About Flo
Flo is a company based in London (United Kingdom) founded in 2015 by Max Scrobov, Yuri Gurski, and Dmitry Gurski. It operates as a Freemium, Subscription Services, and HealthTech. Flo has raised $269 million across 6 funding rounds from investors including General Atlantic, VNV Global and Target Global. Flo offers products and services including Flo App and Flo Premium. Flo operates in a competitive market with competitors including Natural Cycles, Clue, Xiamen Meiyou, Grace.health and Glow, among others.
- Headquarter London, United Kingdom
- Founders Max Scrobov, Yuri Gurski, Dmitry Gurski
- Stage Soonicorn
- SectorsHealthcare
- Email••••••••
- Website flo.health
- Social LinkedIn X Facebook Instagram
- Legal Name Flo Health Uk Limited
- Total Equity Funding$269 M (USD)
in 6 rounds
- Latest Funding Round$200 M (USD), Series C
Jul 2024
- InvestorsGeneral Atlantic
& 9 more
Products & Services of Flo
Flo offers a comprehensive portfolio of products and services, including Flo App and Flo Premium.
Period and ovulation tracking app for women's health.
Enhanced features for personalized health tracking insights.
Apps and channels of Flo
Flo publishes 2 mobile apps with over 100M+ downloads.
Funding Insights of Flo
Flo has successfully raised a total of $269M across 6 strategic funding rounds. The most recent funding activity was a Series C round of $200 million completed in July 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $269.0M
- Total Rounds 6
- Last Round Series C — $200.0M
- First Round $1.0M
(Dec 2016)
- Investors Count 10
All 6 funding rounds of Flo with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2024 | $200.0M | Series C | – | – | |
| Sep 2021 | $50.0M | Series B | $800.0M | VNV Global , Target Global | – |
| Oct 2018 | $12.0M | Series A | $200.0M | Mangrove Capital Partners | |
| Jul 2018 | $1.0M | Series A | – | SDV | – |
| Aug 2017 | $5.0M | Series A | – | Flint Capital Solution | |
| Dec 2016 | $1.0M | Seed | – | Flint Capital Solution |
| Date | Valuation | Stage |
|---|---|---|
| Sep 2021 | $800.0M | •••••••• |
| Oct 2018 | $200.0M | •••••••• |
Last known valuation $800.0M (Sep 2021). 10 investors in total: 9 institutional and 1 angel.
Investors in Flo
Flo has secured backing from 10 investors, including venture fund and angel investors. Prominent investors backing the company include General Atlantic, VNV Global and Target Global.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity fund focused on global markets | 1980 | generalatlantic.com | New York, United States | |
Investments in tech startups are managed by VNV Global. | 1996 | vnv.global | Stockholm, Sweden | |
Venture capital firm | – | targetglobal.vc | London, United Kingdom | |
Seed and early-stage US tech companies are funded by Haxus. | – | haxus.com | Limassol, Cyprus | |
Early-stage investments are directed toward technology ventures with global potential. | – | flintcap.com | Palo Alto, United States | |
Venture capital investments are directed toward tech sectors. | – | mangrove.vc | Luxembourg, Luxembourg | |
Investments and acceleration are provided to social technology startups. | – | socialdiscoverygroup.com | New York, United States | |
Social Discovery Ventures is engaged in global investment management. | – | sdventures.ai | Limassol, Cyprus | |
Venture capital fund investing in multiple sectors | – | flintcapitalsolutions.com | Istanbul, Turkey | |
NV Natalia Vodianova | Supermodel, philanthropist, and angel investor in tech and social impact startups. | – | unknown_e37d913734c04dc1a | - |
Investor details for Flo
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Flo
91 people are tracked at Flo (28 in leadership, 63 in team).
| Name | Role | Group |
|---|---|---|
Max Scrobov | Co-Founder & CPO | Leadership |
Yuri Gurski | Co-Founder & President | Leadership |
Dmitry Gurski | Co-Founder & CEO | Leadership |
Arnaud Moline | VP Of Product | Leadership |
Eugene Sergueev | Director Of Engineering | Leadership |
Timofei Savitski | Chief Legal & Compliance Officer | Leadership |
Anna Klepchukova | Chief Medical Officer | Leadership |
Tamara Orlova | CFO | Leadership |
Roman Bugaev | CTO | Leadership |
Jason Cox | Talent Partner | Leadership |
Laure Isabelle Lydon | VP Of Security And Infrastructure | Leadership |
Joëlle Barthel | Director Of Brand And Creative Studio | Leadership |
Volha Dzenisevich | Head Of Compliance | Leadership |
Maksim Koutun | Director Of Engineering | Leadership |
András Meczner | Medical Director For Accuracy And Safety | Leadership |
Sue Khan | VP Of Privacy & DPO | Leadership |
Philip Gribchenko | Director Of Corporate Accounting And Reporting & Procurement | Leadership |
Lena Chernogolova | Head Of Talent Acquisition | Leadership |
Kate Rovba | Managing Producer (creative Studio: Ua, Aso, Growth, Brand) | Leadership |
Denae Thibault | Global Head Of Communications | Leadership |
71 more people are available in the full profile.
