Addax Business Solutions and AxSys.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Cloud-based HRMS suite is provided for human resources management. | flarebenefits.com | Australia | 2015 | Sep 2022 | •••• | |
Recruitment services for the construction sector are provided. | addaxsolutions.com | Perth, Australia | 2004 | Aug 2022 | •••• | |
ERP software services are provided since 1988 in Australia. | endeavour.solutions | Hawthorn East, Australia | 1988 | Aug 2022 | •••• | |
MYOB ERP implementation and support services are provided. | gtbusiness.com.au | Sydney, Australia | 2000 | Jul 2022 | •••• | |
Cloud-based document management is facilitated for storage, sharing, and editing. | nimbusportals.com | Brisbane, Australia | 2010 | Feb 2022 | •••• | |
CRM solutions for businesses are integrated with accounting systems. | tallemucrm.com | Sydney, Australia | 2002 | Feb 2022 | •••• | |
Cloud-based business intelligence and decision support software is provided. | starbusinesssolutions.com.au | Melbourne, Australia | 1995 | Nov 2021 | •••• | |
ERP consulting, support, and training services are provided. | exobiz.com.au | Australia | 2005 | Jul 2021 | •••• | |
Population health management and clinical analytics solutions are provided. | axsys.co.uk | United Kingdom | 2000 | Jul 2021 | •••• | |
Cloud-based HRMS suite solutions are provided for workforce management. | roubler.com | Brisbane, Australia | 2012 | •••• |
Complete acquisition details for MYOB
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
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Timeline of MYOB
17 dated milestones of MYOB across 31 years, from founding to its latest funding, stage changes and deals.
- Founded MYOB is founded.
- Exit Acquired by Archer Capital.
- Funding First funding round.
- Exit Acquired by Bain Capital Private Equity.
- Funding Latest funding round, Debt – Conventional, of $155.0M.
- IPO Lists on the stock exchange (IPO).
- Exit Acquired by KKR.
- Acquisition Acquires Exobiz.
- Acquisition Acquires AxSys.
- Acquisition Acquires Star Business Solutions.
- Acquisition Acquires Nimbus Portals.
- Acquisition Acquires Tall Emu.
- Acquisition Acquires GT Business.
- Acquisition Acquires Endeavour Solutions.
- Acquisition Acquires Addax Business Solutions.
- Acquisition Acquires Flare HR.
- Acquisition Acquires FlareHR.
Web traffic of MYOB
The website of MYOB (myob.com) receives about 2.7M visits a month and ranks #13,736 among all websites worldwide, #1,857 in Programming and Developer Software.
- Monthly visits2.7M
▲ 12.9% vs previous month
- Unique visitors447K
per month
- Global rank#13,736
among all websites
- Category rank#1,857
Computers Electronics and Technology · Programming and Developer Software
- Bounce rate21%
- Pages per visit12.9
- Average visit9 min 49 sec
- DevicesDesktop 84% · Mobile 16%
Websites whose visitors overlap most with MYOB. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| xero.com | 100% | 33.4M | #772 | View details | |
| appgen.com | 90% | #1,679,847 | View details | ||
myobaustralia.custhelp.com | myobaustralia.custhelp.com | 89% | – | ||
| sassafras.com | 86% | 6.4K | #3,101,935 | View details | |
| trello.com | 84% | 77.5M | #491 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for MYOB
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- Audience overlap
- Engagement analytics
- Traffic by brand
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Related news about Myob
Complete news archive for MYOB
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Frequently Asked Questions about MYOB
MYOB was founded in 1991 and raised its 1st funding round 20 years after it was founded.
MYOB is headquartered in Cremorne, Australia. It is registered at Cremorne, New South Wales, Australia.
Greg Ellis is the CEO of MYOB, as recorded in our data.
Annual revenue of MYOB is $318.16M as on Dec 31, 2022.
Business software solutions are offered by MYOB to sole traders, small, medium, and large businesses, as well as accountants and bookkeepers. Operations are supported across sectors like manufacturing, construction, field services, distribution, and non-profits. Comprehensive tools for invoicing, accounting, payroll, inventory management, and ERP systems are delivered. Financial reporting, cash flow management, and job tracking are facilitated to enhance business efficiency. Scalable solutions are provided to help businesses grow and manage complexity with ease.
MYOB offers Solo by MYOB, MYOB Business Lite, MYOB Business Pro, and MYOB Acumatica.
MYOB has made 17 acquisitions, including Ace Payroll Services, Addax Business Solutions, and AxSys.
MYOB has 4 investors. Key investors include KKR, HarbourVest Partners, Bain Capital Private Equity, and Archer Capital.
MYOB operates through Myob Australia Pty Ltd.
Yes. MYOB was acquired by KKR in April 2019.
The website of MYOB receives about 2.7 million visits a month and ranks #13,736 among all websites worldwide.