About FoodyDirect
FoodyDirect is a Consumer company based in Menlo Park (United States) founded in 2011, and was acquired by Goldbelly in December 2018. Nationwide food delivery from curated US restaurants is offered. FoodyDirect has raised $4.71 million across 2 funding rounds from investors including Goldbelly. The company was acqui-hired. FoodyDirect offers products and services including Gourmet Food Platform, Gift Cards, and Subscriptions. Its focus areas include Food and Agriculture Tech, Food Tech, Food Discovery and Ordering and Restaurant Aggregator. Its legal entity is Goldbelly, Inc. Its competitors include DoorDash, Grubhub and Postmates; 3 of its 3 listed competitors have raised funding.
Company details
FoodyDirect was founded in 2011 in Menlo Park, United States, and operates in the food delivery sector. Nationwide delivery of meals from a selected group of US restaurants is facilitated, with options for users to choose delivery dates. Shipping fees are set between 9.95 and 29.95, varying by location and food perishability. All featured suppliers undergo a strict vetting process to ensure quality standards are met.
Products & Services of FoodyDirect
FoodyDirect offers a comprehensive portfolio of products and services, including Gourmet Food Platform, Gift Cards, and Subscriptions.
Online service for purchasing and shipping gourmet foods nationwide
Digital cards redeemable for food and gifts on the site
Plans for regular delivery of selected food items
Apps and channels of FoodyDirect
its YouTube channel Goldbelly has 22.3K subscribers and 30 videos.
Videos from FoodyDirect
The most watched videos on FoodyDirect's YouTube channel, Goldbelly (22.3K subscribers). Click a video to play it here.
More on Goldbelly.
Funding Insights of FoodyDirect
FoodyDirect has successfully raised a total of $4.71M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $1.71 million completed in April 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $4.71M
- Total Rounds 2
- Last Round Series A — $1.71M
- First Round $3M
(Dec 2012)
All 2 funding rounds of FoodyDirect with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2014 | $1.71M | Series A | – | – | – |
| Dec 2012 | $3M | Series A | – | – | – |
1 investors in total: 1 institutional.
Investors in FoodyDirect
FoodyDirect has secured backing from 1 investor. Prominent investors backing the company include Goldbelly.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
An online platform for food ordering and delivery is operated. | 2012 | goldbelly.com | San Francisco, United States |
Investor details for FoodyDirect
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People of FoodyDirect
44 people are tracked at FoodyDirect (15 in leadership, 29 in team).
| Name | Role | Group |
|---|---|---|
Élan Yochai | Director, Business Operations & Strategy, Special Projects | Leadership |
Joe Ariel | Founder & CEO | Leadership |
Joel Gillman | Co-Founder & VP, Engineering | Leadership |
Vanessa Torrivilla Ariel | Co-Founder & Chief Product Officer | Leadership |
Guillaume C. | Sr Partner Manager | Leadership |
Frank Luciano | Chief Business Officer | Leadership |
Lisa Delarco Bonoff | Director Of Procurement | Leadership |
Federico Moretti | Director, Engineering | Leadership |
Alec Leavitt | Director Of Corporate Development | Leadership |
Justin Wishne | Senior Director Of Corporate Development & Business Intelligence | Leadership |
Jeff Winchester | Director Of Product Management | Leadership |
Marc Menachem | Vice President Financial Operations | Leadership |
Trevor Stow | Co-Founder | Leadership |
Stephen Bellanca | Vice President And Controller | Leadership |
Ken Koenig | VP Business Development | Leadership |
Markesh Patel | Financial Operations Lead | Team |
Rebecca Sisto | Project Manager, Financial Operations | Team |
MK Lee | Creative & Business Operations | Team |
Feng Ting Zhang | Engineering Manager | Team |
Natalie Accorso | Senior Visual Designer | Team |
24 more people are available in the full profile.
Complete people profiles for FoodyDirect
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
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Timeline of FoodyDirect
4 dated milestones of FoodyDirect across 7 years, from founding to its latest funding, stage changes and deals.
- Founded FoodyDirect is founded.
- Funding First funding round of $3.0M.
- Funding Latest funding round, Series A, of $1.7M.
- Exit Acquired by Goldbelly.
Competitors of FoodyDirect
FoodyDirect has 3 listed competitors in our database, 3 of them funded. They include DoorDash, Grubhub and Postmates.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| doordash.com | 2013 | San Francisco, United States | $2.5B | 23,700 | Food and grocery deliveries are facilitated through an app-based platform. | |
| grubhub.com | 2004 | Chicago, United States | $84.1M | 2,444 | Online platform offering food ordering and delivery services | |
| postmates.com | 2011 | San Francisco, United States | $902.75M | 1,317 | Online platform providing on-demand hyperlocal delivery services |
Detailed competitors of FoodyDirect
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Verified entity values are shown only after access is granted.
Web traffic of FoodyDirect
Websites that share an audience with FoodyDirect (foodydirect.com).
Websites whose visitors overlap most with FoodyDirect. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
deandeluca.com | deandeluca.com | 100% | – | ||
goldbely.com | goldbely.com | 92% | #4,167,560 | – | |
chocomize.com | chocomize.com | 83% | #2,875,618 | – | |
sagamorelobster.com | sagamorelobster.com | 78% | – | ||
| mackenzieltd.com | 77% | 143.8K | #118,241 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 15 similar websites and full traffic analytics for FoodyDirect
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- 15 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Food & Beverage Platforms
3 companies that operate in the same segment as FoodyDirect (Food & Beverage Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Food and grocery deliveries are facilitated through an app-based platform. | 2013 | San Francisco, California, United States | USD 2.5 B | USD 10.72 B | 80,579 | |
Platform for discovering and sharing local businesses | 2004 | San Francisco, California, United States | USD 56 M | USD 1.46 B | 5,120 | |
Restaurant operations are managed via a cloud-based platform. | 2011 | Boston, Massachusetts, United States | USD 900 M | USD 6.15 B | 8,021 |
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Related news about Foodydirect
Complete news archive for FoodyDirect
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
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- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about FoodyDirect
FoodyDirect was founded in 2011 and raised its 1st funding round 1 year after it was founded.
FoodyDirect is headquartered in Menlo Park, United States. It is registered at Menlo Park, California, United States.
FoodyDirect is a funded company, having raised a total of $4.71M across 2 funding rounds to date. The company's 1st funding round was a Series A of $3M, raised on Dec 2012.
FoodyDirect was founded in 2011 in Menlo Park, United States, and operates in the food delivery sector. Nationwide delivery of meals from a selected group of US restaurants is facilitated, with options for users to choose delivery dates. Shipping fees are set between 9.95 and 29.95, varying by location and food perishability. All featured suppliers undergo a strict vetting process to ensure quality standards are met.
FoodyDirect offers Gourmet Food Platform, Gift Cards, and Subscriptions.
FoodyDirect has 1 investor. Key investors include Goldbelly.
FoodyDirect operates through Goldbelly, Inc..
Yes. FoodyDirect was acquired by Goldbelly in December 2018.