About Fluent Money
Fluent Money is a Financial Services company based in Horwich (United Kingdom) founded in 2008, and was acquired by Mortgage Advice Bureau in March 2022. Secured loans are brokered for consumers via lender panels. Its website fluentmoney.co.uk draws about 17 thousand monthly visits. Fluent Money offers products and services including Mortgages, Secured Loans, Equity Release, Insurance, and Bridging Loans. Its focus areas include FinTech, Alternative Lending, Lead Generation Platforms and Loan Comparison Platforms. Its legal entity is FLUENT MONEY LIMITED. Its competitors include uSwitch, MoneyExpert and Smart Money People.
Company details
Fluent Money was founded in 2008 and is based in Horwich, United Kingdom. Operations are conducted in the financial brokerage sector, where secured loans ranging from 1,000 to 250,000 are facilitated for consumers. An initial soft search is performed on credit profiles without impacting ratings, followed by matching with a panel of lenders. Loan applications are processed once offers are accepted by users.
- Headquarters Horwich, United Kingdom
- Stage Acquired
- SectorsFinancial Services
- Website fluentmoney.co.uk
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Beech Tree (Mar 2016)
- Legal Name Fluent Money Limited
- Date of Incorporation 03 Apr, 2007
- Jurisdiction BOLTON, ENGLAND
- InvestorsTogethermoney
& 3 more
- Acquired by
Products & Services of Fluent Money
Fluent Money offers a comprehensive portfolio of products and services, including Mortgages, Secured Loans, Equity Release, Insurance, and Bridging Loans.
Provides advice for remortgage, purchase, and first-time buyer options.
Offers loans for debt consolidation and home improvements.
Facilitates plans for releasing home equity with free consultations.
Includes life, critical illness, and income protection coverage.
Supports commercial and residential re-bridging needs.
Apps and channels of Fluent Money
Fluent Money publishes 2 mobile apps with over 50K+ downloads; its YouTube channel Fluent Money Ltd has 21 subscribers and 7 videos.
Videos from Fluent Money
The most watched videos on Fluent Money's YouTube channel, Fluent Money Ltd (21 subscribers). Click a video to play it here.
More on Fluent Money Ltd.
Funding Insights of Fluent Money
- Total Rounds 2
- First Round $72,551
(May 2020)
- Investors Count 2
All 2 funding rounds of Fluent Money with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2021 | Debt – Conventional | – | – | ||
| May 2020 | $72,551 | Grant | – | – |
4 investors in total: 4 institutional.
Investors in Fluent Money
Fluent Money has secured backing from 4 investors, including institutional and venture fund investors. Prominent investors backing the company include Togethermoney, Mortgage Advice Bureau and European Union.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Beech Tree PE is engaged in private equity investments for high-growth companies. | 2014 | beechtreepe.com | Wilmslow, United Kingdom | |
Provider of consumer and SME loans | 1974 | togethermoney.com | Manchester, United Kingdom | |
Government entites focused on freedom, democracy, equality and the rule of law, promoting peace and stability | 1958 | europa.eu | Brussels, Belgium | |
Mortgage advisory services are provided to UK clients. | 2000 | mortgageadvicebureau.com | Derby, United Kingdom |
Investor details for Fluent Money
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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People of Fluent Money
21 people are tracked at Fluent Money (7 in leadership, 14 in team).