Complete people profiles for Flo
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Flo
5 dated milestones of Flo across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Flo is founded.
- Funding First funding round of $1.0M.
- Milestone Reaches Minicorn status.
- Milestone Reaches Soonicorn status.
- Funding Latest funding round, Series C, of $200.0M.
Competitors of Flo
Flo operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Natural Cycles, Clue, Xiamen Meiyou, Grace.health and Glow, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| naturalcycles.com | 2013 | Stockholm, Sweden | $99.5M | – | Provider of a fertility tracking app that doubles as birth control | |
| helloclue.com | 2012 | Berlin, Germany | $56.0M | 78 | Clue is developed as a menstrual and reproductive health tracking app. | |
| seeyouyima.com | 2013 | Xiamen, China | $200.5M | – | A women's social network with period tracking features is provided. | |
| grace.health | 2017 | Stockholm, Sweden | $2.5M | – | App for tracking women's health | |
| glowing.com | 2013 | San Francisco, United States | $23.0M | 6 | Fertility is tracked via menstrual cycle data and symptoms. | |
| kindara.com | 2009 | Boulder, United States | $7.8M | – | A mobile app + fertility thermometer to help women manage their reproductive health and fertility | |
| premom.com | 2002 | Burr Ridge, United States | – | – | Fertility tracking app and products for ovulation monitoring and pregnancy support. | |
| maya.live | 2012 | Bengaluru, India | $790,405 | – | Smartphone app for women to track menstrual cycle | |
| dayima.com | 2012 | Beijing, China | $75.6M | – | Periods and women's health are tracked via a mobile app. |
Detailed competitors of Flo
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Flo
The website of Flo (flo.health) receives about 4.4M visits a month and ranks #15,279 among all websites worldwide, #304 in Womens Health.
- Monthly visits4.4M
▲ 16.3% vs previous month
- Unique visitors2.4M
per month
- Global rank#15,279
among all websites
- Category rank#304
Health · Womens Health
- Bounce rate60%
- Pages per visit3.0
- Average visit1 min 30 sec
- DevicesDesktop 11% · Mobile 89%
Websites whose visitors overlap most with Flo. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| helloclue.com | 100% | 1.3M | #53,292 | View details | |
| natalben.com | 88% | – | #165,008 | View details | |
| oova.life | 86% | 48.9K | #718,163 | View details | |
famivita.com.br | famivita.com.br | 85% | – | #205,354 | – |
bywinona.com | bywinona.com | 84% | – | #111,815 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Flo
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Flo
Complete news archive for Flo
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Flo
10 companies that operate in the same segment as Flo (Health Monitoring & Wearables), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Smart fitness equipment and streaming platforms are provided. | 2011 | New York, New York, United States | USD 995.53 M | USD 2.45 B | 2,660 | |
Connected devices for health, sleep, and activity monitoring are developed. | 2008 | Moulineaux, Seine-maritime, France | USD 93.83 M | – | – | |
Internet first brand offering wearable breast pumps | 2013 | London, England, United Kingdom | USD 157.63 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Health-tracking smart rings and biosensors are developed for biometric monitoring. | 2013 | Oulu, North Ostrobothnia, Finland | USD 1.32 B | – | – | |
Wearable glucose monitoring patches are provided for real-time data tracking. | 1999 | San Diego, California, United States | USD 52.5 M | USD 4.66 B | 10,300 | |
Smartphone-enabled glucometers and diabetes management apps are provided. | 2015 | Delhi, Delhi, India | USD 50.83 M | USD 2.74 M | 142 | |
Provider of a fertility tracking app that doubles as birth control | 2013 | Stockholm, Sweden | USD 99.5 M | – | – | |
Diabetes management is enabled via glucose meters and mobile apps. | 2010 | Palo Alto, California, United States | USD 201 M | – | – | |
AI-powered EMR, EHR, and patient engagement solutions are provided. | 2020 | Bengaluru, Karnataka, India | USD 19.5 M | USD 3.36 M | 117 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Frequently Asked Questions about Flo
Flo was founded in 2015 and raised its 1st funding round 1 year after it was founded.
Flo is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Dmitry Gurski is the current CEO of Flo. They have also founded this company.
Flo is a funded company, having raised a total of $269M across 6 funding rounds to date. The company's 1st funding round was a Seed of $1M, raised on Dec 2016.
Flo is utilized globally for tracking menstrual cycles, ovulation, and pregnancy. It operates within the digital health sector, focusing on womens health technology. Solutions are provided through a mobile app with features like symptom tracking, fertility insights, and pregnancy milestones. Educational content and privacy-focused features such as Anonymous Mode are also offered to users.
Flo's top competitors include Natural Cycles, Clue and Xiamen Meiyou.
Flo offers Flo App and Flo Premium.
Flo has 10 investors. Key investors include General Atlantic, VNV Global, Target Global, Haxus, and Flint Capital.
The valuation of Flo is $800M as of Sep 2021.
Flo operates through Flo Health Uk Limited.
Yes. Flo publishes Flo Period & Pregnancy Tracker and 1 more app, with over 100 million downloads.
The website of Flo receives about 4.4 million visits a month and ranks #15,279 among all websites worldwide.