About Flooring Superstore
Flooring Superstore is a Real Estate & Construction company based in Shildon (United Kingdom) founded in 2012. Flooring and carpets are retailed online as primary products. Flooring Superstore has raised $6.49 million across 1 funding round from investors including Growth Partner. The company has 304 employees. Its website flooringsuperstore.com draws about 234 thousand monthly visits. Flooring Superstore offers products and services including Carpets, Vinyl Flooring, Wood Flooring, Laminate Flooring, and Carpet Underlay. Its focus areas include Real Estate and Construction Tech, Construction Tech, Building Materials and Ecommerce. Its legal entity is CONNECTION FLOORING LIMITED. Its competitors include PaintWell, Wholesale Domestic and Howarth Timber.
Company details
The company was founded in 2012 and is based in Shildon, United Kingdom, operating as an internet-first retailer in the flooring sector. A range of products is offered, including carpets, vinyl flooring, luxury vinyl tiles, wood flooring, laminate flooring, and artificial grass. Revenue is generated through delivery charges, with payments accepted via channels such as PayPal, VISA, MasterCard, and Maestro. Deliveries are handled by the companys own fleet.
- Headquarters Shildon, United Kingdom
- Employees 304
- SectorsReal Estate & Construction
- Website category Home and Garden
- Email••••••••
- Phone•••• ••••
- Website flooringsuperstore.com
- Social LinkedIn X Facebook Instagram
- Legal Name Connection Flooring Limited
- Date of Incorporation 25 Jan, 2012
- Jurisdiction BISHOP AUCKLAND, ENGLAND
- Annual Revenue$67.43 M (USD)40as on Jul 31, 2021
- Net Profit$2.17 M (USD)-4as on Jul 31, 2021
- EBITDA$2.53 M (USD)-11as on Jul 31, 2021
- Total Equity Funding$6.49M (USD)
in 1 rounds
- Latest Funding Round$6.49M (USD), Series A
Feb 2020
- Investors
- Employee Count304
Products & Services of Flooring Superstore
Flooring Superstore offers a comprehensive portfolio of products and services, including Carpets, Vinyl Flooring, Wood Flooring, Laminate Flooring, and Carpet Underlay.
Range of carpets in various colors and styles for home use
Durable vinyl options mimicking wood or stone effects
Engineered and solid wood floors for residential spaces
Waterproof laminate options for easy installation
Supportive underlay for enhanced carpet comfort
Funding Insights of Flooring Superstore
Flooring Superstore has successfully raised a total of $6.49M through 1 strategic funding round. The most recent funding activity was a Series A round of $6.49 million completed in February 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $6.49M
- Total Rounds 1
- Last Round Series A — $6.49M
- First Round $6.49M
(Feb 2020)
- Investors Count 1
All 1 funding rounds of Flooring Superstore with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2020 | $6.49M | Series A | – | Growth Partner | – |
1 investors in total: 1 institutional.
Investors in Flooring Superstore
Flooring Superstore has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Growth Partner.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Invests in ambitious businesses and provides operational support beyond finance. | 2015 | growthpartner.co.uk | York, United Kingdom |
Investor details for Flooring Superstore
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Flooring Superstore
22 people are tracked at Flooring Superstore (11 in leadership, 11 in team); the tracked headcount is 304.
| Name | Role | Group |
|---|---|---|
Dan Foskett | Founder & CEO | Leadership |
Andrew Kennedy | Chief Marketing Officer | Leadership |
Chris Palmer | Head Of Warehousing | Leadership |
Stuart P. | Chief Financial Officer | Leadership |
Chris Barber | Chief Retail Officer | Leadership |
Michael Roy | Chief Operating Officer | Leadership |
Nick Bisicker | Chief Logistics Officer | Leadership |
Scott Stafford | Head Of Logistics | Leadership |
Josh Barber | Head Of Buying And Merchandising | Leadership |
Darryl Money | Head Of IT & Networks | Leadership |
Ellie Broom | Head Of Customer Experience | Leadership |
Gavin Leasley | Hardware Sales Executive | Team |
Malissa Russell | Sales Professional | Team |
David Stevens | Depot Manager | Team |
Charlotte Glaze | Management Accountant | Team |
Brandon Middleton | Live Chat Specialist | Team |
Graeme Jeffrey | Customer Service Delivery Specialist | Team |
Simon Forrester | Regional Manager | Team |
Lee Ross | Transportation Operations Manager | Team |
Becky Maddison | Design Manager | Team |
2 more people are available in the full profile.
