About Goldbelly
Goldbelly is a Consumer company based in San Francisco (United States) founded in 2012 by Joe Ariel, Vanessa Torrivilla, Trevor Stow, and Joel Gillman. An online platform for food ordering and delivery is operated. Goldbelly has raised $133 million across 4 funding rounds from investors including FundersClub, Spectrum Equity and Intel Capital. Goldbelly has completed 1 acquisition, including FoodyDirect. Its chief executive, as recorded, is Joe Ariel. Its website goldbelly.com draws about 3.1 million monthly visits. Goldbelly offers products and services including Gift Cards, Desserts, Meal Kits, and Subscriptions. Its focus areas include Food and Agriculture Tech, Food Tech, Food Discovery and Ordering and Restaurant Aggregator. Its legal entity is GOLDBELY, INC. Its competitors include DoorDash, Grubhub and Postmates; 3 of its 3 listed competitors have raised funding.
Company details
Goldbelly was founded in 2012 in San Francisco, United States, as an online marketplace in the food delivery sector. Users are enabled to discover restaurants, browse menus, place orders, and complete payments, including via PayPal. Subscription-based ordering is supported, along with access to reviews and personalized recommendations. Operations focus on facilitating nationwide delivery from select vendors.
- Total Equity Funding$133M (USD)
in 4 rounds
- Latest Funding Round$100M (USD), Series C
May 2021
- InvestorsFundersClub
& 11 more
- Investments & Acquisitions
Products & Services of Goldbelly
Goldbelly offers a comprehensive portfolio of products and services, including Gift Cards, Desserts, Meal Kits, and Subscriptions.
Digital cards for purchasing gourmet foods online
Gourmet desserts shipped from top bakeries
Pre-prepared kits for home cooking experiences
Ongoing delivery of selected food items
Apps and channels of Goldbelly
Goldbelly publishes 1 mobile app; its YouTube channel Goldbelly has 22.3K subscribers and 30 videos.
Videos from Goldbelly
The most watched videos on Goldbelly's YouTube channel, Goldbelly (22.3K subscribers). Click a video to play it here.
More on Goldbelly.
Funding Insights of Goldbelly
Goldbelly has successfully raised a total of $133M across 4 strategic funding rounds. The most recent funding activity was a Series C round of $100 million completed in May 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $133M
- Total Rounds 4
- Last Round Series C — $100M
- First Round $3M
(Sep 2013)
- Investors Count 12
All 4 funding rounds of Goldbelly with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2021 | $100M | Series C | – | Spectrum Equity | |
| Oct 2018 | $20M | Series B | – | Union Square Hospitality Group | |
| Mar 2017 | $10M | Series A | – | Global Founders Capital, Intel Capital | |
| Sep 2013 | $3M | Seed | – | Y Combinator, 500 Global |
12 investors in total: 10 institutional and 2 angel.
Investors in Goldbelly
Goldbelly has secured backing from 12 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include FundersClub, Spectrum Equity and Intel Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Growth equity investments and partnerships in finance and related sectors. | spectrumequity.com | |||
Investment in technology startups focusing on compute, AI, and related innovations. | intelcapital.com | |||
Venture capital and acceleration are provided to tech startups. | 500.co | Ho Chi Minh City, Vietnam | ||
US focused seed and early-stage VC firm | 645ventures.com | New York, United States | ||
Venture capital firm focused on early-stage startups | globalfounderscapital.com | Berlin, Germany | ||
Early-stage tech-focused VC firm investing primarily in the US | tuesday.vc | San Francisco, United States | ||
Early-stage startups are accelerated via funding and educational programs. | ycombinator.com | Mountain View, United States | ||
ACE Ventures is engaged in venture capital investments globally. | aceventures.vc | Geneva, Switzerland | ||
| ushgnyc.com | ||||
Fundraising platform connects startups with investors for capital and support. | 2012 | fundersclub.com | San Francisco, United States |
Investor details for Goldbelly
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Goldbelly
45 people are tracked at Goldbelly (16 in leadership, 29 in team).
