Forma.ai

Toronto, Canada Founded: 2016 • Age: 10 yrs
Sales compensation management platform is provided for organizations.
Annual revenue $155,699 Latest available
Total funding $55.0M 2 rounds
Employees 31 Tracked headcount
Investors 6 Known backers
Products 3 Services tracked
Competitors 10 Brand Intelligence

About Forma.ai

Forma.ai is a company based in Toronto (Canada) founded in 2016 by Nabeil Alazzam. It operates as a SaaS (Software-as-a-Service). Forma.ai has raised $55 million across 2 funding rounds from investors including ACME Capital, Crosslink Capital and Golden Ventures. The company has 31 employees as of April 04, 2024. Forma.ai has completed 1 acquisition, including SeaMonster. Forma.ai offers products and services including Forma Operator, Forma Architect, and Forma Prophet. Forma.ai operates in a competitive market with competitors including Xactly, Spiff, Varicent, Atrium and SetSail, among others.

  • Headquarter Toronto, Canada
  • Employees 31 as on 04 Apr, 2024
  • Founders Nabeil Alazzam
  • Sectors
    Technology
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Social
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  • Legal Name Forma.Ai
  • Date of Incorporation 09 Nov, 2022
  • Jurisdiction Pune, Maharashtra, India
Operational Areas
Technology → Enterprise Software & Productivity Solutions Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    $155.7 K (USD)
    0
    as on Mar 31, 2023
  • Net Profit
    $18.6 K (USD)
    0
    as on Mar 31, 2023
  • EBITDA
    $29.2 K (USD)
    0
    as on Mar 31, 2023
  • Total Equity Funding
    $55 M (USD)

    in 2 rounds

  • Latest Funding Round
    $45 M (USD), Series B

    May 17, 2022

  • Investors
  • Employee Count
    31

    as on Apr 04, 2024

  • Investments & Acquisitions
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Products & Services of Forma.ai

Forma.ai offers a comprehensive portfolio of products and services, including Forma Operator, Forma Architect, and Forma Prophet.

Product name locked
Category locked
Primary

Automated incentive compensation is provided for sales teams.

Product name locked
Category locked
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Sales territories and quotas are optimized using data.

Product name locked
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Advanced analytics are used for sales planning strategies.

People of Forma.ai

Headcount 50-200
Employee Profiles 43
Employee Profiles
People
Nabeil Alazzam
Founder and CEO
People
Jenny Shang
Analytics Lead
People
Patrick Min
Analytics Lead
People
Mike Roberts
VP of Marketing

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Funding Insights of Forma.ai

Forma.ai has successfully raised a total of $55M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $45 million completed in May 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Forma.ai

Forma.ai has secured backing from 6 investors, including venture fund investors. Prominent investors backing the company include ACME Capital, Crosslink Capital and Golden Ventures.

All
Venture Fund
Investor Description Founded Year Domain Location
Early-stage investments are directed toward disruptive technologies and innovations.
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Venture capital is invested in various sectors by Crosslink Capital.
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Seed-stage investments are directed toward North American startups.
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Investor details for Forma.ai

Investor domains, locations, round participation, and complete history require an active premium plan.

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Investments & Acquisitions by Forma.ai

Forma.ai has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include SeaMonster.

Investments
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Investment portfolio details for Forma.ai

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Acquisitions
Company Name Description Domain Location Founded Year Amount
Cloud based sales performance management platform
Locked Locked 1997 Locked
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Complete acquisition details for Forma.ai

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Financial Statements - Forma.ai

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Detailed financials for Forma.ai

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Forma.Ai Comparisons

Forma.ai Primary company
Description
Sales compensation management platform is provided for organ...
Location
Toronto, Canada
Founded Year
2016
Annual Revenue
$155.7 K (USD)
Net Profit
$18.6 K (USD)
EBITDA
$29.2 K (USD)
Employees
31
As of 2024
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Peer comparison for Forma.ai

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Competitors of Forma.ai

Forma.ai operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Xactly, Spiff, Varicent, Atrium and SetSail, among others.

Company Name Domain Founded year HQ Location Description
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Sales performance management software is provided for enterprises.
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A platform for saving and investing money is provided.
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Incentive compensation and sales performance solutions are provided for enterprises.
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Workforce analytics platform is offered for sales performance monitoring.
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SetSail is recognized as a provider of sales AI and data solutions.
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AI-powered loyalty, rewards, and employee engagement solutions are provided.
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Detailed competitors of Forma.ai

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  • Domains and locations
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Latest news on Forma.Ai

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Complete news archive for Forma.ai

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  • Source and publication date
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Frequently Asked Questions about Forma.ai

Forma.ai was founded in 2016 and raised its 1st funding round 5 years after it was founded.

Forma.ai is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.

Nabeil Alazzam is the current CEO of Forma.ai. They have also founded this company.

Forma.ai is a funded company, having raised a total of $55M across 2 funding rounds to date.

As of Apr 04, 2024, the latest employee count at Forma.ai is 31.

Annual revenue of Forma.ai is $155.7K as on Mar 31, 2023.

Forma.ai is established as a provider of AI-powered enterprise sales compensation software. Solutions are offered for sales performance management, including incentive compensation management, territory and quota planning, and sales planning advisory with advanced analytics. The platform is designed to unify sales data, optimize coverage, and drive representative motivation across various sectors. Integration with over 600 data sources is supported to create a comprehensive sales performance ecosystem for revenue leaders.

Forma.ai's top competitors include Xoxoday, Atrium and Everstage.

Forma.ai offers Forma Operator, Forma Architect, and Forma Prophet.

Forma.ai has made 1 acquisition, including SeaMonster.

Forma.ai has 6 investors. Key investors include ACME Capital, Crosslink Capital, Golden Ventures, Uncork Capital, and Xfund.

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