
About Flormar
Flormar is a Consumer company based in Milan (Italy) founded in 1970 by Alberto Mascetti. Cosmetics and beauty products are manufactured by Flormar. Its chief executive, as recorded, is Alberto Mascetti. Its website flormar.com draws about 62 thousand monthly visits. The company has since been acquired. Flormar offers products and services including Foundation, Lipstick, Mascara, Nail Polish, and Blush. Its focus areas include Consumer Goods, Beauty & Personal Care Products and Multi Category. Its legal entity is FLOMAE s.r.o. Its competitors include Intercos, KIKO MILANO and Bolton Group; 1 of its 3 listed competitors has raised funding.
Company details
Flormar was established in 1970 in Milan, Italy, as a manufacturer within the cosmetics sector. A range of makeup, skincare, and nail care items is produced, including foundation, lipstick, blush, mascara, nail polish, and related accessories. Operations focus on diverse color options for different skin tones. Clean ingredients are incorporated, and sustainable packaging is utilized in product development.
- Headquarters Milan, Italy
- Founders Alberto Mascetti
- Stage Acquired
- SectorsConsumer
- Website flormar.com
- Social LinkedIn X Facebook Instagram
- Acquired by Groupe rocher (Jun 2012)
- Legal Name Flomae S.R.O.
- Investors
Products & Services of Flormar
Flormar offers a comprehensive portfolio of products and services, including Foundation, Lipstick, Mascara, Nail Polish, and Blush.
Provides base coverage for facial makeup applications
Offers color and moisture for lip enhancement
Lengthens and volumizes eyelashes for eye definition
Applies color and protection to fingernails and toenails
Adds color to cheeks for a natural glow effect
Investors in Flormar
Flormar has secured backing from 1 investor. Prominent investors backing the company include Groupe Rocher.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Groupe Rocher is engaged in beauty and apparel product manufacturing. | groupe-rocher.com | La Gacilly, France |
Investor details for Flormar
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Flormar
1 people are tracked at Flormar (1 in leadership).
| Name | Role | Group |
|---|---|---|
Alberto Mascetti | Founder & CEO | Leadership |
Complete people profiles for Flormar
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Flormar
2 dated milestones of Flormar across 42 years, from founding to its latest funding, stage changes and deals.
- Founded Flormar is founded.
- Exit Acquired by Groupe rocher.
Competitors of Flormar
Flormar has 3 listed competitors in our database, 1 of them funded. They include Intercos, KIKO MILANO and Bolton Group.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| intercos.com | 1972 | Milan, Italy | 373 | Skin and makeup care products are provided by Intercos. | ||
| kikocosmetics.com | 1997 | Bergamo, Italy | $93.07M | 13 | Beauty and personal care products are sold by KIKO MILANO. | |
| boltongroup.net | 1949 | Milan, Italy | Manufacturer of consumer goods across multiple categories |
Detailed competitors of Flormar
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Flormar
The website of Flormar (flormar.com) receives about 61.9K visits a month.
- Monthly visits61.9K
▼ 11.6% vs previous month
Websites whose visitors overlap most with Flormar. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| catrice.eu | 100% | 316.4K | #135,008 | View details | |
flormarcosmetics.ro | flormarcosmetics.ro | 95% | β | ||
popkiss.pt | popkiss.pt | 85% | #3,666,258 | β | |
| makeupandbeautyblog.com | 84% | 79.5K | #510,093 | View details | |
| beautylish.com | 78% | 677.1K | #66,688 | View details | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 23 similar websites and full traffic analytics for Flormar
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 23 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track β from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Flormar
Complete news archive for Flormar
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Flormar
Flormar was founded in 1970.
Flormar is headquartered in Milan, Italy. It is registered at Milan, Lombardy, Italy.
Alberto Mascetti is the CEO of Flormar, as recorded in our data. They have also founded this company.
Flormar was established in 1970 in Milan, Italy, as a manufacturer within the cosmetics sector. A range of makeup, skincare, and nail care items is produced, including foundation, lipstick, blush, mascara, nail polish, and related accessories. Operations focus on diverse color options for different skin tones. Clean ingredients are incorporated, and sustainable packaging is utilized in product development.
Flormar's top competitors include Intercos, KIKO MILANO and Bolton Group.
Flormar offers Foundation, Lipstick, Mascara, Nail Polish, and Blush.
Flormar has 1 investor. Key investors include Groupe Rocher.
Flormar operates through Flomae S.R.O..
Yes. Flormar was acquired by Groupe rocher in June 2012.