| Name | Role | Group |
|---|---|---|
Joe Ariel | Co-Founder & CEO | Leadership |
Vanessa Torrivilla | Co-Founder & CPO | Leadership |
Trevor Stow | Co-Founder | Leadership |
Joel Gillman | Co-Founder | Leadership |
Élan Yochai | Director, Business Operations & Strategy, Special Projects | Leadership |
Vanessa Torrivilla Ariel | Co-Founder & Chief Product Officer | Leadership |
Guillaume C. | Sr Partner Manager | Leadership |
Frank Luciano | Chief Business Officer | Leadership |
Lisa Delarco Bonoff | Director Of Procurement | Leadership |
Federico Moretti | Director, Engineering | Leadership |
Alec Leavitt | Director Of Corporate Development | Leadership |
Justin Wishne | Senior Director Of Corporate Development & Business Intelligence | Leadership |
Jeff Winchester | Director Of Product Management | Leadership |
Marc Menachem | Vice President Financial Operations | Leadership |
Stephen Bellanca | Vice President And Controller | Leadership |
Ken Koenig | VP Business Development | Leadership |
Markesh Patel | Financial Operations Lead | Team |
Rebecca Sisto | Project Manager, Financial Operations | Team |
MK Lee | Creative & Business Operations | Team |
Feng Ting Zhang | Engineering Manager | Team |
25 more people are available in the full profile.
Complete people profiles for Goldbelly
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Goldbelly
Goldbelly has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include FoodyDirect.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Nationwide food delivery from curated US restaurants is offered. | foodydirect.com | Menlo Park, United States | 2011 | Dec 2018 | •••• |
Complete acquisition details for Goldbelly
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Goldbelly
4 dated milestones of Goldbelly across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Goldbelly is founded.
- Funding First funding round of $3.0M.
- Acquisition Acquires FoodyDirect.
- Funding Latest funding round, Series C, of $100.0M.
Competitors of Goldbelly
Goldbelly has 3 listed competitors in our database, 3 of them funded. They include DoorDash, Grubhub and Postmates.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| doordash.com | 2013 | San Francisco, United States | $2.5B | 23,700 | Food and grocery deliveries are facilitated through an app-based platform. | |
| grubhub.com | 2004 | Chicago, United States | $84.1M | 2,444 | Online platform offering food ordering and delivery services | |
| postmates.com | 2011 | San Francisco, United States | $902.75M | 1,317 | Online platform providing on-demand hyperlocal delivery services |
Detailed competitors of Goldbelly
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Goldbelly
The website of Goldbelly (goldbelly.com) receives about 3.1M visits a month and ranks #9,511 among all websites worldwide, #235 in Groceries.
- Monthly visits3.1M
▼ 41.4% vs previous month
- Unique visitors2.8M
per month
- Global rank#9,511
among all websites
- Category rank#235
Food and Drink · Groceries
- Bounce rate47%
- Pages per visit4.3
- Average visit3 min 32 sec
- DevicesDesktop 31% · Mobile 69%
Websites whose visitors overlap most with Goldbelly. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| instacart.com | 100% | 45.3M | #773 | View details | |
| harryanddavid.com | 96% | 2M | #6,159 | View details | |
| boarderie.com | 88% | #178,467 | View details | ||
| wholefoodsmarket.com | 85% | #6,218 | View details | ||
wildforkfoods.com | wildforkfoods.com | 84% | #67,049 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Goldbelly
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Food & Beverage Platforms
3 companies that operate in the same segment as Goldbelly (Food & Beverage Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Food and grocery deliveries are facilitated through an app-based platform. | 2013 | San Francisco, California, United States | USD 2.5 B | USD 10.72 B | 80,579 | |
Platform for discovering and sharing local businesses | 2004 | San Francisco, California, United States | USD 56 M | USD 1.46 B | 5,120 | |
Restaurant operations are managed via a cloud-based platform. | 2011 | Boston, Massachusetts, United States | USD 900 M | USD 6.15 B | 8,021 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Goldbelly
Complete news archive for Goldbelly
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Goldbelly
Goldbelly was founded in 2012 and raised its 1st funding round 1 year after it was founded.
Goldbelly is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Joe Ariel is the CEO of Goldbelly, as recorded in our data. They have also founded this company.
Goldbelly is a funded company, having raised a total of $133M across 4 funding rounds to date. The company's 1st funding round was a Seed of $3M, raised on Sep 2013.
Goldbelly was founded in 2012 in San Francisco, United States, as an online marketplace in the food delivery sector. Users are enabled to discover restaurants, browse menus, place orders, and complete payments, including via PayPal. Subscription-based ordering is supported, along with access to reviews and personalized recommendations. Operations focus on facilitating nationwide delivery from select vendors.
Goldbelly offers Gift Cards, Desserts, Meal Kits, and Subscriptions.
Goldbelly has made 1 acquisition, including FoodyDirect.
Goldbelly has 12 investors. Key investors include FundersClub, Spectrum Equity, Intel Capital, 500 Global, and 645 Ventures.
Goldbelly operates through Goldbely, Inc..
Yes. Goldbelly publishes Goldbelly: Ship Food & Gifts.
The website of Goldbelly receives about 3.1 million visits a month and ranks #9,511 among all websites worldwide.