Complete people profiles for Flooring Superstore
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Flooring Superstore
2 dated milestones of Flooring Superstore across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Flooring Superstore is founded.
- Funding First funding round of $6.5M.
Competitors of Flooring Superstore
Flooring Superstore has 3 listed competitors in our database. They include PaintWell, Wholesale Domestic and Howarth Timber.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| paintwell.co.uk | 1948 | Birkenhead, United Kingdom | 137 | Painting and decorative equipment is retailed online by PaintWell. | ||
| wholesaledomestic.com | 1963 | Glasgow, United Kingdom | Bathroom products and accessories are sold via an e-commerce platform. | |||
| howarth-timber.co.uk | 1840 | Leeds, United Kingdom | Supplies timber, decking, fencing, and building materials for trade customers. |
Detailed competitors of Flooring Superstore
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Flooring Superstore
The website of Flooring Superstore (flooringsuperstore.com) receives about 233.7K visits a month and ranks #166,489 among all websites worldwide, #2,334 in Home and Garden.
- Monthly visits233.7K
▼ 5.1% vs previous month
- Unique visitors114.6K
per month
- Global rank#166,489
among all websites
- Category rank#2,334
Home and Garden · Home and Garden
- Bounce rate55%
- Pages per visit3.2
- Average visit1 min 55 sec
- DevicesDesktop 15% · Mobile 85%
Websites whose visitors overlap most with Flooring Superstore. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
tapi.co.uk | tapi.co.uk | 100% | #53,597 | – | |
onlinecarpets.co.uk | onlinecarpets.co.uk | 95% | #71,133 | – | |
| ukflooringdirect.co.uk | 89% | 472.2K | #108,797 | View details | |
| directwoodflooring.co.uk | 89% | #242,892 | View details | ||
| factory-direct-flooring.co.uk | 80% | 148.5K | #261,495 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Flooring Superstore
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Flooring Superstore
Complete news archive for Flooring Superstore
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Flooring Superstore
Flooring Superstore was founded in 2012 and raised its 1st funding round 8 years after it was founded.
Flooring Superstore is headquartered in Shildon, United Kingdom.
Flooring Superstore is a funded company, having raised a total of $6.49M across 1 funding round to date. The company's 1st funding round was a Series A of $6.49M, raised on Feb 2020.
Flooring Superstore has 304 employees.
Annual revenue of Flooring Superstore is $67.43M as on Jul 31, 2021.
The company was founded in 2012 and is based in Shildon, United Kingdom, operating as an internet-first retailer in the flooring sector. A range of products is offered, including carpets, vinyl flooring, luxury vinyl tiles, wood flooring, laminate flooring, and artificial grass. Revenue is generated through delivery charges, with payments accepted via channels such as PayPal, VISA, MasterCard, and Maestro. Deliveries are handled by the companys own fleet.
Flooring Superstore's top competitors include PaintWell, Wholesale Domestic and Howarth Timber.
Flooring Superstore offers Carpets, Vinyl Flooring, Wood Flooring, Laminate Flooring, and Carpet Underlay.
Flooring Superstore has 1 investor. Key investors include Growth Partner.
Flooring Superstore operates through Connection Flooring Limited.
The website of Flooring Superstore receives about 234 thousand visits a month and ranks #166,489 among all websites worldwide.