About FORM
FORM is a company based in Vancouver (Canada) founded in 2016. It operates as a Direct-to-Consumer (D2C) and Subscription Services. FORM has raised $8.52 million across 1 funding round from investors including SVB. FORM offers products and services including Smart Swim 2 PRO, Smart Swim 2, and FORM Premium.
- Total Equity Funding$8.52M (USD)
in 1 rounds
- Latest Funding Round$8.52M (USD), Series A
Apr 2020
- Investors
Products & Services of FORM
FORM offers a comprehensive portfolio of products and services, including Smart Swim 2 PRO, Smart Swim 2, and FORM Premium.
Real-time metrics and heart rate monitoring are provided.
Comfortable goggles with real-time metrics are offered here.
Technique feedback and guided workouts are included monthly.
Apps and channels of FORM
its YouTube channel FORM has 205K subscribers and 30 videos.
Videos from FORM
The most watched videos on FORM's YouTube channel, FORM (205K subscribers). Click a video to play it here.
More on FORM.
Funding Insights of FORM
FORM has successfully raised a total of $8.52M through 1 strategic funding round. The most recent funding activity was a Series A round of $8.52 million completed in April 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $8.52M
- Total Rounds 1
- Last Round Series A — $8.52M
- First Round $8.52M
(Apr 2020)
- Investors Count 1
All 1 funding rounds of FORM with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2020 | $8.52M | Series A | – | SVB | – |
1 investors in total: 1 institutional.
Investors in FORM
FORM has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include SVB.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Banking services are provided to innovative companies, investors, and individuals. | 1983 | svb.com | Santa Clara, United States |
Investor details for FORM
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of FORM
24 people are tracked at FORM (11 in leadership, 13 in team).
| Name | Role | Group |
|---|---|---|
Dan Eisenhardt | Founder, CEO And Chairman | Leadership |
Steven Johns | Director Product Design and Manufacturing | Leadership |
Shelley Bubb | Vice President Finance | Leadership |
Paul Hossack | Chief Product Officer | Leadership |
Reynald Hoskinson | VP Of Technology | Leadership |
Kevin Mann | VP, Software & Hardware Engineering | Leadership |
Stacey Sogen | Human Resources Director | Leadership |
Mitchell Clements | Director, Brand & Creative | Leadership |
David Degraaf | Director of Hardware and Firmware | Leadership |
Scott Dickens | VP Of Global Sales Channels & Partnerships | Leadership |
William Parry | Director Of Communications | Leadership |
Sawyer Precious | Mobile Team Lead | Team |
Lauren Blakemore | Brand Community Specialist | Team |
Aaron Royle | Brand Ambassador | Team |
Homen Feng | Web Developer | Team |
Jeroen Bruijnje | Digital Marketing Manager | Team |
Nolan Dueck | Digital Product Design Manager | Team |
James Fox | Mechanical Designer | Team |
Jenna Holdom | Controller | Team |
Sean Tanner | Senior Graphic Designer | Team |
4 more people are available in the full profile.
Complete people profiles for FORM
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of FORM
2 dated milestones of FORM across 4 years, from founding to its latest funding, stage changes and deals.
- Founded FORM is founded.
- Funding First funding round of $8.5M.
Web traffic of FORM
The website of FORM (formswim.com) receives about 110.5K visits a month.
- Monthly visits110.5K
▲ 5.3% vs previous month
Websites whose visitors overlap most with FORM. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
arenaswim.com | arenaswim.com | 100% | – | #1,011,037 | – |
enjoy-swimming.com | enjoy-swimming.com | 98% | – | #3,802,703 | – |
effortlessswimming.com | effortlessswimming.com | 94% | – | #448,217 | – |
yourswimlog.com | yourswimlog.com | 92% | – | #414,861 | – |
usms.org | usms.org | 90% | – | #140,013 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for FORM
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Form
Complete news archive for FORM
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to FORM
10 companies that operate in the same segment as FORM (Sports Technology Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Operator of a platform providing skill-based games and interactive entertainment | 2018 | Delhi, Delhi, India | USD 92 M | USD 83.05 M | 1 | |
Subscription-based platform for streaming soccer content is offered. | 2015 | New York, New York, United States | USD 154.63 M | USD 1.62 B | 590 | |
Developer of a fantasy platform for multiple sports | 2009 | New York, New York, United States | USD 416.2 M | – | – | |
Subscription-based social networking platform for runners and cyclists | 2009 | San Francisco, California, United States | USD 144.6 M | – | – | |
Online fantasy sports platforms are provided for multiple sports. | 2012 | Boston, Massachusetts, United States | USD 718.6 M | USD 6.05 B | 5,100 | |
Operator of a multifaceted platform for sports content and experiences | 2008 | Mumbai, Maharashtra, India | USD 1.34 B | USD 509.95 K | – | |
Skill-based online games are provided through a technology-driven platform. | 2006 | Mumbai, Maharashtra, India | USD 99.06 M | – | – | |
Real money skill-based gaming is facilitated through an online platform. | 2018 | Bengaluru, Karnataka, India | USD 401.22 M | USD 100.11 M | 212 | |
Cloud-based software is provided for managing outdoor events and activities. | 1999 | Dallas, Texas, United States | USD 313.84 M | – | 2,458 | |
News media platform for soccer | 2008 | Berlin, Berlin, Germany | USD 320.1 M | – | – |
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Frequently Asked Questions about FORM
FORM was founded in 2016 and raised its 1st funding round 4 years after it was founded.
FORM is headquartered in Vancouver, Canada. It is registered at Vancouver, British Columbia, Canada.
FORM is a funded company, having raised a total of $8.52M across 1 funding round to date. The company's 1st funding round was a Series A of $8.52M, raised on Apr 2020.
Swim technology solutions are provided by FORM, focusing on smart goggles that deliver real-time performance metrics. Products cater to swimmers and triathletes across fitness and competitive sectors. Features like heart rate monitoring, pace tracking, and stroke analysis are integrated into their offerings. Additional subscription services for enhanced training and feedback are also made available.
FORM offers Smart Swim 2 PRO, Smart Swim 2, and FORM Premium.
FORM has 1 investor. Key investors include SVB.
The website of FORM receives about 111 thousand visits a month.