About Flo
Flo is a company based in London (United Kingdom) founded in 2015 by Max Scrobov, Yuri Gurski, and Dmitry Gurski. It operates as a Freemium, Subscription Services, and HealthTech. Flo has raised $269 million across 6 funding rounds from investors including General Atlantic, VNV Global and Target Global. Flo offers products and services including Flo App and Flo Premium. Flo operates in a competitive market with competitors including Natural Cycles, Clue, Xiamen Meiyou, Grace.health and Glow, among others.
- Headquarter London, United Kingdom
- Founders Max Scrobov, Yuri Gurski, Dmitry Gurski
- Stage Soonicorn
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Sectors
Healthcare
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Email
***********
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Phone
*********
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Website
*********
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Social
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- Legal Name Flo Health Uk Limited
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$269 M (USD)
in 6 rounds
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Latest Funding Round
$200 M (USD), Series C
Jul 30, 2024
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Investors
General Atlantic
& 9 more
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Employee Count
Employee Count
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Products & Services of Flo
Flo offers a comprehensive portfolio of products and services, including Flo App and Flo Premium. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Period and ovulation tracking app for women's health.
Enhanced features for personalized health tracking insights.
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Product Management Team
26 people
Software Development Team
10 people
Creative and Marketing Team
7 people
Human Resources and Administration
7 people
Leadership Team
6 people
Sales and Marketing
4 people
Legal and Compliance
3 people
Senior Team
3 people
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Funding Insights of Flo
Flo has successfully raised a total of $269M across 6 strategic funding rounds. The most recent funding activity was a Series C round of $200 million completed in July 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 6
- Last Round Series C — $200.0M
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First Round
First Round
(15 Dec 2016)
- Investors Count 10
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2024 | Amount | Series C - Flo | Valuation |
investors |
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| Sep, 2021 | Amount | Series B - Flo | Valuation | VNV Global , Target Global |
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| Oct, 2018 | Amount | Series A - Flo | Valuation | Mangrove Capital Partners |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Flo
Flo has secured backing from 10 investors, including venture fund and angel investors. Prominent investors backing the company include General Atlantic, VNV Global and Target Global. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Private equity fund focused on global markets
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Founded Year | Domain | Location | |
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Investments in tech startups are managed by VNV Global.
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Founded Year | Domain | Location | |
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Venture capital firm
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Flo
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Flo
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Flo Comparisons
Competitors of Flo
Flo operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Natural Cycles, Clue, Xiamen Meiyou, Grace.health and Glow, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Provider of a fertility tracking app that doubles as birth control
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| domain | founded_year | HQ Location |
Clue is developed as a menstrual and reproductive health tracking app.
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| domain | founded_year | HQ Location |
A women's social network with period tracking features is provided.
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| domain | founded_year | HQ Location |
App for tracking women's health
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| domain | founded_year | HQ Location |
Fertility is tracked via menstrual cycle data and symptoms.
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| domain | founded_year | HQ Location |
A mobile app + fertility thermometer to help women manage their reproductive health and fertility
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Flo
Frequently Asked Questions about Flo
When was Flo founded?
Flo was founded in 2015 and raised its 1st funding round 1 year after it was founded.
Where is Flo located?
Flo is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Who is the current CEO of Flo?
Dmitry Gurski is the current CEO of Flo. They have also founded this company.
Is Flo a funded company?
Flo is a funded company, having raised a total of $269M across 6 funding rounds to date. The company's 1st funding round was a Series A of $12M, raised on Dec 15, 2016.
What does Flo do?
Flo is utilized globally for tracking menstrual cycles, ovulation, and pregnancy. It operates within the digital health sector, focusing on womens health technology. Solutions are provided through a mobile app with features like symptom tracking, fertility insights, and pregnancy milestones. Educational content and privacy-focused features such as Anonymous Mode are also offered to users.
Who are the top competitors of Flo?
Flo's top competitors include Natural Cycles, Clue and Xiamen Meiyou.
What products or services does Flo offer?
Flo offers Flo App and Flo Premium.
Who are Flo's investors?
Flo has 10 investors. Key investors include General Atlantic, VNV Global, Target Global, Haxus, and Flint Capital.
What is Flo's valuation?
The valuation of Flo is $800M as of Sep 2021.
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