About Roubler
Roubler is a Technology company based in Brisbane (Australia) founded in 2012 by Andrew Northcott, and was acquired by MYOB in October 2020. Cloud-based HRMS suite solutions are provided for workforce management. Roubler has raised $3.3 million across 2 funding rounds from investors including MYOB, Carthona Capital and Catapult Partners. Its chief executive, as recorded, is Andrew Northcott. Its website roubler.com draws about 109 thousand monthly visits. Its focus areas include Enterprise Applications, HRTech, HRMS and Suite. Its legal entity is ROUBLER HOLDINGS PTY LTD.
Company details
Roubler was founded in 2012 in Brisbane, Australia, focusing on the HR technology sector. Cloud-based platforms are offered to handle recruitment, onboarding, scheduling, time and attendance, performance tracking, payroll processing, reporting, and analytics. Operations support businesses in streamlining human resource functions across various industries, with services accessible globally through the domain roubler.com. Leadership is provided by founder and CEO Andrew Northcott.
Apps and channels of Roubler
Roubler publishes 2 mobile apps with over 50K+ downloads.
Funding Insights of Roubler
Roubler has successfully raised a total of $3.3M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $3.3 million completed in September 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $3.3M
- Total Rounds 2
- Last Round Series A — $3.3M
- Investors Count 2
All 2 funding rounds of Roubler with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2019 | $3.3M | Series A | – | Carthona Capital | – |
| Jun 2015 | Seed | – | – |
3 investors in total: 3 institutional.
Investors in Roubler
Roubler has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include MYOB, Carthona Capital and Catapult Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
US and Australian tech and life sciences are invested in. | carthonacapital.com | Sydney, Australia | ||
Corporate advisory and investment services are provided by Catapult Partners. | 2009 | catapultpartners.com.au | Brisbane, Australia | |
Cloud-based accounting and ERP software is provided for businesses. | 1991 | myob.com | Cremorne, Australia |
Investor details for Roubler
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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People of Roubler
17 people are tracked at Roubler (5 in leadership, 12 in team).
| Name | Role | Group |
|---|---|---|
Andrew Northcott | Founder & CEO | Leadership |
Jamie H. | Global Head Of Customer Success & Channel Partnerships | Leadership |
Alan McCabe | Chief Technical Officer | Leadership |
Nigel Ritson | Global Head Of Enterprise | Leadership |
Amy Gibbons | Chief Product Officer | Leadership |
Joel Shepherd | System Architect | Team |
James Dennis | Software Developer | Team |
Frederik Lubbe | Customer Service Manager | Team |
Kelton D. | Payroll Specialist | Team |
Adam Sweeting | Senior Software Developer | Team |
Chris Lovaris | Payroll Implementation And Compliance Specialist | Team |
David Kermeen | Senior Technical Specialist | Team |
Jem Roberto Acosta | Sql Support Officer | Team |
Ashish Panchal | Full Stack Developer | Team |
Ellie Bristow | Senior Account Executive | Team |
Caleb Harnell | Mobile Full Stack Developer | Team |
Sebastian Vowels | Implementation Specialist | Team |
Complete people profiles for Roubler
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of Roubler
4 dated milestones of Roubler across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Roubler is founded.
- Funding First funding round.
- Funding Latest funding round, Series A, of $3.3M.
- Exit Acquired by MYOB.
Web traffic of Roubler
The website of Roubler (roubler.com) receives about 108.8K visits a month and ranks #337,221 among all websites worldwide, #2,531 in Business Services.
- Monthly visits108.8K
▲ 18.8% vs previous month
- Unique visitors21.8K
per month
- Global rank#337,221
among all websites
- Category rank#2,531
Business and Consumer Services · Business Services
- Bounce rate50%
- Pages per visit4.9
- Average visit6 min 15 sec
- DevicesDesktop 49% · Mobile 51%
Websites whose visitors overlap most with Roubler. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| naturalhr.com | 100% | 13.8K | #2,230,004 | View details | |
| safe-hr.com | 100% | #879,761 | View details | ||
| employee-performance.com | 100% | 5.2K | #3,597,355 | View details | |
| chronus.com | 100% | 128K | #325,440 | View details | |
| getsling.com | 100% | 2.7M | #17,260 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 8 similar websites and full traffic analytics for Roubler
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- 8 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Related news about Roubler
Complete news archive for Roubler
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Frequently Asked Questions about Roubler
Roubler was founded in 2012 and raised its 1st funding round 3 years after it was founded.
Roubler is headquartered in Brisbane, Australia. It is registered at Brisbane, Queensland, Australia.
Andrew Northcott is the CEO of Roubler, as recorded in our data. They have also founded this company.
Roubler is a funded company, having raised a total of $3.3M across 2 funding rounds to date.
Roubler was founded in 2012 in Brisbane, Australia, focusing on the HR technology sector. Cloud-based platforms are offered to handle recruitment, onboarding, scheduling, time and attendance, performance tracking, payroll processing, reporting, and analytics. Operations support businesses in streamlining human resource functions across various industries, with services accessible globally through the domain roubler.com. Leadership is provided by founder and CEO Andrew Northcott.
Roubler has 3 investors. Key investors include MYOB, Carthona Capital, and Catapult Partners.
Roubler operates through Roubler Holdings Pty Ltd.
Yes. Roubler was acquired by MYOB in October 2020.
Yes. Roubler publishes Roubler and 1 more app, with over 50,000 downloads.
The website of Roubler receives about 109 thousand visits a month and ranks #337,221 among all websites worldwide.