| Name | Role | Group |
|---|---|---|
James Buckley | Head Of Data | Leadership |
Chris Meadows | Managing Director | Leadership |
Paul Kay | Head Of Mortgage Sales | Leadership |
Paul Ford | Commercial Director | Leadership |
Amy Lowe | Head Of Protection | Leadership |
Amy Aspden | HR & Learning Director | Leadership |
Hayley Grosvenor | Sales Director | Leadership |
Reece Langley | Protection Specialist | Team |
Callum Gooch | Protection Specialist | Team |
Kayleigh B. | L&d Manager | Team |
Mark Laithwaite Cemap Cerer | Secured Loan Adviser | Team |
Sophie Pearce | Case Manager | Team |
Ciprian Chiorean | Senior Underwriter | Team |
Deb Johnson | Office Manager | Team |
Yusuf Asmal | Second Charge Underwriter | Team |
Liz Carter | Team Manager | Team |
Kiran Tailor | Insurance Broker | Team |
Callum Hesketh | Second Charge Mortgage Adviser | Team |
Callum Brooks - Cemap | Senior Mortgage Advisor | Team |
Max Bailey | Learning And Development Officer | Team |
1 more people are available in the full profile.
Complete people profiles for Fluent Money
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
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- Professional contacts
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Timeline of Fluent Money
5 dated milestones of Fluent Money across 14 years, from founding to its latest funding, stage changes and deals.
- Founded Fluent Money is founded.
- Exit Acquired by Beech Tree.
- Funding First funding round of $73K.
- Funding Latest funding round, Debt – Conventional,.
- Exit Acquired by Mortgage Advice Bureau.
Competitors of Fluent Money
Fluent Money has 3 listed competitors in our database. They include uSwitch, MoneyExpert and Smart Money People.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| uswitch.com | 2006 | London, United Kingdom | 257 | Multi-faceted consumer products comparison platform | ||
| moneyexpert.com | 2003 | Godalming, United Kingdom | 88 | Financial Product Comparison Site | ||
| smartmoneypeople.com | 2014 | Newcastle Upon Tyne, United Kingdom | 4 | Customer review platform for financial services providers |
Detailed competitors of Fluent Money
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- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Fluent Money
The website of Fluent Money (fluentmoney.co.uk) receives about 17K visits a month.
- Monthly visits17K
▲ 32.2% vs previous month
Websites whose visitors overlap most with Fluent Money. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
loan.co.uk | loan.co.uk | 100% | #254,833 | – | |
| lendinvest.com | 90% | 22.4K | #1,094,768 | View details | |
| mortgagestrategy.co.uk | 84% | #832,292 | View details | ||
equifax.co.uk | equifax.co.uk | 84% | #62,716 | – | |
ukpropertyfinance.co.uk | ukpropertyfinance.co.uk | 78% | #6,749,603 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 10 similar websites and full traffic analytics for Fluent Money
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 10 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Alternative Lending
2 companies that operate in the same segment as Fluent Money (Alternative Lending) in United Kingdom, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
A peer-to-peer marketplace for business loans is operated and developed. | 2010 | London, England, United Kingdom | USD 372.67 M | USD 299.61 M | 860 | |
Financial benefits platform for on-demand pay is provided to employees. | 2018 | London, England, United Kingdom | USD 133.02 M |
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Related news about Fluent Money
Complete news archive for Fluent Money
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
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- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Fluent Money
Fluent Money was founded in 2008 and raised its 1st funding round 12 years after it was founded.
Fluent Money is headquartered in Horwich, United Kingdom.
Fluent Money was founded in 2008 and is based in Horwich, United Kingdom. Operations are conducted in the financial brokerage sector, where secured loans ranging from 1,000 to 250,000 are facilitated for consumers. An initial soft search is performed on credit profiles without impacting ratings, followed by matching with a panel of lenders. Loan applications are processed once offers are accepted by users.
Fluent Money's top competitors include Smart Money People, uSwitch and MoneyExpert.
Fluent Money offers Mortgages, Secured Loans, Equity Release, Insurance, and Bridging Loans.
Fluent Money has 4 investors. Key investors include Togethermoney, Mortgage Advice Bureau, European Union, and Beech Tree PE.
Fluent Money operates through Fluent Money Limited.
Yes. Fluent Money was acquired by Beech Tree in March 2016.
Yes. Fluent Money publishes MyFluent and 1 more app, with over 50,000 downloads.