About Flormar
Flormar is a company based in Milan (Italy) founded in 1970 by Alberto Mascetti was acquired by Groupe rocher in June 2012.. Flormar offers products and services including Foundation, Lipstick, Mascara, Nail Polish, and Blush. Flormar operates in a competitive market with competitors including L'Occitane, Intercos, L'Oréal, Estee Lauder and KIKO MILANO, among others.
- Headquarter Milan, Italy
- Founders Alberto Mascetti
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Sectors
Consumer
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Phone
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Website
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Social
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- Legal Name Flomae S.R.O.
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
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Employee Count
Employee Count
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Acquired by
Groupe rocher
(Jun 01, 2012)
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Products & Services of Flormar
Flormar offers a comprehensive portfolio of products and services, including Foundation, Lipstick, Mascara, Nail Polish, and Blush. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Provides base coverage for facial makeup applications
Offers color and moisture for lip enhancement
Lengthens and volumizes eyelashes for eye definition
Applies color and protection to fingernails and toenails
Adds color to cheeks for a natural glow effect
Funding Insights of Flormar
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Flormar
Flormar has secured backing from 1 investor. Prominent investors backing the company include Groupe Rocher. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Groupe Rocher is engaged in beauty and apparel product manufacturing.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Investments & Acquisitions by Flormar
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Flormar
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Flormar Comparisons
Competitors of Flormar
Flormar operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as L'Occitane, Intercos, L'Oréal, Estee Lauder and KIKO MILANO, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Beauty and personal care products are sold by L'Occitane globally.
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| domain | founded_year | HQ Location |
Skin and makeup care products are provided by Intercos.
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| domain | founded_year | HQ Location |
Internet first brand of skin & hair care, and makeup products for men and women
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| domain | founded_year | HQ Location |
Luxury brand and manufacturer of beauty and personal care products and foundation focused on women-led development investments
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| domain | founded_year | HQ Location |
Beauty and personal care products are sold by KIKO MILANO.
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| domain | founded_year | HQ Location |
Fast-moving consumer goods, packaged foods, and consumer products are produced.
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| Company Name | Domain | Founded year | HQ Location | Description |
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Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Flormar
Frequently Asked Questions about Flormar
When was Flormar founded?
Flormar was founded in 1970.
Where is Flormar located?
Flormar is headquartered in Milan, Italy. It is registered at Milan, Lombardy, Italy.
Who is the current CEO of Flormar?
Alberto Mascetti is the current CEO of Flormar. They have also founded this company.
What does Flormar do?
Flormar was established in 1970 in Milan, Italy, as a manufacturer within the cosmetics sector. A range of makeup, skincare, and nail care items is produced, including foundation, lipstick, blush, mascara, nail polish, and related accessories. Operations focus on diverse color options for different skin tones. Clean ingredients are incorporated, and sustainable packaging is utilized in product development.
Who are the top competitors of Flormar?
Flormar's top competitors include L'Oréal, Estee Lauder and L'Occitane.
What products or services does Flormar offer?
Flormar offers Foundation, Lipstick, Mascara, Nail Polish, and Blush.
Who are Flormar's investors?
Flormar has 1 investor. Key investors include Groupe Rocher.